L'Oréal S.A. (OR) Earnings Call Transcript
October 22, 2026
Earnings Call Speaker Segments
Welcome to the conference call regarding L'Oreal sales at the 30th of September 2026. The conference is about to begin. I now hand over to Ms. Eva Quiroga. Ms. Quiroga, please go ahead.
Yes. Thank you very much, Judith, and good evening to you all. Thank you for joining us on this call for our third quarter 2026 sales. As always, I'm here with Nicolas Hieronimus, our CEO.
Good afternoon.
Christophe Babule, our CFO.
Hello. Good afternoon.
And Laurent Schmitt, our Global Head of Corporate Finance and Financial Communications.
Good afternoon.
Nicolas will make some brief opening remarks, and we will then go straight to Q&A. Over to you, Nicolas.
Well, good afternoon again or good evening to you all. As you saw in our press release, we delivered an exceptional third quarter. Our adjusted like-for-like growth accelerated to plus 7.7%. As anticipated, the global beauty market growth in the third quarter stood around plus 5%, confirming the beauty sector's incredible resilience in challenging times. We significantly outperformed the market across the vast majority of our categories, divisions and regions. Thanks to the success of our innovation plan, we continue to win in hair care and fragrances, and we are outperforming in skin care, a category I was not happy with last year, as you know. With the exception of Latin America, sales in all regions grew with a special shout out to Europe and SAPMENA, our #1 and #2 growth contributors in the quarter, and I'm happy to confirm the dynamism of our premium brands in China. Regarding the rest of the year, we expect the beauty market to grow around plus 5%, and we will continue to outperform, albeit at a slightly more moderate rate. So we will deliver on a full year basis, the promised acceleration of our top line growth versus last year significantly. And with that, we are ready to answer your questions.
[Operator Instructions] The first question is from Guillaume Gerard Delmas, UBS.
Two questions for me, please. The first one on the beauty market. Nicolas, I was just wondering if you could give us a little bit of a snapshot of the beauty industry by region at end of September, early October. And I appreciate it's a little bit of a crystal ball exercise at this stage. But what do you anticipate for that very important end of year season? I'm thinking Double 11 in China. I'm also thinking in Europe and France, given we're seeing some social unrest, consumer facing rising energy costs. So what would be your early assessment of this? And then my second question is specifically on North Asia, I mean, where growth accelerated very nicely in the quarter. Could you maybe shed some light on the drivers behind this sequential step-up? Because it doesn't seem it's down to the market. It seems more down to your own performance. So wondering what's driving this. And then you were talking about maybe less outperformance in Q4. But in North Asia, you'll be facing a relatively favorable base of comparison in Asia Travel Retail. So any reason as to why at least North Asia would not accelerate further in the fourth quarter?
Okay. So on the beauty market, overall, the first thing to say is that it's been globally consistent in Q3 versus the first half of the year, slightly -- we said we were shy of 5% at the end of first half. We're at 5% now. So it's more or less in the same ballpark. There's been ups and downs depending on the regions. But overall, if I take a macro point of view, that's why -- and I'm thinking -- of course, I cannot predict. You were talking about the events in France. There are many things that I cannot predict as it relates to the future. But overall, our perception is that the market should grow approximately 5% also in Q4. So there will be differences from one region to another. But I don't see any reason to -- for it to slow down nor to accelerate. The comps on the second part of last year are overall a bit higher. And you mentioned North Asia. First of all, I'll state to -- on North Asia, we had -- as you know, in North Asia, the main constituents of our business there are, first and foremost, China, which is more than 2/3 of our business in North Asia and then Travel Retail. And so in China, even though the market slowed down a tiny bit in Q3, but it remains dynamic at nine months at somewhere between 2% and 3%, we maintain our growth rate, particularly, of course, favored by the fact that in this Chinese market, the most dynamic parts are the premium part. So the -- at nine months, the luxury market is mid-single digit. The dermatological market is a bit higher than that and professional is mid-single digit. The only part that remains flattish is mass. So that's favoring us. And within these markets, the most premium brands like Helena Rubinstein, SkinCeuticals, Kerastase are really driving the growth. So we have been really outperforming the market in sellout. And then, of course, and that's why I was -- there's Travel Retail. And here, the main difference is that we -- in Travel Retail, we had a very positive Hainan. Mainland China remained a bit negative, but -- and that's probably one of the things that you won't see in Q4 the operators of Mainland China, you remember, they were in difficulty. So now they're starting to operate again. So we had to repipe them with a little bit of inventory. So that's something that we won't have in Q4. And the Korean market was stable. And there, we -- I have to say we remain carefully prudent because the acceleration is not totally clean for me, so we didn't push our brands there. And overall, the only part where we had -- we have been building overall when I talk about the Q4 in general, we've been preparing for the holiday season for Q4. So Q4 is sellout time. And therefore, we piped our new launches in fragrances, and we prepared for this moment of the year, on which we are very ambitious in sellout. We have the launches and all the new fragrances are off to a good start. We have the fuel to support them. You were asking about Double 11, which every year starts a bit sooner. So we anticipated a little bit, but it's off to a good start. It's -- we are on track with our objectives. And the other thing you won't find in Q4 is that we had a very good sun season, which obviously is not going to repeat itself in Q4. So we intend in the end to continue to outperform the market. We are ambitious, and we have the plans to do it. So there's a few one-offs in Q4, which doesn't change the outperformance in -- sorry, a few one-offs in Q3, which doesn't change the outperformance versus the market. And that's why we remain confident for the end of the year. Does that answer your question?
It does. Just a very quick follow-up. Would you be able to quantify this one-offs in Q3?
Not really because it's a mixed bag of many things. I think what you have to just take into account that Q3 is a lot the anticipation of Q4. So -- but there is no -- nothing really major to quantify. Just that the comps overall are a bit higher for us in sell-out. And therefore, we are careful with our comments on Q4.
The next question is from Olivier Nicolai, Goldman Sachs.
I've got two questions, please. First, you mentioned Mixa being rolled out to other countries. What's your ambition for these brands? And could you give us more details on this rollout? And how does the distribution compare in Europe versus L'Oreal Paris or CeraVe? And then my second question is more specific about fragrances. It's clearly not about Luxe that you are significantly outperforming the category. So what's your expectation for the key Christmas period, whether it's in the U.S., in China, where it looks like fragrances are really picking up, but also in Europe, which has been accelerating despite a fairly weak consumer environment?
Well, so on Mixa, Mixa is -- frankly, it's really a great success story. It's still a relatively small brands. But over the last couple of years, it's been growing at a compounded growth of around plus 20%. It's mostly exclusively European. France is roughly half of the business, and we've extended to DACH to Poland, to the U.K. And so we are progressively rolling out. We're studying a few other countries, of course. So far, everywhere it's being launched, it is successful. And the good news is that it doesn't cannibalize any of our other brands. It takes more on competition. So it is really the -- one of the tools for our Consumer Products Division to really accelerate in skin care. We have Mixa in Europe. We have Dr.G, which, as you know, is the #1 skin care brand in Korea that we are progressively rolling out. We've just relaunched it in China, launched it in Southeast Asia. And as we speak, we're launching it in the U.S. with the first an online launch and then progressive brick-and-mortar expression expansion. So Dr.G is also going to be a good story. And then we have Garnier and Thayers in skin care. Garnier is really doing good in South Asia and Thayers, which is our small American brand, but growing plus 20%. So our skin care is a bit more regional, except Garnier and L'Oreal Paris, of course. But these three brands, Mixa, Dr.G and Thayers are a good combination to try to win and to win in skin care. We have globally accelerated. I must say a lot, thanks to the great performance of LDB, which is really firing on all its engines. Fragrances, Fragrances are -- the market is globally growing mid-single digits. And indeed, we are really on a run with our fragrances. We are only in luxury fragrances, of course, but we are growing overall year-to-date double -- just close to double digit. And we -- I have to say we are adding blockbusters to blockbusters. So we have the La Vie Belle or Libre or #1 fragrance in the world today. Prada with Paradigme and Paradoxe are doing great. And the new ones we've launched, and I'm thinking about particularly Armani, I Will male fragrances doing phenomenal and the two Valentino, Vendetta are doing good also. So overall, we are, of course, very ambitious for the holiday season. We have sets money to advertise. And I must say that I'm very happy with the performance of Creed, which is also growing double digits. So as I said last time, it fills a gap in our premium end fragrances, which just launched a new fragrance called Iris de Bon, which is doing great, and that's also contributing to our overall fragrance performance, both in male and female. So I will not, of course, give you numbers, but the market is dynamic everywhere. By definition, it slowed down a little bit during summer because of the heat. So we sold a lot of sun care and a bit less fragrance, but we are now ready for a great holiday season.
The next question is from Warren Ackerman from Barclays.
It's Warren here at Barclays. Hopefully, you can hear me. So I've got a couple. Firstly, I guess the only wrinkle this quarter, if we can find any wrinkles is Latin America, where you talk about a commercial issue in Mexico. I think it's in consumer. Can you explain what that was and how we should think about Q4? Because I guess if LatAm was normal, like mid-singles, the organic growth would have been even higher, maybe like a mid-8s. Just wanted to try to get clarity on that. And then secondly, on SAPMENA, it's a really good number this quarter. Last quarter, you told us Vietnam was up 50%. India was up. It looks like the acceleration is becoming more broad-based. Can you maybe just talk about that on the go forward? And then finally, just on the competitive dynamics you're seeing, are you seeing any stronger competition on the premium space, especially from your big U.S. listed peer I'm thinking about as premium skin care kind of recovers?
Okay. So, first, Latin America. So Latin America, I'm obviously very happy with the performance, which is, frankly -- first of all, it's really a tale of two cities because we are flying in Brazil. We're growing in double digit, 2.5x faster than the market, recruiting from door to door, which is frankly, what the role we were on in Mexico the previous years. And it continues in Brazil, great performance in hair care, in particular, in all divisions. Mexico was, frankly, a perfect storm. Not only has the market softened, but that -- it's still softened to mid-single digits. So it's not in the greater scheme of skins. It's not a negative market, but we've had a perfect storm. First of all, we've had major -- and as I mentioned in the previous call, major inventory issues in makeup because, as I said, Mexico was supplied by a North American warehouse, which was in the middle of the preparation of our famous IT transformation NEO. So basically, Mexico didn't get makeup products for some time. And at the same time, we had indeed commercial issues with one of our big customers there that changed its policy back and forth between everyday low price and promotion. And I have to say my teams there didn't handle it properly. So we've had -- we've been performing under our peers on that quarter in the market. I don't foresee a major improvement in Mexico in Q4 because these things take a little bit of time to fix, but it will be, I think, a good momentum for 2027. It will be both a good comparative and a team that hopefully has learned from both their bad luck and for the few mistakes they made. And hopefully, they'll be inspired by what Brazil is doing. And also our Colombia, Ecuador and in region is doing good, too. So it's just really one -- this Mexican wound. I love Mexico because I've been the CEO there. And I'm going there in the beginning of the year to make sure that 2027 is going to be a great year for Mexico despite a slower market. SAPMENA, it's -- I'm indeed very happy because the third quarter was plus overall, which is a great performance. And indeed, I think we've -- first of all, the market has remained very dynamic, contrary to Latin America. It's a market that's up double digits. And we've really gained share there. We are like 1.6x or 1.7x the market, outperforming across all divisions and gaining share in all countries. And it's true that we had Vietnam doing good, but Thailand has accelerated. Indonesia has been for me an important turnaround because this was one of the countries where we were struggling a little bit on the digital space, where a lot of indices were really outcompeting us in on TikTok. And as we do all the time, we went when we're being challenged, we observe, we learn, we put the means and we've structured our content production to be really competitive on the social platforms of Indonesia, and that's allowed us to accelerate very significantly the growth in Indonesia. And as I told you, indeed, India, where I was just a couple of weeks ago, is doing great turnaround them, both in terms of teams quality. We create for India much more than we did before. We are accelerating in commerce with a focus on quick commerce, which is an important part of the e-commerce market there. So I think we have -- and the market has been a bit better than what we hoped in the Middle East despite the crisis. So, Warren, very ambitious to continue on the second -- on the last quarter on SAPMENA and a bit patient, but not for too long as it relates to Mexico for next year. As far as the competition, I'm not going to comment particularly on competition. I would say that most of the -- if you think about premium skin care, really the growth or the acceleration of premium skin care is mainly coming from North Asia. It is really a China phenomenon and part of it is the domestic market where we're doing great. I mean, Helena Rubinstein is growing in high double digits. SkinCeuticals is growing very strongly. There's also Travel Retail, where, as always, we are very careful on what we sell in this channel. And the biggest part of the growth of the skin care market overall is more driven by the dermatological beauty at all price points, whether CeraVe, La Roche-Posay or SkinCeuticals, they're all growing strongly. So I'm not concerned particularly with any specific competitor. They're all valuable competitors, and we like competition.
The next question is from Callum Elliott, Bernstein.
Can I ask you about aesthetics, please? Can you talk a bit about what you've learned so far from your acquisitions of the clinic stakes? How is the category interacting with the topical skin care industry, how are your brands -- are they seeing enhanced benefits from your dominance of that channel? And then my second question is sort of a direct follow-up. It seems like from what we can see you've started offering SkinCeuticals treatments through some Space NK stores. Maybe I would describe it as light aesthetics, if I can call it that. How are you thinking about that? Is that just sort of a small-scale experiment? Or do you think your brands can travel into aesthetics organically?
Well, to start with the aesthetics world, I guess, you've seen the publication of Galderma's results, which were very positive and aesthetics were part of the performance with a double-digit growth. And we -- of course, we're happy about it as a shareholder. But also, we continue to see both through this partnership as well as through the investments we've made in chains of clinics and in China and the U.S. We're seeing and that's very interesting. We are learning from what are the consumers wanting, what type of procedures they are doing and what type of treatments they require and at-home products they require to take with. And a brand like SkinCeuticals which is really doing really great and is one of the brands that is for me, one of the billionaire brands. So it's growing double digit and it's clearly benefiting from both the very tight and close relationship with derms, but also from the, I would say, investments because we are developing specific products that fit, we call that integrative medicine that we -- so we develop products that are designed to work alongside procedures or after procedures or before procedures, and it is indeed very beneficial. So it's a great combination. We know that people that go through aesthetics spend more on skin care, both because they're usually a bit wealthier, but also because they invest more in their skin. We also see, by the way, which is a very important phenomenon for us, the rise of the use of GLP-1 is having an impact on beauty consumption and skin care consumption in particular. So we have products in SkinCeuticals, but also in kills that have been designed to work alongside and complement GLP-1 and its side effects on skin sagging or other things like that. So it is very integrated. As far as the Space NK spas, it's not very new. In every country where we can do it, we have cabins. If you go to China, we have cabins of SkinCeuticals in our stores. We have cabins of Helena Rubinstein in our department stores. And wherever there are spas where people want to have treatments that are not indeed injections, they can use -- they can have treatments with our products that are usually a combination of our formulas with devices, electric tools, et cetera. So it is not specifically new. It's always been part of the model of these premium brands because our most loyal consumers are those who have the experience of the application with -- in the hands of a beautician, not necessarily a dermatologist, and that's the case for SkinCeuticals, but also, as I said, for brands like Helena Rubinstein.
The next question is from Celine Pannuti at JPMorgan.
My first question is on North Asia. Could you talk a bit about -- so you said the Chinese market was 2% to 3%. Does it mean that it has accelerated in the third quarter? And when you say you grew 3x as fast as the market, are you mentioning like something like high single digit in China in Q3? And is that sell-in or sellout that you're mentioning? And just to finalize on North Asia, like I'm getting to around 15% Travel Retail performance. Does that make sense? And are we still expecting nevertheless, I understand that you have had a sell-in into Mainland China Travel Retail, but what are you expecting for the full year on Travel Retail Asia? So that's my first question.
It's the long first question.
Yes, yes, it's on North Asia. And the second one is going to be another big one is the acceleration on Derma and Professional, where they both accelerated? So is that sell-in? Or is the sell-out? And which regions drove this acceleration for each of them?
Okay. So North Asia, yes, I told you that the market year-to-date was between 2% and 3%, and it was at 3% at the end of H1. So actually, the market because of just the comp because it had rebounded very strongly last year in Q3. So the comp of Q3 was a bit harder. So actually, the market was a tiny bit slower in Q3. We didn't change our growth rhythm, which in sellout is indeed mid- to high single digits. So we are doing good. And it's -- as I said, it's mostly driven by the premium end of our catalog. So luxury, Kerastase, SkinCeuticals, these brands are doing particularly well. And so of course, we're entering Double 11. As I said earlier, right now, we are on track with our plan, and that's as much as we can say. But the trends are consistent with what has happened so far in the year. So we are -- we've heard a lot of debates about China. It's true that our products are more affordable than some of the harder or higher-priced luxury and consumers are indulging in them. And of course, they looking for the big events of the year to buy some of these products with a nice promotion. As far as Travel Retail is concerned, overall, the good news overall is that because of both comparatives and the history, the market has turned positive in Q3 globally. Here, I'm talking global, still negative in Asia and in North Asia, but less negative, mid-single digit, but positive overall because it has strongly accelerated in Europe. Middle East was okay, not fabulous, but okay. And Americas was positive, too. So the market -- we believe the market will be positive. And there, again, we -- that's -- as I said, this is the part where we had sell-in ahead of sell-out because there was a transition of retailer in Asia, in Americas, and we pipe a little bit of products. So we're at plus 10% in sell-in in Travel Retail, which is for a sell-out that was more low to mid-single digits. So there's a bit of extra inventory there. That's about the only place there is. So I guess the Q4 in sell-out for Travel Retail should be positive. So we -- our objective, as we said, is to -- to finish, I think the Q4 for Travel Retail should be probably around slightly positive or flattish, and we intend to continue to slightly outperform it for -- that's for North Asia. I hope I covered all the points of your question. I've tried. And as far as LDB and PPD performance, they -- frankly, they are doing great everywhere with the exception for LDB of Latin America because this is also -- it's also impacted a little bit by the slowdown in Mexico. But the division -- the market of derma remains very dynamic, and it's close to plus 10%. So it is really the part of the market that's growing. And by the way, I think that all these procedures and people they are using more dermatological skin care. And our division is really 1.5x that market in sellout with the, I would say, the three biggest brands, La Roche-Posay, CeraVe and SkinCeuticals, the three of them growing double digits. So we are very happy, of course, of the comeback of CeraVe. The ones that the fastest is the La Roche-Posa, which is flying everywhere. And as you know, in the U.S., it has -- it had expanded at the end of the second quarter to Walmart, and it's doing great there with no cannibalization of other channels. So frankly, no specific regions. What I have to say is that LDB, and that's probably the one thing that you didn't have before, has had a fabulous summer because it was a very hot summer and a sunny one. And on top, this is the moment when we launched CeraVe sun care in Europe mostly. There was one SKU in North America. And clearly, we had a really excellent summer. I think we're plus LDB was probably at plus 20% in sun care.
That's why it's coming back to where the growth has been really the most visible or the acceleration is really Europe because of what Nicolas was saying, the sun care season was extremely good and also SAPMENA because there, there is conquest mode that is still going very strongly. We were in India just a few weeks ago, and I can tell you that the teams are doing a great job there to accelerate the growth.
Yes. That's one of the country where, the survey -- India is one of the countries, the survey is still a baby, baby brand, but growing fast and expanding to new cities. And we've launched La Roche-Posay also in India, a bit more expensive, but the two working together is good. And as far as professional, first of all, the market has accelerated from 2025, but it continues to accelerate. Everybody has realized maybe we've talked too much about it on our calls, but that hair care was getting really interesting. It is -- and our Professional division has been growing twice the speed of that market. And there, of course, Kerastase is phenomenal, but the brands like Redken is doing great. So is Matrix. Hair care is driving the growth. But the good news and probably that's also one of the small differences compared to the beginning of the year is that the salon market is a bit more positive and our salon-centric business, which we continue to develop to serve particularly independent stylists is growing. I think it's at plus 8% or something like that, if somebody can check that number for me, but has become the #1 distributor in America. We've acquired a couple of small distributors in Canada. And we see that there's an appetite for hair care and hair color, which has turned positive moderately, but has turned positive for Professional. So overall, good situation in hair care. And one news I'm happy to share because we had a combination at half year is that thanks to the combined strength of PPD, CPD and dermatology with Dercos, we have become the #1 hair care group in the world from a #3 or #2 position like 3 years ago. So the combined efforts of these 3 divisions is really paying off. And Christophe, you want -- I see you looking at numbers and anything you want to add on Professional.
So when I look at PPD division by key regions, one of the key driver of the growth, as you know, is Kerastase. And in that sense, Europe has been doing extremely well. I see a very strong growth in Europe compared to previous quarters. And the same, of course, in North Asia because of the strength there of our premium brands, and this has been...
And Redken and Matrix in America.
And Redken and Matrix.
The next question is from Sarah Simon of Morgan Stanley.
Yes, you'll be pleased to hear I have only one question. It's quite short.
It depends on the length of the question.
How many [indiscernible] No, it's really a question about how you're driving the growth. So you obviously stepped up the Beauty stimulus plan kind of in the second half of last year. We saw it accelerate in the first half. I'm just wondering how we should be thinking about marketing costs in the second half. Should we expect this to accelerate as well?
Well, you should expect it to stay -- to remain consistent. The good thing in our P&L is that considering our gross margin and I would say the rigor we've put into control of SG&A, when there is a strong top line growth, it generates fuel capacity. So we will be investing. I haven't looked exactly in terms of percentage points, whether it's going to be slightly higher or slightly below, but we have what it takes to support all our brands in the end of the year. And as far as maybe a broader comment on that, this is really one of the areas where AI is changing the game more and more for us. We'll talk about this in one of our -- in our CMD. But AI is helping us two ways. One, in the allocation of our media to the right channels in the right formats, and that's our BETIQ, the BETIQ tool that we are using. So we are getting more bangs for our bucks, and that's a lot, thanks to our data and AI. And at the same time, it is helping us in terms of content creation to meet the, I have to say, hypertrophic needs of the different social networks and platforms I was telling you about our acceleration in Indonesia in a world which is very, very digital and where one of the recipes to win is to have more content, more pieces of content on your brand. And of course, AI helps us generate multiple variations of content plus, of course, the use of influencers in this country. So we can do more for the same amount of money, more banks or we can -- if we wanted, we could reduce the amount of money. But right now, I think we are on, I would say, on a winning streak, and we want to continue fueling it in the last quarter of the year in money time. As I said, Q4 is sellout time. So for sellout, we will have what it takes to support our brands.
And obviously, I lied about only having one question, but can I add a sub to that, which is if -- I mean, given the incremental gross margin on all of these incremental sales and the fact you're delivering growth that is much higher than expected. If you're not going to step up marketing intensity, is it reasonable to think that the 20 to 30 basis points kind of rule of thumb no longer applies?
No, it's not a good assumption. not a good assumption because our priority has always been and always will be to fuel our growth. And of course, as you heard, you have -- we have our brands, our historic brands who are growing. And I'm very happy to see that in our top 4 or 5 contributors, you've got brands like L'Oreal Paris, which is our top #1 contributor, Kerastase, La Roche-Posay, Saint Laurent, these brands self-generating their growth, but we also have new brands. Prada is in our top 10. It needs to be fueled. We have Medik8, which I haven't talked about in skin care, which is growing in the 50 or 60 and all these brands need fuel. So I'd rather -- if you accept it, I'd rather stick to my margin habits and fuel the top line and therefore, in the end, deliver greater value.
And the last question is from Jeff Stent, BNP Paribas.
First one is just really a housekeeping. If you could give a feel for the split of growth between volume, price and mix in the quarter? And the second one is wherever I go now, I'm sort of bumping into a South Korean skin care shop. they almost seem to be exponentially growing. I just wondered if you could comment on that and how you think about that phenomenon from a L'Oreal perspective.
Yes. Okay. So I'll let Christophe answer to you on the...
Yes, on the volume growth, your question is for the third quarter or for the YTD?
For the quarter.
Okay. So this quarter, we had a very well-balanced growth between volume and value. And by the way, it's -- we see the growth in volume accelerating and which is a pretty good news because it's what was the objective. And I can tell you more precisely that volume is a little bit more than half the total growth. And by the way, the growth is visible in all divisions.
Yes, the great thing for us is that all 4 divisions are growing in volume. And of course, CPD and LDB with CeraVe are expected to do it, but it's also true for Professional with a lot of consumers buying professional hair care as well as for luxury with fragrances in particular. K-Beauty, first of all, it's -- the boom is real. First of all, in all the numbers you see here and there, that's not the stores you're bumping in, but I'm bumping into, but K-Beauty is also the Korean vendors that supply not only the Korean brands, but also some of our brands. We are the worldwide kings of cushions. And actually, the YSL Cushion is a smashing hit in the U.S. where -- which is interesting because the West was not so far interested in cushions. And that's a product which is a Korean beauty product with a partnership with a local vendor. I signed recently an MOU with Cosmax, which is the #1 Korean vendors. But as far as brands are concerned, it is indeed really growing in skin care, they are innovative, they're affordable. They're fast growing. Indeed, I think it's probably like a 30% growth on average. They are still a small part of the market in skin care. It's -- globally, it's probably all brands put together 3% to 4% of the skin care market, but it is a phenomenon. And that's why we acquired two Korean brands. We have 3CE Stylenanda, which is the #1 Korean makeup brand in the world and which we are rolling out quite successfully in Southeast Asia. That's part of the SAPMENA makeup win. And as I said earlier, that's also the reason why we have acquired Dr.G. And the only thing that this Korean wave has spurred into me is the fact that when we -- I would say the rollout plan we had on Dr.G was, I would say, smooth and starting progressively from the East to the West, I've asked everybody to really gear up and go faster because it's a speed game. That's why if you are in the U.S. today, you would see Dr.G on TikTok Shop. And we are launching it also ALA Korean. And so it's going to be an interesting ride, but the brand is already doing very well in Southeast Asia, but the big play is to see whether we can also serve on that Korean wave in the West, and that's one of the objectives of Dr.G.
That was the last question. Thank you very much to all of you for joining us and hear you next time in February.
Bye. Thank you.
Bye. Good evening.
Ladies and gentlemen, this concludes the conference call. Thank you all for your participation, and you may now disconnect.
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