Home / Transcripts / Rockwool A/S (ROCKB) · February 9, 2023

Rockwool A/S (ROCKB) Earnings Call Transcript

February 9, 2023

Nasdaq Copenhagen DK Industrials Building Products earnings 80 min

Earnings Call Speaker Segments

Thomas Harder executive
#1

Good day to everyone. Welcome to ROCKWOOL A/S' conference call regarding the results for the full year 2022. My name is Thomas Harder. I'm Director of Group Treasury and Investor Relations of ROCKWOOL A/S. Today, I'm pleased present CEO Jens Birgersson and CFO Kim Junge Andersen. [Operator Instructions] As a reminder: This conference call is being recorded. First, Jens Birgersson will go through our presentation and give you an update on the results for the full year and fourth quarter of 2022. Afterwards, we will be ready to answer all your good questions. Before I hand over the words to Jens Birgersson, I must ask you to notice Slide #2, which is the forward-looking statement. Please be aware that this presentation contains uncertainties. Now we can go to the next slide, which is Slide #3. Jens Birgersson, I will now hand over the words to you.

Jens Birgersson executive
#2

Thank you, Thomas. Good morning, everyone. If we look at the full year. We -- it was the third unusual year in a row. We have had -- and -- but when we look at the outcome, we are quite satisfied with that from ROCKWOOL, EUR 3.9 billion top line, up 23%; EUR 400 million in EBIT; and if we set aside the Ukraine provision, 10.6% EBIT margin. So considering where we were, at Slide 4, please, and we look into Q4, the background to that was a Q3 where we only had 6.2% EBIT margin and surging energy prices. And when we looked at our forecast in Q3, our challenge was to get the balance between the price and the surge in energy prices. Energy price did come down a little bit in Q4. We got, successfully, pricing up; and that gave us then a top line of about EUR 1 billion or EUR 955 million; and an EBIT of EUR 101 million; and more -- a more normalized EBIT margin around 10.5%. Obviously not up on the 12%, but considering the very extreme energy cost increases and that we reached 12% if we set aside the Ukraine provision, we are happy with that. I suspect we haven't -- I haven't checked the numbers, but we probably haven't delivered more EBIT in a Q4 actually and definitely not for the full year. What also happened in that quarter was that we saw how the construction market started to get impact as -- by the very high material prices, energy prices, interest rate and the general macroeconomic climate, so while we had very good growth starting 2022, a little bit less in Q2, in Q3 and Q4 we went into negative territories. While we were delivering that fourth quarter under profitability, we pulled down our factory capacity. And actually, in Q4, we reduced about 500 jobs in manufacturing and we pulled the capacity down to more normal levels. Remember, in Q2 and beginning of Q3, we were on extremely high capacity utilization. It should be said also that, that reduction of 500 factory jobs, we have that kind of as part of our system where we mix permanent employees with temporary employees, so it's something we can do. It's not easy but relatively easy, and we have done it many times over the last years. So outcome was good, but again we saw a slowdown. And when we spoke last, end of February, we were quite open with that. We see that the wider construction industry, especially in new build, started to decline in -- not every market, obviously. At the same time, we saw Asia waking up. And we saw Canada and U.S. in a pattern where, during the autumn, U.S. was down quite a lot and Canada still growing and that switching between the different months. If we go to Slide 5, full year sales. Not much to say about that but that, for the year, the growth was driven by Insulation, up 29%, more than EUR 3 billion sales. And the majority of that growth comes out of improved price. Slide 6, looking into the quarter. Most of the Insulation -- or the Insulation growth in that quarter is solely referring to price because we had volumes down and the slowdown. December was okay, not a disaster, not special in any way but also an okay December, but that's always a low month. If we look into the system division, where the growth stepped up a little bit: We saw basically Rockfon Europe, North America doing quite well, especially North America. Rockpanel generally had a good year straight through with good top line. Grodan, from a negative growth early in the year mainly driven by the situation in the U.S., came back to slight positive growth in Q3. And then in Q4, they were up on double digit. I still would say that it's too early to say whether we have turned the corner, but at least we had now 2 quarters, for quite a long time, where we had growth in Grodan. Slide 7, if we look into the regional development. In Western Europe, it was quite a uniform pattern with declining volumes but good, healthy price realization. So we basically had growth across Western Europe but obviously less than Q3. Eastern Europe did quite well in Q4, but Russia was down double digit, not triple digit but double digit. And that took Eastern Europe and Russia down to 2%. North America, up single digit around the 5% mark. And there, during the autumn, we saw U.S. quite stagnant or flattish and Canada still moving forward quite well. Asia, very good development outside China but China down some 20%, 30%. And that, we expect that to continue a bit more, but the Chinese economy and the construction market has not recovered. Again the size of China in ROCKWOOL -- this should be perspective. We are small in China, so it doesn't really make, have a big impact. Slide 8, energy pricing. And Q4 energy prices, if we take gas, we take electricity, we take coke, higher than last year, but we experienced an easing compared to Q3, so that was very welcome. In [ Q1 ], depending if you look on the forward price or the spot price, we would expect it to continue down for now slightly, but let's see what really happens as the quarter plays out. Slide 9, profitability, nothing much to say about that. Basically the margins came back in Q4 due to price compared to Q3. And we are back on the same level that we were a year back, so that was good progress. Price increases, from the beginning of the year, in most businesses has been around 25% to 30% year-on-year. And it's a little bit more because, Q4 1 year back, we had slightly lower prices than we brought toward the end of the year. Q4 profitability, same effect in the 2 businesses, a recovery back to more normal level. And it's basically due to price. Investments. We invested EUR 93 million, EUR 22 million into the sustainability investments. I come back soon to some of the results out of that. The big ones we are doing here is Flumroc in Switzerland where we put in a green melter, an electrical melter. We also added some Grodan capacity in Canada and Rockfon capacity in Poland. We plan to continue investing not only in the green transition but also in capacity and sustainability. Whatever happens this year in the market in terms of turbulence and challenges, we remain positive about the outlook for ROCKWOOL, so we are not easing off. Or that's not a plan. We will continue to invest in new capacity. Q3 (sic) [ Q4 ] cash flow, no comments, Slide 12. No comments to that really other than saying that there is not an increase in overdue payments or anything like that. The slight difference you see in working capital, that's basically inflationary-driven. It's the value of the stock and not the amount of the stock. So we have actually kept quite tight control of not building up too much stock when the volume dropped, so that was worked out. Slide 13, sustainability goal achievement. Back in 2016, before we had defined a science-based target, we set some sustainability goals up to 2030. And then we put in a halfway house goal. In most of the cases, we divided the goal 2030 by two and put it as a mid-term goal; and this slide represent what we achieved on that. So if you look at, for example, the CO2, this is not CO2 equivalent. This is just CO2 emitted per tonne or per unit stone wool produced. We have managed to reduce that by 17% already since 2016. That's very good progress and it's quite far beyond the target we had. And I would say, as we have moved along, we have learned quite a lot. And we have developed quite a few -- done quite a few technology developments that are helping us here. And for example, if you look at 2022, we took our Marshall plant in Southern U.S. from coal to gas. That also reduced the cost. And we did the same in Poland, where we transitioned one big line from coal to gas. That was at a higher cost because gas then, of course, went very expensive after we have done that, but for the sake of CO2, we still did it. And I remind you for -- of what we did in Denmark where we went to biogas, where we dropped CO2 emissions with almost 90%. So good progress on the CO2 intensity. And reclaimed material. Rockcycle is the concept. We call it Rockcycle. We have now launched that in 19 countries, and we had a goal to launch it in 15 by 2022. Generally I will say that program has gone from strength to strength. And there is quite a lot of enthusiasm about that, for obvious reasons. Energy efficiency in our own offices: And since we don't have so many white collar staff, it's not a massive impact on the environment, but we have traditionally not been great at insulating our own buildings. We have done about 17 offices now. And typically the reduction is about 80% when we do it, and we are on 39% reduction, so well on track, yes, to achieve that goal. We got a little bit delayed due to corona because it was very hard to renovate offices. We do this office renovation with quite a deep engagement of our own staff, yes, so we lost almost a year during corona. And in spite of that, we are ahead of the plan. And part of the reason is that the energy savings are a bit better than we expected, so quite happy about that development. Water. This is not -- or it's almost a free good. Water doesn't cost very much anywhere, but we have said we will reduce our water intensity. We are putting in closed-loop system, rainwater collection and all the rest. Most of these projects are, in a way -- I wouldn't say -- they're near to loss making because water is so cheap still. On the other hand, some of these projects have already helped us keep production running where notices come out that there's water shortage and all the rest. We become less and less dependent on the municipal water line into our plants. And obviously when a big consumer like we don't need to consume as much, it helps the community around us, so the 14%, I'm very happy with that number. Landfill waste. And that is what we don't manage to get through production and recirculate in the systems, any landfill from our factory sites. We have cut that by 50%, so far, and I think we should continue to get to 85% reduction. And obviously we don't mind getting there before 2030. And then on health and safety, we put that red. Yes, the lost time incident ratio is down. Also other type of incidents are down, but we had a fatality, so we still marked that red. We had a fatality in Poland last year, so although the overall statistics has improved, it's overshadowed by that person lost his life, from one of our lines. We have analyzed that very carefully and we are taking learnings from that, but we also have very big machines. And in this case, we had an employee that climbed into a machine that wasn't stopped. It shouldn't happen, but we are taking long and hard think about how can we ensure that no one climbs into one of these machines because it's obviously super dangerous. Then a little bit after 2016, we did then -- we committed to the science-based target. And the science-based target, just to remind you of the differences, that's an absolute emission goal. It doesn't matter how much we grow. And it's also CO2 equivalent, so if it's another gas and, for example, pure CO2, you have a multiplier on it. You know all about that, but we have set a goal to reduce scope 1 and 2, so that's everything inside the factory fence plus the electricity, by -- with 38%. And then by -- while we do this, we believe automatically a lot of the scope 3, everything outside the fence, will follow, but basically -- it doesn't look like much progress now, but if you go down and see what we are doing there and the fact that we have been growing quite a lot, I'm quite happy with those 4%. And we have also had the chance now to test some of the technologies. In terms of achieving this goal, basically every greenfield that we do now needs to come with more or less a zero CO2 emission footprint, so we need to put absolutely emission-free technology or close to it in all the new build. And we need to convert the plants we have. So the most recent one is Flumroc, where we have started a project to replace that melter. It's quite a substantial project that's happening as we speak, and that will drop the footprint because we feed the electrical melter with green electricity. Another example where we've taken action, we did a relocation of the factory in China. That wasn't really a relocation, but we got a big grant from the Chinese government to move, almost EUR 40 million. And while we moved, we then, of course, replaced all the equipment and put in electrical melter. So that has been done. And when we look at the next greenfield, where we're waiting still for the building permit, in France, obviously we are putting in an electrical melter that is running off green electricity. So that will reduce the footprint compared to if we do a traditional plant. So this work will have to continue, and obviously we will just stay on course with this. And you see the green part of the CapEx. That will have to continue. And we probably talk -- I haven't announced specific figures, but it's not cheap. You need to -- we plan for spending those EUR 100 million a year, roughly; and keep doing that for 10 years, at least. And it will take even longer than that before we are done, but we are aiming for our sustainability goals. And I'm very happy with the technologies we have in place now and the fact that we can make large-scale conversions, so all good about that. Then we get to the outlook, I guess, the main focus of today among some of you. We have said and we have flagged that we see the construction market go down. That is it is impacted by interest, inflation and war in Ukraine and what have you, yes. So we have seen a softening, so therefore, we have put the range up to about -- up to 10% drop from a very high level of the top line. Obviously it's very hard to forecast. And we have also allowed ourselves to play a bit with price, so volume is down, price, to work this so that we roughly maintain market share in this downturn that we see now. It hasn't at all changed our optimistic outlook. We see Germany putting money to renovation now. It's a plan of 30 billion in this year, not all insulation obviously. We see France doing it, Italy doing it. And there is a list of countries, but it's not happening very quickly. But the cooling off of the new build market might help as it frees up labor. So mix of ability to respond on price; and balance on capacity, price and margin, that will impact that 10%. And just because we say down to 10% is not that minus 10% is the more likely. I'm just saying it's very, very hard to predict here. And we have seen already during the autumn a slowdown and we had a record first half year last year, so I think those are the main reasons for that up to 10%. Then on the EBIT, we sit now with a situation that the energy prices are down. They are lower in Q1, that's our prediction, than in Q4, yes. And they are also lower -- potentially they could be lower than Q1 2022. So that's all good news, but we see a risk in that, that -- when China wakes up again, that energy prices will increase. If China's economic activity stays as low as it is now, then the risk of that is smaller, but fundamentally, how long can China be on extremely lower economic activity level that we see now? Other impact on the margin would be that we are -- we have reduced capacity, 500 jobs. We have reset the business on the current run rate. That's done. It was very quickly done, swiftly done, but on the white collar side we see a more moderate [ adoption ] to the downturn we see now. And the reason for that is that fundamentally we want to be ready for increased renovation rate and a market that gets into growth mode again. And we can't exactly say where it is, but our position now is to be a little bit careful with overreacting to the downturn in our muscle, our engineering muscle. We will keep building and all the rest; and then when we have a volume drop, not fully adapt on it on every cost but get ready for the upturn and keep investing. And then on the investment side, as I said, EUR 400 million, keep it on that level. And the first greenfield that I see construction work start on is most likely the one in France in the coming 2, 3 months or something like that. With that, I would like to hand over for questions.

Operator operator
#3

[Operator Instructions] We have a question from Kristian Johansen with SEB.

Kristian Tornøe Johansen analyst
#4

Probably not so surprising, my first question is on your margin guidance. Can you maybe just clarify exactly this 8% to 10%, what the assumption on prices and energy costs are? So have you assumed your prices up or down year-on-year? The same on energy cost, is that assumed to be up or down in your guidance range?

Jens Birgersson executive
#5

Okay, I'm with you, Kristian. So at the moment -- obviously there are 3 impacts on the margin. It's the absorption, so to say, the amount of absorption in the factories, depending on the volume. And then it's the price and then -- and versus the energy prices. So what we have assumed now is kind of a picture where we said that we match roughly the price effect and the energy effect, yes, and that we see an absorption impact. And then we don't have an accurate approach to, when the price increase, if we will be -- the energy price, if it increase, that would be late again, so we are kind of not -- it's not our intention to dilute. If energy prices go down, our product pricing will go down, but we see also that we have a certain homework to just give ourselves a little bit of room to protect market share if it's needed. At the moment, we sit with high or slightly increasing prices in January, but we need to balance this with the volumes and the absorption. So it's between that, but I would say energy price and price, they should go a little bit hand-in-hand. But obviously, in some segment, we do less. Some regions, it's less, but there is some price element there adjusting with the energy price.

Kristian Tornøe Johansen analyst
#6

So just to clarify. So what you're saying is the same gross margin assumed in 2023 as you had in 2022.

Jens Birgersson executive
#7

That's a hard one because we had so many different gross margins in [Audio Gap]

Kim Andersen executive
#8

I mean -- Kristian, Kim here. Gross margin is assumed to go up a little bit. The thing is that, as Jens said, we are holding back a little on the white collared staff, so we will have a -- you can say, a more fixed cost balance than the volume would allow for.

Kristian Tornøe Johansen analyst
#9

Great. So it's primarily the negative operating leverage which takes your margin down year-on-year. That's what you're saying.

Jens Birgersson executive
#10

That's the idea. And then there could be a competitive effect if we get with these volume declines in selected market that we need to defend market share. And then I want to have some strength for that in case that's needed.

Kristian Tornøe Johansen analyst
#11

Sure. And then that was actually just my other question here because -- I mean, what have you seen specifically which make you mention the need to defend market share so specifically? So have you already seen competitors be aggressive on price?

Jens Birgersson executive
#12

You -- I mean there are so many competitive dimensions here. You have pricing now into plastic foam, certain segments, some of the raw material prices going down that has been very high. So that might increase the competitive environment there. Then if you have a volume drop in some markets, you have some stone wool suppliers that then want to keep capacity. I mean we cut capacity immediately when we saw this and adapted it to what we feel is a good level, but you -- I mean basically in every year we see a little bit of that all over the place, but if the volumes go down, we certainly see it. And it can vary by segment. For example, in the new build segment at the moment, single-family houses new build, where -- it's not our main, main segment, but obviously the competition in there is tougher now because that is one of the main segments for glass wool. And they lose a lot of volume in some countries and then it also [ wraps over on us ]. So we see a mixed bag of that. And I guess my approach would be to say we'll -- as always, we believe we should keep pricing sound in relation to the costs position and for the product we sell but that we also will react when needed. And that's the approach. And yes, we're seeing some segments that it's happening, but it's hard also, so early in the game to see exactly what the reason is because -- for example, we have had years in Poland where, without the market changing that much, destocking can impact 2 quarters. So it takes a while to understand what actually happen on the end customer side. And we are in that process now. I'll give an example. In the U.S., there we had a couple of months last autumn where we had very low business volumes. We just stuck to price because we were convinced the business volume was down but that it was a destocking. We just stuck, and now the business is back up again. And we are doing further price increases because it was just a massive destocking that looked like a massive market decline, but it wasn't as dramatic as one would judge by the production volume. So we have this. We just need to navigate through. And it's not one recipe everywhere, but one thing is for sure. I will not sit with a high price and have a competitor that keep capacity up and just going to take my volume. Then I will respond, okay?

Kristian Tornøe Johansen analyst
#13

Absolutely. I will get back in line.

Operator operator
#14

We will take our next question from Brijesh Siya with HSBC.

Brijesh Siya analyst
#15

I will go back to that 8% to 10% margin guidance again. And if you could explain to us, what is changing between Q4 '22 to 2023 to suggest that 11.9% margin comes down to 8% to 9%? Because I'm coming from a point that the residential end market was remarkably weak in Q4, and that possibly is improving as we speak. Not that it's coming back to the original level, but it's still down but nevertheless a sequential improvement. And if you could just give, what's your volume adjustments within that by end market there.

Jens Birgersson executive
#16

Yes. So Brijesh, I don't give specific volumes, as you know, but I can give you flavor. I agree with you that the residential market came down in many markets. I mean Denmark and Sweden being prime examples which really stopped. So that, we saw, but what I've seen now is the project pipeline where we look into, say, flat roofs. You have the example of some of the data centers projects canceled. You have a famous example here in Denmark. You have Amazon where they had expansion plans. And they were not public in that respect, but we knew about them; and where you talk about 4.5 million square meter of projects, flat roofs that kind of are postponed or not happening or canceled. So -- and then you look into, say -- we take a country like Poland and -- has been an extreme, extreme high activity level, and what we look into now in Q2 is just fewer projects. So I would say you will see a bit of decline also in other segments happening because the economic outlook is uncertain, commercial business, nonresidential business. And then some of it, if you look into Eastern Europe and Russia, you see maybe Russia not improving either. It's not a huge effect, but it is a negative effect. So I would say you can add a few more segments on top of the residential. And then on the projects side, projects needs to be completed, but then you need new projects to come. So I look at the pipeline and the start of new projects, and it looks to be lower.

Brijesh Siya analyst
#17

Okay, so what you are suggesting is that, the 15% to 20% volume decline you had in Q4, that is residential is majorly in Q4, but when we look into '23, would you say that the residential will be down double digit, and nonresidential also?

Jens Birgersson executive
#18

I'm not sure I said 15% to 20%, Brijesh, but I think we'll have a mixed bag going forward of that you have a bit tougher competition on flat roof. You have a bit more capacity. And you have new projects not coming to the same extent because, the economic outlook, it does not [ bit ] into the pipeline and there is just less in the pipeline. I should say, at the moment, it's not still on a level where we have sound production, but we definitely see that it has come down. But that's a -- I think, a short-term effect that we see now. We then want to bridge this into the next stage, which is [ where -- this ] labor capacity used for renovation and that some countries will use renovation and the green agenda to provide a bit of stimuli or reach the goals that the EU now has mandated for the countries. And that -- so I think we are talking about -- I don't know if this is a gap year or gap half year or a gap 1.5 years, but there's some sort of gap we are looking at. But overall, a little bit long term, you'll just take the next box in your spreadsheet or 2 boxes down your spreadsheet. I'm very confident about the growth.

Brijesh Siya analyst
#19

Okay. Sorry to press on this: Would you say that your guidance for up to 10% is the [ most bearish ] you could have and, if anything, you could beat that?

Jens Birgersson executive
#20

We always have the spirit of beating. We look at each other in this team. When you look at what we did between Q3 and Q4 in all the countries and price realization, that was well done. We know we are agile and we know we can manage. Here we are creating room to -- what's driven by the construction decline, whatever that number is, I'm fine with it. I'm fine with that you have a decline, but I need to balance our muscle for the future here, if this is relatively short lived, with capacity reductions. Sure, we will reduce also fixed-cost overheads on that, but we'll be not going extreme on it because we are so optimistic about the future when this starts to grow again. So I think that's the main item, that the market size will define how much it is. And then there are some short effect that an extreme peak in energy pricing again can lead to a challenging quarter for us, so we need to keep in mind that, if we have 1 of these 6% margin quarters again because the energy market explode, that can also be a case that we know -- because we have decided again we are hedging only a fraction because we haven't found 1-year hedges. There are some countries where we have really good schemes in place. And we are much better positioned than last year, but on aggregate we see that it hasn't made sense again for us to hedge very much; and that means that we have that risk also. So we have been making a wide window so that we have covered most of them, and then as we move through the years, of course, we hope to improve the situation.

Brijesh Siya analyst
#21

Okay, okay, fine. Then I guess you answered my first question about the 8% to 10% margin versus 11.9% because you are alluding to the fact that you will -- you are allowing your margin for a 6% EBIT margin quarter as well, right?

Jens Birgersson executive
#22

Yes, yes, yes. And then also to sum up: I mean we go into Q1. It's one thing what happens in Q1. We are, in a way, in a good place in a market that is declining, but then the rest of the year is just incredibly hard to predict. It's not like a 2% to 3% year that we had before, 2018 and '17. It's another one of these turbulent years we have ahead, and we have reflected that in the outlook.

Operator operator
#23

We'll take our next question from Claus Almer with Nordea.

Claus Almer analyst
#24

Also a few questions from my side. Jens, you said several times that you want to protect your market shares. If you look at the low end of your revenue growth guidance, does that imply a loss of market share? Or it is stable market share. That will be the first question.

Jens Birgersson executive
#25

Stable market share.

Claus Almer analyst
#26

Okay, so you -- and as you said, foam products are enjoying cost deflation. So what would happen if they start to lower their prices? As you said in previous calls, there is a certain difference between a stone wool and foam where a client will start to favor one technology over the other.

Jens Birgersson executive
#27

We have analyzed that. And actually the vast majority of, for example, flat roof that we get, that has a fire component to it, non-combustibility component, so it's not a direct competition. There are buildings where both can work, but the segment we play, most of that, the majority of that, is with a fire component, so -- and it can vary between countries. In Netherlands, no one cares about fire properties. Germany, they do. Denmark, they do, et cetera, so it is a very, very scattered picture, but just because raw material prices goes down on [ peer and pro ], it doesn't mean that become crazy competition everywhere, where it's just price war. Because we are positioned differently, and we still adhere to that, that when we have the right product in the right segment, it should have a sound profit margin. And that's how we drive the business. I just created room in case we need it. And this stable market share, it's incredibly different -- difficult to measure precise market share in all the segments we are in, but roughly speaking, that's the approach.

Claus Almer analyst
#28

Okay, that makes sense. And then you said you expect or you fear that energy costs could go up again when China picks up, so what about your hedging strategies? Have you started to hedge energy? Or you're still running on the spot market.

Jens Birgersson executive
#29

We have run -- obviously we are working on a strategy with PPAs, power purchase agreement. We have made some. For example, in France, the government came with a great approach and we tied that up for 2 years. Then on gas, we don't like hedging with the way the market done, but we have done a fair amount to just make sure that -- if it goes crazy on gas, that we numb the feeling. But our analysis at the moment is that when we simulate different -- for example, last autumn, we didn't hedge because our conclusion was it would have cost us maybe 40 million in the quarter. It turned out that we were right on that. So it's still the cost of a hedge, with this 1-year perspective as we see it now, still comes with a very high-risk premium. When we run hedging policies -- the last 10 years -- and you go a little bit longer hedging policy, a rolling longer hedging policy. It seems that the market works. It's no difference in the costs actually. You just have more stability, but we haven't found that sweet spot yet. And therefore, we have largely left it, except for some gas to just numb because we see that, if the gas goes crazy with China LNG in the autumn, we at least have numbed the effect of a portion of it.

Operator operator
#30

We'll take our next question from Yuri Serov with Redburn.

Yuri Serov analyst
#31

Can you hear me? Listen: Going back to your revenue guidance [ then ]. There were -- there are people who are questioning you about your price assumptions. And from your answers, my feeling is that it's not really clear what [ price you're going to do next year ], so I presume that...

Jens Birgersson executive
#32

I -- we can't -- Yuri, we can't hear you on this side. You're breaking up.

Yuri Serov analyst
#33

Hold on a second. Can you hear me now?

Jens Birgersson executive
#34

Yes. It's better, I think. You [indiscernible]...

Yuri Serov analyst
#35

Yes. I was saying that there was questioning about the prices, and the answers you have given suggest to me that you're not quite clear what is going to happen to price. So let's assume that it's 0. So that suggests to me that, minus 10% revenue guidance, the majority of that, you think, is going to come from volume. [ Is that correct ]?

Jens Birgersson executive
#36

Yes, I think it's fair assessment. I, we have -- I believe that there is a good chance that energy prices are lower this year than last year, but you have the -- there might be other factors too, but you have -- the main one is the China effect, yes, that they open up and you have Asian pull on energy. So that's the main one that we have allowed us a bit of room for, but fundamentally I believe that, if that doesn't happen, energy prices should be lower. And there we said we hope. Our goal is that we match pricing with energy costs somehow. And the rest is the absorption effect and maybe some competitive elements here and there, but the absorption effect is the main one.

Yuri Serov analyst
#37

Yes, I understand, but going back to what you just said that you agree that the majority of minus 10% is from volume, to me that is quite extreme because in previous conversations you said that, during the global financial crisis, your total drop in volumes was minus 10%. And we are talking about a significantly milder recession now. And most people are actually not even seeing [ recession chances ], even in Europe. I'm just surprised that this is what you're assuming.

Jens Birgersson executive
#38

Yes, but I think the different -- a mild recession. The housebuilder says -- we might have -- we don't even have a recession in Denmark, but you have a super drastic negative impact on construction in Denmark. You're talking about somehow suppliers -- I have a friend who owns a house supplier, 1,000 houses a year. It's not Denmark. It's in Sweden. They sold 1 house in 6 months. So recession and GDP are linked to the construction market in certain segment. It's not the same levers, so I agree with you. Let's hope for a mild recession, if any recession. The German numbers now came up a little bit, so -- IMF even said Russia would be on flat this year. That might be the case. It could be worse, but in the construction market I see something slightly different. And how long that will be, it's hard to judge.

Yuri Serov analyst
#39

Well, that's still surprising because the global financial crisis was a construction-led recession and we saw how huge the impact was. And you're effectively describing something similar now, but I hear you. Listen: The other thing, about prices and competition. You have hinted a few times that competition is acute, especially in some segments, but overall it feels like it is. And again I remember previously, when you were telling us about price evolution in 2022, you were expecting that, from the beginning until the end of the year, the prices would go up by 35%, but today you just said that they actually went up by 25% to 30%. That means that in Q4 you couldn't really raise the prices, so can you just talk to us about that, [ please ], and then why -- insulation is a good industry. The capacity utilization is quite good. I mean it's falling, but it's high. And the competition seems to be quite acute.

Jens Birgersson executive
#40

Yes. I mean, Q4, we delivered all the price we wanted. And here is more a matter of comparison, Q4 '21 average versus the end year. So the price...

Unknown Executive executive
#41

Average...

Jens Birgersson executive
#42

Yes. So the end of the year last year, we had increased prices, compared to the 1st of January, with more than 30%, but compared to the average of the end of the year before, it was 23%. So this is semantics on how you do it because, a quarter, when you ramp, the average will be different to the end point. So with -- so no. So price realization was not a problem in Q4, not at all. What I see now is that we have a situation where you have in some segment a volume drop of -- we are talking more than 10% and single-family houses in Denmark. I'm still curious to see what happens in Q4, but I predict it to be something like minus 70% or something like that, maybe even worse. And when you have that plus you have distribution destocking, that's -- so that's something different, as opposed to steady, slightly growing market. So I think you're mixing 2 modes, a transitionary mode with a more stable growing market. And I -- and we expect this more transient market condition to happen this year. And we saw it starting in Q4, but we realized prices. We did it, but looking forward now -- last year, once we got into midyear, we knew energy prices would be crazy, so it was relatively easy to take a decision 3 months forward, but now will prices now go down and then up on energy? Or what will it be? It is a less-clear picture, so it's different dynamics.

Yuri Serov analyst
#43

Okay, can I just clarify? You just said that the average price went up by [ 33% ]. I presume this was a deflation...

Jens Birgersson executive
#44

No, I didn't say -- yes. This is the danger with this when you put it. Because I said the price compared to 1st of January, to 30th of December. And you draw a curve between them, but I don't explain how that curve goes. I didn't speak about averages.

Yuri Serov analyst
#45

I just wanted to figure out what the volume did in 2022 overall. Was it like minus 3%, minus 4%?

Jens Birgersson executive
#46

No, I don't respond to that because we mix volumes on all segment. We don't give that.

Yuri Serov analyst
#47

Okay. Can I just ask one last question about your margin? Previously you were saying that your aspiration for the long-term margin is 13%. Is that still your aspiration?

Jens Birgersson executive
#48

Yes, absolutely.

Operator operator
#49

We'll take our next question from Casper Blom with Danske Bank.

Casper Blom analyst
#50

I would like to ask another question. And you announced or said yesterday that you sort of still intend to build the factory in France, so first of all, hoping you could just give an update on the time line there. And secondly, should we also expect additional factories on top of that? I mean you didn't really get about building what you wanted to build last year. That's my first question.

Jens Birgersson executive
#51

Yes. So on France, where it stands now is that, the legal case where the central government and the local municipality was involved, that's settled and the verdict is very clear. So now is the time of issuing the building permit. And the uncertainty of issuing that building product is that the French legal system doesn't have defined response times. You should do it in a reasonable time. And we don't know exactly what that reasonable time is, but we predict that it's going to be towards the end of Q1 or first half of Q3. And then we start building. So that's France and that's where it stands. And then the time line for that would be we will, of course, see if we can shorten the delivery of that, but if you start in '23, '24 -- so '25, you hope to be ready. But we'll come back with the time line. Obviously we have worked, we continued to work on the engineering and the plant and all the rest, but we need to reassess the time line when we have the building permit in hand. The environmental permit, we have already, so that's clear, the air permit. All of that is in place. Then in terms of other factories, I haven't announced any other factory projects, but there will be other factory projects because I'm confident in the demand for stone wool. We talk about the transient kind of intermediate low or slightly lower downturn of construction. And maybe that's not a bad thing, to get renovation started, but we will come with more factory projects. And we are not going to be -- obviously now we have a little bit more time due to the market contraction, but we still want to do it. It's still going to be needed. And we will not miss this slowdown to push forward. And when you look at some of the absorption issues we have: We want to keep our engineering capacity and keep working through this, and some of that is reflected in our margin numbers. The other thing we do, for example, we use the time now is that we're putting solar panels in quite a few places. And we have engineering for that. We keep investing in that, so yes, we're going to come with greenification. And we're going to come with more new builds and...

Casper Blom analyst
#52

Okay. And just to make sure I understand correctly: Let's say that you announced another factory here during 2023. That will not be included in the EUR 400 million CapEx guidance. Is that correct?

Jens Birgersson executive
#53

Yes, it's included. We have included it. And the reason is, when you start a project, you have -- you need to buy a piece of land, right? You need to do a whole lot of engineering to get an air permit or environmental permit. You need to do, in most places, a lot of engineering to get the building permit. It varies a little bit. And you do a whole lot of other things, but of course, it's not the main equipment spend that comes in the first year. So it's more engineering hours. It's expensive, but it's not near placing equipment orders for EUR 80 million, so therefore, it doesn't really impact the forecast. So we have allowed for those projects in our forecast of EUR 400 million.

Casper Blom analyst
#54

Okay, understood. And then just as a follow-up to all of the many questions regarding prices: I mean you've kind of talked about the competitive dynamics here and the glass wool and foam producers, but what is happening on the customer side right now? Are you getting calls from customers that -- they'll start complaining about their volumes and say, "Listen, Jens. I can see the energy prices down. You need to lower the price or roll back the price increases that you did last year?" Is that starting to happen already?

Jens Birgersson executive
#55

Yes. I mean it happened the whole last year. Our focus last year was that we tried to have a very open dialogue about the costs with our customer. I mean it's not an open book, but we try to say we believe this is happening on energy prices. And I guess our result in Q3 underlined that we were not doing this just for the fun of it. It was a need. And when we look at our Net Promoter Score from our customer in insulation, for example, it actually increased last year. So we did it in a -- with a really, really, I will say, open intent on the [ sell ]. And it was reality and they suffered. And there were other materials that went up much more than we did. So we do that. And now you have the other situation that energy prices come down and then people ask for lower prices. And there again we're going to have a dialogue with them and we need to understand the situation. And then we need to weed out also market declines that are distribution destocking [ from real ] and then set it on that level, but you have that discussion. But that discussion is there all the time every year that you're always going to talk about that with your customers, so it's nothing unusual in it.

Operator operator
#56

We'll take our next question from Cedar Ekblom with Morgan Stanley.

Cedar Ekblom analyst
#57

I have a couple of follow-up questions. The first one is quite simple. Could you just confirm what your rollover pricing is at the start of '23; and if the price increases that you spoke about at the Q3 results, of the 7% to 10% incremental price increase, from Jan have been successful? And the reason I am asking this is this obviously gives us the starting points to then think about where prices might go as we move through '23 and discussions on market shares. That's the first question. I don't know if I should give you the rest or if you just want to answer that one as a starting point.

Jens Birgersson executive
#58

So the price increases we talked about in Q4 when we discussed Q3, that happened, okay? And then the rollover price is, [ what ], 10%, 15%, but it varies by region and et cetera. And prices going forward, I think, is very much dependent. We launched price increases for Q1, but if the energy prices go down, we will not be needing that in every market. And again it varies by market. So I think the energy and generally -- general inflation will rule how much we do, yes; and to some extent, also the competitive environment. So that's where we stand and it's very hard to give any numbers to that. These are linked together and we need to navigate it, but without sitting and said all these assumptions for every month on this is just the pricing strategy. Our approach to it is to look at it now quite frequently and manage it by market and really be a -- try to understand what's going on. So it's hard to put it in a -- and we never do it, anyhow, in just a percentage point and -- but now we need to weigh the whole picture, yes.

Cedar Ekblom analyst
#59

Okay, that makes sense. And then the second question is a very simple one. You talk about the risk of prices falling in the market and your intent to defend market share, which makes a lot of sense. Are you actually seeing any prices going down today? I mean it doesn't sound like you're cutting your prices right now. And I know you flagged risks in the future, which make a lot of sense, but you're not cutting prices is my take. And I don't hear from any competitors that they're actually cutting prices [ here ], so I just wanted to get a sense for the feeling on the ground today taking into account obviously the risks on the more medium term.

Jens Birgersson executive
#60

I'll give an example. We won an order for 300,000 square meter, a big factory. That price -- we went down on price to get that due to energy costs and all the rest and we still got a price that was 20% above the second housebuilder. And they bid an incredibly low price, but we got the order. So you have those effects in markets where -- for example, in Poland we see a much thinner pipeline. You need to choose what projects you take. And then we typically have a premium and we adapt a bit. And it's a different energy situation now than it was in the previous quarter. So we do that altogether, but overall you see, of course, a much higher price level than we had this quarter last year. And it's not like we sit and just lower prices all over. This is done with thinking of costs and what orders we want. And then it's very different also in distribution, [ the few sales ] and projects; and we just need to weigh this. And it's too early in the year to say exactly where that will land, but it's not that we have gone out and say we lower all prices 10%, definitely not. Energy prices are still very, very high. We should separate, try to make sure we have underlying gross margin in the business, and that's our goal.

Cedar Ekblom analyst
#61

Okay, so I'll take that as in some markets and in some products, prices in, say, January and February are lower than they were in November, December. [ That on balance still is the ] backdrop.

Jens Birgersson executive
#62

And in some markets is higher. And we always have that. I mean it's a fluid thing, but the price quality is high. But there are going to be segments -- obviously, if we have a product in the residential market, general building insulation, there we have to lower price to keep our share. And then a different situation in another segment, yes. Okay...

Cedar Ekblom analyst
#63

Okay. And then just on gross margins, in the last 2 years, '21, '22, there's been more than 1,000 basis points of gross margin compression. And I understand the points that you're making on being focused on market share and wanting to match price and cost development. Like why are we not actually thinking about trying to recapture gross margins, right? Because effectively, if you're saying we want to match price and costs, you're basically saying we're not going to try and increase the gross margin, which I find surprising considering the level of gross margin compression in the last years and the windfall that we're now seeing. I mean it's I would assume that the whole industry has seen a lot of gross margin compression in the last years and that the whole industry is hoping to see gross margins improve, so I'm just trying to square your comments with the broader industry backdrop which has been tricky. And why not trying to see gross margin improve?

Jens Birgersson executive
#64

Yes. I think you -- we absolutely want to keep the gross margin percentage and improve it, okay? What you had -- what you have now was that you have this extreme, extreme inflation where it turned -- if you had your energy cost increase with 60% in a quarter and you need to increase the top line with 60% and if you want to increase the gross margin, you need to do -- increase the price with maybe 70%. With that extreme dynamics we had, in 2024 -- I mean we lost masses of gross margin because we couldn't react quick enough. And then towards the end of the year, we had gotten it back up to at least a reasonable level, but -- so the gross margin issue, we need to sort out, but then we have -- and ideally we need to improve it because we are investing in engineering, digital and green technologies, so our goal is to get the gross margin back and get that back, what you mentioned; and also improve it so that we can finance and get back to a 13% EBIT margin; and have a business where we can finance those investments and we're doing green technologies, et cetera. So you and I have no different view on that -- I don't have a different view to what you want me to have. I'm pretty sure.

Cedar Ekblom analyst
#65

But then Jens, just to push you on that: Why are you saying you want to match costs and price? I mean that's effectively...

Jens Birgersson executive
#66

Match, no, no, no. That's obviously not, if the cost goes out 20%, and -- that the price needs to go up 20%, no. It's still in the spirit of the gross margin, of course, to maintaining the gross margin or improve it, yes, always.

Cedar Ekblom analyst
#67

Okay. And then, sorry, just one last one: Should you have higher EBIT margins in Q1 because you've got the benefits of all that -- I mean sequentially versus Q4. You've got the benefits of all that rollover pricing. And I know you flagged the risk of pricing as we move into the rest of the year, but ultimately Q1 should still have pretty good pricing. I know volumes will be really weak, but you've also got quite a big tailwind on energy costs, but how do we think about the Q1 margin sequentially, please?

Jens Birgersson executive
#68

We typically -- I'm not going to guide. We are still fresh in the quarter, but it's not uncommon that we have good margins in Q1.

Operator operator
#69

And we'll move next with Yassine Touahri with On Field Research.

Yassine Touahri analyst
#70

Yes. I would have a question again on your mid-term target. So your gross margin was closer to [ 50% ] in the past 5 years. Would you -- is it fair to assume that you want to go back to this level? And would you try to achieve a margin of like 13% or more than 13% medium term? That will be my first question.

Jens Birgersson executive
#71

I -- we don't guide for that, but if you look at it, if you start to really -- you're talking EBIT margin. And when we start to put -- if we need to grow more EBIT, we'll be impacted on the depreciation. And we have been quite firm on that. So let's say, 1 year, we build 3 new plants and we add all that depreciation. Maybe then you -- we need to start to talk EBITDA margins and see what's happening there because EBIT margin can be impacted by some of these noncash effects. Now we haven't done anything really drastic there, so 13%, but I will say the spirit is that we are absolutely fine at 13% and growing. And we want to grow. We have had 5%, 6% CAGR for 80 years; and then now and then we have this dip. And with pure organic growth, it's pretty hard on average to get above that. That really requires we build a lot of factories, but I don't mind a higher EBIT margin at all. It's just that, when you start to grow more and you build more factories, and when you build them, you don't fill them up, experience is that it's hard to keep -- you could have a really good year with a really good EBIT margin, but if you keep building all the time, I think that 13% is a pretty -- 12%, 13% is pretty okay level to be at, provided you grow. Then, the EBITDA discussion, we can do some other time because there you might want to step up a little bit over time, but we do a lot of investment at the moment in marketing, digital, development. We are not holding back on any of that, and that needs to be financed and it needs to come from the gross margin.

Yassine Touahri analyst
#72

And then on the competitive landscape. For example, we understand that, Saint-Gobain, they will face -- they will probably face a higher energy price in 2024 -- in 2023 because they were hedged last year. When we look at [ Etex ], they just -- make a big acquisition in glass wool. And they probably have to repay the debt, so they probably need to generate cash. Do you see -- those big player, which [ I'm -- assume probably like operates on more than ] 60%, 70% of the capacity, do you see those big player being disciplined on price and trying to hold prices? Although, you see also like the large player being a little bit more nervous and trying to underbid on projects.

Jens Birgersson executive
#73

I don't want to comment that now. I think, the bigger you are, the more important that you have a steady cash flow to finance a big operation. You can't swing it around up and down, but commenting individual players, I don't want to do that. But if you want to run a sound, big business, of course, you cannot drive -- as a market leader, I can speak for ourselves. I mean it's obviously we need to have an acceptable price level and generate cash all the time to feed our growth. So that's our view on it.

Yassine Touahri analyst
#74

And then a last question, on the energy price. Just can you -- energy prices are relatively low today. You mentioned that you hedged a little bit. Could you mention like what percentage of your gas and power bill is hedged in 2023 or just give us a rough order of magnitude?

Jens Birgersson executive
#75

Let's say it like this. Of our total energy we do, very little is hedged, but then the specific hedge -- Europe is one thing; U.S., one thing; Asia, one thing. So I don't want to venture into that because I'll probably give you the wrong number, when you put it as a global number, but we have hedged a bit in Europe to make sure that we make ourselves a little bit more resilient. But we came to the conclusion that -- and I want to emphasize that, that for our energy types, we came to the conclusion that we couldn't find a good hedge to hedge 80% or 50% of all our energy in Europe. We couldn't find a good point. So far, that has proven wrong -- right, but then of course, if China steps in at the end of the year, we might sit and say we wish we had that hedged. But up to now, I just feel, every time we look at it, it seems expensive to hedge. So that's as much as I would like to share about that. So it's pretty insignificant, what we have hedged. I would express it that way.

Operator operator
#76

We will take our last question from Zaim Beekawa with JPMorgan.

Zaim Beekawa analyst
#77

Jens, my first question is just a clarification. You sort of mentioned the majority of the guidance is on volumes [ of ] 10%, which kind of implies flat pricing. And that was compared to kind of the previous commentary on pricing being around 15% on the carryover, so that implies some quite strong cuts, but I'm getting a sense that's not exactly what you're saying, so what am I missing there? And the second question is ROCKWOOL seems to always have a pricing premium compared to the competitors, so do you think that the volume declines that you face will be more pronounced as spending comes under pressure?

Jens Birgersson executive
#78

I -- so first of all, we have allowed for a bit of price reduction in the outlook. And then I say it's up to 10% decline. Let's say, let's assume we work in the -- so we have a -- we do -- it's not like it's one calculation and we get to the guidance. We play around with the numbers. And we said, okay, within this, we can navigate, so it means that the numbers are not always matched. It's like different streams. So what I've said on price is that, depending on the energy price and the inflation, it may well be absolutely that the prices are lower during this year than at the beginning of the year. And that's fine, as long as we can protect fundamental gross margin. And so if energy prices keep going down and we don't get the spike at the end of the year, we are fine with lower prices because our goal is not to just sit stuck on that and then see energy prices go down 200 million and not share any of that. And the market won't allow it because other will go down, but of course, we don't -- so we have allowed in the calculation price, but we haven't allowed a massive dilution of profitability with price. So that's that part. And then if we then have a 10% to 20% volume drop in the market in -- that is then the more -- bigger effect on the bottom line. And that's the link, and the fact that -- if we don't hire any people in the offices to -- on the white collar side. On the blue collar side, we adapt to the capacity that we deliver. That, we have to. And that's the vast majority or 2/3 or something more of our employees are obviously in the factories. We have deep, deep manufacturing. And then on the office side, the white collar side, since we're going to do engineering of new plants, these green investments, all the rest, we have said that we don't want to make a cut exactly with the volume decline temporarily in the construction market. And you pay a little price for that, and that's reflected in the outlook, okay? And then you could argue, okay, that's bad management, but if you, like I and our team, believe that the green agenda will come up, it will work, it will kick in, then it's better to bridge because we have a really good crew in this company that knows a lot about stone wool. So we don't want to damage that muscle, but of course, if we sit in 1 year's time and the business is down 20% in volume and it is looking to be stuck there -- we haven't seen that in the history of construction, but let's assume that's the case. Then of course, we have to look into the fixed costs and do something deeper, but we have never seen that in the history of the company. And one of the lessons was maybe that sometimes it's better to be more measured in those situations. We saw it during corona. I will say, that second quarter we had, we probably took a bit too much cost out in that one than we should have, but we did. And here we see so many macro speaking for us that we need to be a little bit cool in this one. Does that make sense?

Zaim Beekawa analyst
#79

Yes, that makes sense.

Operator operator
#80

And ladies and gentlemen, we will now close the Q&A session. I will now turn the call over to your host for final remarks. Please begin.

Thomas Harder executive
#81

Thank you. Jens; Kim; and I, Thomas Harder, thank you for joining today's earnings call. We would like to thank you for all your good questions and the audience for listening in on today's call. We appreciate your interest in ROCKWOOL A/S. Please be informed that, on the 2nd March, the ROCKWOOL Group will hold the next investor conference call dedicated to ESG topics. If you have further questions, please feel free to reach out to me. You know my contact details, or you may find them on the Investors section on our corporate website. Have a great day.

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