Radico Khaitan Limited (RADICO) Earnings Call Transcript
October 28, 2026
Earnings Call Speaker Segments
Ladies and gentlemen, good day, and welcome to Radico Khaitan Limited Q2 FY '27 Earnings Conference Call hosted by ICICI Securities Limited. [Operator Instructions] Please note that, this conference is being recorded. I now hand the conference over to Mr. Ashutosh Joytiraditya from ICICI Securities Limited. Thank you, and over to you, sir.
Thank you, Anam. Hello, and good afternoon, everyone, present on the call. On behalf of ICICI Securities, I welcome you on Radico Khaitan Limited's Q2 FY '27 earnings call. I would like to thank the management for giving this opportunity of hosting the call. From the management, we have Mr. Abhishek Khaitan, MD; Mr. Dilip Banthiya, CFO; Mr. Sanjeev Banga, President, International Business; Mr. Sudhir Upadhyay, Chief Sales Officer; and Mr. Saket Somani, Deputy CFO. I will now hand the call over to Mr. Abhishek for any opening remarks. Thank you, and over to you, sir.
Good afternoon, ladies and gentlemen, and thank you for joining us on Radico Khaitan's Q2 FY '27 Earnings Conference Call. The second quarter of FY '27 has been the strongest in our history with record volumes, revenue and profitability. During the quarter, IMFL volumes stood at over 10 million cases, revenue at INR 1,746 crores and EBITDA at INR 356 crores, with an EBITDA margin of 20.4%. Two quarters in, the consistency of this delivery gives us great confidence in the year ahead. Premiumization remains at the heart of this performance. Our Prestige & Above portfolio grew 36% in volume during the quarter, well ahead of the industry and continues to enrich our mix with every passing quarter. In vodka, the structural shift we have spoken about is gathering pace, with the category share of IMFL reaching 6.3% in Q2. Flavors are driving this change and Magic Moments is shaping it. In August, we launched Magic Moments Aam Panna, bringing a nostalgic flavor cherished in every Indian household into a contemporary format, supported by a digital-first campaign. Consumer response has been encouraging and tertiary offtake across the Magic Moments family remains healthy. In whisky, After Dark's modern new look is resonating well in the largest segment of the market, and we are extending it to more states. 8PM Premium Black whisky continues to gain momentum and market share, while Royal Ranthambore continues to perform well across civil and CSD channels. Our luxury portfolio, including Rampur Indian Single Malt, Jaisalmer Indian Craft Gin and Virasat Indian Single Malt continue to receive an exceptional response from connoisseurs in India and abroad. And we are steadily taking Virasat to new states. Brand advocacy remains central to this effort. During the quarter, we continue to partnership and premium shops in shop formats at retail. The policy environment across key states continues to be progressive and supportive, and we see this as a meaningful tailwind for organized premium-led players like Radico in the years ahead. Internationally, we also became the first Indian spirits company to be present across 4 major U.K. airports, a proud moment for the Indian whisky in the home of Scotch. And we continue to progress towards our target of 100 travel retail outlets in the times to come. At the same time, the global environment has turned increasingly volatile. We are seeing continued volatility in the raw material and packaging costs. We are managing this through sharper procurement, value engineering, our integrated manufacturing platform and a richer product mix. These levers give us the resilience to stay the course. Looking ahead, we have upgraded our Prestige & Above volume growth to 30% in FY '27, and we remain confident of sustaining an EBITDA margin of around 20% for the year. Before I close, an important update on our leadership. Effective today, Dilip Banthiya joins the Board as Executive Director and CFO, bringing his deep financial, capital allocations and alcobev industry experience to the board. Saket Somani has been elevated to Deputy CFO with an expanded mandate across strategy, financial planning, Investor Relations and digital transformation. These elevations reflect our belief in nurturing talent from within. As we enter the festive season, I would like to wish you all and your families a very happy and prosperous Diwali. With that, I would now like to hand over the call to our Executive Director and CFO, Dilip Banthiya, for a detailed review of our financial and operational performance. Thank you.
Thank you, Abhishek. Thank you, everyone, for joining us on this call today. Before I begin, I would like to thank the Board for its confidence in me. The momentum we built in the first quarter was sustained through Q2 with strong volume growth, higher profitability and improved returns. Our performance reflects the resilience of our business model, driven by premiumization, operating leverage and persistent focus on disciplined execution, even as the input cost environment has turned more volatile. During quarter 2 of FY '27, we delivered a strong all-round performance with total IMFL volume of over 10 million cases, reflecting a 7% year-on-year growth. The Prestige & Above category continued its strong upward trajectory, recording a highest ever volume of 5.28 million cases at 36% volume growth. This performance was supported by a strong brand momentum and premiumization-led mix improvement. Regular volume degrowth was due to a higher base in quarter 2 of last year after the change in route to the market in the state of Andhra Pradesh and the impact of policy changing in Maharashtra and Karnataka. On profitability front, gross margin during the quarter is 48%, representing 440 basis point expansion on a year-on-year basis and 109 basis point compression on quarter-on-quarter basis. This improvement on a year-on-year basis is due to the ongoing premiumization, product mix, premiumization added 510 basis points and the price increases added 85 basis points. This was offset to a certain extent by the recent volatility in packaging material, which resulted into approximately INR 27 crores of financial impact. The gross margin was impacted sequentially due to some cyclical brand mix change and inflation in grain prices. Despite an uncertain macro environment, we are confident of our margin trajectory in financial year '27. To mitigate the impact of increasing grain prices to a large extent, we have built a higher level of stocks, which has supported us through quarter 2 of FY '27. EBITDA margin for the quarter stood at 20.4%, expanding by 462 basis on a year-on-year basis. The strong improvement reflects the success of premiumization strategy, better operating efficiency, continued cost discipline. It also highlights the benefit of our consistent investment in building a strong premium and luxury brand portfolio over the years. Building on our strong financial performance, both ROE and ROCE improved during the quarter, supported by higher operating profit and better assets utilization. As the premium and luxury portfolio continue to expand, we expect our capital efficiency and return ratio to improve further. During the quarter, we made a deliberate investment in working capital to support the strong growth in our premium portfolio, new launches and secure key raw material and packaging material amid the price volatility. This is temporary, and we expect to normalize during the second half of this year. We remain disciplined in our approach to capital allocation with CapEx directed towards maintenance, operational efficiencies and essential capacity optimization. Looking ahead, our priorities remain very clear, driving profitable growth, maintaining a strong balance sheet, improving capital efficiency and creating a long-term shareholder value. With this, we'll now open the line for question answer. Thank you.
[Operator Instructions] The first question is from the line of Aditya Soman from CLSA.
So 2 questions. Firstly, on this DRI investigation across the industry, can you explain a little bit more what the key issue here is, and how the various players potentially are impacted? And secondly, on the raw material impact, now we've seen obviously a significant increase in grain prices as well as packaging materials. So from a pricing perspective, what proportion of our portfolio would you say has pricing freedom? And typically, what would be the price lag or the lag between pricing and the input cost increases?
So thanks, Aditya. Actually, as far as the matter relating to the industry scrutiny on this thing, we are very, very compliant company. We have always complied with the regulatory and issues. The Scotches, which we were importing earlier, last 10, 20 years, are in the same HSN code as 208. And after 15th July also, we are importing the VMS in the same code. So we have not changed any of our code, neither the connotation or the narratives of the material coming here. This is an industry issue, which DRI is studying. And I -- we don't know how far it goes on others, but we are confident that what we are doing is as per the current laws. Thank you. And to your second question, regarding the packaging material and raw material scenario. See, we have actually -- as we -- in the beginning and opening remark, MD also said that we continue to maintain our EBITDA margin guidance of 20% for this full year. So we are -- actually, this quarter also, there has been a negative impact of INR 27 crores, which is approximately 156 to 160 basis points on gross margin basis. However, we -- with the kind of this thing, we have been able to mitigate. And when we see that in the new crop season, which is starting from November onwards, the prices should stabilize. And at the same time, FCI allocation to this year's ethanol policy is also very, very elevated at 72 lakh metric ton, which will also stabilize this thing. So from November onwards, we see this to play a very benign kind of role. At the same time, on packaging material, there has been an impact on account of the West Asia war, and in particular, basically on the bottle prices and the pack prices, like that and some laminate prices. It is very, very unpredictable. But looking into the current unprecedented and volatile scenario, we continue to work on our premiumization, improve on our product mix and continue to have that, that we can deliver a 20% guidance, which we have given. So I think we are confident about our business and portfolio.
Very clear. So just to summarize, so with this whole DRI issue, no impact on Radico likely. And second, on the input cost as well, I think no change to the 20% margin guidance for the current year?
That's correct.
The next question comes from the line of Abneesh Roy from Nuvama.
Congrats on a very strong set of numbers. My first question is on the U.K. FTA. So are you seeing any increase in competition till now? And because costing is affordable for all players, is there more intensity within existing players? So how are you reading that part? Second is a question to your international head. In terms of the 4 airports in U.K. and further expansion, what kind of opportunity long term you see in that market because of the FTA and now better presence on ground also?
To answer your first question, the U.K. FTA, we are seeing about close to 8% to 10% reduction in the BIO. And if you see our portfolio, whether it's Rampur or Virasat, it's a single malt, and it is already priced higher than the existing BIO. So I think it's more of a consumer preference. And as far as the other portfolio, whether it is After Dark or Magic Moments, et cetera, that is way below the BIO cost. So as such, we don't see so much of a challenge in our portfolio at all.
Well, regarding the GTR, as you know, we were -- we've just got listed in 4 U.K. airports, that's Heathrow, Gatwick, Birmingham and Manchester. The response has been very positive. And global travel retail remains a very important channel for us, especially for our luxury portfolio, both in terms of showcasing the products to a global audience as well as consumption for them, whether it is for their own consumption or for gifting purposes as well. We are currently in around 70 duty-free locations, and our objective is to get to 100 in quick time. So we will continue to focus on this channel and try to expand it in quick time.
Sure. My second question is on the guidance. So 2 quarters, 2 upgrades, overall macro versus 3 months back, 6 months back, entire country, entire world, more challenging. What is the specific reason, two, three if you can tell us? Is it because shift towards vodka is higher than your initial expectation? Or is it states like Karnataka or any specific state you can highlight? We don't know. The beer company said that Karnataka, they are growing 60%, for example. So is it specific state which is working much better? Or is it just plain market share gain?
Sir, you are not audible.
Yes. So I want to understand...Yes, yes.
To answer your first question is, if you see, there is a structural shift which is taking towards the white spirit, which is vodka. And globally also if you see about 28% of the liquor market is vodka globally. In India, it was very small. In 2025, it was 3.7; '26, it became 4.5; and this quarter, it is 6.3. So we are seeing a lot of shift, especially with the Gen Z and the younger generation and the women coming in, their lighting is towards the whiter spirits because it is more easily mixable and plus it is much light and flavored vodka. So I think that shift is helping us, number one. Number two, to answer your question, Karnataka has led the way, and we have really seen after the reduction in the duties and free pricing. To give you an example, say Radico in the current quarter, we have grown more than 100% of our premium volumes there. So Karnataka is helping us. Plus we are getting overall growth from everywhere. That is why, if you see the P&A growth of Radico is 36% in the current quarter.
Sure. One follow-up question I had on your P&A volume growth and your vodka growth. If I dissect the numbers, it seems your non-vodka P&A has grown around 23% ballpark. It could be 1% or 2% here and there. Are you happy with this performance of non-vodka P&A? And Karnataka, of course, has done quite well, which means non-Karnataka could have grown, say, much lower than that. Is it -- is Maharashtra dragging it down? Are you happy with this, say, 23% kind of growth performance in non-vodka P&A?
I think we are more than happy because the industry itself has grown only 5.8% to 6% in P&A. We have a 20% non-vodka growth, I think it's a commendable achievement. And vodka, we have grown by about 49%. So I think overall, the P&A, we are very, very happy with the portfolio. As far as Maharashtra goes, Maharashtra, our P&A, we have come back into growth in the current quarter.
And what is the reason for that?
Did you ask Maharashtra?
Maharashtra coming back.
Yes. Our P&A. So from our side because, as I said, the flavor shift is happening towards the vodka, and now I think vodka is about close to -- Maharashtra Industry - 11%.
Maharashtra...
In Maharashtra, the vodka has become 11% of the industry. So there we are market leaders. So our P&A has grown very fast in the current quarter there.
And, Abneesh, to your other point about Karnataka, while Karnataka has grown very, very strongly, but our saliency from Karnataka is still 6%. So while that has contributed, the other states are growing much faster and are contributing a lot more meaningfully.
Sure. Last quick question. So on Tamil Nadu, your media interview, you gave some insights. The beer company also said Tamil Nadu seems to be opening up well on the right track. So if you could discuss medium, long-term opportunity, assuming some basic stuff here. And on Telangana, again, everyone says next quarter, the hike is happening. What is the current understanding on Telangana price hike?
See, to answer your first question about Tamil Nadu. So Tamil Nadu is the largest market in the country. And as far as Radico goes, our Morpheus is the largest selling premium brandy there and it's the second largest market for vodka. So what has happened in September, which is a very, very positive and a pleasant thing for the industry, is orders have started coming on tertiary basis. So even for us, our volumes are up 20%. And also they are introducing a new thing that anything above INR 1,000 would be paid digitally. So I think that is going to -- and new brands are allowing them to come. So I think Tamil Nadu can be a very interesting and a good opportunity for the industry and especially for Radico. And as far as Telangana goes, we have represented to the government, but it all depends on the government about the price issue.
The next question comes from the line of Harit Kapoor from Investec.
So just one question on exports. I know P&A has done exceptionally well in the first half. Just wanted to get your sense on what's been the kind of exports growth for the first half of the year given the issues geopolitically. And how do you see this panning out over the next, say, 2, 3, 4 quarters? Do you see a easier situation, a slightly harder situation? Just trying to understand that whether this piece has not grown at the pace you would have liked and hence, there are likely opportunities going forward over the next few quarters for growth to revive. That's my first question.
In terms of exports, yes, the geopolitical situation in West Asia did have an impact initially when the whole thing started in Feb and March. And for first couple of months, there was a problem, but then it's bounced back now and our shipments are going regularly into the Western Asia markets as well. The only issue is logistics. The freight rates have gone up tremendously. But otherwise, we've seen a growth in all our export markets. So there's no let down on our export business.
So as of now, the issue is more a margin issue because of freight rates rather than a growth issue, which has rebounded already?
Yes, that's correct, the freight issue. So part of the freight, we are absorbing -- part of the freight is being absorbed by the customer over there. And in some cases, there has been a little bit of increase in the consumer prices.
And second question is, Abhishekji, I just wanted to get a sense from you, this is -- this doesn't look like a 1-year or 18-month phenomenon on vodka. These are typically trends, as you mentioned, globally, the shares are high and -- of this category, And obviously, you may not see 40%, 50% growth rates. But do you expect this to become like a multiyear driver for you over the next maybe 3, 4, 5 years, where you may not see 40%, 50% growth, but the growth rates will be significantly elevated compared to other spirit subcategories? Is that the way that you are seeing the market? Just wanted to get your read on how you're thinking about this.
Right now, so if you see, total vodka market share is 6.3% in the current quarter. And I think, globally, it is 28%. Even a 1% shift adds close to about 4 million to 4.5 million cases of a vodka. So what we see plus the normal industry growth. So we see that, in the next 3 to 5 years, the vodka should outpace any of the category, especially the flavored vodka.
And last question is, if you could just give an update on -- yes, go ahead, sir. Sorry. Yes.
Even in the last 5 years, if you see, the vodka has grown by 20% year-on-year. So I think it's a trend which is there to stay now.
Understood. Understood. And just last bit was the -- if you could maybe just -- you made several kind of launches in the last, say, 12 months or so. If you could highlight which of those you think has seen a greater response. I know After Dark and Black have done well, and those are slightly earlier than 12 months back. But the recent ones in the super premium and -- in the super premium space, if you could just call out maybe 1 or 2 that you are most satisfied with in terms of traction, that would be helpful. That's my last question.
So I think among the new launches, which we are very -- we are most excited about, I think the Virasat Indian Single Malt because we didn't have a malt in the affordable luxury that is about INR 3,500 to INR 4,000 a bottle. So I think that is seeing a tremendous response from every state. So that we are very happy about. Second, we had launched Jamun. Jamun has become a craze. Now, even Aam Panna what we have launched last month, the kind of tertiary -- the kind of interest we are seeing is quite high on that. And After Dark is still not rolled out in its new avatar in many of the states. So it has just started rolling out. So I think that also should see a good traction. And 8PM Black is back in growth after we changed the packaging and the entire look of it and the communication.
Wish you all the best, and just a point of congratulations to Saket and Dilipji as well for the elevation.
The next question comes from the line of Dhiraj Mistry from Jefferies.
Congrats on good set of numbers. Sir, my first question, historically what we have seen that second half is much better than the first half, and where in first half you have done 36% volume growth and looking at your guidance, definitely it has been upgraded, but our spread become 24%, 25%. And if I look at the base also, it's not that high also. So what's the reason for this conservative guidance? Are you expecting any moderation in demand momentum? Or how do we think about it?
I think guidance is something where you are sure of. And as far as the momentum goes, I think we are seeing great momentum, especially with the festive season on. So I think the momentum is as strong as it was in the first half.
Okay. Okay. And sir, going forward beyond FY '27, would you like to guide something in terms of volume for FY '28, '29 or medium-term basis for P&A band?
So as far as FY '28, '29 is concerned, we have already revised our guidance twice this year. So we want to consolidate that growth. And there is no reason to believe that the momentum should come down, but we just don't want to ascribe a number to it at the moment. But the growth -- strong growth will continue.
Got it. Got it. Sir, on luxury portfolio, how is the growth in this quarter? And are we on track to meet our guidance for FY 2027?
See, we have done a turnover of INR 475 crores last year and we are well in course of meeting our guidance of 25% growth, 25% in terms of value growth.
Okay. Okay. There is no change in that guidance?
No.
Okay. And sir, lastly, on margin front, what will be the margin of IMFL business and non-IMFL business during the quarter?
So the IMFL business margins are -- because of the luxury and the vodka being major share and all that, it is approximately 24% plus, and non-IMFL business is around 9.5% to 10% for this quarter.
For the quarter. Okay.
The next question comes from the line of Rahul Agarwal from Ikigai Asset.
You commented on the non-vodka P&A growth. Just wanted some more color on how do you look at the whisky and brandy portfolio growth over a bit more medium term, let's say, 2 years. If you have to break this, let's say, 30% volume growth which you have said for fiscal '27, what would be vodka versus whisky versus brandy? And more medium-term, what is the outlook here? I'm not asking for guidance, but just broad ranges will help.
See, as we have upgraded our guidance to 30% as overall portfolio of P&A, so we believe that vodka, as we already said, will grow much faster than other category as the industry is also growing. But on the whisky and brandy also, it is upward of 20%, which we expect as a portfolio. There, 8PM Premium Black, After Dark on the whisky side, we'll take it and Royal Ranthambore. And the other side is like on brandy, the measure is Morpheus.
Got it, sir. Got it. And secondly, on the margin side, like clearly, this year is obviously a given that you are looking at maintaining this 20% range. But incrementally, if you have to look at additional levers, one is obviously the growth looks high, which is why you will have operating leverage benefits and plus the entire U.K. FTA has to play out. Could you highlight just a couple of top two, three points where margins could actually expand further in '28, '29? Like what could be the levers?
See, like we said earlier, the faster-growing categories for us are vodka and luxury spirit, which have higher margins. So while, this year, we have talked about 20% margin guidance, but the margin doesn't plateau at that level. It's just that given the current volatility in the global macro-led raw material and packaging materials, we are not putting a number to it, but we have always said that the margin expansion will continue. And maybe down the line, 1 quarter or towards the end of the year, we will look at what the guidance for the next year is, but margins shall continue to expand.
Got it, Saket. And lastly, Abhishekji, just one question. We are getting into U.P. elections next year. Typically, when this happens, how does the business behave? Should we be careful about -- should we be more concerned about, or the business grows normally as normal routine? Can you just comment on that, please?
The liquor revenue in Uttar Pradesh is very high, close to about INR 60,000 crores, INR 65,000 crores. It's a very big business. So I think -- and the system is very well set. So I think the elections also, I think, it's not a case of worry at all.
Okay. But typically, the business grows. During election, doesn't it slow down?
It does not slow down during election.
Got you. Okay, okay. Got it, sir. Got it. And all the best for answering my questions.
The next question comes from the line of Nitin from HDFC Securities.
My first question pertains to vodka where we believe the growth has been healthy and there will be increase in the competitive intensity. Just wanted to check on what is the salience of flavored vodka for us? And if you can highlight any future strategy around vodka?
Yes. Our flavored vodka would be about close to 75%. And as we said, we have been innovators in making this category grow. And we launched our Flavours of India where we started with Mango, Jamun, now Aam Panna. So there will be one, two more exciting flavors which will be added on. And I think the more the people come in, there's more noise for the vodka category, which will make the vodka category itself expand. So I think that is very good for the vodka category because when you talk about the white spirit, that is how the category grows.
Sure. And I just wanted to check, is there any example from the international market, like any further premiumization can happen in vodka? Anything beyond flavor we can do in vodka?
See, in terms of the international markets, we already have our flavored vodkas over there as well. But internationally, the flavored vodka is only about 25%. 75% is plain. So it's very different than the Indian scenario. However, we're seeing a lot of traction for these Flavours of India in the international markets also. It's early days, but wherever there is an opportunity, we'll push that.
But my question was pertaining to any leads from the international market, like international 28% of the volume is sitting in vodka. So sort of any innovation or any idea we can get from the international market, which can work in India or just the flavored vodka is the strategy for near term?
See, there is a reason for why internationally it's 28%. India is also moving towards that, which is basically changing of the consumption occasions. Now, Indians are also consuming spirits in different shapes and form, whether cocktail, casual drinking, daytime drinking. So India is also moving towards that. And when that sort of trend happened, it moved towards lighter form of spirits, more versatile form of spirits. It's just that Indian palate is more suited towards flavors and internationally, it hasn't been the case. So I think we are reading the market. Currently, it looks like flavored is the way forward.
Sure. This is really helpful, explains the question. My last question pertains to After Dark with the new packaging and now authenticity with the Master Blender. I want to know how is the brand doing? And in how many states we have the -- relaunched After Dark active at present?
So see, After Dark last year has grown by around 60%. Last year number has been close on that. And after that also, it has been very, very progressive wherever it has been launched. Now, after the new pack change, we had entered in the 10 states as of now, and we are getting the positive traction of the brand. The fact of the matter is that this is a huge segment altogether, and there's a huge headroom which is lying there. So we are hopeful that it will further grow. So we have a positive side from the side of consumers and the customer.
Sure. This is helpful. All the very best.
The next question comes from the line of Karan Kamdar from Choice Institutional Equities.
Congrats on another great set of numbers for the quarter. What I wanted to understand is that, we've been growing from strength to strength. What challenges do we see in the current environment, specifically on regards to competition? And apart from innovation, how do we sort of see our strategy evolving going forward on -- specifically on marketing spends and advertising spends?
So, see, as far as we are considered, we are well placed in almost all of the segments. So when we talk about malts, we are talking about Rampur, we are talking about Virasat Indian Single Malt and Royal Ranthambore and Jaisalmer. So effectively, in all these segments, we are present there. So we have -- we'll keep on growing on that part because each of the segment is delivering result to us, and there is a huge headroom which is lying on. Vodka, as it has been mentioned by the -- in the earlier statements also, will be continuing with the growth because of the innovation of the flavors which we are doing.
Sir, what is our salience across vodka, gin and whisky? If you can throw some color. If not, the exact number for -- especially for vodka?
Vodka is 30% of our volume, whisky is about 40%, 45%, and rest is -- brandy and rum and gin is still very small because it's only at the extreme top end.
Got it, sir. Sir, last question. What states do we see as tailwinds and what states do we see as headwinds for the next 6 months to 1 year?
See, headwinds -- let's first talk about the tailwinds. It's basically the progressive policies of different states, any opening up in states like Tamil Nadu, et cetera, then the entire overall consumer shift towards more and more premium, considering alcohol as a lifestyle category. Then vodka, of course, is a big growth trajectory going forward. And in terms of headwinds, I think this macro environment is what is making the cost scenario a little volatile. But see, when you grow your premium product at 30%, 35%, then it becomes relatively less meaningful on the margin side. But yes, that is certainly, at the moment, one thing to watch out for.
Got it, sir. And all the best, and congrats to the new appointments.
The next question is from the line of Harsh Sheth from ICICI Securities.
Congratulations on good set. A couple of questions. So firstly, on pricing, P&A realization was up about 2% this quarter, and you had mentioned 75 basis points of price benefit in Q1. So for this quarter, how much of this realization growth is actual price increase versus mix? And going ahead, are there any state price revisions already approved for H2 that we should factor in?
So as we said in our opening remarks that the pricing has improved by 85 basis points on an overall basis in this quarter. Whatever price increase we have got in 7, 8 states, right? And on quarter-on-quarter basis, the realization improved by 2.2%. On a year-on-year basis, the improvement is much higher, around 12%. And it is mainly because we have grown 36% on our P&A category and there is a degrowth of around 15% on our Regular category. Otherwise, in a normal state of affair, this difference of the product mix and all that is going to remain between 5% to 6%, which we expect in a normal circumstances and a price increase of 100 basis points to 125 basis points annually the net impact.
Sure. Understood, sir. And secondly, on cost management, you had called out roughly INR 30 crores of packing material impact in Q1. So what is the number in Q2? And can you talk about the value engineering we have done since things shift to Hipster Packs, lightweighting of glass, PET, et cetera. Sir, just wanted to understand how much of gross margin resilience this quarter is from those interventions versus the mix? And also, what is the hipster share of volumes today versus, say, a year ago?
See, gross margin, as I said, first quarter was INR 30 crores, which was on account of the various packaging material. In quarter 2, it is including the raw material and packaging material around INR 27 crores, which is roughly 1.6% on a net sales basis. And as far as the value engineering is concerned, it is an ongoing exercise in the company. And wherever we find the opportunity to improve on our packaging or other things, then with better parameters and all that, we look for it. So I can't say at this point of time, but yes, as the R&D keeps on happening on that. So whatever is being done and it is being tested, then we try to implement it.
Sure. Sir, just one last question. So on Regular segment, H1 is down 1.5% and Q3 last year also had Andhra base effect. So is the decline mainly a base issue that fades from Q4? Or is it a deliberate pullback from low-margin states that continues into next year? And what should we assume for Regular segment volumes going ahead?
At this point of time, the base impact from Maharashtra and all that will be almost nullified from H2. However, keeping in view of the raw material prices and all that, we also keep taking the views on the various this thing. But you can take it as a plateau or the benign kind of growth from here onwards, or 1% or 2% kind of growth on Regular category.
All the best.
The next question comes from the line of Aditya from Invesco.
Congratulations on a good set of results. My question is actually along the lines of the previous participant. So I just wanted to understand that, if we keep the product mix aside and the inflation that we have seen in the input prices across the board in the recent 6 months, I would say. So the regulators and the individual space would take some time before they analyze and approve price hikes on the portfolio, right? Or is that -- and that should come in the coming months or coming quarters? I just want to understand how this works.
So actually, as an industry body, this becomes an ongoing exercise, and this takes momentum before the new excise policy comes into effect. Most of the policies come in the month of February and all that. The -- there, we -- as an industry body, we consider all raw material and packaging material inflation and put up to the government excise department. And let's -- then we see that how much is the price increase comes, but it is a normal practice. And at this point of time, it will start from November onwards in various excise by the industry representatives.
So is it fair to say that as of now, this inflation has been absorbed by the industry and maybe some relief is expected whenever the next revision happens by most states?
That's right.
Okay. Rest of my questions have been answered. And all the best.
The next question comes from the line of Pankaj Kumar from Kotak Neo.
Congratulations on a very good set of numbers. Most of the questions answered. Sir, one question on the luxury side. We are targeting 25% kind of growth in the current financial year. And if you look at overall P&A category more than 30% growth we are expecting to continue in the second half as well. So I mean, what is your take on the long-term growth in the luxury category? Will it outpace the P&A? Or -- and what is our strategy to grow it? And sir on this -- your brand, Spirit of Kashmyr, how it is doing in the luxury category?
As far as luxury is concerned, the base for the industry is very, very small at the moment. And we believe the kind of consumption -- discretionary consumption that's happening in India, the higher-end lifestyle product, experiential products are doing extremely well. And we have seen how Indian single malt, gin and other categories have performed over the last few years. So we believe that the strong momentum at the top end will continue. And as far as Spirit of Kashmyr is concerned, I would request Mr. Banthiya to just say.
Yes. So I think the matter is subdued in the court, and I don't want to comment on that at this point of time. We will disclose it at appropriate time.
The next question comes from the line of Anurag Jain, an individual investor.
My question is on the benefit from saving on Scotch import due to the duty reduction from 150% to 75%. Is there some new nuance now which was missed earlier, I'm asking this because the news report related to statutory investigation seem to imply that duty reduction is not applicable to bulk Scotch imports and is applicable only for the bottled-in origin segment.
I think the point is this is being studied by -- there is a Ministry of Commerce, which has done the FTA. And this is being studied by the government department, and DRI is taking input from all stakeholders, all the companies who are importing bulk Scotches and all that, and the inputs are also coming from the Scotland. I think, appropriate time, they will clarify it. At this point of time, we can't speculate what will happen, what will not happen.
And my next question is, recently on social media, there was an interesting data point -- may I go ahead?
Yes, please.
Recently on social media, there was a data point on the Indian liquor industry that the 5 Southern states consume liquor in value terms much more than the rest of the country. So, is this something which applies to target market of Radico also? And how is Radico placed in these 5 southern states?
No, that is not correct. In the IMFL industry, South India accounts for about 60% of the industry because country liquor as a category or the local spirits are not there. While in North India and rest of the country, country liquor, IML, whatever you call it, that's a big segment, but it's not so usually skewed towards South India as a whole.
All right. So what would be the correct picture for these if we look at the spirit industry altogether?
So spirit industry altogether would be equally split between 400 million cases of IMFL, around 400 million -- 350 million to 400 million country liquor or local regional spirits and around a similar size in the beer space.
All right. So the market would not really be skewed so much in terms towards South India then, if we look at in totality?
See, it would be not correct to look at it from an absolute number perspective. You have to look at each segment perspective. Our play is on the premium end, and that's what we look at mostly. Especially in South India, there are a lot of categories at the lower end below the Regular category that we talk about where we are not even present. So if we strip that out, the distribution would be fairly even across India.
Sir, if you can give at a high level for our target segment, North, South, East, and West, how -- what would be the split like for the target market of Radico? How would be the four regions be split like?
See, again, we would have to probably take that offline because it's split between whisky, vodka, brandy and different categories. For vodka, other than South, the rest of the India is very strong. In case of whisky, again, it's fairly diversified, but in certain South Indian states, not that strong. So it's fairly complex that way.
Ladies and gentlemen, we will take this as the last question for today. I now hand over to the management for closing comments. Over to you, sir.
Thank you. To conclude, our performance this quarter reflects the continued success of our premiumization strategy, backed by disciplined financial management and consistent execution. Looking ahead, expanding margins, improving return ratios and healthy operating cash generation reinforce the resilience of our business and give us confidence in sustaining the profitable growth. With a robust balance sheet and a growing premium portfolio, we are well positioned to capitalize on the industry opportunities and create long-term value for all our stakeholders. Thank you for joining us today and for your continued support. We wish you all a very happy festive season ahead.
Thank you so much. On behalf of ICICI Securities Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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