Home / Transcripts / C. E. Info Systems Limited (MAPMYINDIA) · October 28, 2022

C. E. Info Systems Limited (MAPMYINDIA) Earnings Call Transcript

October 28, 2022

National Stock Exchange of India IN Information Technology Software earnings 83 min

Earnings Call Speaker Segments

Operator operator
#1

Good morning, ladies and gentlemen. Welcome to the C.E. Info Systems Limited, MapmyIndia Q2 FY '23 Results Conference Call, hosted by Anand Rathi Share and Stock Brokers. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Shobit Singhal from Anand Rathi Share and Stock Brokers. Thank you and over to you, sir.

Shobit Singhal analyst
#2

Thank you, Lizann. Good morning, everyone. On behalf of Anand Rathi, we welcome you all to Q2 FY '23 Conference Call of C.E. Info Systems or MapmyIndia. We have with us today, Mr. Rakesh Verma, Co-Founder and Chairman of the company; Mr. Rohan Verma, CEO and Executive Director of the company. I will now hand over the call to Mr. Rakesh Verma for his opening remarks. Post that, we will open the floor for Q&A session. Thank you and over to you, sir.

Rakesh Verma executive
#3

Thank you, Sobhit and thanks to Anand Rathi Group for leading this analyst call and welcome all of you who are participating in this call and good morning. This is Rakesh Verma. I'll give you some opening remarks with some basic things for everyone to understand, on what the company has been doing and what the company is doing and what the company is generally planning to do, going forward. But I need to first definitely let you know, while you might be having the investor presentation in your hand, or you might have seen it or some of you may not have seen it. So I would like to read out a few opening statements. In the Q2 Fiscal Year '23, MapmyIndia delivered a good performance with quarterly revenue up 35% year-on-year to an all-time high of INR 76 crores. H1 Fiscal Year '23, revenue was up 41% to INR 141 crores. EBITDA was up 32% year-on-year to INR 61 crores, EBITDA margin was at 43%, PAT went up 8% year-on-year to INR 50 crores and PAT margin at 32%. Now, while we achieved our EBITDA expectations and the way we are operating this business, I would like to also comment on some of the things that we have recently done and what would be its benefit going forward. We really made three sets of organic investments in Q2 FY '23 or let's say in the half year that will help accelerate the company's growth in revenue and earnings in the future. Please note my statement, earnings in the future. These three investments are set of organic growth or organic investments with an eye towards the future, balancing both short and long-term goals for growth and earnings with the ultimate objective of further accelerating the company's future growth in revenues and earnings. First, in growing the scale of our recently acquired IoT-led business, Gtropy. I would like to address this first because C.E. Info Systems owns 76% plus of this IoT company. The focus has been on a very large multibillion dollar addressable market of INR 20 plus crores existing vehicles on road in India, which can benefit from Gtropy and MapmyIndia's combined IoT-led goods and logistics and people mobility SaaS. So this has been one. To further elaborate on this Gtropy, I would like to share with you that, when we make the investments, acquisitions for our future both near term and long term, we keep an eye on how to acquire more and more customers in the B2B, B2C, and B2B2C business without sacrificing our general financial discipline. We have shared one slide in our investor presentation, which shows very clearly that, while in the consolidated business of the company, which includes Gtropy, we have achieved an EBITDA margin of 42.8% during the half year fiscal year '23 on a revenue from operations of INR 141 crores. But if you see our consolidated business without the Gtropy the EBITDA margin is 50% on a revenue from operation of INR 124 crores. What I'm trying to add is also a PAT margin of 37% without the Gtropy acquisition as against 32% with Gtropy. Now first, let me share with you, that Gtropy is nothing but an IoT business. MapmyIndia has been in IoT business for a while for many years. In order to accelerate the growth of IoT business because of the huge multibillion-dollar addressable market in India, we felt the need that a specific bandwidth for the IoT business is created within MapmyIndia. We had a choice of either hiring our own people internally or bringing in a company like Gtropy. We evaluated that and we felt that acceleration can happen much better by acquiring Gtropy. Now what is the impact of that? The impact of that is while the map data and the core business of IoT, which MapymyIndia was doing before, created a EBITDA of almost 50%. The net effect Of EBITDA came down to 43%, with Gtropy being there. The fundamental thing here to understand is, the core business of the company has been creating cash profitability in a big way. Now, either we could have continued with that or we had to look at the future accelerated growth. For that future accelerated growth, this Gtropy has been acquired. The scale at which Gtropy ultimately will also give us the similar kind of EBITDA, which the core business was doing, will take some time. And when I say sometime, I mean the time of six months to two-three years. And that is our objective, that's how the management of this company is working. So, we are very excited about it and we feel that we have done the right thing by bringing in Gtropy on board. So the second thing also important to understand, it's not an inorganic acquisition. It is very much part of organic growth of the company. Everything that is reported in the consolidated financial statement should be taken as part of the organic growth of the company only and not as an inorganic part. Secondly, when you see a dip in the quarter for EBITDA, there have been a few other good reasons. While on one side, we are building up, scaling up our business which reflects in our revenue growth, we also felt that the need that our marketing activities to build awareness of MapmyIndia and Mappls brand is very critical for the business. So we did accelerate our expenses on the marketing front in the Q2. We also invested money in building up the product portfolio like the RealView, which you are hearing, like Metaverse, so these are all the expenses in the marketing side as well as on the product portfolio side, which will reap rewards in terms of new customer acquisition and new use cases adoption. Thirdly, the cutting-edge products and platform development, which will further expand use cases addressable markets, growth engines and moats for MapmyIndia Mappls. So finally, also what we have done is we have invested INR 10 crores for a 26% stake in a company Kogo, a gamified Social travel commerce platform, which will open up new markets and new use cases for us, and we are very excited about this strategic investment in Kogo. With these words and opening statements, I would like to hand over to Rohan Verma to explain more in detail as to how the business has performed and how he looks at the future.

Rohan Verma executive
#4

Good morning, everybody. This is Rohan Verma, CEO and ED of MapmyIndia. So Q2 was a pretty exciting quarter for us. I mean, in terms of lots of action on various fronts, and I'll kind of go through that. We've ended H1 FY '23 on a strong note. So if you look at revenue growth, it was broad-based, for H1 FY '23 versus H1 FY '22 as we've always said, MapmyIndia’s has been annual basis, look at us year-to-date, you will understand us better, given that we are in the MaaS, PaaS, SaaS space where it's all about licensing or annual consumption or API transactions, etc. So A&M revenue is up 45% automotive and mobility tech and C&E, which is consumer tech and enterprise digital transformation is up 29% on the market side. And on the product side Map and data was up 32%, and platform and IoT was up 49%. As Mr. Verma explained, our newly acquired Gtropy business had grew fast in Q2. It actually doubled revenue versus Q1 FY '23. And as scale and subsequent years’ high-margin SaaS income of Gtropy will kick in. It's an IoT-led business, so what happens is initial margin gets compressed because you're selling a device, but what happens is in subsequent years it’s high-margin SaaS revenue. And besides the fact that acquiring customers which Gtropy is helping us -- or with Gtropy we're able to acquire customers for the particular use case of logistics SaaS, or mobility SaaS. We can upsell our entire range of products to such organizations, like I'll talk about later, cement companies, dairy companies and other organizations that Gtropy is bringing into MapmyIndia’s fold. Then on the marketing side, we calibrate our marketing expenses. In this quarter, we calibrated it towards increasing the awareness of our MapMyIndia’s Mappls brands and range of products, whether it's for our maps, whether it's for our different set of APIs, our drone-based solutions, our IoT solutions. And the idea is to create more awareness and adoption amongst customers for different verticals and different use cases. So that was an important activity that we undertook In this quarter. The good thing is, our Swadeshi Mappls app and platform, meaning not just B2B and B2B2C, where we are very strong and intend to be very focused and strengthen ourselves even more on, but even the B2C side, the Swadeshi Mappls app that we have is making further in-roads. And that's in conjunction with strong government-led partnerships, and I'll talk about that. This is an interesting point where very organically India is on a Athmanirbhar journey and inflection point. So it's working in our favor. As Mr. Verma said, on the product and platform side, we are investing in building our RealView 360-degree and Metaverse 3D maps. So let me explain what this is and why it's important and why it's quite different than what the typical Metaverse that people are understanding. This is creating the next generation of maps, which is not just 2D, but 360-degree and 3D. That opens up a whole new range of use cases. Of course, it makes 3D delivery to the doorstep on e-commerce delivery to the doorstep, meaning, even in 3D better. All it gives enterprises who want to do site selection of where they should open up retail outlets by giving them the RealView of that area, the 360-degree area view better, or if you look at the now back to exciting real-estate market, where 360-degree and 3D of that area gives people better decision-making or on the government side for infrastructure planning or smart city, or just generally for Consumer mapping and navigation, the next-level experience of AR or VR based on real world. That's what is opening up for us across use cases. And again, we have many-many, so that's what's exciting. But also we invested in our developer APIs, our NCASE suite, our digital transformation platform and consumer-facing Mappls app. Now what Kogo is allowing us to do is, adding on these set of components of gamification, social meaning, social or community travel-related content, planning itineraries and commerce. Where you can book travel-related itineraries or products or services into our maps and navigation. Now this is aligned quite nicely with what our automotive OEM customers are looking for the next generation of connected navigation services or connected travel or location-based services. So this strengthens our use cases and additional offerings to OEMs and keeps differentiating us from whatever else options or substitutes or competitors that could possibly be there. Besides of course, further opening of B2C opportunities for our company and Kogo combined in the future. So, with that kind of I'll point to other things. Financials, Mr. Verma has kind of talked about the headline numbers, revenue and EBITDA. A note on the PAT, we had lower other income in this quarter and the effective tax rate was higher. So that affected PAT margins and PAT growth also year-on-year. And then I think the next point I wanted to make was on the consolidated revenue by markets and product line, where on A&M or C&E, as we've said before, we have a Very strong open order book. We started the year with INR 699 crores of open order book. And so, we are working through that order book and hence, revenue is the outcome of that, besides new sales and new order wins, which will impact the future revenue. So whether it's the automotive companies which are doing more sales and expected to continue to do more sales in the rest of the year, our revenue has grown well. Q2 year-on-year is not a good comparable in general, year-to-date is a good comparable for MapMyIndia as a business, but specifically for automotive, the previous year Q1, meaning FY '22 Q1, because of lockdowns. There was a spillover effect on Q2 and hence, doing a Q2, Q2 comparison is probably not useful for A&M. And on the other side, our IoT sales to vehicles and fleet owners or fleet operators has increased on the back of, as Mr. Verma said, bandwidth focus, expanded distribution, and that will continue to scale, including enterprise sales reach. On the C&E side, which has grown 29%, we are seeing broad-based growth across our consumer tech companies, traditional enterprises, even the public sector and government, who are all consuming more and more map data, APIs, what our digital transformation platform is, which is unique in the sense that it brings the power of location and geospatial to it and, of course, now IoT solutions as well. And -- Map and data revenue and platform and IoT revenue are scaling up quickly. So, I'll end with just two more things. One is that we've had a lot of customer wins across A&M and C&E. On automotive OEMs, we've had a new large four-wheeler EV OEM sign up, and you'll see the effect of that in the years to come and bunch of market-leading vehicles like Gloster and all of those of MG have gone live. Many-many businesses like cement companies, dairy companies, fintech companies, e-com, FMCG, health tech, even voice assistant or real-estate retail companies, many new customer acquisitions. And on the government side road construction equipment for state road trans departments IoT tracking of that or civil supplies, distribution’s, IoT tracking or map-based platforms for tourism, safe city and drone solutions for energy company. So, a lot of good customer wins and a lot of strategic partnerships with government, which we've highlighted in the investor presentation and in our social media.

Rakesh Verma executive
#5

Thank you, Rohan. I think I'll hand it back to Shobit.

Operator operator
#6

[Operator Instructions] The first question is from the line of Shobit Singhal from Anand Rathi Shares and Stock Brokers. Please go ahead.

Shobit Singhal analyst
#7

I have two questions. On our C&E side, which is our fastest growing business segment given the base. So, in the first half FY '23, we have grown at just 29-30% against 40-45% historically. So what are the issues that we are facing here? And the second question is on the margin side. Given you have started investing in brand building and other two areas, so how should we look at our margins going forward? So earlier, you have guided the range of around 35% to 45%. So is There any new guidance which you want to highlight?

Rakesh Verma executive
#8

First, let me help answer your second question. The 35% to 45%. I think we have achieved 40% in the half-year. Again, I will say, always look at us on a year-to-date. In H1 this year, I think we have achieved 43%. So that's pretty much within, not only within the range of 35% to 45%, it is closer to 45% only. I think probably you want to get and nail us down, if we can give a lower band rather than a 10% band, if that's in your mind, let me help you in a very simple way. This percentage and the revenue also have to be linked. When we try to accelerate the topline, we may end up spending in two ways one, either through the IoT business as one part and the second part is also spending certain money in the product development in the marketing expenses. Now we calibrate this to ensure that if the topline, let's say, has grown 40% this time in the half year, if it grows very -- keeping that in mind, we also plan our expenses. Now 35% to 45%, I know it's a wide range. If you can think of something, if you want me to nail it down, I would say that we definitely do not want to be below 40% in the EBITDA side. That's not something which we are striving this year. We definitely are striving in that 40% to 45% area.

Rohan Verma executive
#9

And on the question on C&E, see, our revenue every quarter is a function of our order book. So revenue, like we have said, in C&E especially can be a bit lumpy. So you have to look at what The order book that we have and when the go-lives of such solutions happen and then the revenues start kicking in. So nothing to really worry about on C&E. It is just a function of what the order book was and is. In fact, it's very heartening to see that we are continuously acquiring more and more customers, which are all blue chip, all the good names across categories of consumer tech or traditional enterprises across verticals or on the public sector. So, I would just Say keep watching out on how the overall year stacks up for C&E, but it's in a good shape.

Operator operator
#10

The next question is from the line of Sameer Dosani from ICICI Prudential AMC. Please go ahead.

Sameer Dosani analyst
#11

Just want to understand, Gtropy’s revenue is included in A&M or is it in C&E?

Rohan Verma executive
#12

It's in both. Actually it depends on the particular use case, is it enabling an enterprise digital transformation? Or is it enabling a mobility use case? So, you'll start seeing the effect of that in Both.

Sameer Dosani analyst
#13

So if I were to see H1 FY '23 A&M without Gtropy, what could the number be?

Rohan Verma executive
#14

Sorry?

Sameer Dosani analyst
#15

A&M revenue is 72% in H1 FY '23, what would be the revenue excluding Gtropy here?

Rohan Verma executive
#16

It would still be -- it would still a -- specific number, we can either get back or we don't have to get into the specific number at least on this call. But given that automotive sales have grown, our A&M in general also has grown even ex-Gtropy.

Sameer Dosani analyst
#17

Exactly, so that was my question. We are majorly on PV side, right, passenger vehicle side. So if you look at passenger vehicle sales, H1 FY '23 versus FY '22, it has been 40% growth. So I want to understand what was our growth on excluding Gtropy here, because...

Rohan Verma executive
#18

Yes, it could be similar. I mean it would be similar. So...

Sameer Dosani analyst
#19

So we would be more or less tracking this market growth only, right?

Rohan Verma executive
#20

Yes, that's right.

Sameer Dosani analyst
#21

Also the new OEM added, how big is this OEM that you've added? Can you give some color?

Rohan Verma executive
#22

We don't want to be specific till the time they don't go live with the solution. It's not too far they go live in the next six months, but definitely it's in the top four OEMs.

Sameer Dosani analyst
#23

Okay. Okay. Okay. And also to understand the C&E market, what is the longer-term growth that you should understand? And how should we look at the growth profile of this business at the C&E side?

Rakesh Verma executive
#24

I wish I can give you an exact answer. But what we always think of is how our total business grows. It really doesn't matter so much to us between A&M and C&E in general, excluding the devices part of it. So, if the overall growth is happening in a healthy manner within the range as we talk about, the profitability and the growth is happening the way it has happened 40% like that. Probably, we should not get too much mixed up between the C&E and A&M then. Currently Also, it is maintained at almost, 50%, 50%, if you see the numbers, almost.

Rohan Verma executive
#25

Yes. I mean, each of them have their growth vectors, as we've said before. Automotive is tracking the overall New vehicle sales and the adoption of NCASE within that, those are both on growth vectors. Then mobility and some part of C&E, which is driven by the logistics-based digital transformation is tracking that existing base of vehicles and logistics optimization market, which is, again, quite large and consumer Tech is basically more and more apps, which are consuming APIs of ours and enterprises, which are generally digitally transforming. Enterprise digital transformation includes the government digitization that is happening in a big way, what the Honorable Prime Minister also talks about. And so you've seen a lot of wins in the last year. Based on our platform on the central government, state government and local government or Smart city level as well. So all of these are slightly different growth vectors, and each of them has a lot of promise. It's about how much and how fast and how much we want to and we can invest in increasing while maintaining some fiscal discipline, which is that balance that we look to strike.

Sameer Dosani analyst
#26

Just to understand C&E, how much percentage or how big is the portion that is API dependent, and how much is your other revenue? Because in API basically you get it on per order or per use basis. So if you can split that? is that possible?

Rohan Verma executive
#27

I would say it's roughly half and half. I mean just to give you some figure.

Sameer Dosani analyst
#28

Okay. Because if I look at the overall growth right, excluding Gtropy, I think last year was around 30-32%. Now it has normalized to 25% for H1 so that is what...

Rohan Verma executive
#29

If you look at Gtropy business, Gtropy as a stand-alone company, the growth, which we've said doubled in Q2 versus Q1. A lot of it is also attributed to MapmyIndia’s existing IoT business that we are combining with them. So, if you look at MapmyIndia’s organic business it continues to grow. Adding on Gtropy, helps us create a focus and bandwidth within the company or the group companies, so that different business leaders and different organizations can focus on achieving on their addressable market. So overall, also the companies are doing well, but Gtropy will further help accelerate that.

Sameer Dosani analyst
#30

So, if I look at only Gtropy, what will the margin profile that is sustainable after maybe two years, as you said, that is a SaaS revenues or the margin will come back. So what is the kind of growth profile of this business? And what is the margin profile that we should expect on this basis after the certain scale?

Rohan Verma executive
#31

Yes. See, there are two components to the business. One is the device-led sales, the other is the pure SaaS sales.

Rakesh Verma executive
#32

And the third is a device-led SaaS.

Rohan Verma executive
#33

Yes. Device led SaaS. So, the revenue mix will evolve for the Company. The more we are on pure play SaaS and no device, of course, it's a very, very high margin. I mean like our core existing business. Then device-led SaaS is important because devices get your foot in the door. Now when you are part of a logistics company's operation, let me just say like a cement company, where they are every day tracking their shipments using your device and the SaaS associated with it, then you become a core part of their operations, the stickiness Is very high. And so that's why you're seeing cement companies, dairy companies, logistics organizations continuously use us. So the revenue mix over the course of next two, three years will determine a kind of a stable EBITDA level. And that's what we are working with them. We are focusing our efforts on which markets segments to focus on. And specifically do you want to talk about or you want to wait?

Rakesh Verma executive
#34

I think if you're asking more on this topic of IoT and related, as I said in the beginning itself, that the core business of Map Data based products and platform, also along with that, there was IoT also that was a product and platform based less of devices and there was a certain level of growth happening in that similar to what has happened in the past. What we felt was that device led, if we create the business, the growth will accelerate at a much faster pace. And the moment we enter with the devices with a customer, particularly B2B customer, the SaaS automatically kicks in, it's just a matter of some time because it may be 6 months later or 12 months later, and that SaaS gives us back the same kind of profitability, which our existing business was doing. So that's the way you should look at it. In any case Without that IoT thing, the growth has been 30% plus.

Sameer Dosani analyst
#35

Sir, just to understand this business more, so once you sell a device let's say, per 100, what is the kind of SaaS revenue that kicks in every year? Would it be 15% or 20%? if you can just -- I just want to understand more. So, if you're selling in year one, the investment of the device is INR 100 the next year, what would be the SaaS revenue on this tracking device? Would it be 10, 20, 50? If You can just...

Rohan Verma executive
#36

It could be in the range of 25 to 50, maybe 33, 40, I'm just give you an idea of the SaaS yearly revenue from that device.

Sameer Dosani analyst
#37

And then on this device, we are making less margin right? Okay. And then SaaS would be high margin that will compensate.

Rohan Verma executive
#38

Yes, that is what is pressing the margin in the beginning.

Operator operator
#39

The next question is from the line of Vimal Gohil from Alchemy Capital Management Private Limited.

Vimal Gohil analyst
#40

I hope I'm audible.

Rakesh Verma executive
#41

Yes.

Vimal Gohil analyst
#42

Yes. Great. Sir, just one clarification. This quarter or rather for the first half of the year, I think Gtropy has done the revenue of how much? Would it be closer to INR 2 crores, if I'm not wrong?

Rohan Verma executive
#43

Around INR 24 crores is the first half.

Vimal Gohil analyst
#44

Sorry, INR 24 crores, sorry, yes, I'm sorry. Okay. Okay. And this number in FY '21 was around INR 8 crores, if I'm not wrong, right?

Rohan Verma executive
#45

Gtropy's own business, which they gave. For the entire...

Vimal Gohil analyst
#46

The INR 24 crores is the entire IoT base that you're referring to, right? I'm just talking about the stand-alone Gtropy business, a like-to-like revenue which you reported in FY '21, which was INR 8 crores, how much was that in H1 of ’23?

Rakesh Verma executive
#47

Actually, just to give you more depth into the accounting side. Out of that INR 24 crores or INR 25 crores with Gtropy shown as a revenue, around INR 8 crores went to build MapMyIndia. Because the business came from MapMyIndia to Gtropy for execution. So, if you look at it that way, and then MapMyIndia might have built to the customers for INR 10 crores with its own margin. So, the net-net for Gtropy becomes the INR 16 crores without MapMyIndia business, that's another way to look at it. it.

Rohan Verma executive
#48

In the first half...

Rakesh Verma executive
#49

In the first half.

Rohan Verma executive
#50

Recovery, for the full year.

Rakesh Verma executive
#51

Last year, on the -- without MapmyIndia.

Vimal Gohil analyst
#52

Got it. So basically, we've already doubled our revenues in Gtropy in the first half itself?

Rohan Verma executive
#53

The benefit to Gtropy has been with MapMyIndia backing them, so they have the muscle to accelerate their own growth. Plus, for MapMyIndia benefit, even if you look at MapMyIndia’s first half revenue, our IoT revenue from first half it was relatively lower. So that also benefit we have got. Overall, the IoT revenue has accelerated quite quickly in that first six months.

Vimal Gohil analyst
#54

Got it. Sir, and just on Gtropy, in your opening remarks, you commented that Gtropy is expected to sort of improve EBITDA? Or I'm not sure if you meant that it would come back to company level EBITDA, but you said that it will take around six months to two years. So that's a pretty wide band again to sort of make to understand. So with Gtropy, when you say six months to two years, are you talking of Gtropy coming to company-level EBITDA or it will stay, because it has a bit of hardware component. It will be at a slightly lower range in terms of profitability, going forward, structurally?

Rakesh Verma executive
#55

Structurally, it is bound to have a little lower level of profitability than the other one. But then whatever that level of profitability is, will add on to the overall profitability of the company in absolute terms. If you look at the PAT as absolute number, the margin if you are thinking as PAT as a percentage margin of the revenue, yes, the not PAT so much, let me tell you, as a margin we have seen the effect in this quarter also and this half year also. So, what looks like this quarter, or this half year particularly is something which is not out of line for the next two years. It will be a journey, definitely. What is happening is, when you sell the device Today and the SaaS kicks in for that six months later, the SaaS revenue now starts giving you a huge EBITDA because the operating leverage kicks in for them. But that six months again, they will sell more devices, whose EBITDA will happen, again, SaaS revenue will happen again six months later. So that is how you keep building the SaaS revenue with some lag.

Vimal Gohil analyst
#56

Got it, sir. Now, my question is on your other expenses line item, which I think thank you so much for providing the breakup this time and I hope this continues. Now what I noticed is that sales and promotional expenses have doubled even on a quarter-on-quarter basis. Now was this on expected lines for the company? That is point number one. And if you now are spending -- if your spending intensity has increased substantially, would your own growth estimates, That is top line growth estimates would increase? Or is it that your top line growth estimates remain the same, it's just that your spending intensity or your sales and promotion intensity will have To be more because of maybe competition increasing, or it's just that the business now requires slightly more to sort of grow that much. So how would you look at that?

Rakesh Verma executive
#57

Okay. First of all, let me address this by saying that whatever the budget we prepare for the year and then we move it down to quarter-by-quarter internal management control, we stay within that. How do we stay within that? For the quarter, internally beginning of the quarter, we try to see what could be the revenue that quarter and what would be the EBITDA and then look at how much we should spend also on the marketing expenses. Marketing expenses can be unlimited also. I mean, we can spend INR 100 crores of rupees and try to get a lot of new businesses, but whether it is wise or not in the current scenario of a listed company, we also get concerned about it. And hence, we say that, okay, we have talked about 35% to 45% EBITDA, can we stay within that range or whether 40% plus? Can we stay within that range. How much money is available? That's what Rohan was talking about calibrating our marketing expense.

Rohan Verma executive
#58

And also -- so we use these opportunities when we calibrate to increase at least to basically create awareness, and future demand for, let's say, new set of use cases and so the revenue impact of that may come immediately, that is fine or it may create something that will be a growth engine for the future. So I would just say that, look, we have a pretty optimistic and believe that there's a very large set of addressable markets for MapmyIndia ahead of us, in the medium and long term. And if we do the judicious investments at the right time, then we'll be well positioned to take care of that. I mean, to make sure that we can capture that when the market is in front of us. So, we are careful with it and we do different types of investment in marketing for different objectives. Some could be brand-related, some could be promotion of a particular set of products or new set of use cases-related.

Operator operator
#59

Sorry to interrupt Mr. Gohil. Sir, may we request that you return to the question queue. There are participants waiting for their turn. [Operator Instructions] The next question is from the line of Anmol Garg from DAM Capital.

Anmol Garg analyst
#60

Actually, I had a couple of questions. So firstly, I wanted to ask that we have been highlighting various initiatives with the government, so what kind of revenue can be expected out of this? And can any large contracts also be expected from the government initiatives that we are taking?

Rohan Verma executive
#61

See, there's multiple reasons why we partner with the government. And really the end objective is to be part of population scale platforms. The government has big plans for digital transformation and Geospatial and even IoT, maps, the areas that we are in, can play a critical role. And each partnership is slightly different also. Like ULIP, which is the Unified Logistics Interface Platform government announced it with National Logistics Policy and Honorable Prime Minister even visited us all to see what all we are doing and then tweeted about it. This is going to be UPI for logistics. Meaning, every logistics transaction in the country will eventually get digitized and put on ULIP and we are the mapping solution around that. So it becomes an interesting thing that as this scales, I mean, this is a little bit corollary to ONDC, which is slightly different area, and you're seeing ONDC take shape in the country as the next part of India Stack. ULIP is also going to take part in the next part of India Stack. So that will have an impact going future. The other part is what we've done with Uttar Pradesh Police. This really aims to address 26 crores citizens or commuters within Uttar Pradesh 20% of India's population are being told and promoted about Mappls app and Mappls platform has been the de facto official Swadeshi maps and navigation app, through which the UP police is also through us giving the traffic advisories and road safety information and taking the reverse feedback in fixing. There will be a lot of allied revenue that will come as we start getting embedded in smart cities and traffic and police and emergency response that will come as a result of that. And last, at a state level is what we are doing with Delhi Government for EV charge station site selection using our geospatial analytics platform. Just recently, in fact, Delhi Government invited many many PSUs who all want to get -- all the oil and gas companies, PSUs who want to get into EV, not in the distribution companies, the infra companies around EV, they had invited them all and got MapmyIndia to present what work we are doing and asked them to collaborate with us, which will generate revenue for us. So these are different areas, different geographies and different government levels we are participating in. Finally, we are winning already contracts with the government and that we have put in the customer wins like a State Road Transport Corporation or civil supplies or state roadways department or tourism department of a state or safe cities. So that continues to be the near-term revenue and the other partnerships are serving different needs for the company for future.

Anmol Garg analyst
#62

Just to dwell up a little more into this. So you highlighted about the ULIP program and it's a pretty large program from the government. So, what kind of opportunity is this particularly from your point of view.

Rohan Verma executive
#63

See, we don't want to comment on the specific revenue opportunity till the time ULIP is still in beta phase. And the government with come out with tips kinda of specific policies and transactions and revenue models around ULIP. So, I think it's a bit premature for us to talk about revenue specifically that will come from it to us, but it's good that we are deeply embedded in the platform as the Map APIs.

Anmol Garg analyst
#64

Sure. And secondly...

Operator operator
#65

Sorry to interrupt, Mr. Garg, may we request that you return to the question queue, there are participants waiting for their turn. The next question is from the line of Moez Chandani from Centrum Broking.

Moez Chandani analyst
#66

My first question was on the C&E segment. So are you seeing any sort of slowdown from your fintech and e-commerce clients, given that there is a funding slowdown in those segments? So are you seeing any slowdown there?

Rohan Verma executive
#67

No, no, not at all. I mean, see, we are riding the consumption wave. More and more consumption is happening. More and more e-commerce transactions, fintech transactions are happening in the country. So we are riding the consumption wave. That is, of course, secularly growing.

Rakesh Verma executive
#68

If you're relating to a slowdown in our growth in the C&E compared to some previous numbers, I don't know if you are relating something like that. Remember, always we -- there are some lumpy revenue booking that happens in C&E.

Moez Chandani analyst
#69

Sure. Got it. Also, I wanted to understand, are you seeing greater traction in the EV 2-wheeler space, because that's a space that's growing pretty fast. So that -- if MapmyIndia is gaining traction there?

Rohan Verma executive
#70

Yes, yes, hugely. I think pretty much almost all EV OEMs, not all, I would not make that statement, because not everybody has come out -- yes, majority of EV OEMs are -- 2-wheelers are looking at this end case. We are already there in a few and more have signed up, so they will go live soon. So yes, this is definitely a strong space for us.

Operator operator
#71

The next question is from the line of Nitin Sharma from MC Pro Research.

Nitin Sharma analyst
#72

Would like to understand more about the 3D/360-degree maps. Does the offer to customers differ pricing-wise? Some understanding on the overall potential of it.

Rohan Verma executive
#73

See, as we have explained before, our map data is overall, what is this? It's a 4D digital map twin of the real world. Meaning we are representing the physical world, physical real world digitally through our map data. This enables all sorts of use cases, whether for e-commerce or fintech or government planning, or navigation or tracking, etc. Now with 360-degree panoramic views as well as the 3D Metaverse, 3D Metaverse maps what we are able to do is, for example let's take real-estate. Now anybody wanting to do a real estate purchase would love to see how the view will look like from the flat on a particular floor that they are going to buy, and in that perspective, all the 3D of the neighboring areas would be very relevant besides the 3D of the tower and society, etc. Or similarly, the 360-degree view of How the area, as they are driving around, looks like will help them. So that's one use case. Like that, I can say there are many-many use cases as I talked about it in the beginning. The revenue model around these are similar to our maps in our APIs. So it's part of our MaaS, SaaS PaaS offering, it's just a more advanced solution that enables us to continue to offer kind of bestin-class, first-in-class unique solutions that keeps us ahead. So similar kind of revenue model for us going forward. For these 3D and 360-degrees, just that we are at the cutting edge disruptive level of innovation here.

Operator operator
#74

The next question is from the line of Srishti Jain from Arthya Investments.

Srishti Jain analyst
#75

Can you just help me with the new order bookings for H1 FY '23 or the total order book as on H1?

Rohan Verma executive
#76

See, we talked about annual new order bookings and open order book. This is a year-end number that we talked about, because order bookings are throughout the year and can get bunched up here or there. What I can tell you at least qualitatively is many-many customer wins we've had with a new orders that we have booked across A&M and C&E. And we have kind of talked about it in our investor deck, whether on the large four-wheeler EV OEM and these are just Q2 related Q1. We have anyways talked about previously, are cement companies, dairy companies, fintech, I think I have referred to it earlier in the call as well. So lots of order wins and the pipeline is also looking strong. So I would just say, wait for the year-end numbers around this.

Operator operator
#77

We'll move on to the next question. That is from the line of Sameer Dosani from ICICI Prudential AMC.

Sameer Dosani analyst
#78

Just one question. So without Gtropy, you have disclosed H1 numbers. So here, the margin has moved up to 50% now, right? So how -- is this kind of sustainable, because we'll have to do some investments also. So what should be -- if I look at without Gtropy, what would be that -- looking like...

Rakesh Verma executive
#79

Actually, we should all look at group level EBITDA. This was only shown for you -- to make sure that people understand that the other side has not fallen apart or anything like that. Just to clarify that, we made that slide.

Sameer Dosani analyst
#80

And also, one clarification on the service component on the Gtropy. As you spoke right, on INR 100 device sold, you have INR 30-35 service component. Here the service cost would be very low because the maps are already there, you have already done that. So the service cost of that service revenue would be very less, right? I mean.

Rakesh Verma executive
#81

Yes, that's true. So there could be a huge -- that's a SaaS part of it. That could be a huge contribution profit. But then along with that, you are also keep selling -- you also keep selling the devices.

Rohan Verma executive
#82

I mean, new devices.

Rakesh Verma executive
#83

New devices to new customers or whoever. So then it works out an overall kind of a scenario.

Operator operator
#84

The next question is from the line of Swechha from ANS Wealth.

Unknown Analyst analyst
#85

I just wanted to understand in terms of revenue, you think in next 3, 4 years, can we double the revenue from current run rate? Like can we do around INR 500 crores, INR 550 crores of revenue? And whenever we do that, first, can we do that in 3 years, 3 to 4 years? If yes, what kind of margins can be there? Would we be able to maintain the same margin, do a INR 500 crores, INR 600 crores kind of revenue? Just want to understand that on a very broad basis.

Rakesh Verma executive
#86

Three, four years you are talking about becomes a little longer term because we are a tech company, and we need -- but however, to answer your question, since -- we are fundamentally a product and a platform company. Some case of IoT, maybe it is a device led, but in other cases, there could be a digital transformation happening in the country. The other one in the automotive, there is something else, OEM with NCASE. So the way we have structured our business and the fiscal discipline is operate within a certain metric. And the metric we have shared, so whether it is INR 500 crore revenue, INR 400 crore revenue, INR 600 crore revenue, we will certainly, our objective would be to strive for what metric we have set for ourselves.

Rohan Verma executive
#87

Open order book with -- and the progression of order bookings and open order book in last few years will also give you some sense of kind of what base revenue anyways we expect in the future years. So -- and then add on to that new order bookings, which will generate revenue.

Rakesh Verma executive
#88

Further, I'll just add, we started with INR 150 crores for fiscal year '21 and we are reaching, almost doubling that this financial year. All this can give you some indicator, I mean only future will tell us what happens, but at least the past indicators there how we maintain the fiscal discipline.

Operator operator
#89

The next question is from the line of Sasha Sanwal from Millingtonia Capital.

Sasha Sanwal analyst
#90

Just two questions here. Firstly, just to go back to Gtropy again, could we just get more clarity on, one, what is kind of the margin on the IoT? So are you essentially getting a zero margin just to break into the customer? And then just any kind of color you can give us if you can think about what -- if you think about Gtropy business, there's just a thinking of the GPS location, but then there's analytics that you can have over and above that are things like supply chain, logistics, route management, right? If you could just give us a sense of how you see that business shaking out and what your customer conversations are that you're having right now?

Rohan Verma executive
#91

I couldn't hear clearly the second part of your question, just if you don't mind, if you can repeat that.

Sasha Sanwal analyst
#92

Yes. Just if you could give us more color on just the conversations you're having. So there are different use cases all the way from the simple -- this is the GPS thing, so your asset or your vehicle is that at this one location, all the way to analytics where you help the supply chain, logistics, trying to target and things like that. Just what sort of conversations are you having?

Rohan Verma executive
#93

That's right. I mean just use the example, let's say, of a cement company which wants to track its shipments and wants to make sure that the shipments are on time and then they want to optimize the routes that the shipment is taking so that it can -- basically, at the end of the day everybody is trying to minimize their logistics efficiency -- minimize their logistics cost and maximize they SLA, meaning on-time arrival and the serviceability that they can do. MapmyIndia is at the center of kind of enabling that. So, it's a very exciting time to be talking to different verticals of customers in private and public sectors who are all trying to achieve this goal, and that's kind of the set of conversations we are having. And the first part, I think we've given some colors already on the other questions. I'll skip that for now.

Sasha Sanwal analyst
#94

Okay. And then just the second question, just to -- if I could just get a better sense maybe of your strategic investments and how you're thinking about the future. So for example, last quarter, there was some talk about an international expansion that did not come up this quarter. And this quarter, on the geospatial side, the big [indiscernible] in the room announced his reentry into 3D and [indiscernible] we are...

Rohan Verma executive
#95

Sir, I'm so sorry...

Rakesh Verma executive
#96

Your voice is coming quite disturbed. So maybe there is a problem with the mobile phone. Are you using the mobile phone?

Sasha Sanwal analyst
#97

Is this better?

Operator operator
#98

Sasha, your audio sounding very soft.

Sasha Sanwal analyst
#99

Is it better? Sorry about that. Last quarter, international expansion was mentioned, you've made more of a focus for the last two quarters about just the consumer-facing app versus just being B2B or B2B2C before. So I would just love to get a sense of as you're thinking two, three years out in terms of your potential investments, how are you thinking -- how are you strategically thinking about these different pools?

Rohan Verma executive
#100

Yes. I mean, see, even even during the IPO process and outside also, we have talked about that, look, this international and consumers are optionality factors that we have beyond our core and very strong growing B2B, B2B2C business in India. And the third we have talked about IoT, if you recall. So, these are very good interesting areas consumers. international anyway is a journey, it is a function of kind of -- we've set up office in Korea. We have an APAC presence, we have set up presence in the U.S. or we have a U.S. focus, Middle East we were at [ GYtech ]. So these will unfold with results in the next one to two to three years. I mean, we've never said or counted on that in the beginning, because we want to do it in the right way, in a calibrated manner. And similarly, on consumer also, we have always said that we want to do it at the right time and in the right way. And just, I mean, an interesting thing that people must have seen and should see is what CCI or Competition Commission has done the judgment against Google for Android preloading, etc., this came last week. So, it's something interesting that you should keep tracking on what is happening for indigenous apps. Of course MapmyIndia is kind of the leading one in the mapping space. So the right time and the right way, but yes, we are definitely keen on these in the next two to three years as Additional growth engines for the company.

Operator operator
#101

The next question is from the line of Amar Maurya from AlfAccurate PMS.

Amar Maurya analyst
#102

So sir, in terms of your '22 order book, like fixed price is largely for auto business?

Rohan Verma executive
#103

No. The volume business or fixed price...

Rakesh Verma executive
#104

No, no, auto business -- auto OEM business is mostly the volume-based business. The fixed price normally comes in the CNG side.

Rohan Verma executive
#105

Yes, in use case driven.

Amar Maurya analyst
#106

Okay. Okay. Okay. And let's say, when you say fixed price volume business is auto business, so is it fair to assume 85% to 90% business is largely an auto business in this volume business?

Rakesh Verma executive
#107

No, not yet. I mean of the volume business, what is the volume business? One is the automotive OEM, every car that goes out. Volume business could be also API transactions.

Rohan Verma executive
#108

No, API transactions we book as and when -- as and when we...

Rakesh Verma executive
#109

I'm talking about revenue. I'm talking about the revenue side, the API transaction.

Rohan Verma executive
#110

Oh, you're talking about revenue, is what Mr. Verma was talking about.

Rakesh Verma executive
#111

So that's also a volume business.

Rohan Verma executive
#112

From the order book side, I would say probably the large majority of volume-based is automotive.

Amar Maurya analyst
#113

Okay. So is it like 80%, 90% order book would be the automobile business? API would be a very small portion into that?

Rohan Verma executive
#114

The component of open order book, which is volume-based, large majority of that...

Rakesh Verma executive
#115

80-90.

Amar Maurya analyst
#116

I'm saying percentage-wise, is it 80%, 90% of the order book, which we report, is it the automobile business order book?

Rohan Verma executive
#117

No, no, no. Our order book...

Rakesh Verma executive
#118

Let's clarify. There's an annual order booking during the whole year, what new orders we keep winning. And then there's an open order at the beginning of the year, the orders that would get executed.

Amar Maurya analyst
#119

I'm asking about the new order book. In the new order book, we give the split, right? Every year, we give the split between the volume business and the project business -- I mean, and the fixed price business. So I'm asking in the volume business, when you say that majority is the automobile business, is it like 80% to 90% of that business is the automobile business?

Rakesh Verma executive
#120

It's not 80%-90%.

Rohan Verma executive
#121

No, no, no. The split between volume and fixed pricing is there. We have shared it in the presentation.

Amar Maurya analyst
#122

Correct. Correct. Got it, sir. Got it. I'm just asking about in terms of the fixed volume business, you said that volume business is majority is the automobile business. Can you just...

Rohan Verma executive
#123

Volume projection business.

Amar Maurya analyst
#124

Like 85%, 90% business is the volume business in the new order book?

Rohan Verma executive
#125

Yes, yes, yes. I mean, I'm not giving a specific number. I'm just saying large majority of that is, but -- yes.

Amar Maurya analyst
#126

And secondly, sir, like as you said that normally in terms of the execution pipeline, this automobile business is largely a 4-year kind of a contract and C&E is like a 3-year kind of a contract in terms of the execution. So I'm just trying to understand, if you see your pipeline, are you on the track of that 3, 4 years in terms of the quarterly number or you are lagging behind? Because what I calculate is that probably with that, I think we are significantly lagging behind in the consumer business.

Rohan Verma executive
#127

I don't think we are lagging behind based on the profile of our order book.

Amar Maurya analyst
#128

Because if I see your first half revenue from the consumer electric business, it's around about -- consumer business, consumer tech business is around about what, I think, INR 70 crores business, right? And if you just multiply by 2, that is INR 70 crore business. I mean INR 134 crores, INR 135 crores business. But if I see the order backlog and if I divide it by 3 based on the new order booking, ideally, the run rate should be something around -- even if I consider 70% of that, ideally, the run rate should be something around [ INR 64 crores to INR 75 crores ] -- INR 50 crores kind of a run rate quarterly basis. So do you feel that we are on track in terms of the consumer business?

Rakesh Verma executive
#129

Two things I'll say. One is that you should do the analysis on an annual basis, because like we've said, this is an annual business. And the second is if we were doing INR 50 crores quarterly for C&E, then our numbers would have been much more in first half. So I mean, I would just say that our revenue is a function of our order booking. We have given overall number to you. So look at the overall number at the company level. And then see at the end of the year, yes, it's worth having this discussion that are we tracking or not tracking. In our assessment, we are tracking.

Amar Maurya analyst
#130

Okay. So basically, in terms of, let's say, the annual growth...

Operator operator
#131

Sorry to interrupt. Mr. Maurya, may we request that you return to the question queue, there are other participants...

Amar Maurya analyst
#132

Ma'am, can I just finish this question? It is the extension of the basically the first question only.

Operator operator
#133

Sir, there are participants waiting for their turn. The next question is from the line of Anmol Garg from DAM Capital.

Anmol Garg analyst
#134

I just had one question. So just wanted to get an outlook on the Gtropy business for rest of the year FY '23 -- for 2H FY '23. Can we expect a similar amount of growth that we have seen in this quarter to continue in the next two quarters as well? And if that is the case, then still we can expect that the margins for the consolidated entity will be above 40% for 2H given that relatively now that we are selling more devices, therefore, the margins are lower in the Gtropy business. So your color into that.

Rakesh Verma executive
#135

The first question you asked, they doubled from the last quarter to this quarter. We are only expecting them to keep increasing for the next two quarters also. Exact numbers is very difficult for me to predict, but the signs are all looking good. The second one related to the margin. Yes, for the INR 24 crores of business that went through Gtropy, let me again clarify out of that INR 8 crores they bill to MapmyIndia only for MapmyIndia's onward billing, which was less of devices, more of SaaS. So now the impact of this INR 24 crores overall on Gtropy led to Gtropy having an EBITDA close to 0. So at least they are not that kind of an EBITDA negative. So anything that they do better for the next 2 quarters than '24, probably should start giving some indication of what happens to their EBITDA. So that's my simple answer.

Rohan Verma executive
#136

We want them to contribute in absolute terms to the profitability. That's very important to us. So -- and also, of course, we -- as a company, as a group, we have fiscal discipline kind of ingrained in our DNA. So we'll look at both things. And...

Anmol Garg analyst
#137

Sir, what I mean to ask is that if the Gtropy grows faster than the consolidated business in 2H as well and if the proportion of Gtropy business continue to increase within our business. So in that case, will we be able to maintain a 40% type of margins for the next 2 quarters as well. So that is something that I wanted to know.

Rohan Verma executive
#138

Like I said, we are looking at maintaining a certain fiscal discipline and a certain range in mind. So...

Rakesh Verma executive
#139

If I can just say for the -- in the lighter vein, if we find that our fiscal discipline is not maintainable within that range of what I said in the morning, 40% to 45%, because Gtropy goes, they want to sell devices only, probably we may block that device kind of a sale. So if some of these things are internal management control is what we want to achieve. And I think we are trying to give that clarity to all the analysts and shareholders that we always look at shareholders' interest.

Operator operator
#140

The next question is from the line of Nikunj Mehta from Wealth Guardian.

Nikunj Mehta analyst
#141

Just wanted to clarify something on -- in terms of understanding, when we update our maps, we do it by means of feet on street, right?

Rohan Verma executive
#142

We have multiple ways. I think during the IPO process also, we -- also we explained it. It's actually quite interesting that we use the network effect of data collection, let's say, from tracking devices, from API transactions, besides the analytics and AI that we apply on these, RealView 360-degree of INR 400 crore plus geotag photos, panoramas, videos that we have. Besides our team that is there, which kind of falls under more fixed cost. So there -- that is what has kind of differentiated or made MapmyIndia unique compared to the global peers who are -- who have struggled with cost structure. We are highly technology-oriented and cost efficient.

Nikunj Mehta analyst
#143

But if I'm right, Google does it by means of satellite. So wouldn't that be more cost efficient and a better way to go about because sending people when so much of infrastructure development is happening on the roads and capturing everything by means of feet on street versus satellite. What is your thought, which is a better way to go about it in terms of cost as well as accuracy of maps?

Rakesh Verma executive
#144

It is a combination of all of them, because the satellite gives you some advantages, certain no advantage. Like satellite will not tell you what is this house number, building name and all that. A drone might give you a better panoramic view, which gives you another perspective. The feet on the street validates certain things and get certain details which no other technology can provide. A feedback like the UP Police, Rohan was talking about and many such cases, where the real-time update of what's happening. The tracking devices, IoT gives you a traffic information, which helps us give the estimated travel time. So it's a combination of all of them. And the best part is this is our area of excellence where we have been able over a period of 25 years, we have mastered this art of what is the most optimal way of achieving the accuracy and achieving the lowest cost. And that's the beauty of how we are managing our map data product.

Nikunj Mehta analyst
#145

That's very interesting and useful, sir. And my second question is, you have a lot of cash in the balance sheet now, and I understand we are increasing our marketing spend as well as looking at acquisition opportunities. I would like to get your thoughts on your dividend payout policy, if -- how do you think you'll be going about it for the next 2, 3 years?

Rakesh Verma executive
#146

See, first, let me say that dividend payout policy, we have spelled out in our policy statements already. The policy clearly says that the Board of Directors will make a decision on what kind of dividends to be paid out. Definitely, dividends will be paid out. That's not the question. That's not something we need to worry about. How much to be paid out? We -- this time, we believe that it's better that we do the entire annual exercise of the annual performance. And based on that, the Board will take a call and make the dividend payment at one time rather than also unnecessarily going through the compliance problem of declaring an interim dividend and again, later filing it for the final dividend. So we just want to make one single time final dividend payment based on the annual results.

Operator operator
#147

The next question is from the line of Nitin Chaudhary from [ Kriis ].

Unknown Analyst analyst
#148

Congratulations on set of good numbers. Sir, just wanted to ask one thing that when you are doing these set of acquisitions, I understand that you are looking at adjacent metrics -- adjacent businesses like the Gtropy business and Kogo. So can you just throw some light as to what goes in your mind when you are evaluating a business? And can you throw some more light on how you will monetize Kogo, because I just wanted to understand that it's a gaming company or what sort of business avenues can come from that business in future?

Rohan Verma executive
#149

Yes. See, what's going on our mind is clearly kind of whether this -- whether acquisitions will help us generate more revenue or revenue-led acquisitions, what we call, that they will get us more customers or that they will enhance our product portfolio that we can upsell to our existing customers. So with Gtropy, that was exactly the idea that they already had a set of customers. We can upsell, cross-sell to them our rest of solutions. And they brought in this logistics SaaS, which products and IoT products that MapmyIndia didn't have. So that combined is quite a formidable IoT and logistics SaaS and mobility SaaS core -- I mean, pure-play business with the added advantage of the portfolio of MapmyIndia. So clearly, that was to help accelerate revenue and that's short-term revenue generation and long-term earnings generation. With Kogo, basically, it's -- you can think of it as an app actually, which allows you to plan, discover, shares itineraries. As you travel, you can share kind of where you went, so like Instagram for travel, but also you can then do bookings of travel itineraries as well as travel-related goods and services. So as you step out, what are the things you need, experiences, et cetera, so travel commerce. And what they have done is they have gamified this entire thing so that any activity you do on the Kogo app or platform, you earn coins, which you can spend to get discounts so that you burn it through the network. So there is a strong revenue model built into Kogo, and we are monetizing it in 2 ways. One is through our -- continuing to sell this to our OEM customers as add-on solutions. And then, of course, there will be a consumer -- direct-to-consumer monetization opportunity because people can buy the Kogo subscription. So actually, it's a subscription business also. But if you buy a subscription, then you get 3x the discounts that you otherwise would have gotten. So there's a direct-to-customer monetization also, and then there will be some enterprise opportunities also that will arise. So that's kind of -- so there is -- and so that's kind of what was going on in our mind with Kogo that shore up our automotive and case offering and open up this travel commerce and D2C kind of business for the future.

Unknown Analyst analyst
#150

Got it. Got it. Makes sense. Just one follow-up question. Everything will be on subscription base and not going down the advertising model, right, even in Kogo?

Rohan Verma executive
#151

See, till now, we have not been in the advertising business, but I don't want to preclude anything for the long-term future. What we are strong procurement of is user privacy. We don't believe in this kind of ad user targeting and mining. That's the Google route, which we are not a fan of. And we believe that is getting cracked down upon. So I don't want to preclude future revenue models, but we will do things in the right way so that people benefit and people get positive value from our products.

Operator operator
#152

Ladies and gentlemen, that was the last question. I now hand the conference over to Mr. Shobit Singhal for his closing comments.

Shobit Singhal analyst
#153

I would like to thank the management and the participants for coming on the call. Thank you.

Rakesh Verma executive
#154

Thank you.

Rohan Verma executive
#155

Thank you all.

Operator operator
#156

Thank you. Ladies and gentlemen, on behalf of Anand Rathi Shares and Stock Brokers Limited, that concludes this conference call. We thank you for joining us, and you may now disconnect your lines. Thank you.

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