Home / Transcripts / Go Fashion (India) Limited (GOCOLORS) · January 29, 2026

Go Fashion (India) Limited (GOCOLORS) Earnings Call Transcript

January 29, 2026

BSE IN Consumer Discretionary Specialty Retail earnings 75 min

Earnings Call Speaker Segments

Operator operator
#1

Ladies and gentlemen, good day, and welcome to Go Fashion India Limited Q3 and 9 Months FY '26 Earnings Conference Call. Before we begin, I would like to remind participants that this conference call may contain forward-looking statements, which are based on the beliefs, opinions, and expectations of the company as of today. These statements are not the guarantees of the future performance and involve risks and uncertainties that are difficult to predict. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Gautam Saraogi, Promoter and CEO of Go Fashion India Limited. Thank you, and over to you, sir.

Gautam Saraogi executive
#2

Good evening, and a warm welcome to everyone present on the call. I have along with me Mr. R. Mohan, our Chief Financial Officer; and SGA, our Investor Relation Advisors. I hope you have all received our investor deck by now. For those who have not, you can view it on the stock exchange and the company website. Q3 has been a challenging quarter for the apparel industry, mainly due to lower footfalls. During Q3 FY '26, revenue stood at INR 194 crores with gross margins of 64.3%. EBITDA stood at INR 52 crores and PAT stood at INR 7 crores. However, the company has demonstrated resilience in its core operational fundamentals, such as full price sales ratio, items per transaction, and customer conversion rates, which has remained stable, reflecting continued consumer relevance and disciplined execution. The overall retail environment remains subdued, with discretionary consumption witnessing moderation across categories. Factors such as uneven festive demand, selective consumer spending, and lower footfalls resulted in a slower same-store sales growth during the quarter. The softness was largely industry-wide in nature. The company continued to prioritize full price sales ratio by maintaining a sales ratio -- full price sales ratio of more than 95%. This disciplined approach helped us maintain healthy gross margins at a stable 64.3% in Q3 FY '26, which further highlights the strength of our pricing of our brand. Q3 FY '26 was deeply impacted by a slowdown in our LFS channel. One of our key LFS partners had a pause of fresh inventory intake across brands, which affected our LFS sales by 30%. We continue to engage closely with our LFS partners and expect this channel to normalize as we continue to supply inventory to them. We continue to engage with our LFS partners to ensure that these kind of interim issues what we have faced, we don't face again. To drive improved same-store sales growth, the company has undertaken focused initiatives around customer engagement and new product launches. In parallel, we had recently collaborated with a leading influencer to showcase our bottom wear collection and enhancing the brand visibility and relevance among younger audience. Such initiatives are expected to support stronger customer traction and improve store level performance over the coming quarters. Over the time, we have strengthened our position in the nonleggings category, and it has further strengthened. Today, our nonlegging bottom wear category gives us a 65% contribution in our sales, which in earlier times used to be less than 50%. Moving over to the operational metrics of Q3 FY '26. Our store expansion strategy continues to remain calibrated and selective with a clear focus on entering high-potential markets. As of 9 months of FY '26, the company has added 49 stores, and we expect to close FY '26 with a net additions of 60 to 70 stores. Our approach to network expansion remains very disciplined with emphasis on store-level profitability and strengthening brand salience. We continue to keep a close watch on inventory levels, with inventory levels being at 114 days as of December 31, 2025. Our inventory -- on the inventory front, we have seen an increase in our inventory for our new concept -- daily wear concept, which had increased our inventory marginally from the earlier times. For the full year FY '26, we anticipate inventory levels to stabilize in the range of 100 days, ensuring operational efficiency and healthy working capital management. Our strong focus on inventory and working capital efficiency will help us achieve the target of converting more than 50% of our EBITDA into pre-Ind-AS operating cash flows. On our new initiatives, including our international store in Dubai, and our daily wear concept, are demonstrating healthy unit economics in early stages, and we remain excited about their performance in the coming quarters. As of now, we have opened 6 stores for our daily wear concept, and we look to scale -- to make it about 10 stores by March 2026. In line of our commitment to shareholders, we've announced a buyback this quarter of 14,13,000 shares at a price of INR 460 per share with a total size of INR 65 crores. Way forward, smaller format stores, the small-sized stores, has been witnessing a sharp decline in performance, because today's consumer is looking to shop within a larger store experience. So in line with that, we had consolidated some of our smaller stores last year, and we will look to continue some of our remaining smaller stores in the quarters to come. The company is taking a cautious approach on new store expansion, with a clear focus on strengthening same-store sales growth. Our priority is to improve performance across the existing store network through better execution, enhance customer experience, and operational efficiencies. Our immediate objective is to move from negative same-store sales growth to flattish and then eventually taking it to low-single digit, supported by improvements in store level productivity and throughput. This will be -- this will not only be driven by external factors, but even by sharper execution at a store level, introducing new products and better engagement with our new audience. Second, our footprint expansion will be driven by careful selection of high-quality locations, through picking and choosing the right location with strong unit economics. Lastly, recognizing retail is fundamentally a balance sheet business, we remain sharply focused on cash conversion, higher inventory turnover, and disciplined capital allocation, ensuring business remains profitable and is a very RoCE-centric business. With this, I would like to hand over the call to Mr. R. Mohan for an update for Q3 and 9 months FY '26 results and financials. Thank you.

R Mohan executive
#3

Thank you, Gautam, and good evening, everyone. First, I'll give the Q3 financial numbers. Our revenue for the quarter stood at INR 195 crores. Gross profit stood at INR 125 crores, with a gross -- GP margins of 64.3%. Our EBITDA for the quarter stood at INR 52 crores. EBITDA margins is at 26.7%. PAT for the quarter stood at INR 7 crores. PAT margin is at 3.7%. Coming to the 9 months FY '26 performance. Revenue is at INR 642 crores. Gross profit stood at INR 406 crores, GP margin at 63.2%. EBITDA is at INR 187 crores, with EBITDA margin at 29.2%. PAT stood at INR 51 crores, with a PAT margin of 8%. RoCE and RoE, excluding Ind-AS impact, as on 9 months FY '26, stood at 13.1% and 10.3%, respectively. Cash and cash equivalents stood at INR 256 crores, as on 31st December 2025. With this, now we'll open the floor for the questions and answers.

Operator operator
#4

[Operator Instructions] The first question is from the line of Devanshu Bansal from Emkay Global.

Devanshu Bansal analyst
#5

Firstly, sir, I wanted to understand how should we read your SSSG performance. We were flat for a fairly long period of time, but now reporting in the negative trajectory for last 3 quarters. Though you have mentioned that from a retail parameter perspective, footfall is the only challenge. But my concern was that even footfall, we are attributing it to weak consumption, but is there a certain level of deterioration of brand strength, so that it is not attracting the relevant amount of footfall. So your color on this will be very helpful.

Gautam Saraogi executive
#6

Yes. No, I think, see, Devanshu, from a brand perspective, I don't see that. Yes, we want to, as a brand, increase our younger audience as a customer base. But from a brand strength and relevance perspective, I think we are very much there. See, even from a product mix perspective, if you see today, 65% of our sales are coming from the other value-added products, and that's how the market -- the bottom wear market is heading in direction. So I think from a brand relevance and product relevance perspective, I don't think is an issue. I think the overall footfalls in Q3 has been very weak. See, we have done many channel checks also. And we have seen similar kind of trajectory in other places as well. So the overall macro scenario obviously has had to do a lot -- the footfalls issue has had to do a lot with our SSSG. Another thing which I mentioned in my speech, our SSSG in a very small store -- see today, what has happened because the bottom wear market has become a wider market with so many products, the very small stores from an experience perspective becomes a little bit of an issue. I mean, we have seen softer and larger degrowth in SSSG in those very small stores. So I think the larger attribute to a negative SSSG is obviously the overall macro scenario in footfalls and these small stores, which have degrown a lot more than normal because of the size.

Devanshu Bansal analyst
#7

But this footfall issue, is it also related to consumers sort of preferring to show up more online or via quick commerce channels where our presence is very limited, right? So are you also thinking on ramping up our presence in these channels because footfalls, et cetera, may remain weak, right? So if the consumer preference is shifting towards other channels, or maybe through formats where they are getting the entire wardrobe rather than preferring to go for a stand-alone bottom wear store. So how are we sort of focusing on capturing such consumption occasions?

Gautam Saraogi executive
#8

Yes. See, in fact, yes, I mean, rightly, you said Devanshu, I think, look, online and quick commerce has always done well. And for us, because we are having a very small contribution, so that's a channel for us to build. So our online channel has seen decent traction. Our quick commerce also, we have been live on Blinkit and Zepto, and we've seen very good traction there. So I think as that channel picks up speed for the apparel category, our share also in the e-comm, space will organically grow. So from an e-com and quick commerce perspective, we are there present with our styles and inventory across all channels. I think it's just a matter of time. Once it picks up speed, it will also start reflecting in our revenue numbers.

Devanshu Bansal analyst
#9

And lastly, Gautam, a few clarifications on the LFS side. Our revenue mix has improved towards EBO, right? So it is 80% EBO this time around versus 74% last year. The gross margin for this channel is about, in my understanding, 35%, 40% better versus the LFS channel, right? But if we see from a company-wide perspective, this should have reflected in 250 bps, 300 bps better gross margin on a Y-o-Y basis, but this is flat in this quarter. So is this largely due to deterioration in gross margin profile of LFS channel as well? So what explains that? So yes.

Gautam Saraogi executive
#10

Yes. See, we are also studying that, Devanshu, and I will come back to you on that. But at the outset, when we are looking at it right now, last year we had started EOSS a little late at the EBO level. This time we had started a little earlier where usually we start. Last year, our EOSS start date itself was late. So because the quarter 3 had a week, 10 days of more EOSS weeks, that could have had an impact on the EBO gross margins, which is not reflecting in the upside of the overall company gross margins because of low LFS. We are anyway studying this. We'll come back to you with more clarity around it. But at the outset, it looks because of the start of early EOSS, which is by a week, 10 days.

Devanshu Bansal analyst
#11

And from a model perspective, is your LFS, SOR based or then the partners can return the inventory in case they are closing the store or how is it?

Gautam Saraogi executive
#12

Yes. So usually, it is like this, Devanshu, it is based on SOR. So what we do as per Ind-AS standard is on -- because it's on SOR, we show it as debtors in our books. We show it as sales when we dispatch the goods. So it is debtors in our books. But because it is SOR, as per Ind-AS 115, we have to put a provision for sales return based on historical trends. So whatever is the last 3 years of historical trends of return, we provided on a quarterly basis. So the provision of sales return is inbuilt for any stock which is coming back through the year.

Devanshu Bansal analyst
#13

No, that's fair. But what happens in terms of store closures, right? So we have had 100...

Gautam Saraogi executive
#14

So yes, for example, yes, your question is right. Suppose today an LFS decides to shut 20 stores, those 20 stores stock will come returned, and it will be booked as a sale return. But what happens, such increase in returns will reflect in the next year's provisioning because you tend to usually take a 3-year average of -- for a provision of sales return perspective. But to your question, if an LFS shuts 30, 40 stores or whatever stores, the stock coming back will be shown as a sales return.

Operator operator
#15

[Operator Instructions] The next question is from the line of Gaurav Jogani from JM Financial.

Gaurav Jogani analyst
#16

My first question is again with regards to the LFS channel only. This quarter we have seen 137-odd LFS getting shut Q-o-Q. So one, what is -- was there anything specific this quarter that we saw such large closures? And how do we look for expansion in LFS going ahead?

Gautam Saraogi executive
#17

Yes. So see, Gaurav, the stores are largely one of our key LFS partners. They have changed the format of that store, and they have changed it -- they rebranded and changed the format of the store. So when that happened, all the external brands had to move out of that -- of those particular stores, including us. So the reason we have exited the store is because that key partner had decided to change the format and rebrand it. Now moving forward, LFS expansion from a store addition perspective, whenever we do get an opportunity for adding new stores, we will selectively choose which location makes sense and then we will select. Like in Pantaloons, we have been expanding and adding stores over the last few quarters. Even in Reliance, we are getting new stores. So selectively, on the basis of what is being proposed to us, we will select those locations and move forward. As far as quarter 3 is concerned, our quarter 3 revenues were deeply impacted because for one of our key LFS partners, we were not able to dispatch stock for about close to 45 days. They were not taking inventory across brands for a period of 45 days, and because of that, we were not able to dispatch stock. And that is why we've lost 45 days of dispatches, which has resulted in 30% drop in sales. And that's why our Q3 numbers -- overall numbers have got deeply impacted because of this dispatch issue, which happened in November and a little bit of December as well.

Gaurav Jogani analyst
#18

So Gautam, can we expect this to -- sales to come back in Q4 in some sense because...

Gautam Saraogi executive
#19

See, not really because, see, what happened, that 1.5 months which we have lost, you're -- see, what happens, how do we replenish stock at an LFS store, right? We keep a base stock. We decide a maximum stock level. Now based on the maximum stock level and the closing stock at an LFS store, you're basically only sending the difference. At the -- so in January or February, it's not that you're going to be sending additional stock. You're going to be sending stock only to the extent of the maximum stock level. So the 45 days what we have missed out, that increase in number we will not see in January and February.

Gaurav Jogani analyst
#20

But if that 45 days we have missed out, they would have again sold...

Gautam Saraogi executive
#21

Yes, I understand. But ours is -- see Gaurav ours is a replenishment business. The sales will happen, you keep replenishing. Your sales will happen, you keep replenishing that store, right? But your maximum base stock is only to a certain level. So if you have not replenished 45 days, you have, to a large extent, lost out on a lot of secondary sales. Now we will not be able to recover those secondary sales in the coming months. So technically, you're sending only that much stock which is there in the base stock.

Gaurav Jogani analyst
#22

And Gautam, just completing on that LFS opening part. So how many LFS now we can model-in to open at least for Q4 and the rest of the couple of years going ahead?

Gautam Saraogi executive
#23

See, it's difficult to say. It's difficult to give a guidance on how many LFS stores we will be opening next year. It all depends on how our partners expand. And in that proposal of expansion, what we think would be relevant. So it's going to be very subjective to what is being proposed to us. See, sometimes a partner can decide to add 70 stores, 80 stores, but certain key markets, you wouldn't want to be part of that market. So it's very subjective to what is being proposed to us. So I think that we will be able to only know next year as we are proposed with the list of stores.

Gaurav Jogani analyst
#24

And Gautam, coming back to the EBOs, are you seeing any recovery in the momentum of any sorts in the month passed by in January to indicate that from a negative 4.5% SSSG that you had witnessed in Q3, probably you will go flattish or that sorts? Or it continues to remain weak as it was...

Gautam Saraogi executive
#25

See, Gaurav, I think -- see, we are seeing 2 trends, Gaurav. I think what is happening is our midsized stores, our stores which are slightly higher than 500 square feet, 600 square feet. See, because our product range has increased, right? 65% of our sales are coming from the nonleggings category, the value-added categories. So today, the consumer wants display and experience of shopping when you are seeing so many products. So we are seeing 2 trends, right? The smaller stores, the very small stores are obviously seeing a decline because we are not able to display all the new products. The slightly larger stores, which are the 600-square feet, 700 square feet stores, they are seeing good increase. Some of the stores are actually showing very good positive SSSG as well. So I think over a period of time, as our small stores phase out of the system and the newer stores what we cautiously add becomes of a relevant size, you will also see improvement in SSG from that perspective. But largely, the improvement of SSG is going to be obviously relating to footfalls. So I think both these things hand-in-hand will play a very important role in the recovery of the SSSG from being negative to a mid-single-digit positive.

Gaurav Jogani analyst
#26

But Gautam, in this scenario that you know the expectation, then there could be a possible drag on the margins because your cost will keep on escalating at a certain pace. So would it be fair to assume that at least over the next 3, 4 quarters, you might see a decline in the EBITDA margin just because of the negative leverage?

Gautam Saraogi executive
#27

See, I'll tell you what we are planning to do as a company, right? Right now, we are being very careful with expansion. So right now, we are prioritized and thinking, how do we get the SSSG back to positive. Today, we are at minus 5%. Our aim is to get to mid-single digit to 5%, right? So from minus 5%, we have to take it to plus 5%. So all our efforts right now as a company is to see how we can fix this and get this into positive. Of course, the overall footfalls is going to make a very big contribution to this. But we are also going to be putting in smaller efforts at new products, opening better-looking stores to fuel that. So our first priority over the next 1 year is to definitely put entire focus on improving SSSG and maintaining margins. So on the expansion front, we are going to be very selective in our expansion in the coming quarters, so that because of expansion, there should not be an EBITDA hit in the P&L. Basically what happens, Gaurav, when we are seeing new stores, immature stores which are not matured, they are a load on the P&L because you're paying the full rent and salaries without the store being matured. So we are taking one step back and saying, look, hey, we will be very careful in our expansion, not go overboard with the expansion so that margins don't get compromised during this recovery period.

Gaurav Jogani analyst
#28

So then can we expect the store opening to even come down next year in the EBO format versus the 60, 70 that we are expecting this year?

Gautam Saraogi executive
#29

See, honestly, Gaurav, we are not guiding -- we are not giving -- unlike earlier times, right? Earlier times, we used to be very clear with our guidance on how many store openings. This time, we have seen that our margins, because of flattish -- because of negative SSSG, our margins have taken a hit. And as a management, we have taken a conscious call to slow down the store expansion and do it selectively. See, that does not mean that we will not expand. See, wherever we are getting a very good opportunity, and where we should feel that we should be there, we will also expand. But we are not setting ourselves a target. We -- during this recovery period of taking SSSG from minus 5% to plus 5%, we don't want to compromise on the health of the P&L.

Operator operator
#30

The next question is from the line of Ankit Kedia from PhillipCapital.

Ankit Kedia analyst
#31

Gautam, just continuing from the previous question, is it fair to assume next year's store opening could be around sub-50 stores or even lower than that because this year, with 60, 70 stores also your margins have been hit. And next year also, the recovery is question mark. So definitely the stores opening would be below 50?

Gautam Saraogi executive
#32

So Ankit, I know where you're coming from. And honestly, it's very difficult for me to give a guidance right now. It all depends on when does the SSSG pick up speed, right? And suppose if things go well, and next year by -- I'm just giving you a hypothetical example, by next year, middle or maybe the second quarter, we come back to positive SSSG, then maybe we also start increasing our footprint as well. So it all depends on the recovery of the SSSG. So it's very difficult to give a number for next year, whether it will be below 50 or above 50, it's very difficult to predict. But as management, we feel that we will not go to an extreme of not opening also. Like for example, if we get a good mall which is coming up in Mumbai or Bangalore or any other city where it's a prospective mall or very prospective high street, we will definitely go and open there. But we will not go overboard and try to open everywhere also at the same time. So we'll keep a good blend.

Ankit Kedia analyst
#33

So given that it takes 3 months to 6 months to open a store and today with you at minus 5%, 6% like-for-like growth, next 6 months store opening will be muted. At least that we can assume?

Gautam Saraogi executive
#34

Yes, it will be muted. So it's difficult to give a number, but I can tell you it will be muted for sure, because we are going to be very cautious in our approach.

Ankit Kedia analyst
#35

Sure. Second is on the LFS...

Gautam Saraogi executive
#36

Also -- sorry Ankit, just extending, see, we'll also be doing a lot of relocation, Ankit. So what will happen sometimes? Like I explained to you, we have sometimes very small stores which are not doing well. Today, the consumer wants a slightly better experience. So in the same market, we might shut the older store and open a new store. So there might be some relocations which will have a positive impact on the revenue number as well.

Ankit Kedia analyst
#37

Gautam, we would appreciate if you can share the area of the stores today. At a 800-, 900-store network, we don't know what is the area. Given that bulk of the store closures of smaller stores are behind us and now you're opening 600, 700...

Gautam Saraogi executive
#38

Yes. So what I'll do, Ankit, in the next -- probably after this earnings call, once we have calibrated the entire data, we will share the data with everyone, how many stores are there which are the smaller stores, so everyone has clarity on that.

Ankit Kedia analyst
#39

And how many more store closures are remaining for the smaller stores? And can you just share the decline you have seen in the smaller stores?

Gautam Saraogi executive
#40

Yes, we will share. First, we are calibrating the data. So once we have calibrated the data, we will be happy to share.

Ankit Kedia analyst
#41

Okay. No, because on the previous question, you said that the smaller stores are significantly negative. SSSG are declining. So at least some data you would have to pass that comment, right?

Gautam Saraogi executive
#42

See, we've seen. No, I'll tell you. Like, for example, where our company average level is minus 5%, the smaller stores, we have seen a slightly higher degrowth of more than 9%, 10% SSSG. And sometimes numbers are not fully reflective. Even when we are visiting stores and when we are interacting with our consumers, the consumer feels that, okay, in a slightly larger store of 600 -- 500, 600 square feet, the newer bottoms -- the newer styles are better on display. So it becomes easier to shop. In a very compact store of 200 square feet, it becomes very difficult to display all the items to the consumer. So from an experience perspective also, it hampers.

Ankit Kedia analyst
#43

No, I agree. Because your core moat was a smaller store, high-throughput, high-margin business. Now that is getting disrupted because your average store size is becoming 600 -- at least incremental store size...

Gautam Saraogi executive
#44

No, no, see, Ankit, the unit economics of a 600 square feet store and a 300 square feet store is not different. Even a 600 square feet store from a unit economic perspective comes under the same category as well. So it's not that my EBO unit economics will go down because I'm opening 500-, 600 square feet store. See, if today, I had gone and opened, say, 2,000-, 3,000 square feet stores, that's a completely different unit economics. But stores which are sub-1,000 square feet have similar unit economics for a 200 square feet also and for a 550-, 600 also.

Ankit Kedia analyst
#45

Gautam, at least last 3 years since we started opening bigger stores, sales per square feet has declined, if you see. Now that could be due to market environment or it could be due to loss of market share or could be due to loss of footfalls. It could be either of it. But at least on the face of it, we have seen a decline in sales per square feet.

Gautam Saraogi executive
#46

So yes, so your question is right, Ankit. So the sales per square feet would be more because of the footfalls in the overall macro scenario. It is not because we have gone into a larger store and the unit economics are not as good as a smaller store. It's not because of that.

Ankit Kedia analyst
#47

Sure. My second question is on LFS. You made a comment that one of our large retailer is switching the stores, which had third-party brands, to a private label brand. Now do we have visibility that next year that won't happen from the retailer, or it's going to continue, and we have been said that a few hundred more stores could be closed in the medium term?

Gautam Saraogi executive
#48

See, we are also trying to get that clarity, Ankit. But honestly, if you ask me the truth, I don't know. Can it happen next year? Maybe, yes. So we are also speaking to our partner and trying to get that clarity, so that we are also prepared on if there are going to be such format changes at their end, we will know about it. So we are trying to find out. The minute I have some clarity on that, maybe in the next earnings call or maybe in between that, I'll definitely guide everyone on that.

Ankit Kedia analyst
#49

Sure. And on the inventory part, our gross margins have expanded, but with the change in format and other things, how are the commodity prices placed today? And with the GST pricing being more favorable, at least for higher price points above INR 1,000 products, going forward, do you feel the need to reduce the discounting which you are giving to the consumer? Or the new labels have come up, how will that pricing change and how are the commodity prices?

Gautam Saraogi executive
#50

Honestly, Ankit, for the -- you're talking about the GST reduction, right? Those products you're talking about, right?

Ankit Kedia analyst
#51

Yes.

Gautam Saraogi executive
#52

So we were giving the benefit to the consumer. We have not changed our MRP for such products. So we are continuing to give the benefit to the consumer. There might be a time where we feel instead of taking a price hike for those products, we will just remove the discount what we were giving for the GST benefit. So in short, we have not taken the price hike, but we'll get the benefit of that eventually. But when we are going to start doing it, we are deciding it internally once. So to answer your question, we are not changing the MRP of those products where the GST was reduced. Wherever the GST was reduced, we were passing on to the consumer. Eventually, instead of taking a price hike of those products, which were [ new ], we would just remove that benefit without taking a price hike.

Ankit Kedia analyst
#53

And in the other products, sub INR 1,000 where the discount was not available, 5% remains 5%, there are you considering taking a price increase?

Gautam Saraogi executive
#54

No, not right now. See, Ankit, we are in a volume-led business, right? So our entire company's focus is to drive volumes. I have reviewed the products under INR 1,000. We have made very small correction in certain products where we have increased the pricing because it was underpriced to begin with. But those are very, very few products. Largely, we have not touched anything under INR 1,000 because we feel we are well priced.

Ankit Kedia analyst
#55

Last question is on the A&P spend. Do you think, at this point of time, you need to be aggressive in A&P? Because previously, you always said when demand is not there, you don't want to spend because as it is demand is not there, consumer is not going to walk in. But has that mind shifted that, you have to go aggressive at this point of time?

Gautam Saraogi executive
#56

See, I think, no, I don't think we have to spend more, honestly. So I think that logic of 2% of revenue still holds good. This time, it shows a little more because our revenue this year has stayed flat, but we had marketing budgets allocated for a growth revenue, right? So that's why as a percentage of revenue is slightly still higher. But from how much we want to spend, I don't think that number will increase. We are just transitioning our digital marketing to a very different methodology where we are reaching out to the younger audience and the millennial audience by different, different type of personalized marketing. See, our marketing team, to begin with, was a very old school, orthodox type of marketing, has now changed. Over a period of time, it started pivoting towards more and more digital. So I think the way of marketing is going to evolve. But from a spend perspective, I don't see our spend increasing. We used to spend 2%, 2.5% or 2% to 2.2%, we are going to be around that number. So as a quantum of spend, it's not going to increase.

Ankit Kedia analyst
#57

Sure. And can I ask another question since I've taken a lot of time?

Gautam Saraogi executive
#58

Yes, please go ahead.

Ankit Kedia analyst
#59

It's on top wear. Given that bottom wear is under pressure, which is the core bread and butter, do you think it's prudent now for you to continue to expand top wear aggressively or concentrate more on bottom wear?

Gautam Saraogi executive
#60

No, no. See, I'll tell you. The top wear project what we have done, the everyday concept, that's just a pilot. And I cannot -- see the pilot needs its time, right? So now we've opened 6 stores. So that will take its own journey. And that decision-making in that pilot is independent of bottom wear. So we are not going to speed up that in any way to show growth. So that pilot will go in its own speed. It's going to take some time, and it's for the future. As far as bottom wear is concerned, see, we are very, very bullish on the category. Yes, this has been a time -- this has been a very tough time for the category and the brand where we've seen headwinds and it's not reflecting in numbers. But our conviction in bottom wear is very much there. Even our recent Technopak study also emphasizes that how large that category is. So even from a short-term, midterm, and long-term perspective, our entire energy and strategy for bottom wear is very much intact. So over the next couple of years, Ankit, if you have to show growth and the numbers are to come, it has to come from bottom wear. We cannot expect the pilot to take care of the gap of growth. The pilot is there, and it will take the pilot its own sweet time. We cannot rush the pilot. Otherwise, we'll make -- we won't do justice to that project as well. Bottom wear is our main business, and we'll fix it and we'll bring it to growth. We are very bullish.

Operator operator
#61

[Operator Instructions] The next question is from the line of Vaishnavi Mandhaniya from Anand Rathi.

Vaishnavi Mandhaniya analyst
#62

I just wanted to understand that how much of this SSSG decline can be attributed to the entire store size issue that we faced because you said that the smaller stores saw a relatively negative SSSG or rather the larger stores saw better SSSG performance versus the footfall in general being weaker?

Gautam Saraogi executive
#63

See, I would -- see, it's very difficult to quantify it. I would say largely this SSSG is negative because of the slowness in footfall and the overall weak environment. It's very difficult to quantify, but I would put it more towards the overall macro scenario.

Vaishnavi Mandhaniya analyst
#64

So what I'm trying to get to is that, let's say, in H2, right, where we, I think, almost shut almost 40 to 50 -- H2 FY '25, we shut, I think, almost 40 to 50 of the smaller store formats. We gave us -- we said that the store closures are almost done. But again, now in this quarter, we're coming up and we're saying that we're still seeing the performance of the smaller stores not being up to the mark, which is why we're shutting them again. So I'm just trying to understand where are we coming in this entire small store, large store, medium store? And how should we look at this in terms of our performance as well?

Gautam Saraogi executive
#65

See, the stores what we shut last year, yes, we did shut those stores, and we have seen that when we shut those smaller stores, the revenue moved to the nearby larger stores. So we saw that. It didn't have a very big impact on SSSG because 40 stores as a base on such a large number of stores will not move the SSSG needle so much. Now as far as how many stores we are going to be shutting, we are calibrating the data of the smaller stores because we can't just shut those stores just like that. We'll have to also see when are the lease renewals coming up. So as we get more clarity on that, we'll definitely guide the market on how many such stores in the smaller bucket is there. And how many of the smaller stores we'll be shutting in the short term, we will also guide that once we have calibrated the entire data, so from your end, you will also have clarity on what's happening.

Vaishnavi Mandhaniya analyst
#66

All right. And one more thing, if we can also get some more inputs in terms of how does the unit economics, et cetera, move for the slightly larger stores, like what the earlier participant was also suggesting because when...

Gautam Saraogi executive
#67

Very similar, Vaishnavi, and I'll tell you why. See, you understand -- see, I'll tell you why a 500-, 600 is very similar to a 200-, 300 and I'll tell you why. When we sign a store, we sign on a rent-to-revenue ratio. So if the rent-to-revenue ratio is in our budget, whether it's a 600 square feet store or whether it's a 200 square feet store, your EBITDA prior to staff expenses will be the same. Now coming to staff expenses, because that is the real difference between a 600 square feet store and a 200 square feet store. In a 600 and a 200, the number of people you employ for managing the store are the same. Your operating expenses also are pretty much the same. So a 600 square feet store from a unit economics delivers the same unit economics what a 200 will deliver. The difference -- always what happens is when you go past 1,000 square feet, suppose you open up 1,500 square feet, the unit economics dramatically changes because the electricity cost dramatically goes up, the number of people you're going to be keeping in the store dramatically goes up. Then you'll have to keep separate housekeeping staff. The entire mathematics on employee cost dramatically changes when it crosses to 1,200 square feet, 1,300 square feet. Sub-1,000 square feet, you're keeping the same number of people what you're keeping in a 200, 300 square feet. So the difference is really those other operating expenses and with the staff cost is the highest.

Vaishnavi Mandhaniya analyst
#68

Okay, understood. Also, one last question. In terms of the newer stores that we're opening, which are slightly larger in the size, are they in the -- again, in the nearby vicinity of the smaller stores? Or are we targeting different clusters or in the same cluster, what is the strategy there?

Gautam Saraogi executive
#69

No, no. See, one more thing is, see, definitely, during these times when SSSG is off, we are ensuring that we are not giving any room for cannibalization. So now when we are opening stores, we are very careful that it's in -- we are trying to open in different clusters where even the smallest remote chance of cannibalization should not happen. And that is why we are extremely selective and cautious in our approach of store opening.

Operator operator
#70

[Operator Instructions] The next question is from the line of Prerna Jhunjhunwala from Elara Securities.

Prerna Jhunjhunwala analyst
#71

I just wanted to understand your revenue mix also. This quarter, you have given bifurcation wherein from nonleggings sales is around 65%.

Gautam Saraogi executive
#72

Correct.

Prerna Jhunjhunwala analyst
#73

As a category, that category is not seeing that kind of difficult times in our opinion. So I wanted to understand what is -- which category is seeing slowdown? Or is it an overall, all categories are seeing decline at the same time? Or what is the -- how product is [ changing ]?

Gautam Saraogi executive
#74

Yes, yes, I'll tell you. So Prerna, I'll tell you, see, the product mix change has very little to do with the negative SSSG. And I'll tell you why. Pre-COVID, when we had SSSG of more than 15% or we were double-digit SSSG, even that time, the product mix was evolving and changing. See, product mix is something which evolves even when your SSSG is positive or negative. So that has nothing to do with that. The real reflection of SSSG being negative is more to do with the footfalls. The main reason is that. It is not because this product has gone down and this product has slightly improved that it is reflecting a negative SSSG. The main reason of SSSG decline is because of the decline in footfalls. So suppose if you are having minus 5% SSSG today, our footfalls are down by minus 5%. So what directly correlates with negative SSSG is the footfalls and not the product mix. Because what we've seen in the past, even in the good times when we had double-digit SSSG during pre-COVID, our leggings and churidar, contribution was falling at that point of time and our other product sales was improving. That was something which we had envisioned that was anyways going to happen. That legging as a category is going to continue to decline even in the future.

Prerna Jhunjhunwala analyst
#75

Okay. Understood. And -- but then I'm just trying to understand because other apparel players -- have not been declining every quarter the way you have been declining. So -- and footfall in this quarter, especially given that the season has been decent and the footfalls have not been a complaint by many other categories in discretionary segment as well. So why would footfalls will be a problem for you for more than 3 quarters now?

Gautam Saraogi executive
#76

See, difficult to answer this question, Prerna, but see, in quarter 3, of course, our numbers are weak, right? So the first thing what we do is we do some channel checks. So we have seen a decline everywhere, but the women's category, we've seen a bigger decline. And this I'm saying about in general overall women's apparel, irrespective of top wear, irrespective of bottom wear, irrespective of whether it's ethnic, western, or fusion, whatever a little bit channel checks as a company we have done, we have seen slowness everywhere.

Prerna Jhunjhunwala analyst
#77

Also, is there any strategy change with respect to ownership of stores because all your stores are on your books, and any franchisee options that you are evaluating so that [ factory employees ] can do better?

Gautam Saraogi executive
#78

See, the COCO model works very well for us, Prerna, and it gives us better control from a hygiene perspective also. We've realized that COCO stores deliver a much better customer experience because we have SOPs in place. So for us, we are largely going to go to the COCO route. Franchisee route we are not against, but we will do franchisees very selectively in markets where we are not having operational control, very similar to what I have narrated earlier. From a RoCE perspective, see as the business improves, once growth comes back onto the table, the margins improve, automatically, the RoCE will start showing a better figure than what it is currently. But from a strategy of COCO versus FOFO, I think we are going to continue with the COCO because that's a model that works for us. Because sometimes we feel from a COCO perspective, the store experience, the store look, everything -- look and feel, everything will be well maintained in a COCO model.

Operator operator
#79

[Operator Instructions] The next question is from the line of Resha Mehta from GreenEdge Wealth.

Resha Mehta analyst
#80

So the first question is basically on the market share data. As per the latest Technopak report, can you call out what's your market share?

Gautam Saraogi executive
#81

Yes. So the report says that we are having the same 8% market share in FY '24 what we had earlier. And it shows that the branded market for bottom wear is about -- it's a INR 10,000 crores branded bottom wear market as on 2024, in which we have an 8% market share.

Resha Mehta analyst
#82

Okay. And can you just call out the initiatives taken to drive footfalls as far as customer engagement goes?

Gautam Saraogi executive
#83

See, I think driving footfalls to a very large extent is determined on the consumer sentiment. So that's not very much in our hands. So what best we can do from our end is to ensure that our product mix is good, our stores are well located, and our marketing -- our digital marketing is strong. These type of levers are in our control. But the overall consumer sentiment, which is there in the market is something which we'll have to wait and watch how that improves. These initiatives are just ensuring that we have the right product mix and we're doing right digital marketing is what we can do at our end to ensure that we deliver best SSSGs.

Resha Mehta analyst
#84

So when you say customer engagement, what you're essentially referring to is the digital marketing.

Gautam Saraogi executive
#85

Yes. See, we started a lot of personalized digital marketing, it works very well. See, today, a lot of our digital marketing has moved to personalized customer where today a consumer who's shopping in a Go Colors who's buying certain categories, we promote the other categories through WhatsApp, through Instagram. So our entire digital marketing has become more personalized around the products with our existing customers and new customers. So we are leading -- our digital marketing is more transitioning into product-led communication than just brand communication. Like, for example, if you're a user -- you're a customer of Go Colors, you've been buying X number of products, but you don't know that this product is available at Go Colors. Through our data, we will know that X person is buying this. So what we've seen in recent past, when we are personalizing advertising communication for that person, that person is able to see, okay, this product is also available. So you're able to get that customer back to the store. So we are just creating -- our digital is moving more personalized product [ link ], which works for us very well. So we do it direct, and we also do it through influencers.

Resha Mehta analyst
#86

Understood. And you've made these product changes, right, with new product launches...

Operator operator
#87

Sorry to interrupt you, Resha...

Gautam Saraogi executive
#88

No, no, madam, please let her continue.

Operator operator
#89

Okay.

Gautam Saraogi executive
#90

Madam, please let her continue. No problem. Yes, please go ahead, Resha.

Prerna Jhunjhunwala analyst
#91

Yes. So -- and you know, with all these new product launches, which we can see out there in the stores, say, like you've spoken that, okay, brand dilution is not an issue. Other issues are not there. But do you see that somewhere the value proposition for the customer has become a little bit weaker? Because if I see, as we have westernized our portfolio, western wear is somewhere where there is a lot of competition. So if I just compare the merchandise for the new product launches that we have done with, let's say, an offline store like a Westside, or even if we go lower on the value side, Zudio, et cetera, at least Westside probably would have similar merchandise, but at a much lower price point, right? So then your customer is probably -- we're not seeing footfalls not because of other reasons, but just because the value proposition has weakened with us and maybe...

Gautam Saraogi executive
#92

Yes, I understood your question, Resha. In fact, I'll tell you, this is something which we covered in the Technopak. So in fact, we added this in our presentation recently. So if you -- so we put a triangle chart in our -- in that updated slide on market size and our share. In that, what the study says is that more than INR 500, INR 500 to INR 1,000, and INR 1,000 and above contributes to more than 2/3 or maybe more than 70% of the bottom wear market. And less than INR 500 category is a very small category compared to the mid-premium and the premium category. See, the bottom wear category, when you take the value-added products like trousers, palazzos, it's very difficult to price it sub-INR 500. The sub-INR 500 to what I have studied is a very leggings market, leggings-oriented market.

Resha Mehta analyst
#93

No, no, sorry, to interrupt. I'm not referring to the sub-INR 500 market, okay? So now let me be very specific. For example, the wider bottom denims, which have been launched, right? So now, for example, we -- our MRP is, let's say INR 1,300. But if I [ take ] similar merchandise in, let's say, a Westside, it's priced at INR 1,000, right? Then clearly -- I mean, this is just one example that I'm giving you, right? So then clearly, the value proposition for the customer becomes far superior with our...

Gautam Saraogi executive
#94

Oh, you're saying from a competitive pricing, you're saying?

Resha Mehta analyst
#95

Yes, yes. And this is just -- I'm talking about, let's say offline competition, right? And if we move to online, it's a different -- it's just a much wider world out there with plethora of options there, right? So then with that, do you think -- let me put this differently, that if, let's say, if you were to drop your prices, okay, on some of your specific merchandise like by X percent, do you think that is going to boost footfalls? Or do you think that is not the case?

Gautam Saraogi executive
#96

Okay. So I understand your question, Resha, and I'll clarify this. See, what we try doing is when we launch a product, we try benchmarking it at what prices will a like-to-like product or a similar product be selling in the market. So maybe there's one product which you're mentioning, maybe we have overpriced it by INR 200. Maybe that's a one product phenomenon. I'm not going into the specifics of that product. In general, when we are releasing products, we benchmark to see that we are not very expensive compared to competition. We should be either on par or maybe lesser, and that's how our pricing strategy is. So we don't want to put ourselves in a situation where we've launched a product at a premium, realize that it is very expensive to competitors, like other competitors what you mentioned, and then we drop the prices. So to begin with, we are ensuring that we are not pricing ourselves so much higher than what is available in the market. So I'll give you another example of what happened in our new concept what we opened, the new daily wear concept. So certain products of menswear what we launched in the Linking Road store and the other 5 stores as well, we had priced it a little higher. Then we realized that we had priced a little higher than what is available in the market, we immediately changed the pricing because that's a new category and segment for us, so we are also learning. In bottom wear, because we have done it over so many years, when we are releasing a product, we keep studying what our pricing is and versus what is there available in the outside. Maybe an exact product is not available, but at least a like-to-like of similar product what price it is selling. So we try keeping that price parity to begin with. Sometimes we make mistakes like that one product maybe you mentioned we did go wrong. I don't want to be specific about that product. But in general, it's a conscious effort that we get our pricing right from day one.

Resha Mehta analyst
#97

Right. So you don't believe that if we bring our prices down, we are going to be seeing more footfalls, right?

Gautam Saraogi executive
#98

Not at all, not at all. To begin with, we are pricing our product very sharply. And it's in line with -- if that product is available outside, it's in line with that. I'll give you a basic example, right? Let's take our legging products So you'll have leggings of different price ranges. For a product of our spec, and I'm taking leggings because that contributes to 35% of the business. I'm taking that product as an example. If you take a product of similar spec, you will see brands selling between INR 549 and INR 649. So we are somewhere in between. We are at INR 599. So we are very mindful of that how we price ourselves. We want to always ensure that, okay, we are giving good comfort and quality, but the pricing should be sharp.

Resha Mehta analyst
#99

Right. And I do acknowledge the fresh merchandise and the new product launches, they're very much visible in your stores in Mumbai at least. So I do acknowledge that. And I have one more question, if I can squeeze in.

Gautam Saraogi executive
#100

Sure. Please go ahead, Resha.

Resha Mehta analyst
#101

That's the last one. So a lot was spoken about the store sizes. So typically, we've been in that 300 to 600 square feet kind of store size. So now the new stores that whatever calibrated muted store count that we would be opening, we are all at 1,000-plus. And also a related question that when you say small stores, I mean, do we have definitions of small, medium, large stores internally?

Gautam Saraogi executive
#102

See, so the new stores what we are opening for the bottom wear stores, I'm not talking about the pilot. So for the new stores what we are opening for the bottom wear will be below 1,000 largely. So it will be in that range between 500 and 1,000. It will be mostly in that range, but we are unlikely to cross 1,000 unless it's a very good rental deal we're getting. But we are largely going to be in that bracket of less than 1,000. When I talk about a small store, yes, any store which is effectively lower than a 300 or 350 square feet store comes down to being our small store. So it also depends on the depth and the width of the store, but without being too technical, anything below 350 and 300 is regarded as a small store. But today we are not able to display those products in a very small store.

Resha Mehta analyst
#103

Sure. We'll look forward to more granular data on the store sizes in your next presentation.

Operator operator
#104

The next question is from the line of Sameer Gupta from IIFL Capital.

Sameer Gupta analyst
#105

Gautam, firstly, on the LFS channel. Now even if we exclude the anomaly of this quarter, the growth or the performance in this channel has always been volatile. Some quarters, it is more than 20%, 30%. Some quarters, it is a decline. So if this is a replenishment model, which you alluded to, to an earlier participant's question, technically growth should be smoother like the way we witness in our EBOs, because that will be capturing the end level consumer. And just a follow-up on this again. So the LFS key partner that you're talking about changes formats, not buys for 45 days, and they don't really inform us beforehand so that you can plan better?

Gautam Saraogi executive
#106

Well, so I'll answer your second question. Yes, we were obviously not informed. Once festive got over, POs were on hold, we couldn't send stock. It was a very -- it was something which came up very -- we didn't know about it. We obviously couldn't foresee it. As far as format change is also concerned, I think, look, format changes is very common., not for this one LFS partner, it happens anywhere. Brands are always informed only at a particular point of time. They will never be well informed in advance, but that's how retail works. But on the PO part, definitely, we should have been informed that this was coming, but we weren't. Luckily, we were able to solve those things post December 15. And as of now, things are running smoothly. And we are also trying to work with that LFS partner to ensure that such operational issues don't happen in the future. On the volatility part, Sameer, see, I think, look, there are 2 things, right? Why can we -- where can we have volatility in LFS? A, if there is a fall in secondary sales because of footfalls; or B, we have not replenished that store properly. I think the volatility in Q3, what we have seen was a point that we were not able to get the purchase order, and we were not able to replenish it. I think the volatility depends on which aspect, whether it is secondary related or whether it is primary related. So this quarter, we have seen that it was more around the perspective of that we were not able to dispatch. And that's why we saw a fall in revenue in LFS. In previous quarters, there were some quarters where the secondary sales itself were low, and we could only replenish based on what is sold. So I think that was a very different reason altogether. This is -- this issue what has happened in Q3 is more of a very direct operational issue rather than a, I would say a consumer sentiment or market issue.

Sameer Gupta analyst
#107

Got it. But the previous quarters are more reflective of the consumer demand.

Gautam Saraogi executive
#108

Yes. That's why I'm saying it's not an apples-to-apples comparison, but yes, I mean, at the outset, it looks okay, LFS has degrown. I think the underlying reasons in what was maybe in the earlier quarters and what is today are different.

Sameer Gupta analyst
#109

Fair point. Second question, again, it's a follow-up on an earlier participant's question. So brand relevance and strength. Now it's been 11 quarters of flattish same-store sales, and you're confident that this is -- brand strength is still very, very relevant and strong. And you alluded to the brand market share is intact at 8%. So the last 3 years, then only 2 of these things can happen. One is that people have stopped buying branded bottom wear or they are basically shifting to unorganized? Is there a third thing that I'm missing?

Gautam Saraogi executive
#110

See, I feel -- see, I'll tell you from a brand relevance perspective, Sameer, see, we are very closely in touch with the consumers who are walking into Go Colors and buying, right? So we are very clear whether we are meeting the needs of the consumer who's buying. The consumer who's coming in is definitely buying, and we are very, very relevant. Yes, in the last few years, when the overall footfalls have been low, our new customer acquisitions have been slightly on the lower side, but the actual quantum of new customer acquisitions have increased. But because the base has increased, the percentage has fallen slightly. So what we are also trying to do as an audience is to push up -- how we can push newer customer and newer audience acquisition, especially in the younger age group, that is what we are focusing on.

Operator operator
#111

[Operator Instructions] The next question is from the line of Akhil Parekh from B&K Securities.

Akhil Parekh analyst
#112

Again, my questions are around the competition and the gross margin part. Gautam, there was an interesting comment made by one of the largest consumer PE funds yesterday on a television that there is a silent shift happening in the consumer categories from organized listed traditional players to, say, unlisted agile, smaller players basically. And this is happening even in the apparel category, where he cited an example of a few unlisted players like Snitch, Souled Store, Bombay Shirt, and Rare, these 4 brands combined have added INR 2,000 crores of revenue in last year, basically, while some of the listed players are still struggling. So my first question is, how are we measuring this shift, basically? Because I think there's something missing, right? Because as earlier participant also highlighted, last 11, 12 quarters, SSSG has been muted. So there is definitely some sales is happening, but that is being taken away by some of these unlisted players. That is my first question. Second, a corollary to it, whether high gross margin is an issue for us, basically. Being a listed player, our gross margins are very much visible in public domain and have been on an inclining trend for the last 5 years now. And we are seeing the similar trend happening in other listed apparel retailer who have a very high gross margins, basically, and they are kind of struggling with their sales growth. So yes, those are the 2 questions from my side.

Gautam Saraogi executive
#113

See, I think you are definitely right. I mean, see, if you compare pre-COVID and post-COVID, the number of brands in the retail industry, whether unlisted, whether listed, whether digital, whether offline, has significantly increased. Right now -- and I'm speaking this from a generic perspective. I'm not talking about bottom wear, womenswear, menswear. There is a lot more supply of different, different brands across different categories of apparel and the number of players today are far higher than what it was pre-COVID. So that definitely makes an impact on the individual categories. As far as gross margin is concerned, see, we are in a high gross margin categories because of the kind of category we are in. We are in a very full price sales category. So because we are able to achieve and keep that 95% of the sales ratio going, that is very clear indicative in our gross margins. So the gross margin, what we are having is a very clear indication of full-price sales ratio and lesser of discounting. Now the question is whether we should reduce the selling price and push for volume. Even if we had to reduce the selling price, how much would we reduce? If we would have reduced probably by INR 100 or INR 200, that does not really change the customer's decision to buy that product. But then you'll end up taking a gross margin hit. So from a product pricing perspective, like I also mentioned to Resha, we are keeping the price of the product very sharply priced. It reflects in high gross margins because of lower or, I would say, negligible discounting.

Akhil Parekh analyst
#114

Okay. But there's no way to kind of do a pilot project where we can kind of cut pricing around certain products and see if that increases the footfall? Because as I said, there is a similar problem with one of the another listed player in apparel segment.

Gautam Saraogi executive
#115

See, from a price reduction perspective, I'm very clear, look, we don't have to really rework on our pricing. Our pricing is very sharp. And maybe in a few products maybe we are overpriced by INR 100 or INR 200, maybe those exceptions. But largely, I would say, more than 90% of our products are very, very sharply priced. So I don't really think that we need to take a price cut to boost volumes. I don't think that is required.

Operator operator
#116

The next question is from the line of Balaji Vaidyanath from NAFA Asset Managers Private Limited.

Balaji Vaidyanath analyst
#117

You mentioned that it's a little difficult to guide on store openings, which is fine, but I'm still unable to figure out why unable to guide on store closures in the sense that if there are stores which are like double-digit SSSG degrowth for, say, a couple of quarters or 3 quarters, aren't they like a no-brainer call to shut them down? And if so, how many such stores are there, which are on the double-digit SSSG degrowth category, if you can give some...

Gautam Saraogi executive
#118

Yes. So see, I think -- no, no, we are happy to guide. We are just calibrating the data. And the minute the data is ready on the smaller stores or maybe [ negative ] stores, we will definitely pass on the data to everyone. It is not that we don't want to disclose the data. We're just calibrating the data and seeing different cuts of it. And we're also seeing what is the lease period of it before we take a call. So once we have full clarity on that data, we will definitely communicate it.

Balaji Vaidyanath analyst
#119

Secondly, on the gross margin side, with the mix towards the value-added compared to the traditional, so of course, with the previous caller's question as well, we have seen the best of gross margins, right? So we can't expect any expansion or anything of that sort from here on.

Gautam Saraogi executive
#120

Yes. No, I think we are at about -- see, currently at a company, we are between us around 62% to 64% of gross margin we are delivering right now. See, from a gross margin delivery perspective, we are very happy. And I don't see any expansion there. What will really create an uptick in the EBITDA margins is that our sales improve, our SSSGs improve, and our operating costs as a percentage of revenue falls. So I think that is where the work has to be done. From a GM perspective, we are very happy with what kind of gross margins we are currently delivering.

Balaji Vaidyanath analyst
#121

Okay. And in terms of your CapEx per store on the incremental, the large-format stores. I mean, suppose if you are present in a very nice area where you already have a couple of, say, small format stores, which for some reason -- or for negative SSSG, you decide to close that. So to find an equivalent larger store in a similar area, wouldn't that be like a challenge in the sense that the rent per square feet, et cetera, would be slightly higher than the smaller format store? Is that right understanding?

Gautam Saraogi executive
#122

No, no. See, in such locations, for us, rent-to-revenue ratio is what we look at, rather than rent per square feet. So even if we are taking a slightly larger store, we make a projected revenue for that particular and see what will be our delivered EBITDA on a steady-state basis. So it will not be -- relocating a store from a smaller store to a midsized store will not really result in the drop in EBITDA margins. So that we are very careful. That's one thing which I also had explained earlier in the call that 600, 700 square feet store if I'm opening, from a unit economics, it will not really change much from a smaller store perspective.

Balaji Vaidyanath analyst
#123

And are we changing anything on the agreement side in terms of the lock-in period, et cetera, compared to what it was earlier?

Gautam Saraogi executive
#124

No, no, our agreements are very standardized. We do a lease from anywhere from 9 years to 11 -- 9 years to 12 years, and our lock-in periods are very standardized what the industry follows. So I think those are going to be very similar to what we used to do earlier.

Operator operator
#125

Ladies and gentlemen, due to time constraint, that was the last question.

Gautam Saraogi executive
#126

No, no, madam, if there are more questions, please proceed. From my side, it's not a problem. If there are more questions, happy to answer. Please you can let the call continue if there are more questions. No problem.

Operator operator
#127

Okay. So the next question is from the line of Manjeet Buaria from Saamya Advisors.

Manjeet Buaria analyst
#128

First, I wanted to understand from the online channel perspective, is that product structurally not suited for that channel from a unit economics perspective? And is that why it's been like such a small share over the years?

Gautam Saraogi executive
#129

Manjeet, I think we have [ kept that ]. See, at least our category is a very offline category because of the colors, the touch and feel, the fitting, I think women in general prefer and trying the product out in a physical store. Like, I remember even during the first wave or second wave of COVID when our offline stores were shut, but our e-com was up, it's not that we saw a sudden boost in our e-com sales. In fact, when the stores started again post the lockdown, we saw a sudden shift and surge in the store sales as well. So why I'm giving you such an old example is because we've seen this product category is a very touch and feel category. And what we've also seen, and I'll be honest with you, we did this customer feedback where we asked the consumer, why are you not shopping at a Go Colors? So a few customers said your store is very close by. It's faster for the consumer to go to the store, try it rather than wait for the online order to get delivered. So sometimes what happens is your -- when you have a very large network of stores, the consumer can very easily say, look, I'll go to the store nearby and get it much faster than me ordering it online.

Manjeet Buaria analyst
#130

My second question is, as the mix has shifted from about, let's say, 60% on churidar and leggings about 5 years back to a much lower level now, I would presume the fashion element of our portfolio has gone up, right? And typically, when I think about it, a higher fashion element brings more supply chain complexity and the higher risk of dead stock in the apparel retail business. So am I thinking on it in the right direction or am I missing something over there?

Gautam Saraogi executive
#131

No, no, your question is very, very valid. Yes, when you move from churidar to legging to other value-added bottom wear products, it will not be as core as leggings and churidars. What you're saying is right. Having said that, even then the product -- the category is still largely core. It is not as fast as fast fashion where every season you're procuring and then you might end up with dead inventory. If a legging and churidar stayed in season for 3 years, 4 years, maybe other value-added products will be for more than a year and closer to 2 years. So I think the time period of its relevance reduces, but it's not fast fashion. It's not as risky as fashion where you can end up with unsold inventory. That's not really the case. But yes, your question is right. The relevance -- the fashion portion slightly increases when we are talking about nonleggings and churidars for sure. That goes without saying.

Manjeet Buaria analyst
#132

Okay. And my last question was on the inventory days we have seen over the years, and I think I've read your comments on it over the last few years since you are listed. But I see some apparel brands who can work with a significantly lower inventory day number. So what is different in our category? Because that's one thing, which sort of keeps our return on capital quite suppressed overall, despite having reasonably good margins, even in the best of the years, you have done probably 20%. So that's where the question is.

Gautam Saraogi executive
#133

Yes. I think, look, we've studied our sourcing model and our product portfolio. We see on a steady-state basis, 85 to 90 days of inventory is what is apt from a product perspective because we have so many sizes -- size and colors. It will be very difficult to operate below 85 or 90 days. Yes, there is room of efficiency. We will keep improving, but that is that number. So currently, we are at about 114 days and the reason why inventory has slightly gone up is because of muted sales. Your inventory days has increased because of muted sales, which I think in the coming quarters, it will stabilize. See, we've been very sharp with inventory. So this is a very -- this is a very temporary increase in the inventory days what we are seeing in this quarter. It will stabilize in the coming quarters to come. But from an efficiency perspective, I think we can bring it down to about 85, 90 days, which we have done it in the past. And I think we'll be able to bring it down to that levels. Now whether going below 85, 90 days for our kind of category and our kind of SKU is a little tough to go below 85 days.

Manjeet Buaria analyst
#134

And lastly, related to working capital, is there any lever we have on payable days? Or is that we get a better pricing, and that's where the payable days stay in the longer run?

Gautam Saraogi executive
#135

Yes, we get a better pricing. That's why we keep our payable days low. And that reflects in the gross margin.

Operator operator
#136

Ladies and gentlemen, as there are no further questions, I would now like to hand the conference over to the management for the closing remarks.

Gautam Saraogi executive
#137

I'd like to thank everyone for being part of the call. We hope that we've answered all your questions. If you need more information or any other questions, please feel free to contact Mr. Deven Dhruva from SGA, our Investor Relations Advisors. Thank you so much.

Operator operator
#138

On behalf of Go Fashion India Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

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