Sudarshan Chemical Industries Limited (506655) Earnings Call Transcript
October 26, 2020
Earnings Call Speaker Segments
Ladies and gentlemen, good day, and welcome to the Q2 FY '21 Earnings Conference Call of Sudarshan Chemical Industries Limited, hosted by Anand Rathi Share and Stock Brokers. [Operator Instructions]. Please note that this conference is being recorded. I now hand the conference over to Mr. Nav Bhardwaj from Anand Rathi. Thank you, and over to you, sir.
Thank you. Good afternoon, friends, and welcome to the Sudarshan Chemical Industries Q2 and H1 FY '21 Earnings Call. We have with us Mr. Rajesh Rathi, Managing Director; Mr. Nilkanth Natu, Chief Financial Officer; Mr. Vivek Thakur, GM Finance; and Mr. Amey, Deputy GM Finance. We will start with the initial remarks from Mr. Natu, and then we can open the floor for Q&A. Mr. Natu, over to you, please.
Thank you, Mr.Bhardwaj. Am I audible?
Yes, sir, you're audible.
Yes, sir, you're audible.
Thank you. Good evening, ladies and gentlemen. Welcome to Sudarshan Chemical Industries Limited Q2 FY '21 Earnings Conference Call, and thank you for your continued interest in our company. Our investor presentation has already been uploaded on the stock exchange and the company website for your ready reference. I hope you have been able to access it. We will start with an update of the business and the key developments for the quarter. We entered the quarter with our Roha plant being impacted for initial 2 weeks due to the presence of COVID-19 cases. It also had led to some noncore disruption. We'll alter our operations gradually to more normalized levels of production after the mandatory shutdown and sanitization treatment. Our Q2 performance is reflective of the same. The team has worked tirelessly and adopted remarkably to the new norms around social distancing, et cetera, and we remain that we should be able to maintain our production level. We saw demand picking up significantly from August onwards in the domestic market to pre-COVID levels after being subdued for initial few months. Our Q2 FY '21 domestic business is up 70% as compared to Q1 FY '21, which is reflective of the broader economy in India now coming back to the normal. We have seen good traction across the portfolio with coating, plastics and inks, particularly doing well. Exports continue to remain strong and accounted for approximately 56% of our business for the first half against 48% for the same period last year. Moving to the split between Specialty and non-Specialty Chemicals, we have seen good growth this quarter in the non-specialty segment as demand came back after this being subdued early on. Specialty continues to remain strong, and this is reflective of our strong technical capabilities that we have invested in over the years. Looking at the consolidated financial performance for the quarter and the half year, the total income from operations for Q2 is at INR 429 crores as compared to INR 425 crores for the corresponding period of the previous year, up by 1% on year-on-year basis. Growth in value and volume at a similar level. Please note that we were impacted in the early weeks of Q2, and we would have reported better growth if it was not the disruption due to the temporary plant closure. For the half year, our sales are down at -- to INR 781 crores against INR 836 crores, given the severe impact of COVID-19 in Q1, which we had estimated to be INR 45 crores of loss revenues. Adding this, our H1 performance would be in line with last year. Our gross margin has inched up this quarter to 44.2% against 43.1% last year. This improvement in gross margin is because of our continuous improvement in the product mix. Raw materials have remained relatively stable during the quarter. EBITDA for the quarter was at INR 68 crores and a margin of 15.8%. Both these have improved on quarter-on-quarter as well as year-on-year basis on improved operational efficiencies. The COVID-19 pandemic resulted in certain cost-cutting majors and other optimization efforts. There is now a greater focus on the conversion costs and our overall SG&A effort. We expect these measures to continue as we revert to more normal levels of business as the country embarked on unlock 4 and more. Depreciation for this quarter was at INR 21.9 crores was higher by INR 4.8 crores as compared to Q2 FY '20, given the CapEx over the last 12 months. For the half year, depreciation was at INR 43 crores versus INR 34 crores last year. Our outflow towards CapEx projects for the first 6 months was at INR 106 crores against INR 95 crores last year. We had around INR 585 crores of CapEx plan for FY '20 and FY '21. Out of this, we have already completed INR 225 crores during FY '20. As per the current depreciation plan, we estimate to complete projects worth INR 225 crores by end of this fiscal. Project worth INR 110 crores will spill over to FY '22, H1. We continue to believe that long-term demand for our products remains unaffected, and we'll be continuing with our CapEx and the new product plans as stated. However, nearer term, we face challenges on getting the technicians to fly from abroad to help with installation and testing. As compared to the situation 3 months ago, we are progressing better on the CapEx project. We would also like to share an update on the Yellow pigment. Based on the feedback certain modifications were required. From March to September '20, due to COVID-19, all the modifications were put on hold and only manufacturing activities were allowed. October '20 onwards, we have restarted working on this with full rigor and expect to relaunch by mid-December. Finally, profit after tax for the quarter was at INR 30 crores and for the half year, INR 48.5 crores. During the current quarter, the company has reassessed the underlying assumptions based on the current business scenario, and expansion plans and has decided to offer new tax regions. Moving to the balance sheet. We remain very strong and liquid. This quarter, we took additional steps to improve our cash balances with strong focus on collections and inventory management. I would now like to give you an update on how we are seeing the business evolve the next few quarters. Traditionally, Q3 remains softer. However, given the recent uncertainties in Q1 and Q2, we expect some level of pent-up demand from domestic size to flow through into the quarter. In addition, we continue to actively monitor the extent of the Wave 2 of the pandemic as some of the European cities are now headed back into the lockdown. We are also monitoring this development to assess, is this the real demand as against the order to fill up the supply chain. At the moment, the demand from both domestic and export looks healthy, and we are seeing good level of inquiries from both the segments. Raw material prices remain stable, and we are well stocked so we will continue to remain alert. Our manufacturing level at the plant is back to normal. Supply side issues and logistics have recovered well and our overall business is on much stronger position than 6 months ago. Our balance sheet remains strong. The business is well funded. We look forward to continuing to grow and deliver value to all our stakeholders. With this, we now open the floor for questions. Thank you.
[Operator Instructions] The first question is from the line of Ritesh Gupta from AMBIT Capital.
I just wanted to get a sense on the -- how the rest of the year looks like? I know you've mentioned it a bit in your opening remarks, but it's not very clear that we say that Q3 is seasonally weak. But given that there will be some bit of pent-up demand in the end market, in the Q3 business should be strong. And then the second 1 is on the CapEx that you have done almost close to INR 200, INR 250-odd crores in the last 2 years and probably even more. We see an impact of that coming into depreciation, but how fast can you go through the product approval cycle and how long that will take to ramp up?
Of course, this is Rajesh Rathi. And I think -- so I think from our perspective, I think what we are saying is, we're seeing demand in the domestic back to pre-COVID levels. We are just kind of a little -- we want to make sure that we just want to tender a caution that it's not just filling up the supply chain, but it's really consumer demand, which is increasing, right, and which will be sustained demand. So that's a little bit of the caution we want to see. We do see that before the volume, we have good demand, post Diwali, the demand does drop in India. And -- but we feel -- we still feel that we should have a strong December to March, right? So that's on the demand side. Exports is, again, fairly upbeat right now, and we hope this trend kind of continues, right? While we are staying cautious, we're already seeing large waves of COVID coming into several countries, et cetera. And we are not sure how the economies would react to that, et cetera. On the CapEx front, I think Mr. Natu explained on the whole front that we've completed our CapEx. There is some spillover of CapEx into the next year because of the COVID situation. We do feel that there are certain CapExs, which are -- where we are now other than the yellow 138, all are -- rest of our CapEx is -- we have been able to kind of leverage well. So there are 2 CapExs, which we see from the Jan quarter, we should be able to do slightly better on them.
Sir, got the point that CapEx are ramping up well, but ideally, I mean that kind of asset investment should at some point and start contributing to your top line goes into our EBITDA growth as well. So unless the base business is doing very widely, I mean, this should have resulted and should result at least in the coming quarters. At some point in time, it should start delivering much better EBITDA growth, right?
So I think if you see our EBITDA margins have improved, there has been -- because of COVID, in spite of losing 5, 6 weeks, we've still been able to -- we've been marginally down in the 6 months. From that perspective, we do feel we are catching up. So if you look at what happened in Q2, already Q2, we have matched last year's numbers.
So basically you're saying that the base business has been a bit weak and kind of whatever, 5% growth or whatever single growth we're seeing a bit as attribute new product?
So It's new product. It's -- partially, we had to hold off like the yellow pigment, we had to kind of hold off the entire -- due to COVID, we had to held up in modification in the product on multiple situations. And in Q2, like I said, we had almost 3 to 4 weeks of demand or supply issues. We've still been able to kind of maintain that. In all, I think the first half of the year was on getting back to kind of operations and kind of focusing now. Now we are back on track to kind of leverage our driver CapExs and back on the growth story, right? So I think in the next 6 months, we should be able to see this kind of -- see a better result from that.
Got it. And just last 1 clarification there. I mean, you're not waiting for any product approvals, et cetera, which I think in the last quarter, you had said that new product approvals have been delayed due to COVID. That 1 thing, this is a challenge anymore?
Sure. I think the question on Yellow 138 is, on the yellow pigment is that people have given us feedback, we want some modification, et cetera, right? So we are modifying the products, which we will complete. That's what I've mentioned by -- and Mr. Naku jee has mentioned by December, and we expect to complete that because we've just started that again. We have completely put a hold on that. So with that, we should be able to -- we should be in a better place to drive that.
The next question is from the line of Amar Mourya from AlfAccurate Advisors.
Now sir, about a little bit more clarity on the CapEx. You said that around INR 550 crores of CapEx is yet to be -- I mean, yet to be planned, right?
Nilkanth here. So I will clarify. So what we said is we had the CapEx approval of INR 585 crores. Out of this INR 225 crores of CapEx we completed in FY '20. Balance INR 250 crore of CapEx, we will complete by end of this fiscal and there has been a spillover of INR 100-plus crore CapEx to next year fiscal FY '22 H1.
Okay. Okay. Okay. Fair enough, sir. And secondly, sir, what would be the export and domestic mix in this particular quarter? Or you can indicate the growth of the export or the domestic?
So for the current year, H1, domestic is at 44%. Export is at 56%.
[Operator Instructions] The next question is from the line of Sanjay Jain from ICICI Securities.
Two questions from my side. One on the new product. Last year in 4Q earnings call, we mentioned of 2 products, which were in the pipeline. One, we were expecting to launch in June and other words, probably in the 3Q or 4Q. Any update on the new product launch of which we were planning? And how are we looking at the new product pipeline from here on?
Sir, due to COVID, I think we had delayed all our commissioning of CapExs where the new products are going to come from are delayed. I think 1 of the products, we do expect to kind of launch by March end, and the other product, we expect by our H2 to September end.
So, okay. September '21 you're talking about?
Yes. So by March '21 and the second part of -- March '21 and the second by September '21. October or the Q3 quarter where we launched.
Got it. So it's roughly delayed by almost 9 months because of the COVID?
Yes, yes.
And these are product tested with the customer or these are the fresh -- where we will go for the approval like Yellow pigment or we have done some initial test out there?
So I think, like we said, we have done some initial tests, but I think the final approval does come through when we are distilling the plant. And when I'm talking about we've built in some approval time from the customers also in this.
Got it. Got it. 2, just number keeping question. What is the capacity utilization for [indiscernible] in Q2? And again, to rephrase the question, which was asked earlier. If you can give what was the mix of domestic and export for Q2 specifically, not for 1H.
So from a utilization perspective, I think we almost lost full of July. Partly July, we were completely closed our [indiscernible] plant. And partly, it was working at I would say 30%, 40% capacity. Rest of the area, the rest of the month, we are at about 80%, 85% capacity utilization. Q2 split. And on the Q2 split between domestic and export, domestic is at 49% -- 51%, and export is at 49%. So it is the same kind of mix.
The next question is from the line of [ Kunal Mehta ] from Balam India Discovery Fund.
And sir, I have a single question on the CapEx. So could you -- in simple words, could you please help me understand the CapEx of INR 550 crores, which we have planned -- or which we have planned and out of which you've mentioned that INR 225 crores is there on the balance sheet right now and the rest, you're working on it. So just -- I've been through everything you have put out in the public domain in the last few years. And I just want to understand this CapEx is INR 550 crores CapEx. Could you please help us understand regarding what sort of products will this address to? And in this whole CapEx, including the 1 which is there on the balance sheet and 1 which will come on the balance sheet, how much of it is related to the products you already supply to the -- and how much of it is related to new products? And regarding the new products, could give us an understanding? And yes, that would be very helpful. So I'm sure just -- I understand the sum part of it is about the yellow pigment, which -- for which we have been giving information in the last few quarters in the earnings calls. Am I audible?
Just a second. Just a second, please.
Yes, yes.
Sorry. Yes. So, our major -- so as we have mentioned, our CapEx can be divided into 3 areas: One is the growth CapEx; one is margin improvement; and third is the infrastructure. Major portion of the CapEx is towards the growth CapEx. Growth CapEx includes both existing volume, existing products where the volumes go up and new products included in that, right? And so that's where we are kind of driving this together.
Okay. Sir, if I have to split the quantum of CapEx between growth CapEx and, I would say, backward integration. So 70% of the CapEx is growth CapEx, would you put that number? Or what is the mix between these 3 buckets?
So I think from a perspective, right now, our major emphasis is still on growth. The backward integration CapEx is still not started because we've kind of -- there are 2, 3 kind of projects which are on. But there are other improvements in terms of like the utilities, et cetera, where we are looking at margin improvements. [indiscernible] growth.
Okay. And out of the INR 225 crores CapEx, which we have capitalized and where we have commercialized, the majority of this is related to yellow pigment product. Is that the correct assessment? Or it's really to the whole basket, one-off, which is a new product -- the new product yellow pigment?
The whole basket and 1 portion of it is only the yellow pigment.
Okay. And the FY '20 -- the CapEx in FY '21, which is under INR 225 crores that is also primarily major related to capacity addition and new product addition. That is right? And the last level of CapEx, which you would do, that will be primarily for your margin improvement in backward integration. Is that the right way to look at it sir?
So that adds a little bit of margin improvement, really is not so much of backboard integration yet. There are 1 or 2 small ones, but the major phase of backward integration would come after this.
In FY '22?
Yes.
Okay. And regarding the new products, barring the yellow pigment, which you have announced in your public -- in the -- publicly. All the other products, would you announce on the later date when those plants are set up? Or could you mention it right now?
There are several high-performance pigments, which we are planning on. And I think we would kind of -- as we launch the products, we will kind of talk a little more about it, yes?
The next question is from the line of Abhijit Akella from IIFL.
I just had first 1 clarification regarding the September commentary we've given in the presentation. We've said that in September, we reached 1 of our highest ever production volumes. And then the month wise revenue chart that we have given on Slide 9 also shows that September revenues are much higher than those in the previous months. So if you could just help us understand what the reason for this was? Was it because of some pent-up demand following the closure of the plant in June and July? And did this come largely from the domestic market? Or was it also increased strength in the export side of the business?
No. I think the point of the graph is to demonstrate that like I mentioned, H1 was all on the supply side, right? Demand was never a concern. What that graph demonstrates, and I think that's the way we should look at it, is that how we are coming back in a full force on the supply side, right? So that was demonstrating that August was a month where we crossed or August is the month which we brought last year sales. And then September, we did far better. And that's the trend we expect now to go on, right? So that's the area. That's -- so it's more of demonstrating how the supply side is gearing up now. All the manufacturing is gearing up.
So can we expect the September run rate to continue, sir, going forward now into 3Q? So like October onwards, will the revenue -- monthly revenue run rate be at the same level?
I think, like I mentioned that we do expect a good run. Having said that, like I mentioned, there were 2, 3 concerns which we had is domestic, obviously, there is a slowdown after Diwali. However, we feel that there will be -- given that it's just not filling up the supply chain and there's real good demand, which is kind of coming up, right, people start painting their houses, construction is picking up, et cetera, that we expect good movement there. And the second caveat, where we felt is that in several countries, the second wave of COVID was coming up. We are not sure how this affects the economies of those countries and exports, right? From that perspective, those are the only areas. Otherwise, we do expect a good run.
Understood. That's helpful, sir. And my last question is just on the CapEx for the previous year, the INR 225 crores that Mr. Natu mentioned was executed last year. Have we seen any revenue contribution coming in from that CapEx already so far this year? And was some element of that part of the September numbers that we've shown?
Yes. So obviously, part of -- other than the new product, the others were all growth driven volume reasons and those have started coming in.
Sir, any sense of like how much of the INR 225 crores is already utilized and how much is left to be utilized? I mean, just a rough ballpark number in percentage terms? Is it more than half, less than half?
I don't have those numbers top of my head right now. And -- yes. Okay.
The next question is from the line of [indiscernible] Shah from [indiscernible] Financials.
Sir, can you just give us some sense on the earlier asked questions on the CapEx. You said this is predominantly growth. So if you can help us explain that would be efficacy of the new CapEx be equivalent or more to the already done balance sheet efficiency that you seem to be showing? So a, could you please answer that? #2, possibly, if you can also help us understand in terms of demand, given the situation that we are in and possibly small advantage that we have as an alternate to China, is there some advantage that we will possibly get in terms of being more kind of dependable supplier in all the 3 categories either organic or inorganic or the pigments, the effect pigments? So if you can help us understand that. And lastly, on the balance sheet, you are -- you seem to be spending something on the -- something called intangible asset. If you can just explain what that line item is?
Okay. So I think -- on the perspective of our standard growth, I mean, let me talk about that first. There are great tailwinds in the way. So the 2 major players are about to sell their business. And China, certain uncertainties, there's definitely an opportunity for an Indian player whether we can take up a leadership position and how does it kind of grow, right? And that's been our story to kind of sell ourselves as a reliable alternative, reliable leader in the industry, right? So that's been our liability, right?
True. But is there any specific segment where we are seeing this more attenuated in the sense that is this more...
It's very difficult to kind of pan out know. It will take some time to see how it really works out in the sense, really, our customers from a perspective of -- our China perspective, really willing to look at alternatives, given that the China government has come up with 13% export rebate, whereas India has withdrawn given the 2% rebate, which we used to get, right? So the competitiveness is also very important in this aspect. It's not just this. So I think there are several factors which would kind of pan out and we'll see how the result comes out. There was a time when even India, we could not supply a couple of months, whereas other countries during that time, could kind of supply that. So I think it's the entire story, how we come out now and how we come across. But that's how -- there is a -- we still feel there's a great opportunity and it will play out. It should play out in our favor. More and more, there are dialogues between key accounts, talking about India sourcing strategy, right, which never expected for decades. So that's the area of test. The entire CapEx, which is planned is, obviously, our CapEx is standing towards the growth CapEx, which is talking about also product mix change, which should kind of help improve our balance sheet. Having said this, I think the challenges of COVID have been multiple, right? Entire working capital, inventory levels, et cetera, have -- were tremendously increased. Our CapExs -- our CapEx has got delayed a lot. So from a balance sheet perspective, both these items have not helped. We do expect that given that, it's like all this will get -- will shuttle in. In the next 6 months, we should be able to now drive our growth CapEx, and we should be able to kind of much better results in the coming years.
So in other words, this CapEx that when it finally comes into place, will give you more superior turnover and related margins than the existing CapEx that is there. Is that a fair assessment?
Yes, absolutely. I mean, if you see over years, our EBITDA margins have improved, right? And a lot to do with how we change our product mix and also held on to pricing. Yes.
And if you can just explain what that intangible is on the balance sheet, intangible assets? And...
So this is regarding the intangible asset capitalization. So we implemented [indiscernible] our project, and this capitalization is towards that project.
Sorry, could you repeat that? You were...?
We implemented [indiscernible] projects in the first quarter, and this capitalization is towards this project implementation.
The next question is from the line of Madhav Marda from Fidelity Investments.
My question was just on the export opportunity. How is India faring in terms of competitiveness? Or how is Sudarshan more specifically in terms of competition versus players in China? You mentioned a 13% export a bit as well today. When -- from when it is applicable? And is that like likely to impact us going ahead in terms of volumes?
I think, this has been applicable, if I remember, it's from April, April itself. I don't know about the exact date, but it's been some time, which is in the lower end of the product this does affect us. But in the more premium products, high-performance pigment products, this doesn't affect us as much.
Understood. And in general, if you were to look at Sudarshan Chemical cost structure, versus any of our global competition, are we like more competitive? Or is that like some more years of journey before we sort of reach that? How should we think about it broadly? Because the 12% like if we have to keep getting market share and become a global soft player eventually, just wanted to see or understand how that journey plays out for us?
I think, we have -- there are certain product range, which we have gained a better cost position. However, obviously, to offset a 13% export benefit is -- it's again, not a level playing field. And in certain areas, we do get a little bit concerned there. However, our whole core on certain molecules when we talk about cost leadership and we complete some of our backward integration projects, those will be kind of -- those will be quite useful in kind of improving our cost base for them.
Okay. And last question from my side is we hear, at least in some other chemical value chains, the government wants to enthusingly sort of making that sort of self reliant, at least for the more basic chemical molecules as well. In pigments, will that sort of lead us to increase our investments in backward integration in the next 3 to 5 years? Or are we sort of reasonably already backward integrated the dependence is lower when it comes to China?
So I think we still have 30% to 35% which we import from China raw materials. And I think we will -- and that's where I -- when I was talking about a little bit on what we would do on backward integration, it would kind of help us improve our position from that perspective.
The next question is from the line of Viral Shah from ENAM Holdings.
I had a couple of questions. Firstly, if you could share your mix between specialty and non-specialty portfolio? And how have they grown or degrown during the quarter and half year?
As we've seen that both the portfolios have degrown at the same level as we have seen as our overall growth, sir.
Okay. And sir, what would be the mix of specialty in our portfolio?
Sir, I think that split we are not giving right now.
Okay. Okay. Sir, my second question is, again, on China, sir, what we've been given to understand that the environmental authorities there have shown some sort of laxity in implementing the environmental norms, which they had initiated some months back. So could you just throw some light on what is happening there? And what is the kind of impact that is having on our end products as well as on the raw material side?
So right now, we've not seen any kind of lack. The only thing which we find more is a little bit more on, like I mentioned, on the 13% export benefit. That's what is kind of coming across more strongly. However, from a perspective, right now, we've not found anything which has changed from an environment perspective.
Okay. Okay. Just last question, sir, what would be our net-debt level as on the quarter end?
[indiscernible] debt level. Could we share this with you in some time?
Sure.
The next question is from the line of Nav Bhardwaj from Anand Rathi.
Sir, a bit on the export side. Is it fair to assume that the product mix that is being exported will have a better margin percentage as compared to what we do in the domestic market?
I think it really depends on this who are -- the sector of the -- the industry sector, which you sell-in, right? So if you're selling into bastings, whether you sell it in India or abroad, it'll be pretty similar, if you're selling into coatings, are marginal differences. But I think the industry sector matters more.
Okay. And that varies from quarter-to-quarter. Is that fair to assume?
Not quarter-to-quarter. It doesn't change from quarter-to-quarter, but it changes from industry-to-industry base. And from a quarter-to-quarter, I think it doesn't change that much from quarter-to-quarter.
Also, the second question, sir, would be -- is it fair to assume that as a trend, our contribution to revenue from exports is going to rise in the coming of years? Or is it going to remain the same as the half year mark?
No. Absolutely, the potential in the export market is more, and it would increase in the future, yes.
The next question is from the line of Rajesh Kothari from AlfAccurate Advisors.
I have two questions. First, if you can tell us out of the total CapEx, how much is basically for backward integration? And by when that part of CapEx is going to get over? And what benefit you will see once that backward integration project gets over?
So right now, as I explained, our current CapEx is more for the growth revenue CapEx is. There is a minor portion towards margin improvement. Some of the major technologies, which we were to execute for that is slightly delayed. And as I mentioned, we would start the execution of those technologies in the next financial year, and we'll get the benefits from year '22.
Yes. So my question is, how much is the CapEx what you're planning for that? By when that -- when is your '22 means, March '22?
That CapEx will be finalized by the Board in the month of March '21, sir.
But that will be in your already approved project of INR 550 crores over that number, that includes the backward integration as well, right? So the Board has already approved that.
No, no. For the -- like I repeat myself, the major part of this current project is towards growth Capex. It's not towards backward indication on margin, major portion. There are few margin improvement project CapExs, however, the major portion would come in the FY -- the next financial year.
So that will be the new CapEx altogether over and above INR 550 crores. That's what you're trying to say?
Yes.
Oh, I see. And that project, basically, you're saying by March '21, you will finalize whatever that amount will be?
Yes.
Sir, in your annual report, it has been mentioned that company is looking for the drastic cost reduction. So what is that is all about? Is it the same what you are talking and that will be done by March '21. So why this part of annual report?
Because we -- there is also manufacturing cost reduction, which we've been doing. That's how our EBITDA has been improved.
So what is that?
[indiscernible] manufacturing cost reduction initiative.
Okay. Manufacturing cost reductions.
[indiscernible] cost reduction...
Okay. So what kind of total cost reduction program it is?
Sorry?
What kind of a total cost reduction program that is?
I can't give those details, competitive information. But there are several initiatives around manufacturing and purchase cost reduction.
Understood. Sir, my second question is with reference to the export competitiveness. Can you share some insights into -- in terms of your improvement in market share key customers, getting the orders, getting the new weans, some insights into that, that how that is progressing and what efforts you are taking to make sure that you've been able to cater to the bigger clients in a bigger way?
So we have broken into several in the last few years in 2 major plants. And now it's about building up portfolio with the plants, right? Maybe selling 1 or 2 products to them. Now we'll be selling more products to our plants there.
The next question is from the line of [ Anshul Seigel ] from Kotak BMS.
What are the kind of asset terms that are likely from the new CapEx? Is it in line with the existing asset time? Or is it likely to be higher? That's my first question, please.
So we expect the asset turns to improve to about 3.
Okay. This is you're saying from the new CapEx, the asset terms are likely to be 3?
Yes.
Which means -- and as you said, this is a mix of new products, existing products, and I mean, the growth CapEx. And of course, there is an element of margin improvement, CapEx that you will be undertaking. If 1 just goes by that, it seems that the products that you will be getting into will be a relatively higher margin, more specialty products as compared to the existing product basket. So would it be also fair to assume that from the new CapEx, the margin structure that 1 will get will be in excess of the current corporate margin?
Yes.
Okay, sir. Okay. The second question I have is, could you just give a breakup of exports by industry, I mean, can you just share the industry mix of exports?
So right now, we are not publishing the industry mix.
Broadly, please, if you could just give us some understanding of which industries we are catering to, is the mix of export industries similar to domestic? Or is it different?
So I think we cater to -- I can tell you the trend. Our first #1 is industry is coating then plastics. Then printing inks and then cosmetics, right? That's -- and the difference between India and abroad would be printing inks and plastics would be slightly higher in India compared to the exports.
And cosmetics would be lowest in India?
Yes, cosmetics producers are kind of more globally approved, right?
Correct. And it is -- I mean, so in essence, the mix is more or less the same as compared to India in the export markets?
I just explained that the mix would be different, right? If I just said that in India, printing inks, plastics would be a little higher, cosmetics would be a little lower.
Okay. Okay. Got it. I get it. And would it be...
I'm sorry to interrupt Mr. Anshul Seigel, would you please -- as we have the participants in the queue, I will request you to please come back.
Can I just complete this 1 question? This is a follow-on. Nothing, I mean, in line with what I've asked probably. Just -- I'll just complete this. So fair to assume that given how you have, in the past, looked at higher-end products in the cosmetics business, which are -- if I remember right, they are not -- I mean, there was something about cosmetic products being hurtful to the skin and you're going in more for organic cosmetics, et cetera. Now is it fair to assume that cosmetics as a product category will start improving as a -- in the mix going forward?
Firstly, we are not making any organic products for -- as you mentioned, organic, we do have organic chemistries, but most of our products for cosmetics effect segments. Our mix changes with our product mix where we go towards higher end applications globally, right, not just cosmetics, but other applications from the industrial side.
Ladies and Gentlemen, this would be the last question for today. The next question is from the line of [indiscernible] from HDFC Asset Management Company.
Sir, the 13% tax that you mentioned, rebate that you mentioned for China, is it completely new? I mean, moving from 0 to 13%? Or was it something else? And a follow-up on this was -- so this was started in March, I believe. But it seems your exports are still doing extremely well. So it seems that is not impacting you in a way. So any thoughts of what's happening there?
So I think, it was 0% to 13%. And you're right, it was March, April. I don't remember the exact time, but it's some time. And it's -- like I mentioned, some of our low-end products, this would get affected, but high-performance and higher-end products, it won't get affected. Also, there was a trend to look at India sourcing. That's how our exports have not got affected. I'm just hoping that the competitiveness in terms of given this 13% in our other low-end products, this does not build in the China favor because the 2% export benefit, which we did enjoy, that was also -- that's also gone. So now the difference between India and China has become 13%, right? So we're -- we are closely watching that and seeing how this pans out.
Sure. And sir, is it possible to share what would be the share of, say, the products where you are competing with China and this 13% -- where this 13% is applicable?
It's very difficult to estimate that because it's a full dynamic kind of market price. So it's kind of -- from a perspective, it's actually -- all the product range has 30% benefit now. So so it really depends on how it pans out, how customers are looking at this, how much is the different, et cetera, and especially in Europe, right?
No I was -- you mentioned that for the HPP segment, the high performance, there, you see no competition even after the 13%. So I was just wondering what could be...
[indiscernible] competition in the sense, China is not very active there. [indiscernible] That's the reason I mentioned that so. But they do have a portfolio of that. And if they do become active, we have to wait and watch that. Madam, just to answer 1 question which has been asked from in side on the borrowing. The current mix is at around INR 500 crore level.
Ladies and gentlemen, due to time constraints, that was the last question for today. I now hand the conference over to the management for closing comments.
Thank you all for your time and interest in Sudarshan Chemical. We remain confident on the long-term prospects of our business and look forward to engaging with you again. Thank you.
Thank you. On behalf of Anand Rathi Share and Stock Brokers, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.
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