Harley-Davidson, Inc. (HOG) Earnings Call Transcripts
Harley-Davidson, Inc.'s Latest Earnings Call - Q1 FY2026
In the first quarter of 2026, Harley-Davidson, Inc. (HOG:US) reported a consolidated revenue of $1.1 billion, down 12% year-over-year, primarily due to a significant decline in Harley-Davidson Financial Services (HDFS) revenue, which fell 54% as the company transitioned to a capital-light model. Earnings per share (EPS) came in at $0.22, significantly lower than $1.07 in Q1 2025. Management reaffirmed its full-year guidance for retail units at 130,000 to 135,000, indicating confidence in a recovery despite challenging market conditions.
Reported metrics
| Metric | Value |
|---|---|
| Revenue | $1.1B (miss) |
| EPS | $0.22 (miss) |
| HDFS Revenue | $112M (miss) |
| North American Retail Sales Growth | 14% (positive) |
| Global Inventory Reduction | 22% (positive) |
| LiveWire Revenue Growth | 87% (positive) |
Guidance from management
Harley-Davidson reaffirmed its full-year guidance for retail units at 130,000 to 135,000, indicating a stable outlook despite current challenges. They expect to see higher shipments in Q2 and Q4, with a flat performance in Q3.
What management said
Great. Robin, thank you. It's already -- appreciate the questions. I'll take the first one, and then I'll let Jonathan handle the tariff specifics. When we said medium term, we mean 3 to 5 years. So hopefully, that helps on the tariff piece of Jonathan?
The Sportster is number one request from global dealers. If you walked into our dealership in Shanghai, if you walked into our dealership in Louisville, Kentucky, if you walked into a dealership in Frankfurt, Germany. And you asked the deal or the sales team lead in those dealerships, what can Harley-Davidson do for you, you would hear bring back to Sportster. So yes, but it's global truth in terms of the enthusiasm ...
What analysts pressed on
Analysts expressed concerns regarding the long-term impact of demographic shifts on motorcycle popularity and whether the company's growth targets could be met amid these challenges. Additionally, there were questions about the sustainability of dealer profitability improvements and the potential impact of tariffs on pricing strategies.
Main topics on the call
- Retail Sales Growth — North American retail sales of new motorcycles increased by 14% year-over-year, contributing to global retail sales growth of 8%. CEO Artie Starrs noted, "We remain pleased with our dealer inventory levels and leading ma...
- HDFS Revenue Decline — HDFS revenue decreased by 54% to $112 million, driven by lower interest income from a reduced retail loan portfolio. Jonathan Root stated, "This was driven primarily by HDFS revenue being down 54% as it moved into a new ...
- Inventory Management — The company reduced global inventory by 22% year-over-year, which management believes positions them well for the upcoming riding season. Artie Starrs mentioned, "Dealer inventory at the end of Q1 of 26 was down 22% vers...
- Strategic Plan Introduction — Harley-Davidson introduced its 'Back to the Bricks' strategic plan aimed at revitalizing the brand and improving dealer profitability. Starrs emphasized, "This strategy is intentionally grounded in our core strengths, an...
Read the full Harley-Davidson, Inc. transcript (Q1 FY2026) → Summary generated from the call transcript; every figure above is stated by management on the record.
About Harley-Davidson, Inc.
Harley-Davidson, Inc. (HOG) is a publicly listed company in the Automobiles industry, within the Consumer Discretionary sector. It trades on NYSE and is based in US. EarningsCalls.dev maintains a free, full-text archive of its earnings call transcripts — 31 calls on record spanning January 28, 2020 to July 23, 2026. Every transcript is split into speaker-by-speaker segments with headline metrics, free to read or available through our REST API.
Earnings Call History
EarningsCalls.dev has 31 Harley-Davidson, Inc. earnings call transcripts on record, spanning January 28, 2020 to July 23, 2026. Based on this history, Harley-Davidson, Inc. reports quarterly. The most recent call on file is dated July 23, 2026. The full list is below — each row opens the complete, free-to-read transcript.
- Ticker
- HOG
- Exchange
- NYSE
- Country
- US
- Sector
- Consumer Discretionary
- Industry
- Automobiles
- Calls on record
- 31
- First call
- January 28, 2020
- Most recent
- July 23, 2026
- Reporting cadence
- quarterly