Home / Transcripts / Mrs. Bectors Food Specialities Limited (BECTORFOOD) · August 14, 2025

Mrs. Bectors Food Specialities Limited (BECTORFOOD) Earnings Call Transcript

August 14, 2025

NSEI IN Consumer Staples Food Products earnings 57 min

Earnings Call Speaker Segments

Operator operator
#1

Ladies and gentlemen, good day, and welcome to the Mrs. Bectors Food Specialties Limited Q1 FY '26 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Anoop Bector. Thank you, and over to you, sir.

Anoop Bector executive
#2

Thank you so much. Good evening, everyone. On behalf of Mrs. Bector Food Specialties Limited, I extend a warm welcome to all participants on Q1 FY '26 financial results discussion call. Today on this call, I have with me Mr. Manu Talwar, our Chief Executive Officer; Mr. Ishaan Bector, Whole-Time Director; Mr. Parveen Kumar Goel, Whole-Time Director and Chief Financial Officer. We also have MUFG Intime with us on the call, who are our Investor Relations adviser. I hope everyone had a chance to review our investor deck and press release, which was uploaded on the exchanges and our company website. In a challenging macro environment, the company has delivered a resilient start to financial year '25-'26, recording a 7.6% year-on-year increase in revenue from operations and delivering an EBITDA margin of 12.3%. Coming to the macro environment, we are cautiously optimistic about the prospects of Urban segment. On the back of recent interest rate cuts and the rationalization of tax slab, we are seeing early signs of recovery. On the inflation front, particularly in the raw materials, the sharp price hikes driven by geopolitical disruptions and supply chain bottlenecks appear to be behind us. Prices of key commodities like cocoa, palm oil and maida, even though still elevated, are now stabilizing. A stable raw material price environment going forward should translate into stable end consumer pricing and help propel demand. The sharp increase in input costs was effectively mitigated through strategic pricing actions and initiatives undertaken under Project Impact. The Bakery segment delivered its highest ever quarterly performance of INR 183 crores, a 19% growth for the quarter. This was led by English Oven, whose market-leading brand equity, superior product quality and high consumer trust have been instrumental in driving momentum. We continue to strengthen our position in incumbent markets and are now also aggressively pursuing geographic expansion through both distribution and brand building initiatives. Coming to biscuit portfolio, a top line growth of 3% underlines the challenges faced by the exports business. The export business continues to operate in a highly volatile environment. The uncertainty of tariffs, slow passing of input price hikes on account of muted demand and supply chain disruptions due to geopolitical tensions continue to be challenging. Business from America has been particularly impacted. However, we remain in close engagement with our customers to drive this -- to drive through this uncertainty. On the domestic front, all price actions have been factored in and now end pricing has stabilized. The growth rate even on the back of sharp price hikes have improved consistently quarter-on-quarter from quarter 3 last year, indicating resilience and provides an optimistic outlook as broader consumption improves. We continue to scale up and enhance business contribution from innovation. Our innovation philosophy is to upgrade and enhance consumer experience, through differentiation by use of healthier ingredients, convenient formats and rich experience products. Products like short bread made with 25% butter and low palm oil has performed well in the indulgent segment. In the kids snacking category, we introduced animal shaped crackers under the brand name Teddies, which continue to scale up well. Tapping into the demand for convenience anytime in-home indulgence and building in our bakery expertise, we entered in the ready-to-eat dessert segment with the launch of Choco Lava Cake, muffins and brownies. It continues to scale up well on quick commerce. In response to the growing demand for healthier alternatives, we launched our flagship coconut cookies with zero maida offering at INR 20 per 100 grams. Additionally, we are building a pipeline of health first products, which should be out in the next few quarters. Furthermore, we launched clean label range of breads under Nature Baked, a health first exclusive brand with no maida, no palm oil and no added colors, and no preservatives with the proposition. It is honest, it is clean, it is Nature Baked. [indiscernible] with super seed and whole wheat flour -- flavors. Early feedback has been encouraging, and we plan to scale up this range with more exciting offerings in the future. On marketing, having recovered from the input price drop in the last quarter, we regained our committed spend to build and investing behind our brands in critical priority markets, a blend of mass media, TV and outdoor and BTL activities like out-of-home campaigns, wall painting, vehicle branding, along with participation in exhibitions, melas, helped gain significant visibility for the brand. We celebrated Mother's Day with heartfelt YouTube film, Maa Ke Sapno Ka 1st Birthday, honoring mothers and their dreams, which resonated deeply with our audience. As the next driver of growth, English Oven expanded both its reach and visibility in the top 14 cities of North through a large outdoor campaign. On the technology front, we have made significant advancements aimed at strengthening our operational backbone. In manufacturing and supply chain, we have rolled out digitization initiatives across 50% of our plants in sales and distribution, the deeper adoption of our distributor management system, across 60% of distributors delivering enhanced visibility, real-time tracking and improved order fulfillment. Additionally, our technology investments have enabled better management of trade spends and improved key sales force metrics, including productivity rates and territory coverage. On our new biscuit facility in Dhar commenced operations in May and is currently in a phased ramp-up to ensure operational stability. Full-scale commercial production is targeted for Q3 -- sorry, for Q2. Once fully operational, the plant will not only deliver improved operational efficiency and enhance service levels, but also strengthen our manufacturing capability for the differentiated products, playing a pivotal role in driving the growth of our product portfolio. On the bakery front, we remain focused on scaling operations to capture growth opportunities. Our plant in Kolkata is going to be commissioned in quarter 3 and the facility in Maharashtra is going to be commissioned towards the end of the financial year. In line with our commitment to enhancing shareholder value and improving liquidity, the Board has approved a subdivision of equity shares, whereby each fully paid equity share of INR 10 face value will be split into 5 fully paid up equity shares of INR 2 each. This move subject to the shareholder and regulatory approvals. Move to our -- Moving to our financial performance for the quarter, starting with Biscuits. Our Biscuit segment reported a revenue growth of 3%, which stood at INR 281 crores in Q1 FY '26 as compared to INR 273 crores in Q1 FY '25. The segment has grown by 26% over Q1 FY '24. Our Bakery segment revenue for Q1 FY '26 stood at INR 183 crores against INR 154 crores in Q1 FY '25, thus registering a growth of 19% on a year-on-year basis, including retail bakery and institutional segment. This segment has grown by 35% over Q1 FY '24. The consolidated revenues of the current year stood at INR 473 crores versus INR 439.4 crores in Q1 FY '25, thus registering a growth of 7.6% on a year-on-year basis. EBITDA stood at INR 58.2 crores while EBITDA margin for the quarter stood at 12.3%. PAT stood at INR 30.9 crores for the quarter and PAT margin for Q1 FY '26 stood at 6.5%. Thank you so much. Over to you.

Operator operator
#3

Hello, should we begin with the question and answer.

Manu Talwar executive
#4

Yes, please.

Operator operator
#5

Okay. Thank you very much. We will now begin with the question and answer session. [Operator Instructions] The first question is from the line of Resha Mehta from GreenEdge Wealth.

Resha Mehta analyst
#6

Sir, the first question is on biscuits. 2-part question here, domestic biscuits and export biscuits. So domestic biscuits, the growth has been very, very muted. Now since we've taken all the pricing actions and the RM, the raw material costs are also largely stable, like you called out, what is the kind of growth that we are expecting for the balance 9 months or from here on?

Manu Talwar executive
#7

So in the domestic biscuit side, what we have seen that over the last 2 to 3 quarters, there has been improvement in the revenue growth quarter-on-quarter, right? Even this quarter, revenue growth was better than last quarter, right? And we are very hopeful that these trends will kind of build up and especially when the festive season also kind of helps. So we're definitely targeting, right, that we should be able to build up in the next 2 quarters and get to a run rate of a double-digit growth over the next 2 quarters' time. So that's what we are gunning for or that's what we are heading for, targeting to keep improving this growth rate from a high single digit and take it to a double-digit growth and build it up.

Resha Mehta analyst
#8

Just taking a step back, right, the headwinds that we were facing in our domestic biscuit business was essentially that demand was muted and we had taken price hikes, which probably in a muted consumer environment did probably further suppress demand and there were competitive pressures also. But now with that, I mean, the muted demand kind of still remains or do you see that there is an improvement in the demand sentiment in urban areas?

Manu Talwar executive
#9

Look, there's definitely -- that's why I said, if I look at Q3 of last year to Q4, Q4 to Q1 of this year, it has been quarter-on-quarter, the growth has been improving, right? There's a clearcut trend of sequential improvement in growth quarter-on-quarter. We are at a high single-digit growth in domestic biscuit business. And we're very confident that over the next 2 quarters, -- and there has been a fair amount of steep price increase in the last 6 months' time, which is also kind of settling in now and commodity prices have also stabilized. So we are -- and the festive season hitting, we should be able to move the growth sequentially up in the next 2 quarters also and get to a sustained double-digit growth going towards the quarter 4 of this year and then the next financial year.

Resha Mehta analyst
#10

So the Q1 domestic biscuit growth was in high single digits, like you called out, correct?

Manu Talwar executive
#11

Yes, it was...

Resha Mehta analyst
#12

Year-on-year, right? And this is year-on-year, you're talking about?

Manu Talwar executive
#13

Year-on-year, yes, absolutely.

Resha Mehta analyst
#14

Right, which effectively means that there has been some kind of a degrowth or very muted growth in the export...

Manu Talwar executive
#15

Yeah, absolutely. There has been...

Resha Mehta analyst
#16

Can you specifically call out like what exactly are the issues here? And how big would our U.S. exposure be? And how can we kind of mitigate this?

Manu Talwar executive
#17

So basically, what happened is, this uncertainty had impacted the phasing of the orders, right? And because of the phasing the order, discussion with customers, the announcements coming and changing has kind of delayed these orders. And as far as our U.S. business, which is impacted is about 20-odd percent, which is there. But while these things were settling down, our dispatches in June and quarter 2 had started building up. And then again, this announcement came off heavy impact of 50%, right? And then that has again kind of created an uncertainty, no doubt about that. We are in touch and engaging our customers. And we are also hopeful that somewhere, there would be some resolution, which Indian government and U.S. government will also work out. So very hopeful by end of August, things should be better and clear. But, yes, as of now, we are engaging with the customer to kind of make this.

Resha Mehta analyst
#18

U.S. is 20% of our export biscuit revenues, right?

Manu Talwar executive
#19

Yes, approximately around 20%.

Resha Mehta analyst
#20

Got it. Got it. And lastly, on the margin front, so considering -- so from here on, considering pricing actions have been affected and the raw material input prices are largely stable. So can we see the gross margins Q2 onwards kind of improving and going back to, let's say, 47%, 48% kind of levels, which effectively would perhaps lead to translation into improved EBITDA margin?

Manu Talwar executive
#21

So first thing is definitely, we are looking at EBITDA margins to improve, right? Our EBITDA margin in this quarter was also further impacted by the business mix, right, with change and exports being low. So -- but yes, in the coming quarter and the coming quarters, as we had indicated in previous call also that from quarter 2 onwards, we will start getting back to our EBITDA margins of close to 14%. And we are working in that direction. We are confident of getting there.

Resha Mehta analyst
#22

And the last one, if I may. So the bakery business, 19% revenue growth, can you break that up into the B2C and the QSR business?

Manu Talwar executive
#23

We...

Anoop Bector executive
#24

Manu please corrected that -- excuse me, Manu, just correct it that, it is 20% of the export business, not B2...

Manu Talwar executive
#25

Yes, sorry. It is 20% of export business. It is just about close to 5% to 6% of our overall business. So that North America, which is impacted as a percentage of export is 20%, but overall business should be around 5%, 6%. Coming to Bakery side. Bakery side, obviously, our B2C business is growing very healthily. We don't share the numbers separately. But, yes, English Oven growths are much more healthy and aggressive compared to B2B. B2B or QSR business, we are growing, right, but it continues to be on a low growth mode as compared to English Oven, which is B2C business.

Resha Mehta analyst
#26

So you know, export part is overall U.S. revenues is just 5% to 6% and largely...

Manu Talwar executive
#27

Of overall revenues.

Resha Mehta analyst
#28

Yes, of overall revenues. And largely, the impact would -- I would imagine, would have been on the U.S. business on the export.

Anoop Bector executive
#29

No, let me just correct it. What has happened is that currently, we do not face -- our [indiscernible] are going as normal. But what had happened was that we have a lot of carried over stocks, which could not be -- it is in transit, right? The stocks were in transit. So otherwise, till now, I mean, our business is as normal, but there have been a lot of fluctuations. Once they started with 25%, then they started with 50%. So the shipping documents, we are waiting for the customers to respond. So at the moment, our business, we are supplying all orders as they are. We continue -- we shall be continuing to doing similar business in quarter 2 also. And -- but the total U.S. business is 5% of the total company sale. That is what it is at the moment.

Operator operator
#30

[Operator Instructions] The next question is from the line of [ Preeti ] Agarwal from SK Associates.

Unknown Analyst analyst
#31

My first question is that the bakery segment grew 19% year-on-year, significantly outpacing the biscuit segment. So what specific product innovation or market strategy contributed to this growth?

Manu Talwar executive
#32

Ishaan, you can take this.

Ishaan Bector executive
#33

Yes. So on the Bakery side, we are basically always been saying that our vision is to be a pan-India player. So there's 2 parts to it. So we have extensively increased our distribution. We have also entered into the upper north geographies of Punjab. We are also seeing where as an early mover into the category, we have a very strong market share on the quick commerce, where we are aggressively working, we are gaining market share. Our products have been well accepted. On the general trade side, we -- despite significant movement of volume going into quick commerce, we are continuing to increase our distribution. So in both the categories, whether it is general trade or quick commerce, we are seeing positive numbers in terms of growth. right? So like I have always said that English Oven still has a long journey to become a national brand and to be in a line or vision of being the top 3 brands in India in the bakery segment. So expansion is one such thing. Secondly, we have also noticed that lot of trend has gone towards the health segment, right? So we were again one of the early movers into catching this health segment. In fact, most of our breads today on the healthy side are made of no maida, they are using no palm oil. We have also now added a new brand to our portfolio, which is called Nature Baked, which by this month will be available across all the geographies where we are currently operating in, right? And this is taking the health portfolio to the next level where on top of the no maida, no palm oil, we are also removing preservatives from our product. We are removing any kind of emulsifiers, right? So I think we are focusing on the trends well and focusing on expanding distribution and maintaining more importantly, a high market share in Q-comm. So we're excited about the time to come.

Unknown Analyst analyst
#34

Understood. So better market strategy is helping us to target specific pockets of the region?

Ishaan Bector executive
#35

Yes, yes.

Unknown Analyst analyst
#36

Understood. My second question is that what is the current contribution of e-commerce and modern trade channels to overall revenue? And how do you see this evolving in the next 2 years for the bakery as well as the biscuit segment?

Anoop Bector executive
#37

From. Yes, go ahead, Ishaan.

Ishaan Bector executive
#38

So for the bakery, it's about 30%, our contribution of modern trade and e-commerce, quick commerce. What we are seeing is that this contribution should and will go up higher as expansion of these segments of quick commerce becomes deeper into Tier 2 cities as well.

Unknown Analyst analyst
#39

Understood. And lastly, on exports, how are we navigating geopolitical disruption in the export market, especially given our presence in more than 70 countries.

Anoop Bector executive
#40

So we are not facing any concerns other than the U.S. market. So otherwise, business is as normal, but what has happened is that with a lot of U.S. disruptions going on, on final deadline, lot of shipping transportation has been moving in and out to other countries. So that was one disruption. Otherwise, other than U.S., we don't foresee anything coming back, anything other than the U.S., other than that everything else stands normal to us.

Operator operator
#41

The next question is from the line of Shirish Pardeshi from Motilal Oswal.

Shirish Pardeshi analyst
#42

Ishaan, starting from the Bakery business, can you break down this 19% in terms of volume and value?

Ishaan Bector executive
#43

So growth for us in Bakery this quarter has, I would say, 65% has been volume led and the balance being value. A large factor of this is also focused more on premiumization, right? So as the Q-comm mix has improved, our listings on Q-comm are of the premium category, which also helps increase our premiumization mix. So it's been largely volume driven, followed by value.

Shirish Pardeshi analyst
#44

So is it primarily driven by the new product in the bread segment, the growth would be significantly higher than the overall?

Ishaan Bector executive
#45

No. Firstly, it's not -- so a lot of our products have also become revamped, right? So it's not like we've introduced many, many new products. It has been reengineering of existing products to make them healthier. I think that has worked, right? And Nature Baked as a brand has just been launched a month ago. We are getting a good response for it. I think it is just the start of Nature Baked. So it's largely been through existing products rather than new products, reengineering of existing products is a better preposition...

Manu Talwar executive
#46

I think this has been explained it earlier -- As just Ishaan explained it earlier. So there are 2 things with that. Quick commerce, we are the kind of leader there. So our share in quick commerce is ahead of the GT channel and the transition of consumers from GT to e-commerce and e-commerce growing very exponentially is helping us and drive our overall growth. The -- our growth territories where we have been investing, which was outside NCR, which is whether it's a U.P. or Haryana or Rajasthan and now Punjab or Bombay, it is something which continues to be growth engines for us and will only increase in terms of growth trajectory over the coming years.

Shirish Pardeshi analyst
#47

Okay. It's really helpful. But just one follow-up. Nature Baked, what price premium you are charging at this time?

Manu Talwar executive
#48

What?

Shirish Pardeshi analyst
#49

Price premium you're charging to your other maida breads?

Manu Talwar executive
#50

Ishaan?

Ishaan Bector executive
#51

So price -- yes, definitely, the whole wheat category, the multigrain category are priced more expensive, also have higher gross margins for us than white bread. And we are very conscious of the fact that -- in fact, a very big KPI for us in our organization is also premiumization as a percentage of sales. And we continue to track that to -- and how we can improve it. As far as premiumization in the market as compared to competitors, we don't really -- we are very well benchmarked to competition in terms of price.

Shirish Pardeshi analyst
#52

Yes. But towards our portfolio, is it at least 10% premium?

Ishaan Bector executive
#53

As compared to competition?

Shirish Pardeshi analyst
#54

Our portfolio?

Manu Talwar executive
#55

So, Ishaan, what he is asking -- let me respond here. So our realization of our mix on a per piece basis is much ahead of our competition, right? So yes, the question which you're asking, yes, our premiumization percentage compared to our competition is much ahead.

Shirish Pardeshi analyst
#56

Okay. My last follow-up on the Bakery. What is the distribution you have for the retail coverage for Bakery?

Ishaan Bector executive
#57

In terms of number of outlets?

Shirish Pardeshi analyst
#58

Yes. And how -- what is the plan to grow over the next 1 year? I mean, are you trying to look at any new markets?

Ishaan Bector executive
#59

See we are definitely looking at new markets. For us, even Punjab is a new market. I mean, at the present in Punjab, our distribution is quite limited. Even, let's say, the top 14 cities, right, we are seeing month-on-month improvement in all geographies. For us, Mumbai as the new plant comes up is going to be a priority market where we're going to see our quality significantly ramp up. In fact, the newest plant, which is a fully automatic plant, which is going to be coming in, is also going to help in Nature Baked as a category as we are moving more towards preservative-free bread, automation is going to definitely help us, and I think it's an investment in the right direction. Calcutta is going to be coming up, which primarily we will first be looking at as a new market. So that will be our entry into the East, which we look forward to this year. And yes, so this is what we are going to be doing. We are also going to be looking at adding at least one metropolitan city this year through a co-packing arrangement.

Shirish Pardeshi analyst
#60

Okay. My second, last question, we acquired the Cremica facility and even brand. Is there any progress you can say? Or is there any update you have at this time?

Anoop Bector executive
#61

Manu?

Manu Talwar executive
#62

Yes. So yes, Cremica brand, which we had acquired, and we will be starting our journey with adopting the Cremica brand in this particular quarter, the quarter we are in, and then we will build up, right? So we obviously have the first step in terms of using our Cremica brand, which will be executed in this quarter and then build it up from here onwards.

Anoop Bector executive
#63

So in terms of...

Manu Talwar executive
#64

So we were using Cremica on bakery or not on bakery side is something what we are into now over the next 4 to 6 months is, we are going to be investing in terms of research on our brands, where do our brands stays, what are our way forward on brands, right? And post that, we would be more clear in terms of how do we take our brands forward, where do we fit in the Cremica brand, which we acquired. So in terms of start using the brand in one of the segment is something which we'll be executing in this quarter.

Shirish Pardeshi analyst
#65

Yes. I understand that, Manu sir. But I was just trying to -- I'm more curious because having seen the Cremica brand very strong presence in the Punjab and Haryana market, are you going to start it with the bread segment?

Manu Talwar executive
#66

So that's why I said whether to use this brand on the bread side or not, something we are investing in the research on the brand and the brand way forward. This will take about 4 to 5 months' time. And while we take a decision -- because these are very serious long-term decisions, right? And so as we are instituting this investment in study and consulting, is only post that after 4, 5 months, we'll take a call in terms of way forward. But, yes, in terms of using Cremica brand in one of the categories where we are not using it yet, we will be initiating that in this process.

Operator operator
#67

The next question is from the line of [indiscernible] from Ambit Investment.

Unknown Analyst analyst
#68

My question is on the market share side. So I want to understand in domestic biscuit market what is our current market share? And it is maintaining in the last 1 year because we are seeing competition...

Operator operator
#69

Mr. Prajapati, can you please be a little louder? We can't hear you properly.

Unknown Analyst analyst
#70

It is better now?

Operator operator
#71

Yes, sir. Please continue.

Unknown Analyst analyst
#72

I want to understand the domestic biscuit market share. Are we able to maintain the market in last 1 year? And what is our current market share? And second question is on the distribution network side. What is our current distribution network on the biscuit side? And are we able to add any distribution network in the current quarter?

Manu Talwar executive
#73

So [indiscernible], first thing is, yes, we have been able to retain our market share over the last 1, 1.5 years when it has been highly intensely competitive. And our market share in North India, where we are primarily present is over 4%, right? It is through our distribution, through our execution in the marketplace and supported by marketing, we have been able to kind of retain our market share, right, in Northern India in our domestic biscuit business, right? And in terms of your second question, which was on distribution -- there's a lot of disturbance coming in and somebody look into that. Yes. In terms of distribution side, I want to clarify one thing that what we are -- so yes, we continue to have build outlet over INR 200 a month over 3 lakh outlets every month. So that continues our direct reach, is over 5 lakh outlets. And as per AC Nielsen, we are available in over 7 lakh outlets there. What we are following is to give more weightage to our weighted outlets, right? And these weighted outlets are Cremica preferred outlets, which are more premium and more kind of growth, they are delivering us higher growth. Second thing which we are focusing on domestic biscuits is to bring a success like we brought on English Oven on the e-com side. So quick commerce side is something which we are investing in driving because whole objective of distribution is to reach more consumers. And today, e-commerce, as we have seen in English Oven is helping reach more consumers and customers, right, through that route. So there's a lot of effort which is going on a quick commerce side. And the quarter 1, we had a very good growth on quick commerce side. So we're very confident that over the next 4 to 6 quarters, we should be able to move quick commerce contribution, which was just about 1% to almost 4% to 5%, right, as a percentage of domestic business revenue, and it's moving in that direction. So this is how I would define that how we are driving distribution, right, in terms of consumer reach for domestic biscuit business.

Unknown Analyst analyst
#74

Sir, just a follow-up on this. Just want to understand, so you are more focusing on the e-commerce and quick commerce rather than more focusing on the GT and the MT side.

Manu Talwar executive
#75

Okay. I'll again clarify to you. What we are focusing is that our consumer reach goes up. And today, consumers are more shifting from GT to quick commerce. That's clear trend we have seen in English Oven, and that strategy of our has played us very, very well in English Oven. So we are investing more on quick commerce and high weighted outlets of GT channel with whom we call Cremica preferred outlets. These Cremica preferred outlets contribute more than 15% of our revenue of the GT channel, and they are growing much higher, and they have a much higher premiumization in these outlets, right? And beyond that, we are focusing more in terms of driving growth in the top 25 towns or cities, right? So this is a triangular strategy in terms of reaching more consumers, more premium consumers as well as driving the growth. What I would like to add along with this and -- what, yes.

Operator operator
#76

[Operator Instructions] The next question is from the line of Vivek Gupta from Star Investments.

Vivek Gupta analyst
#77

Yes. Am I audible?

Operator operator
#78

Yes, sir. Please continue.

Vivek Gupta analyst
#79

So my first question is regarding the input costs. I mean they have remained elevated. So what steps are being taken to optimize procurement or rather improve operational efficiencies?

Anoop Bector executive
#80

So overall, we saw last year as a year where inflationary trends in commodities, especially wheat, palm, palm oil or oils and cocoa had gone up substantially. And then there has been a relief government has given -- has cut down on duties, so which has given the much needed relief. So on our strategy, we look at especially on the wheat front, where we do long-term hedging. And palm oil is looking more subdued than last year. And cocoa prices, we are seeing going forward, the future are looking better than last year. So that is where we are on the tree commodity side, yes.

Vivek Gupta analyst
#81

Okay. So my second question was regarding -- so on the advertising side strategy, are we looking to onboard or resign our current brand ambassadors again? Also, are we focusing more on influencer engagement side? Or how is it?

Manu Talwar executive
#82

As far as brand ambassador, we are in the process of evaluating that, our way forward on that. We continue to invest behind our brands, right? And even in this quarter, we have upped our investment on brands versus previous quarter, both English Oven and Cremica, right? So our journey to invest behind brands, which we strengthened over the last 2, 3 years, it continues to kind of move in that direction. And so that's -- that we have also upped our investment in this quarter versus last quarter on -- behind our English Oven and Cremica brands.

Operator operator
#83

The next question is from the line of Akhil Parekh from B&K Securities.

Akhil Parekh analyst
#84

Sir, my first question is on the EBITDA margins. You highlighted that it will go back to 14% by second quarter. Would it be largely driven by improvement in gross margins?

Manu Talwar executive
#85

Yes, it will be driven by both improvement in gross margin as well as the efficiencies in the cost below that. It would be both, right? And that's how it will happen and also the scale, right, the revenue growth. So 3 things: revenue growth, bringing a scale, which will give a more better leverage of fixed cost, the improvement in value or gross margin. And third is bringing more efficiency in cost as a percentage.

Akhil Parekh analyst
#86

Ideally, because 2 more plants are yet to be commissioned, right, in Q3 and Q4. So there will be a lot of upfront costs and the sales will come through probably in FY '27 and '28 as they ramp up. So...

Manu Talwar executive
#87

Yes.

Akhil Parekh analyst
#88

Is it a fair assumption that even though we may see improvement in margins led by gross -- at gross level, but probably the other expenses and employee costs also will remain at elevated level till the time the other 2 plants ramp up next year?

Manu Talwar executive
#89

Yes. So there will be some stabilization cost in terms of fixed cost of manpower and other expenses while these plants stabilized. Dhar plant came up in May. So it's getting stabilized in this quarter. It will get stabilized. Yes. Calcutta is a very, very small plant. But yes, in terms of that plant start delivering better revenues will take few months. So we will have some amount of fixed cost to bear for first few months by the time we start building the revenues, which primarily will happen in the next financial year. As far as Bombay plant is concerned, it will come up in 2 phases. The first phase will come up in quarter 3 of this financial year and second phase will come towards the end of the quarter 4, right? Yes, there would be some stabilization cost, which would be there, which will be able to leverage better in the next financial year.

Akhil Parekh analyst
#90

Sure. But despite that, you're saying we should be able to reach 14% in 2Q and hopefully, it will improve from there on in FY '27 as well?

Manu Talwar executive
#91

Yes, that's the endeavor.

Akhil Parekh analyst
#92

Okay. And sir, my second and last question is on the Biscuit segment. If you can just provide channel-wise sales mix in the Biscuit segment?

Manu Talwar executive
#93

On domestic biscuit?

Akhil Parekh analyst
#94

Yes.

Manu Talwar executive
#95

So there are 2 large channels and there are other channels. In the 2 large channels, our general trade kind of contributes over 70% and, modern trade, e-com combined contributes around 9%, 10%. So that's broadly I can share at this point of time. And then there are other channels, which, right, which I think -- hello?

Operator operator
#96

Sir, he has left the queue. [Operator Instructions] The next question is from the line of [indiscernible] from KP Capital.

Unknown Analyst analyst
#97

I just wanted to understand the key reasons behind this margin compression and how you plan to address it going forward?

Manu Talwar executive
#98

You wanted to understand the reason of margin dilution, right?

Anoop Bector executive
#99

Yes, compression, yes.

Manu Talwar executive
#100

Okay. So you see margin dilution primarily happened because of the steep increase in commodity prices December onwards. And -- but we gradually started taking the price increase. On a domestic Biscuit side, we are through with price increases and the full impact of that is being visible in the quarter 2. As far as exports is concerned, right, where we have spoken to customers and worked on cost optimization. But, yes, we have not been able to pass on the entire part of the cost because our customers are already under pressure because of logistic costs and the local benchmark products available. How will we improve the margin now onwards is that, as I told you that on a domestic side of biscuit business, we have taken now all the price increases. The full impact of that is being visible in this. We -- the revenue leverage or revenue growth would help. Quarter 1 also the one reason of margin getting impacted was our business mix. And the business mix of exports being impacted more in the quarter 1, which is being corrected in quarter 2 will also help us to move towards our targeted 14% EBITDA margin. So these are the 2 things. And third is that we're running a cost improvement program, which is called Impact, and that has helped us leveraging on the cost side and impact positively on the EBITDA margins.

Unknown Analyst analyst
#101

Understood. And are there any new product launches or brand extensions planned for the upcoming quarters that you see could drive incremental growth?

Manu Talwar executive
#102

Yes, a, first, as Ishaan was briefing you, we just launched Nature Baked on the bakery side, where we are investing behind that brand and we want to kind of make it clean label health-related brand. In terms of biscuits, we have clearly decided on a domestic biscuit side that we would create differentiated products. So we are clearly taking a route of differentiated products to be launched. And so what we launched was shortbread, which kind of has been launched on a quick format and has seen very good customer response, right? And then on the -- we have launched for the kids, which is on the cracker side, right? And these are the mini crackers, which is again, we are building it up. And there are -- we have again launched on the coconut, which is one of our leading categories, our leading varieties, we have launched a coconut with zero maida, which has again shown a very positive response in the market, right? And so animal crackers for kids, shortbreak, which is again a no palm oil product and the coconut. These are the 3 products which we have kind of launched in the previous quarter. Yes, there are some more launches which have been lined up in this quarter and next quarter. I would not like to share this. B, I would also like to highlight as our third plant has been commissioned. And the third plant comes with a manufacturing capability of rolling out some of the very differentiated products. We won't be kind of sharing this on this call being confidential. But, yes, in the coming months, you can -- you would be able to see some of those exciting differentiated products being further launched. So yes, a very robust journey, which has been planned on our new product side, which some of them have been launched and which will be built up and there are some of them being planned in the quarter 2 and quarter 3 of this financial year.

Operator operator
#103

The next question is from the line of Ronak Shah from Equirus Securities.

Ronak Shah analyst
#104

My first question is regarding the competitive intensity. So how you are seeing the competition both from the legacy players as well as the unorganized small regional players?

Manu Talwar executive
#105

So competition intensity continues to be high. It has not reduced the last 18 months. Rather, if you would have heard the investor call just about 10 days back of the largest player in the industry, there -- and it had clearly reflected on the high intensity, the regional intensity, which is there. So intensity continues to be probably, I would say, at the same level. Our confidence continues to come through our distribution, execution, e-commerce focus and launching differentiated products so that we can build it over a period of time, right, and expanding through new products. So these are the few actions which we are building and strengthening in terms of build our business, right? And that approach also remains on the English Oven side as much as on the Cremica biscuit side.

Ronak Shah analyst
#106

And sir, just add on to that. So as we increase our ATL, BTL spends or how we are competing in terms of [indiscernible]?

Manu Talwar executive
#107

So as far as we see BTL spends are concerned, we are able to get efficiency. So what we have done over the last 9, 10 months, we have been able to launch -- we had an SSA, which was helping us in terms of tracking, driving productivity efficiency. But now we have rolled out DMS, the Botree DMS with almost 600 of our distributors. And here, we are able to do a better secondary management, better scheme management and claim management. And we will also have a visibility of the inventory and the stock outs. So through the DMS, we are able to build -- and we have started to build efficiency on the BTL side. ATL side, on the marketing side, we continue to invest behind our brands. Digital continues to remain as a large platform to drive consumer connects alongside outdoor and a bit of a television media.

Ronak Shah analyst
#108

And sir, second question is regarding the margin. So as you highlighted that the 2 capacities which are going to ramp up, and it will take some time to stabilize that. So how you are seeing the margin profile in next 1.5 years to 2 years?

Manu Talwar executive
#109

So you see, as I said, the first step for us after this commodity price impacted our margin was to get back to our margins, and then continue to maintain those margins on a consistent basis. But yes, the long-term endeavor is very clear that we are a company which is equally focused on the revenue growth and margin growth. And that's what we have demonstrated over the past few years. So endeavor will be to also keep strengthening and growing our EBITDA margins alongside growing our revenues.

Ronak Shah analyst
#110

Okay. So sir, can we expect around 15% to 16% kind of range in FY '27, '28 with all these initiatives and the efforts?

Manu Talwar executive
#111

I won't quote the number on that because we also need to invest behind our growth. But yes, we will continue to build our margins in the next financial year.

Operator operator
#112

The next question is from the line of Resha Mehta from GreenEdge Wealth.

Resha Mehta analyst
#113

Just one question. So since you called out that one reason for the impact on margins was also the lower revenues from biscuit exports. So can you just spell out what is the difference in margins between domestic biscuit business and the export business, the overall domestic business and the export business?

Manu Talwar executive
#114

So we don't share margins separately, but only thing I can tell you, domestic biscuit business margin is below our average EBITDA margin and export is above that.

Resha Mehta analyst
#115

Any differential that you want to call out, I mean, not...

Manu Talwar executive
#116

No. As of now, we don't call out that.

Operator operator
#117

Due to time constraints, we will take that as the last question for today. I now hand the conference over to Mr. Anoop Bector for closing comments.

Anoop Bector executive
#118

Thank you, everyone, for joining us. I hope we have been able to answer all your queries. In case you require any further details, you may please contact us or MUFG Intime, our Investor Relations partner. Thank you so much.

Operator operator
#119

On behalf of Bectors Food Specialties Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

Read the full transcript via the API

You're viewing the first half of this call. Get the complete Mrs. Bectors Food Specialities Limited transcript - plus 252,000+ transcripts from 12,000+ companies, speaker segments and full-text search - through the EarningsAPI REST API or hosted MCP server.

Get an API key View API docs →

For developers and AI pipelines

Programmatic access to Mrs. Bectors Food Specialities Limited earnings transcripts and 252,000+ others is available through the EarningsAPI REST API and the hosted MCP server. Quarterly plans from $105 - full transcripts, speaker segments, full-text search, and the /api/v1/transcripts/recent polling endpoint for ETL pipelines.