DexCom, Inc. (DXCM) Earnings Call Transcript & Summary
February 24, 2021
Earnings Call Speaker Segments
Joanne Wuensch
analystWell, everybody, thank you so much for coming back for the next session in the 2021 Citi Healthcare Virtual Conference. I am very thrilled to have with us the management of Dexcom. And we're going to start with the CFO and COO, Quentin Blackford. Quentin, how are you?
Quentin Blackford
executiveI'm doing terrific, Joanne, and thanks for having us. It's good just to be able to get out and interact with folks a bit more than we do here in the office. So I appreciate the opportunity to be here with you, guys.
Joanne Wuensch
analystI know. I wish you were all in person, but I guess this is it for right now.
Quentin Blackford
executiveAs good as it gets for the time being, I suppose.
Joanne Wuensch
analystI know. When I was putting together these questions for you, I was trying to figure out when it was that you joined Dexcom. And I was like, it was just like last year, and then I realized it was 4 years ago.
Quentin Blackford
executive[ Kind of busy ].
Joanne Wuensch
analystSo a few things have changed at Dexcom, not a lot since you arrived. But if you were to reflect back on the changes that you've seen maybe versus your expectations or just generally, what would you say?
Quentin Blackford
executiveYes. No, you're right. It's hard to believe that it's been 4 years since coming on board. It's been an amazing 4 years. I think that coming into the opportunity and into the organization, we were incredibly bullish at the time on our ability to really address a need in that intensive insulin space. We knew we had a product profile and a road map in front of us. Gen 6 wasn't in the market just yet, but we were incredibly excited about it. I think what's changed, to be honest with you, is just one, how good of a product Gen 6 has really been. And the reality is we have completely eliminated the need for the finger stick. And when you start to think about that, the application of the technology starts to go far beyond just the intensive insulin-using patient, far more into the nonintensive, but even beyond that. And so I think probably what's changed more than anything is this realization that we have a platform technology here that's going to be able to address so much more than just kind of that core market we once thought of addressing call it, 4 years ago, but further back in the day. So that gets incredibly exciting when you think about where this can go. And I honestly believe that the market opportunities are large enough that we've laid them out for you. We've articulated what those are going to be over the next 3 to 5 years. But even when we get to that point, I still think we're on the very early cusp of where this can potentially go if we're opening up these markets. So the runway here is, I believe, far greater than anything I ever expected and even us as a leadership team had anticipated back at that point in time.
Joanne Wuensch
analystSo when we're here together in the next 3 years and we're looking backwards, what do you think will have been accomplished?
Quentin Blackford
executiveLook, I think that there's going to be several things that will have been accomplished. I do believe the vast majority of the intensive insulin folks are going to be on CGM to some degree. I believe in our models. We anticipate that's going to get close to 60% or so, Joanne. I would love to say it's going to be 100%. There's no reason really why it shouldn't be, but at the same time, we know that getting 100% of any market to convert is likely not going to happen. So we haven't pegged it at 100%. But the therapy is that good. It ought to be. I think we're all going to be sitting here surprised, frankly, at just how great the adoption or the application of this technology is going to be in the nonintensive space. We're seeing it in our data as we speak, in our partner programs. Every one of our key partners who have launched an effort into a type 2 nonintensive space have expanded their programs based upon what they've seen. It's incredibly encouraging. The awareness is building in that community, folks are coming on to the therapy. I think that's only going to continue to grow. So I think in 3 years, we're going to be excited about this nonintensive opportunity and how it's coming into fruition. Honestly, I think there's a whole another market beyond that, but still within the diabetes realm, which is this whole pre-diabetic patient. The sooner you can get to that patient and potentially keep them from coming on to more intensive measures of trying to control their glucose levels, there's a whole another market there that sits. 90 million people in the U.S. alone suffer from prediabetes. So you're seeing will start to play out with a lot of these folks who are really studying the impact there. Those are massive, massive opportunities. And then you start to translate that into opportunities beyond the States. And the same thing is applicable outside of the U.S. So as I said, the market opportunities are massive. And I think you're seeing us prepare for that. When we talk about building out a capability in Malaysia, we're not talking about in terms of production. We're not talking about simply producing tens of millions of units. We are planning to build hundreds of millions of units to reach these markets. So that's what I think in 3, 4, 5 years, we're all going to be sitting here really excited about the markets that have opened up, but also talking about the fact that there's still a lot of runway in front of those markets.
Joanne Wuensch
analystOne of the things that's interesting is my models from the diabetes companies' most talk right now just about Dexcom. That TAM that I have in each of the models has changed like 5 times in the last 5 years. We started off with 1.6 million type 1s and 1.6 million type 2s, then we had a worldwide opportunity. I mean so when you add it all up, just what you're seeing today, what's that number? What's the magic number?
Quentin Blackford
executiveI can break it down a little bit for you. I mean you take the States alone, to your point, 3.5 million, 4 million patients between type 1, type 2 intensive insulin-using patients, that's their therapy. You look at the type 2 in the States alone, nearly 30 million folks. You start to think about that outside the States, another 30 million, 40 million folks. And then you start to get into this whole prediabetes space, hospital. There's real application for this capability in the hospital. You think about gestational, there's north of 100 million people in that population alone really in the States alone. And then you start to think about what that looks like outside the States. So we're talking about hundreds of millions of patients who can utilize this therapy that we're just learning about. And I guess if you wanted to take it further, Joanne, and I think there's application here, but hard to quantify all of this market opportunity, but there's no question we're going to be measuring other analytes off of this platform in time. It's going to go beyond just glucose. So that starts to expand the opportunity even more significantly. So these are hundreds of millions of patients using sensors many, many times over, over the course of the year, which you can imagine, turns into a very big sensor number.
Joanne Wuensch
analystSo what is it that's needed to get to these patients? And I want to break it down specifically between -- I'll give you my ideas, but then I'd like to hear yours. Technology, reimbursement and price.
Quentin Blackford
executiveYes. So it's a great question. I think the technology, we're on the cusp of the technology. And what I mean by that is the Gen 6 product is a wonderful product. But the Gen 6 form factor and the wear profile is not the perfect product for a type 2 nonintensive. A type 2 nonintensive may not want to wear it continuously for 90 days, which is the duration of our transmitter today in the G6 wear profile of our product. You get the Gen 7, 10-day profile, you're using, disposing of it the entire product. It's easier in a better wear profile for that population. So I think the technology is very, very close. And look, it's -- we're demonstrating this today. Gen 6 is good enough for a good amount of those folks in that nonintensive space already. They're willing to deal with the fact that the profile is not perfect because they see the value of the technology. You remove that hurdle with Gen 7, and I think the application becomes even stronger. So I think the technology is very, very close. It's not -- I don't think it's really holding us back in a meaningful way yet, but it's going to be a real opportunity, I believe, with Gen 7. Price, we've been very clear with price and our intentions. We know that we needed to step price down over time. A big part of that, Joanne, was we coupled it together with our move into the pharmacy channel. We historically had been a DME company at a much higher price point. We knew we had to bring price down, and we knew we had to make it easier to get on to our product. And that's where we really started to approach the pharmacy channel. So in conjunction with each other, we said, "Look, as we sit down with payers and we're going to open up access into the pharmacy, we're willing to concede price to let that happen." That price point that we're walking to is also the long-term price point of how we think about pricing Gen 7. So we're stepping right into a price profile that we think is going to be long term, very viable and scalable for this business. So there's not this other headwind to be realized when Gen 7 comes, it's part of the strategy that we're talking into. And that's the channel mix headwinds that we talked to and have been talking to for the last couple of years here. That's stepping into that pharmacy model that Gen 7 will step right into as well. And we're going to be priced very comparably to any of the competition in the marketplace at that point in time. I think we're probably a couple of years away from it. You're going to see that price or that channel headwind continue to exist in '21. I think there's a bit of it in '22, but then I think we're at a very comparable price point to our competition. And the other thing I'd point out, and I think it's important is, many times, price is seen as an inhibitor of getting on to the Dexcom product. Look, 70% of our patients are getting on to our product at $60 or less out of their pocket every month. 30% of folks are getting on with zero co-pay. So the price issue that's been identified or that folks like to talk about is not a price issue to the patient. The patient has been addressed for the most part, where the price is realized is today with the payer. And if you sat down with payers, particularly in the U.S., they continue to see a very different product offering between the Dexcom product and the Abbott product. So price has not been an issue. This has been more strategic about our effort to step it down into that pharmacy model over time and set us up to go into the future. But I think it's being addressed. I don't think there's much more that has to be done there, Joanne, to be honest, to open up that opportunity. I think probably the biggest thing is creating awareness in that space. The reality is that the type 1-intensive diabetic, the vast majority are seen by endos. Type 2-intensive diabetics are seen by endos, but the vast majority of the primary care physicians, and certainly, the nonintensive folks are seen by the primary care physicians. A big part of our strategic effort this year was to really focus our efforts on doubling that commercial force and put those sales reps directly into the primary care physician offices so we could educate and start to really bring those patients on to our therapy. So part of it and probably the biggest opportunity to open up that opportunity in type 2 nonintensive is really awareness.
Joanne Wuensch
analystAnd reimbursement was one I threw out there, but it doesn't seem to be as much of a hurdle.
Quentin Blackford
executiveI don't believe it is. Honestly, there's -- in that nonintensive space, being able to define exactly what that model looks like long term is a little bit difficult, to be honest, because there's the aspect of going directly to the consumer. We know there's viability in that. Those patients are getting on to the therapy today, and we're going to continue to approach it that way. But what the payers are seeing in our programs that we have launched with them, whether that's the United level 2 program, whether that's Intermountain, whether that's Healthstats, is really, really encouraging. I think I mentioned it earlier, every one of those programs have now been expanded to bring more patients into that population because of what they're seeing in terms of bringing down the cost of care. So what the reimbursement world has to look like and how you tackle that is what we're sorting through. I think ultimately, in that nonintensive space, you're going to have multiple models that are probably playing out, which is a direct sell into a payer program that's putting CGM therapy on that entire population. There's a portion of that, that's going to go direct to the consumer as well like we do today. So we'll learn more about that over the next probably 18, 24, 36 months as we go, but I believe you're going to see multiple models in that space, which look, it's a massive market. There's opportunity for multiple models to have a lot of success there. But I wish I could give you more clarity on exactly how it's going to land. We don't know yet, but there's a lot of value there to be captured. So we'll define that model as we keep going forward.
Joanne Wuensch
analystSo when your salespeople walk into a primary care physician and say, "Hey, look, you have a type 2 population who probably are not insulin dependent. How are you managing them? Or how do you recommend managing them?" Is there a pushback? Is there just sort of a "No, they're fine." don't need to change my day, it's difficult enough."
Quentin Blackford
executiveYes. Look, most of these primary care physicians have 15 minutes to see their patient. I mean they're cranking patients through very quickly. I think what we have to do is educate on the value of CGM. And that means spending time with that primary care physician and making it as easy as possible for them to prescribe the technology, which means historically, the DME pathway was never going to be entertained by that population. They weren't going to spend the time to work through it. Now that it's a pharmacy benefit, now that we can drop a sample and leave it in the office and simply educate the primary care physician but also share, "Look, just place the sample on your patient, let them go experience it." That's an easy transaction. We weren't able to do any of that sampling up until really the back part of the fourth quarter last year. We're now able to do it and we're now starting to sample in these offices in a very meaningful way. I think that's what is important to enable it. So it was creating access in the pharmacy channel that was important for this PCP population, but also the ability to really sample and educate at that level and make it easy for them and remove any obstacle of putting them on the technology. So I think as that awareness continues to grow, you're going to see more and more folks come on. The reality is, there are some plans out there that aren't specifically targeted towards that nonintensive population but don't have the requirements that make it available for some folks to come on to the therapy, and you're seeing that happen as well and play out in the space. So how quick it goes? I think that's the question. I think we all have a high degree of confidence. It's absolutely going to be a market that's going to utilize CGM. I just wish I could tell you how fast it goes.
Joanne Wuensch
analystWell, I was just going to ask you. It's hard to know the timeline, but is there a tipping point? Is there a moment where either the physician or the patient goes, "Yes, I want this."
Quentin Blackford
executiveYes. I think there will be. What causes that is hard to say, but let me give you an example that I think makes it hard for other payers not to follow suit. When you take something like a United level 2 program and they come to a Dexcom, where we're on their level 2 program as we speak. And they sit across the table and they lay out the financial model around level 2, and they say, "Look, we're willing to guarantee you 5%, 10% cost savings off of your prior year cost baseline for your population of patients if you put them into our level 2 program and we keep the benefit beyond that." So they're guaranteeing a cost savings. Clients are going to sign up for that. Companies are going to get behind that, particularly those that are self-insured, but you're going to see this start to grow. And I think as they have success with that, other payers, while they might not have the same data that a United might have or they haven't captured it, they're going to follow suit because they're going to see that they have to stay competitive in that realm. So I think there are several things that causes it potentially to move at a different pace. It's just when that happens, I don't -- I can't tell you. But I do believe it happens.
Joanne Wuensch
analystAnd you sort of tapped into a theme that we've been working with, which is data collection and how we now have the technology to collect all sorts of data and how do we use quantitative analysis to think about it. I mean what kind of data collection does either a United have or a Dexcom have in terms of being able to say, "Here are your patients. This is what they're using and here are the outcomes when you use a Dexcom CGM."
Quentin Blackford
executiveIt's a great question. And the reality is, Joanne, it's different by partner. Every partner shares different levels of information with us, so our access to that information is a bit unique tied to each partner. But that information goes far beyond just simply glucose readings coming from the sensor to diet and exercise and lifestyle. We're a big believer that over time, the way Dexcom will differentiate itself is going to be much more through a customer experience versus just simply hardware. And that speaks to this whole focus on software. If you can start to put that information into the hands of your patients and they can change the way they're managing their disease and results and better outcomes, I think that's where the value will ultimately be long term. So there's all sorts of different data points that we're looking at. There's various software opportunities that we're looking at in terms of building out those capabilities and putting that information back into our patients' hands. But I think that becomes a real differentiator in the future.
Joanne Wuensch
analystOkay. I want to spend just a little bit more time digging into the pharmacy channel because we've been tracking it as you have over the last couple of earnings calls, almost 2 years now. And you reached the 50% mark in the fourth quarter. Does that ultimately become 70%, 80%? I mean is there a point?
Quentin Blackford
executiveYes. Look, our models, when we kind of laid out our long-range plan was to see roughly 75% of that U.S. commercial business moving through the pharmacy. I would love to see that at 100%, if I could get it there, to be honest with you, because the economics are far better and superior in that model from a cash flow per patient. And the ease to get onto the therapy is a whole lot easier, so I think you can reach more patients that way. We've modeled 75% is our best estimate. We know there are some payers, Joanne, who don't see it as a pharmacy benefit. They see it as a DME benefit. They've been hesitant to move. So I don't know that you're ever going to get to 100%, but we'd love to see it get as close as it can. Our models are 75%. I think if we're moving north of 75%, that's all upside to the way we've thought about the future of our business. We want it all to go there, but we're modeling 75%. And I think to get to 75%, you got to realize that last 25% conversion are moving into pharmacy from the 50% we're at today is on a growing base of patients, right? So it's a bigger, bigger number of patients that are either coming to you as a first-time new patient in the pharmacy model or you're still converting your old business. So I think there's probably a couple of years here of channel headwinds that are still in front of us. We've talked about it in our '21 guidance, roughly $200 million. It's pretty comparable to what we saw last year. And I think there's probably 1 more year beyond that in '22 that we're going to continue to step into it. But then I think we're generally there. And I think that becomes a point in time where I believe our volume growth starts to become much more reflective of the revenue growth. Look, our guidance this year was 15% to 20%. Our unit volume growth is in the high 20s, pushing on 30%, and it's because of these channel mix headwinds we're stepping into. But there's going to be a day when I believe the volume growth will be much more reflective of the dollar growth once we get through this channel mix headwind. So I think there's a couple of years here, but it's the right thing long term. We're making more profit dollar per patient as we step into it and is the right long-term model.
Joanne Wuensch
analystSo when I think about the next not quarter, but the next 12 quarters, let's put it that way, you're going to be spending most of this year doing 2 things, eating through, eating through is my term the volume headwind mix while you're starting to ramp your G7 either in the background or ultimately into launch. And then when you get into next year, you've got -- again, my words, a pretty robust year with the G7 launch and having gotten through most of that volume price design. Is that the right way to think about it?
Quentin Blackford
executiveWell, I think you have 2 things coming in. I think you're continuing to step into that pharmacy channel, which creates that volume price/mix headwind, right, with the existing patient base but your new patients are also coming to you at that pharmacy price point, right, which is lower than maybe where a new patient came to you historically if they were still coming through the DME channel at all. So you're bringing on new patients at a lower price point than what you maybe had historically, and you're converting your old patient base at the same time. So once you get through a year of that and you've transitioned it, it's no longer a headwind and you anniversary it, and you don't have that challenge into future years. But I think you're still going to see a bit of headwinds clearly over '21 and into '22.
Joanne Wuensch
analystAnd let's talk a little bit about G7. I feel like we've been talking about that for a bit of time. Do you think investors understand or appreciate it to the level you think they should?
Quentin Blackford
executiveIn what respect? I mean in terms of capabilities, feature set?
Joanne Wuensch
analystEverything. Capabilities, features or how it's going to impact the P&L.
Quentin Blackford
executiveYes. Well, let's talk about it in 2 different ways, maybe more near term and then let's talk longer term.
Joanne Wuensch
analystOkay. Okay.
Quentin Blackford
executiveIn the near term, if there's a concern or an expectation out there that it's going to move the needle significantly in '21, that was never really the intent of it. We've been very clear. It's not going to be a significant contributor in '21. G6 has been a wonderful product. I don't think it's holding us back in terms of these core markets we're targeting. So I don't see any concerns there at all, and we're still tracking to launch in the back half of '21. So I'm not trying to create concern there either, but I don't see it as a big lever to any financial outcome in '21 to be completely honest with you. Longer term, this product is far superior from a financial profile than G6 ever will be for us. It was built out of the gate with cost profile in mind. We know we can get it to a cost profile of sub $1 per day in a 10-day wear period. We will eventually get on to a 14-, 15-day wear period, which takes another effective 40% cost-out of the product just by extending that duration. So the financial profile is going to be incredibly beneficial to us from where we're at today. And it addresses, I think, all the concerns in all these other markets that the G6 product just wasn't designed to do. So I think it's a win from every perspective when you think about that and how it's positioned relative to G6, both on a feature set, but as well from a financial side of things. So there's been a lot of questions around well you guide to a gross margin profile in the mid 60s. Why isn't it higher? Look, there's every opportunity and potential that it could go higher. I think the way we've thought about it is there are so many different markets out there that we're looking at. I mean just the ones we've talked about today that we haven't defined exactly what that model looks like just yet. I'd much rather be in the position, Joanne, of telling you, "Look, we found a way to open up this market in a massive way. And you know what, the cost profile is going to be better than what we thought and the margin is going to have to move to 70% versus us telling you it's going to be 75%. And look, we opened up this new market opportunity, but unfortunately, the margin profile is going to be 65%." I'd much rather be on the side of increasing those estimates over time as we have more clarity versus pulling numbers back. And that's our approach. I mean that's how we've always approached guidance, Joanne, is to anticipate potential headwinds, navigate them well, execute well and hopefully, we're all happy with that outcome. And we haven't changed our approach in terms of the margin profile and how we look at it.
Joanne Wuensch
analystIs there a big whiteboard somewhere inside of Dexcom? On one line, you talk about market opportunity and the other line, you talk about the products and margins. Do you lay it out visually or actually physically that way?
Quentin Blackford
executiveWe do. So you have a very detailed strategic pathway forward from a geographic perspective. You got a product road map as well. And obviously, you start to piece together where those products play in different geographies to know how you're going to approach that market. I think what becomes really interesting for us for the first time really in our life cycle is we're going to have the opportunity to have dual products in the market and a G6, G7, start to differentiate through software capabilities and position products differently at different price points to address markets that we never could and populations within those markets. So I get super excited about it, but you hit on a point that becomes incredibly important for us. That strategic clarity has to be dialed in really, really well to be able to lead the organization through that transition because it's very different than just seeing simply having a single product that we're just going to drop into every market. That's been in the past. G6 was it, G5 before that. That won't be the future. It will start to evolve.
Joanne Wuensch
analystWell, that's what struck me through, the conversations we've been having, which is that this is not just, I have a CGM, I have a patient population. You've exploded the patient -- not exploded, but you've expanded the patient population. You've expanded at least G6 and G7, and then you overlay that with all the different regions that you're looking at and roll that all up.
Quentin Blackford
executiveYes. No question. That's part of the strategy rolling forward, right, is how we introduce those products into those regions.
Joanne Wuensch
analystWhen you think about rolling out G7, I know you want to keep close to the vest regions and timing, et cetera and stuff like that, but there's got to be an opportunity matrix also. One where you say, if we launch it in this region, we get more bang for our buck because you also have only so much supply. How do you think about that?
Quentin Blackford
executiveWell, we certainly have our matrix, geographic matrix of how we think about rolling it out. I will tell you, as we came into the whole Gen 7 commercial readiness and launch program, we made it very clear, we weren't going to let what happened to us with Gen 6 happen to us with Gen 7. And the Gen 6 experience was far greater than what we ever had anticipated on the volume side. And so we immediately put ourselves in a back order situation with many of our patients. As a matter of fact, we even delayed the launch of Gen 6 into Medicare for about 6 months. We've been clear, we're not going to do that again. So we're in the process right now of building Gen 7 capability and production lines. We have product coming off production lines supporting the clinical trials that we're in as we speak. The issue now is just taking those lines and replicating those and ensuring we have that capacity in place, but the confidence level in the production capability is very, very high. We know what we're doing. We know how to get the product off the line, and we know we can do it very well. Now it's about building more and more of those lines. So supply is not going to be a real issue to us out of the gate with Gen 7. To me, I think that the bigger timeline is going to be more around the regulatory side of it and just getting into the regulatory bodies and letting that process play out. We're incredibly encouraged with what we're seeing from a data perspective coming through the trials, very happy with all of that. It's harder to control what those timelines look like with the regulatory bodies when it gets into their hands, and they got to run their course. But we're confident in what we're seeing and very bullish on the product itself.
Joanne Wuensch
analystWe're always talking to investors about "competition." Why does competition matter or not matter in the CGM space?
Quentin Blackford
executiveWell, look, I -- you never want to say it doesn't matter. It absolutely matters. You're always mindful of what your competition is doing. I think what's a little bit unique right now for all of us is these market opportunities are so massive, there's going to be multiple successors or folks having success together for the next several years. Even in the intensive space alone, there's still, call it, 75% of that market to go get. That's a big number of patients. You look at the nonintensive space, it's just being opened up. There's going to be several players having success there. I do think what competition does is it elevates everybody's game around the table, right? And it pushes you at a different pace, at a different cadence than what you're used to seeing. And I welcome what Abbott has done on their side of the business and with the iterations and the technology. And I think you see us doing the same sort of thing. You know who wins in all of that ultimately becomes the patient, right? And they have a better outcome presented to them probably sooner than what they ever would have expected. If we were talking 4 years ago and where we're at today, Joanne, I think the patients who's won in all of this. And I think that's what healthy competition does. So look, we're mindful of competition. I respect it. We respect it. We have great competitors in this space. At the end of the day, I don't think you're going to see 1 or 2 have success at the cost of the other. I think there are going to be multiple players here. There will come a day when the adoption levels are high of the technology in the markets, and it's much more about competing head-to-head for that to keep a patient or to have a swap a patient, that's a different competitive battle. We're not there yet. We're prepared for that, and we feel very confident in our product offering that we can convince folks to come on to our product offering, and I feel good that we see that in our data. But that doesn't have to be the way you win, it will be part of it, but it's not the only way. And I think there's a lot of success here for many people to have.
Joanne Wuensch
analystThe other thing that's happening parallel to what work you're doing with just standalone CGM is the creation of closed-loop systems or the artificial pancreas. And can you just spend some time? We've been talking matrixes and all sorts of like game plans. How do you think of partnering the Dexcom CGM with all the different other insulin delivery-type products?
Quentin Blackford
executiveWell, look, I think it's super important. It's always been a part of who we are as well to really partner with other folks in this intensive insulin therapy segment. And that's been a core patient of ours from the very beginning. We want to see them do incredibly well, and we're not going to abandon that space. There's so much room for continual improvement. I think the improvements we've seen just in the last 24 months have been incredible with the automated systems and getting to the artificial pancreas, it's been exciting to be a part of that. I think our opportunity is we have a sensor that's incredibly accurate that can feed through our algorithms, the ability to dose insulin and really remove the burden of managing one's diabetes. That's what we're after. You talk to these patients and they're exhausted from having to deal with this on a day-to-day basis. If we can remove the need to do that and our sensing capability is a big part of that, we want to be there at the table in that offering. And that's why these partnerships are so critical to us. These patients need this sort of therapy, and there's continual room for innovation here. We want to be a part of it, and we're committed to being a part of it. Now when you think about some of these market opportunities in the future, yes, you get into the nonintensive space where maybe connected tools aren't nearly as important in that space. I still think there's a place for some of it, whether it's a pen versus a pump, there's a place for it, and we're still going to focus and be a part of that. But we do have to think differently around how we attract those patients as well. But that doesn't mean we're going to abandon who we've been in the past. These patients have been along for our incredible ride. We're here to make them as successful as we can, and we want to be a part of it. So you're going to see partnership continue to be a big part of who we are and what we do.
Joanne Wuensch
analystSo one of the things that's always interested me is there's like a cohort of people who uses CGM, a cohort of people that use a pump and there's a gray area or an overlap in my Venn diagram. Why is there not more synchronicity between these 2 types of technologies with the insulin-intensive population?
Quentin Blackford
executiveWell, I think there's several things. One, I think there's a patient preference in terms of what you're comfortable using. Some want to go the pump route and try to avoid as much interaction with having to dose versus a pen that might take a little bit more interaction. I think the payers have also been a big part of that. Obviously, the cost to get on the therapy, I think, is -- you look at it, is very different between pen technology and pump technology. And you look at the outcomes that are able to be achieved with that pen capability and a sensing capability tied together, it's really, really attractive. So there is a part of it that you look at it from a payer perspective and say, if I can achieve these sort of outcomes with a pen capability at a lower price point versus a pump, you start to create some -- I don't know if it's burdens or hurdles to pump adoption, but you certainly see why folks continue to stay on that pen technology, right? It's not just patient preference, but it starts to become payer preference. So I think you have several of those things that are at play. Look, I think both are going to have success into the future. But at end of the day, what really makes all of it go is the sensing capability. You need good, accurate sensing in order to really control those tools. And I feel as good about our position and the ability to deliver that as anything.
Joanne Wuensch
analystDo you want to remind us of the Tidepool technology and how that fits into the whole spectrum?
Quentin Blackford
executiveYes. I think obviously, creating the opportunity for the product to continue to interact there can open up various platforms of how our sensing and algorithm capability can be used. That hasn't been the primary focus. Most of our partnerships have gone directly to our partners and building out the capability between our product and their product in particular. So I know Tidepool, we'll see where it goes over time. There's been discussion. It's on -- it gets attention, it's less attention. I don't know where that necessarily goes at this point, Joanne, I think it's a little less clear. But we're going to continue to work with partners, there's no question.
Joanne Wuensch
analystOkay. One of the big takeaways from the fourth quarter '20 call was investment. And I think the title of our note was building today for opportunities tomorrow or something like that, I'm paraphrasing myself. And -- but how do you think about investing, not just in SG&A, but in R&D? And sort of just pulling together all of the themes that we've been talking about so far.
Quentin Blackford
executiveYes. Well, I think the important thing to keep in mind with the investment is, let's not lose sight of how much progress we've made on the profitability front coming into the year. When we first laid out long-term goals, we laid out the goal to be at a 25% EBITDA margin by the year 2023. We delivered 26% EBITDA margins in the year 2020. So I think what you're seeing a bit of this is not any change in direction with respect to the investments we've made or want to make. We just simply made a whole lot more progress on the profitability side a whole lot more quickly than what we originally anticipated. So we're still committed to the long-term goals that we laid out. As a matter of fact, we increased our long-term margin guidance to 30% EBITDA by 2025. So these investments play right into the opportunity and capability to deliver that. I think that's important for folks to understand. When you think about the investments we're making this year, they're going to come really in 2 areas or geographies of the P&L. It's R&D and it's sales and marketing. G&A will continue to lever. We're going to continue to be disciplined and good stewards around how we deploy those resources on the G&A side, but you're going to see leverage there. What you're going to see the investment go into is, back to that earlier point of setting up the opportunity to address the type 2-intensive population and the nonintensive in that primary care physician setting. So when we double that sales force, all of those new reps are targeted to the PCP offices and those territories where those are in the greatest magnitude, if you will, so that we can target to the greatest efficiency possible. So our investment is going into building out that capability in the PCP arena. It's going into direct-to-consumer spend. We now have inventory levels that will let us really push those levers in ways we haven't been historically able to so we can support the demand that gets created from it. And sampling. We never sampled before coming into really -- we started to sample a bit in the fourth quarter, but really the turn of this year is when we've turned it on. So that's where a big part of the investment is going on the sales and marketing side. On the R&D side, what you're seeing this year is really 2 things. You've got the Gen 7 trials that are playing out as we speak in getting that product to market and the readiness of the manufacturing capability. So building out those automated lines. That's driving the majority of R&D spend. I think into the future, you're probably going to hear us talk more about spending around the software capabilities versus the hardware capabilities as we think about differentiation. But I don't view that as incremental -- meaningful incremental spend. I think that gets captured in the normal growth of the business. But I think the dynamic of how those R&D dollars get spent begins to shift a little bit. So...
Joanne Wuensch
analystSo is the guidance for this year sort of a onetime step-up, and then we sort of ease back down because you've built the framework per se? Or is this sort of we're going to just have to keep spending for -- till further notice?
Quentin Blackford
executiveNo. I don't see it being we're going to have to keep spending until further notice sort of thing. I think you get back to seeing leverage driven on an annual basis and stepping into that 30% EBITDA margin by 2025. So we're committed to that. That's not a goal that we just simply put out there and if we get to it, we get to it. No, we're committed to delivering that. And so obviously, to get there, you got to start to see leverage again.
Joanne Wuensch
analystOkay. My next question, I know is going to sound a little crazy given everything that we've talked about. But what's next?
Quentin Blackford
executiveOh, look, there's so much opportunity in front of us. We've got a lot to stay focused on. But in terms of how we think about Dexcom in the future, I think the next phase for Dexcom is ultimately going to be this aspect of moving beyond just simply glucose and being recognized as a sensing company. I think that will be the next phase and wave for Dexcom. Is that next year? No, it's not. But is it 3, 5 years out? I believe it has the potential to be that. So I think what's next is this company is going to continue to evolve on this incredible and wonderful platform that we've built into something far greater than how we view ourselves today, and that truly is this sensing sort of company that can start to measure things far beyond who we are today. So that's what I think is next. We're incredibly excited about it. The opportunities are massive. I do think, I absolutely believe 5 years out from now, we will have delivered tremendous value through these opportunities, but we're all going to be sitting here still talking about how we're just scratching the surface of the markets that sit in front of us. I think they're that large and there's that much room to go get. So I do think it's still going to be an early stage opportunity sort of discussion at that point.
Joanne Wuensch
analystAnd then I'm going to squeeze in one final question. What do you think investors are missing?
Quentin Blackford
executiveI think there's too much time spent in folks hung up on the competitive aspect of one company is going to have success at the expense of others. And that's the only way that this market is going to realize success into the future. I absolutely don't see it that way. We're prepared. I'd love to be that sole company that's going to have the success, and we're prepared to go fight that battle and put ourselves in position to do that. I think the reality is there's going to be multiple players here having a lot of success far into the future and creating a lot of value together. And at the end of the day, the patients are going to -- they're going to benefit more than anybody else. So I think the key takeaway or the thing that I think is probably getting more focused than what probably ought to is just the fact that we're going to have success here. Regardless what the competition is, we're going to continue to innovate. We're going to stay on the cutting edge of innovation. And with that approach, there's a lot of runway in front of this company.
Joanne Wuensch
analystWonderful. And I'm going to leave on that note. Quentin and Sean, thank you so much for joining us today. And I hope the rest of your day is really wonderful.
Quentin Blackford
executiveThanks for having us, Joanne.
Sean Christensen
executiveThanks and good to see you.
Joanne Wuensch
analystThank you. Bye-bye.
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