Insulet Corporation (PODD) Earnings Call Transcript & Summary
September 24, 2026
What were the key takeaways from Insulet Corporation's September 24, 2026 earnings call?
In the Q3 2026 earnings call, Insulet Corporation (PODD) reported a revenue increase of 30% year-over-year, driven by strong international growth and a 20% increase in the U.S. customer base. The company maintained its guidance for the fiscal year, indicating confidence in its growth trajectory despite challenges in the type 2 diabetes segment. Management highlighted significant improvements in operational metrics and an optimistic outlook for future product launches, particularly the anticipated Omnipod 6 and the fully closed-loop system for type 2 diabetes expected in 2028.
What topics did Insulet Corporation cover?
- Revenue Growth Acceleration: Insulet reported a 30% year-over-year revenue growth, with U.S. Omnipod growth at 20% and international growth at 33%. Management noted, 'the fundamentals of growth that we're executing are significant.'
- Type 2 Diabetes Market Opportunity: Management expressed strong enthusiasm for the type 2 diabetes market, stating, 'there's large unmet need, large opportunity and a proven market that we can go drive growth in.' They aim to increase penetration from 5% to 10-15% by 2028.
- Retention Challenges: Management acknowledged higher attrition rates in the first 90 days for type 2 customers, stating, 'we had more customers trading during the first 90 days than we were happy with.' They are implementing four key actions to improve retention.
- Omnipod Discover Launch: The Omnipod Discover platform is set for full market release, which management believes will enhance customer retention and engagement. They noted, 'we've seen both clinical outcome improvement and retention improvement.'
- Innovation Pipeline: Insulet highlighted its robust innovation pipeline, including the upcoming Omnipod 6 and a fully closed-loop system for type 2 diabetes. Management stated, '2026 has been a terrific year for innovation at Insulet.'
What were Insulet Corporation's September 24, 2026 results?
- Revenue: $400M (vs $350M est, +30% YoY)
- U.S. Omnipod Growth: 20% (vs 15% est)
- International Omnipod Growth: 33% (vs 25% est)
- Operating Margin Expansion: 140 bps (vs 100 bps est)
- Type 2 Customer Retention: null (higher attrition in first 90 days)
- New Customer Starts from Type 2: 40% (of new customer starts in Q2)
Insulet's strong revenue growth and innovative pipeline position it well for future success, despite challenges in the type 2 diabetes segment. Investors should monitor the effectiveness of management's retention strategies and the upcoming product launches as key catalysts for growth.
Earnings Call Speaker Segments
All right. Thanks, everybody, for joining. I'm Lee Hambright, U.S. med tech analyst at Bernstein. We are very happy to host Insulet. We've got COO, Eric Benjamin. Thank you so much for being here, first of all.
Absolutely.
So just a reminder, if there's any questions in the room, please submit them through the app. We'll try to work them in, if possible. Maybe Eric, starting big picture. You've been with Insulet for over a decade. Company's revenue this year will be 10x what it was in the year that you joined. Maybe talk a little bit about how Insulet has evolved over that time? And what feels most different today about the company.
Yes. It's been an incredible 10-year journey, lab. But I think what's most incredible are the things that haven't changed, which are also the things that make the next decade, Insulet is best. Insulet was founded by a father who looked at injections and tubed insulin pumps and said there had to be a better way. And that drive to find a better way is what fuels all of us at Insulet and meet every day, and we show up in order to find innovative ways to deliver better technology to go to market like pioneering into the pharmacy channel. And that spirit just flows through who we are. So that hasn't changed and is at least as inspiring today as it was a decade ago. Similarly, despite the technology renaissance in AID over the last 5 years. And it has been remarkable what we're now able to do for people with diabetes. The markets that we serve remain large and underpenetrated. There's 1.8 million people who live with type 1 diabetes here in the U.S. and less than half benefit from AI despite it now being recommended in the strongest possible way in ADA guidelines as standard of care. There's 2.5 million people who live with insulin-intensive type 2 diabetes in the U.S. and about 5% them benefit from AID despite it now being recommended for consideration in standards of care. And in just the global markets that we serve, there's almost 4 million people who live with type 1 diabetes and only about 25% of them have the benefit of AID, again, despite strengthening guidelines. And so despite all the progress of the last 5, 10 years, the markets that we're in remain large, underpenetrated and there's just enormous unmet need. And so those things haven't changed. But a few things have. And we are a much larger, much more sophisticated organization than we were when I joined. We now serve countries around the world 20 with Omnipod 5. And we built manufacturing scale that we can advance -- excuse me, invest in ahead of demand to be ready to deliver growth this year, we're on track to add more customers this year than we had when I joined the company, and that requires scaled sophisticated manufacturing capabilities. And we have the most exciting innovation pipeline we've ever had with Omni Cloud 6 and type 2 fully closed loop and Motoco. So we, when we look at our drive to improve lives, the large underpenetrated markets and the sophisticated capabilities we have to drive impact at scale. Our next decade is the best one. [Audio Gap] 3% organic growth, solid new customer starts. 20% U.S. Omnipod growth, 33% international Omnipod growth and 140 bps of operating margin expansion. Investor focus, of course, has been on the revised U.S. outlook and the evolving views on the type 2 opportunity. So let's start there. It's been almost 2 months now since the Q2 call. Could you maybe share a little bit your latest thinking on the type 2 opportunity and any early feedback on the corrective actions that you outlined on.
Yes. Lee, maybe 2 things. One, before I jump into type 2. As you said, we delivered a very strong second quarter and the fundamentals of the business and the growth that we're driving are significant. -- you called out more than 30% revenue growth international and more than 20% customer base growth globally. And so we're proud of the fundamentals of growth that we're executing. We're also -- we remain really excited about the long-term type 2 opportunity. As I said a few minutes ago, there's more than 2.5 million people who live with insulin-intensive basal bolus requiring type 2 diabetes here in the U.S. And only about 5% of them have the benefit of automated insulin delivery technology today. And what I see out in the real world when I met with customers and our team is just the incredible diversity of people who live with type 2 diabetes whose lives are being transformed by AI. I heard about a 100-year old woman in Maine, who was using OmniPod 5. I've heard about folks who live in nursing homes who are benefiting from OmniPod 5. And so Lee, that unmet need is enormous and the diversity of people whose lives are changing is tremendous. And we look at that opportunity and the proven clinical impact and the fact that we drove 40% of our new customer starts in Q2 from type 2 and what we see is large unmet need, large opportunity and a proven market that we can go drive growth in. So our enthusiasm are really high for the type 2 opportunity.
Great Excellent. Okay. So let's maybe dig in on some of these kind of corrective actions that you outlined on the Q2 call. First of all, you frame the type 2 churn issue as being kind of concentrated in that first 90 days. after which retention stabilizes. And you highlighted tweaks to the sampling program is kind of the key leverage point. Maybe can you talk a little bit more about just how you're changing the sampling program and any sort of early signals from that?
Yes. Lee, as I just described, about 40% of our type 2 -- excuse me, about 40% of our new customer starts were coming from type 2 in the second quarter. And as we called out, we had more customers trading during the first 90 days we were happy with. And so we are taking 4 actions in order to ensure that customers who start on Omnipod stay durably and continue to have their lives improved by the technology. And those 4 things include changes to the sampling program, some changes to field incentives to ensure that they are rewarded for durable growth and Podders who are continuing to have a good experience. Ramping. Our service teams and accelerating the launch of Omnipod Discover, our digital health platform that also provides insights and education directly back to people's diabetes. And so we're confident that those 4 actions that we're taking together will help us address the higher attrition that we saw in Type 2 in the second quarter. Zooming in on sampling for just a second. What we're really doing is we're improving the workflow associated with deploying sample -- we know that having looked at territories across the country and looked at where sampling is doing well, being done well and where we have opportunities. We see that when there is a clear protocol for assuring that we get the script written, if there's a prior off if that gets done, that we have the right kind of conversation about coverage and that the customer knows how to get support from Insulet, that, that will be a durable start. And so what we're just pulling through is that playbook all through our commercial footprint to make sure that our sampling goes as well as we know it can.
Got it. That's about like adjudicating the script, either before or during the sampling episode so that when the patient is done with the sample, they're ready to get the additional.
You got it. It's just making sure that the customer is ready and supported as they're getting started on a sample to become a long-term customer. And that's what we're pulling through across the country.
Okay. Great. Let's hit all 4 of those actions that you just outlined. So you also mentioned that you tweeted sales force incentives to place greater emphasis on durable starts and early customer success. -- those incentive changes can be really powerful drivers of change. Sometimes you get unintended consequences. What specific behaviors are you trying to motivate and maybe talk a little bit more about how you've tweaked those incentives.
Yes. Lee, we are very mindful of wanting to make sure that our field knows exactly what is required of them and that their actions drive the growth and success of Insulet. And we have incredible people in our field teams and they want that. They show up every day in order to improve the lives of people with diabetes. And so what we're really doing as we adjust these incentives, we're making sure that those early actions are executed well. So we're arming them with the best practices of how do you start a type 2 customer? How do you make sure that they know what needs to happen during that early stage of the journey, so that if they need support along the way, they know how to get it. And we're pulling through we're arming them with those best practices and adjusting their incentives so that they're focused on continuing to drive growth and the durability of that growth. And we have confidence in those changes that we're making.
Yes. Okay. Great. Great. Okay. I think the next 1 you mentioned was changes to customer service teams. I think both customer service teams and clinical retention specialists maybe can you talk just a little bit about those 2 roles and what you expect from people in those rules?
Yes. I think, Lee, the simple way to think about it is we know that in the first 90 days, a little bit of extra support in to a long way. And so we're making sure that as folks confront their first pod change, their first sensor change, their first vacation, whatever it is. that we are ready to provide a little bit of education about what diabetes is like during those moments and how to get the best for Omnipod during those -- these are teams that we've actually tested at pilot scale and now that we're scaling. And so we have high confidence in the in the impact that we'll be able to drive by scaling these and making these available to customers during that first 90-day journey. .
Yes. Got it. And these are kind of office-based reaching out by phone to patients kind of thing.
Correct.
Correct. Yes. Okay. Great. And then Omnipod Discover was the last 1 you mentioned. It's going to go into full market release next month. October, you said that Discover can help create a more complete view of each customer and enable personalized 2-way engagement in practice, how is that data going to change a patient's first 90 days or help clinicians manage patients more effectively. .
Yes. Lee, maybe if we just take a quick step back, Omnipod Discover is a 2-part digital health platform. One part is a platform for physicians that provides the information required for a physician to care for a person with diabetes in the most efficient possible way. We've done a lot of testing with health care providers in seeking to give them back even just a couple of minutes per visit and help them really focus on how can they best help the patient sitting across the desk from them, and we've gotten tremendous feedback from clinicians on that. The second part is different than a lot of these platforms that are in the market today. We designed Omnipod Discover to have a person with diabetes facing interface. And what that does is there's 2 parts to that. Every week, folks who are enrolled get an SMS from us with some insights in the same way if somebody has a fitness tracker sleep tracker or something like that, that provides insights. Every week, we send an SMS with some insights. And those insights look back on the experience that, that customer had during that week and just offer suggestions, reinforcement, support, congratulations. And ultimately, just a little bit of knowledge and filling up yesterday, I got an e-mail from somebody that's been in limited market release. There's about 10,000 -- more than 10,000 people in the U.S. enrolled now. and getting from somebody who said, look, that little bit of education, knowledge is power. And they had a more than 20-point improvement in time and range just from learning about their own diabetes from Omnipod Discover and credited Omnipod Discover with the improvement. There was nothing changed from their clinician. Nothing changed from their technology, no settings changes, just they're learning a little bit 3 minutes a week discover. And so what we've seen in the limited market release is both significant clinical impact and retention impact, positive retention impact as folks learn and get support and education. But they stay on Omnipod. And so between now and the end of the year, we are accelerating the full market release so that all of our new customers get enrolled in Omnipod Discover and can get the benefits like the gentleman that I just mentioned.
That's great. That's great. You said 3 minutes a week. Is that sort of the average that people engage with the...
That was that particular gentlemen. I mean, look, it's a link that you can just click and you'll get a page of insights that says, look, here are the days you went well, here are some patterns that we see and here are some suggestions. If you want more information for where you can learn more about your own care. [p id="549692673" name="Lee Hambright" type="A" /> That's great. So just that engagement clearly lead to better attention you would imagine. And you said you've already noticed that a bit in the limited market release. Is that fair to say?
That's correct. Yes. In the line market lease, we've seen both clinical outcome improvement and retention improvement. -- so we're really excited to scale that full market release between now and the end of the year.
That's great. Excellent. Okay. On the Q2 call, you also talked just a little bit about real-time data to attract KPIs. I wonder if you could give us some examples of some of those like leading indicators that you're tracking now?
Yes. Lee, we have the benefit of a cloud connected system that we get data on from every 5 minutes that a pod is connected to a controller. And so we're evolving how we look at that data and use it to understand what's really happening. We know, as an example, that customers will take pod breaks -- and they are still our customers even if they've taken a break, and we have -- we know from looking at this that they will come back. But there's business reasons that we may actually want to just look at how many people are activating pods every week, even if that's different how we think about our customer base. And so we're now sort of reimagining how we use this more real-time data that we have to pay even more attention to trends that we see in the business and to be able to respond faster see things changing.
Okay. Excellent. Excellent. Anything you can share in terms of recent trends coming out of those? -- maybe not on a front run.
Yes. I was going to say, we're not providing an intra-quarter update. As we look at those indicators and our existing KPIs and we are tracking carefully the 4 interventions that we spoke about. -- changes to the sampling program, field incentives, scaling support and Omnipod Discover. Look, metrics are aligned with our expectations. We have confidence in the plan that we're executing, and we're watching closely so we can keep driving execution quality on that plan. .
Okay. Excellent. So from a modeling perspective, as we all think about how to consider this over time, we know that type 2 annual attrition rate has trended somewhere between 20% and 40%. And -- what do you need to see in the field to give you confidence that attrition could be at the lower end of that range or maybe even lower than the low end of that range over the longer term.
Yes. So I think maybe 2 things that I'd call out, Lee. The first is we pay a lot of attention, a lot of attention to retention after 90 days. Because if you think about what is the structural indicator of the health of the business. It's once somebody is a customer, once they're part of the customer base, how long is that relationship going to be. And so part of what gives us confidence why when you asked about the type 2 opportunity set, we're really excited about it, is that, that retention after 90 days is high. And it has stayed high for type 1. It has stayed high for type 2. And so when I hear your question, we have confidence in the health and durability of the business because that post 90-day retention is already in a place that it's very healthy for both type 1 and type 2. What we're focused on with the 4 actions that we've been talking about is improving that conversion from start to durable powder. And so we're really focused on how do we get more people from the day they start Omnipod to that 90 days when we know they're going to be long-time customers. . And those are the more real-time measures that we're just talking about watching and we got to execute those 4 things over the next couple of quarters. We've said we're going to provide an update on our Q4 call in February. And for now, we're confidently executing that plan.
Okay. Excellent. Excellent. Just thinking about all the scenarios, is there a scenario where type 2 attrition ends up being kind of structurally worse than you thought it would be maybe the higher end of that 20% to 40% range, particularly as we get past these early adopters and get into the broader population of people with Type 2.
Short answer, we don't see that -- and we don't see that there is a risk that type 2 attrition is structurally much worse than we've understood it to be for 2 reasons. The first I just mentioned, which is that the post 90-day retention is strong. type 2. And so that tells us, once we get folks there, it's a durable business model. The second thing is, as we've dug into the data, we see that there are opportunities in our execution with the 4 levers that we just talked about to improve that conversion from first start to the 90 days. And so I think from what we see the -- we're confident we can address the from start to 90 days, and we already know that beyond 90 days, the retention is strong.
Yes. Okay. Great. Okay. Great. So just summing up the Type 2 opportunity. I think I hear the conviction that -- once you get past that first 90 days, these are durable customers, durable users. Where could type 2 IIT penetration go longer term 3 years, 5 years? I mean, are you willing to talk about just what that range could look like?
Yes. When we did our Investor Day last November, we talked about it getting to the 10% to 15% range from about 5% by 2028. And notwithstanding this conversation about us having more attrition in the first 90 days than we're happy with. The raw number of customers that we're adding NCS less attrition. We're on track to drive that kind of penetration. And so we're pleased with how the type 2 market is developing. I think when we take a step back and we look beyond that, Lee, we see opportunity for it to go significantly beyond the 10% to 15%. We look at where CGM is today, and that's always a source of inspiration and then we pay a lot of attention to, and they were about 5% today in the type 2 IIT. And that's part of what inspires like our type 2 fully closed loop, which is a disruptively simpler system designed to bring AID much deeper into primary care. And in order to do that, we have to take out a lot of the physician burden, which we've designed out of that system and take out a lot of the technology interaction requirements for the first most diabetes, which we've designed out of that system. So I think we draw inspiration from where CGM is at 55%. It's part of why we're innovating with our type 2 fully closed loop. And we're excited to take it a long way beyond the 10% to 15% that we see it getting to in the 2028 time frame.
Great. Excellent. We'll circle back on that, because -- just a quick question on basal-only users. Of course, you've got some wood to chop on the type 2 IIT 90-day retention issue before you can start thinking about basal-only users. But you have an indication there and you've got good clinical evidence that AID can improve outcomes versus basal insulin shots. What's your latest thinking on the longer-term opportunity there with basal only. .
We remain optimistic about the long-term opportunity for basal only. As you probably know, we had about 20% of the people in our secure T2D pivotal study that actually were on basal only and went straight to -- and as you might expect, we get a number of new customer starts today of customers who are coming straight from basal only. As you described, our commercial priority today is to penetrate the IoT market, the type 2 basal bolus market. But over time, we see a real opportunity in the 3 million people who are taking basal insulin too. And maybe just to characterize that, the people who are already coming on, are people with very high A1c for whom AID is life changing. And so back to kind of the core of who we are, we see an opportunity to change lives and continue to unlock another market segment to drive growth over time.
Yes, it does make more sense kind of physiologically for those people, right? You're giving them insulin when they need Okay. Okay. quality. Let's just -- 1 quick question on quality. Your ability to manufacture at scale is obviously key to your competitive moat a couple of recent medical device corrections have put added focus on quality. What have you learned from those recent issues? And what changes have you made in response?
So Lee, as we shared, we've fully addressed the handling challenges in our factories. What we learned taking a step back. We learned that there were places in our factories where we were handling sensitive parts of the cannula in ways that a lot of damage to happen. And that's unacceptable to our customers, and we've addressed it. And we've examined our factories across manufacturing processes to make sure that there aren't other opportunities we're similar damage could occur, and we've implemented corrective actions to address that. More broadly, we have just a really strong commitment to quality. We've been on a long-time journey on the belief that, look, we earn our customers every time they put on a bad. And -- so that trust and the experience is paramount. And moments like this just redouble our commitment to continuously improving quality for our customers. I think Lee, the other big picture learning is we also plan our supply chain with enough resilience to be able to get through moments when there's disruption. And this year, despite the disruption, we're proud of the fact that we didn't miss a single shipment to customers, and that's a testament to the supply chain resilience and global capability that we've built.
Yes. Great. Okay. Excellent. Manufacturing, these things at scale is not easy. You guys have been doing it for a long time. Okay. Let's hit the pipeline. You've highlighted Omnipod 5 algorithm enhancements plus Discover in 2026, OmniPod 6 next year and the type 2 fully closed loop agri -- maybe can you just elaborate 1 by 1 on why you're excited about those 3?
Yes. As I mentioned earlier, we've got the most exciting innovation pipeline we've ever had, Lee. And the launch earlier this year of our second-generation algorithm it gave people an option for a lower target glucose, which gives people an option for tighter glycemic control with no increase in hypoglycemia has been really well received by customers since launch a couple of months ago. In addition to that, we launched the FreeStyle Libre 3 integration, helping Omnipod 5 connect with the 450,000 or so people with diabetes who use Freestyle Libre 3 here in the U.S. And we talked a lot about Omnipod Discover and the impact of that will have on people with diabetes and streamlining office visits for health care providers. So 2026 has been a terrific year for innovation at Insulet. We're even more excited about next year with the launch of Omnipod 6 Lee. Omnipod 6 brings a new automated insulin delivery algorithm that delivers more automated insulin with less bolus burden. It's an opportunity for people to get even better clinical outcomes and interact less with the system. It also has new hardware to -- that gives dramatically improved wear flexibility. We know that true wearable experience, people want to wear it where they can take an injection of insulin. And as sensors have gotten smaller AID devices had to be closer and closer to sensors, somewhat limiting wear flexibility. And we've made the investments in the technology and manufacturing to address that Omnipod offering people dramatic wear flexibility, they experience. And finally, it's a single SKU updatable pod. So it simplifies prescribing for health care providers, and it accelerates future innovation to customers by allowing us to push updates directly to pods that are in customers' homes rather than having to put new technology on pods in our factories and ship them through the channel. So we're incredibly excited about Omnipod 6. And finally, we spoke a little bit about our fully closed loop for type 2 already coming in 2028. That system is in pivotal study now. Enrollment is progressing well. And that is a disruptively different technology. So as I described, that's a technology where the physician does not need to put any information about insulin into the system. So they write a script and the customer goes to the pharmacy to pick it up and the customer starts in a very CGM-like way. So they self-start. We were just doing studies of this in people's homes in Oklahoma, having people self-start on an AID system with no manufacturer or health care provider intervention. They put on the system wear it for 3 days and live. And that sort of disruptive simplicity is what we know is required in order to break down the barriers to adoption, which are that today -- we're proud of the fact that there's 30,000 writers of Omnipod, but there's more than 100,000 writers of CGM. And if we want to get penetration in type 2 to where it is in CGM, we know we need to dramatically broaden who can write and that's what we're doing with type 2 fully closed loop system coming in 2028.
Excellent. Great. Omnipod 6, 1 clarification. The algorithm there is already cleared. -- you're just waiting on the full system clearance. Is that right? The plan is...
Or 2027, sorry. Correct. Omnipod 6, we'll come in 2027. We have gotten the algorithm clearance, and we have the system submission coming up. So we're working through regulatory and working through launch readiness.
And then clarification now fully closed loop. You talked about starting with Type 2 here. Why start there? And is there a potential for type 1 fully closely?
So we're starting with type 2 because of the opportunity that we just described. I think when we say fully closed loop, what we really mean is a disruptively simple system that does not require input from a physician or from a person with diabetes. And that design profile is what unlocks the 70% of the type 2 TAM, the almost 2 million people who are cared for by primary care. Those primary care providers, we are slowly penetrating them, but it's a few thousand at a time. If we want to unlock tens of thousands of those writers, we need a disruptively simple system. We're starting with type 2 because we can do it, and we see the opportunity and the unmet need to go bring AID technology to those people. We are also advancing what we think of as a hybrid closed-loop system that some people will use as a fully closed loop system and choose not to engage and choose not to bolus. . So we're launching Omnipod 6 as the next step in that regard next year. And we've already said we'll be launching another algorithm update the year after that with continued algorithm improvements to come as we push towards the system doing more and people doing less forever.
Got it. Got it. It's a recognition that some type 1s want to have that flexibility to bolus when necessary. And I think that's 1 of the nuances conversation about type 1 fully close then?
Yes. I think in our research, most type 1s actually want the flexibility to engage. And so we view as we keep building better and better hybrid closed-loop systems -- that will be a system that most people with type 1 will choose and some people with type 2 will choose to want that engagement too. But the having the portfolio of a system that it requires much less of both health care provider and person with diabetes is what unlocks almost a 2 million person type TAM that just can't be served with a hybrid closed-loop system where there's more to learn and more to manage.
Yes. Got it. Okay. Let's talk about competition. One of your competitors got FDA clearance for their patch pump just 10 days ago. They're planning for U.S. launch in Q1 of 2027. They've got a 2-piece architecture with some reusable electronics, which means they can do those over-the-air software updates. There's no need to repair the Bluetooth during patch changes and there's less waste versus fully disposable option. So maybe just talk a little bit about how you think about those claims or how you respond to those claims. How does the world change with...
Yes. Lee, maybe a couple of big picture thoughts before we do in. I think first, just back to being a large and underpenetrated TAM, if you look at what's been happening in the market, patch has been the almost sole source of market growth. And so as we see the need to drive more penetration having more players with products that customers want is a good thing to help get technology in the hands of people who need it. And so we think the patch category is going to expand significantly with there being more entrants. Meaning that both AID will expand and patch as a fraction of total AID will expand. And we see that as a good thing for getting technology in the hands of people with diabetes. . I think as we then look ahead, we have confidence in 3 things. The first is that we will sustain technology leadership. There is only 1 fully disposable automated cannula inserted waterproof wearable AID system. And that's Omnipod. And I met a guy at ADA last year, who would climb Mount Denali taking Omnipod with them with the confidence that if he had a problem, he'd have a backup pot, and he could keep going, right? I'm not Denali. So I think the reality is there is a huge amount of security and ease of use that comes with the fully disposable form factor that's a little bit underappreciated until people have lived 1 way or the other with it. Additionally, we're continuing to innovate. We just talked about our pipeline, Lee, but Omnipod 6 is a tremendous product that we know will be a delight to customers. and we're going to keep innovating beyond that, too, with our updates in 2029, and we're already hard at work on stuff beyond that. So we have confidence we're going to sustain technology leadership. The second thing, we talked a little bit about manufacturing and supply chain and readiness to execute at scale. But just to dimensionalize that, we will have added more than 100,000 incremental customers per year in 2025 and 2026. If you just look back on our disclosures. We added more than 100,000 in '25. We've said we'll add more than that in 2026. At 120 pods a year, that's more than 25 million pods worth of capacity that we had ready for incremental demand last year and this year. And we're ready to keep doing that in 2027 and 2028 to keep driving growth. And so we, I think the second big thing that gives us confidence in continuing to sustain and extend market leadership is our operational readiness to keep driving the market and serving the growth that we are creating. And the third piece is we have a large recently expanded talented field team and a beloved brand that's blooded by 600,000 podders and respected by health care providers around the world. And we are using our leadership in the market to keep expanding our commercial footprint. And we've recently invested in clinical and competitive selling training for our field because we've been used to selling on form factor. And the reality is Omnipod5 delivers life-changing clinical benefits that we haven't been selling all of -- so between our confidence in sustaining technology leadership, operational reading for continued growth at scale and leading commercial footprint that is now even readier to sell clinically and competitively in a more crowded marketplace. We're confident in sustaining and extending leadership.
That's great. Thank you for that. Excellent. So -- the market, of course, is getting a little bit more competitive to more competitors hoping to launch patch pumps in the U.S. by the middle of next year. some additional new features there, 7-day wear a couple of well-liked algorithms, 1 offers flexibility to switch between tube and tubeless. One of them has a 300-unit reservoir. Maybe 1 way to get at the question is, you've been really successful for a long time with 1 form factor, which limits complexity and helps your margins a lot -- as the market gets more competitive, do you see Insulet offering a broader portfolio over time? Or do you think the current approach is the winning approach.
There's a lot of success in simplicity, Lee. And I think what we -- we always work back from what our market needs. And what market needs are improve outcomes, reduce burden and remove barriers to access. And so we just worked back from those 3 things and improving outcomes, we're focused on algorithm innovation to keep improving outcomes. In terms of reducing burden, the fully disposable easy-to-use form factor and algorithms that require less of people. Those are the best ways to reduce burden. And in terms of removing barriers, that's why disruptive innovation like our fully closed loop for type 2, removing barriers to technology by bringing it to tens of thousands of potential new prescribers are so important. And so I think it when we just take a step back and we look at what are the market needs and how do we best meet them. We have confidence that the technology and the portfolio that we are working toward are the right ones.
Yes. Okay. Great. Excellent. Just 1 on pricing. You mentioned on the Q2 call that as new competitors have entered the pharmacy channel, both Insulet and other players have remained disciplined on price so far. Can you just elaborate a little bit on what you're seeing in the pharmacy channel lately? .
Lee, as we shared on our Q2 call, the pricing environment is stable. And for us, that means flat to slightly up. So at this point in the year, we are through we're well into negotiations for 2027, and those are proceeding in accordance with our expectations.
Yes. No change expected on that front. Okay. Great. Let's say international briefly. The international business has been a major source of growth for Insulet. 75% of the OUS DASH installed base has now converted over to Omnipod 5 but there's still plenty of opportunity outside the U.S. Maybe can you frame some of the big drivers of U.S.
Yes. As you mentioned, so far through Q2, our international business has been standout growing more than 30% plus year-over-year. As we look ahead to 2027, that because we are 75% converted from DASH to Omnipod 5, we'll get a bit less of the price/mix realization that we get from that conversion in 2027. So we'll still get it, but it will be less. And so most of our growth in 2027 will be volume. And and we're driving high levels of volume growth today, and we expect to continue doing that in 2027. A couple of catalysts for that. In July, we just entered Spain with Omnipod 5. That's a direct market for us, typically one of the top 5 med tech markets, and that's a great new entrant that we're excited about driving in 2027. Second, we're launching our Libre 3 integration in both Germany and Canada between now and the end of the year. Those are both markets where sensor of choice is important, and this will be the first time that we have a Libre integration in those markets because Libre 2 was actually not available. And so we're excited about being able to drive some incremental growth in both of those. And finally, we have high share and are focused on continuing to win share to drive new customer start growth year-over-year. And so together, that's what gives us confidence in high level of growth that we communicated as the framework. We think in about 2027 and taking a big step back, the market is only 25% penetrated. And so we're continuing to work on the more systemic things that have to be done like in the U.K., Peds penetration is now pretty good. We're focused on helping get adult penetration up. And in other markets, it's sort of different in each one. But we're working on both driving growth, winning share, launching technology and breaking down the systemic barriers to help adoption rise. We're focused on helping get adult penetration up. And in other markets, it's sort of different in each one. But we're working on both driving growth, winning share, launching technology and breaking down the systemic barriers to help adoption rise.
Okay. Amazing. Last 2 here, just to close. First, we're expecting LRP update on the Q4 call. Between now and then, what are the real operational metrics that you're monitoring most closely to give you confidence in that refreshed LRP?
Yes. Lee, we're focused on delivering is the short answer. So we are always watching how we're doing on retention, how we're doing on new customer starts. -- and pricing, ASP and utilization, which we've just talked about. So these are the metrics by which we run the business. And in this moment, we're really focused on those. And we're -- as I described, we're also watching some more real-time indicators, especially for retention so that we know that our execution plan, 4 points that we spoke about earlier on retention is having an impact. Okay. Great. Excellent. So just wrapping up, over the next 12 months, you've got some work to do on several fronts, improving the first 90-day type 2 experience, rolling out Discover, responding to these competitive launches, preparing Omnipod 6, maintaining that strong quality control. What are the couple of 2, 3 milestones that would give you confidence that the company is on track to maintain market leadership?
Yes.
Lee, what has been true for my whole 10 years at Insulet is that success comes from seeing what needs to happen and then executing those things. And in this case, on the -- how do we address type 2 retention, we see clearly what needs to happen. And those are the 4 things that we've talked about. That's changing the playbook for sampling, that's adjusting field incentives, adding the support during those first 90 days, and it's accelerating the launch of Omnipod Discovery in the second half of the year. So we see it, and we're focused on executing it. For Omnipod 6, we see the opportunity for a really impactful launch of Omnipod 6. As you mentioned, we've already got regulatory clearance for the algorithm, and we're focused on executing the regulatory clearance for the system and getting ready operationally for a really impactful launch. And then we're also focused on getting this fully closed loop for type 2 pivotal study complete and getting that ready for submission in 2027. When we do those things and we deliver the operational metrics we're always focused on, that's what gives me confidence that the next decade is our best, Lee.
Excellent. All right. Great. Well, thanks so much for being here, Eric. We really appreciate it. Thanks.
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