Home / Transcripts / Thunderbird Entertainment Group Inc. (TBRD.V) · October 5, 2023

Thunderbird Entertainment Group Inc. (TBRD.V) Earnings Call Transcript

October 5, 2023

TSX Venture Exchange CA Communication Services Entertainment earnings 47 min

Earnings Call Speaker Segments

Operator operator
#1

Thank you for joining Thunderbird Entertainment Group's Fiscal 2023 Year-end Results Call. Frank Alfano from Bristol Capital will read the forward-looking statement disclaimer.

Frank Alfano attendee
#2

Thank you all for joining us. We are here to provide a corporate update and report on Thunderbird Entertainment Group's results for the financial year ended June 30, 2023. On today's call are Ms. Jennifer Twiner McCarron, the CEO and Chair of Thunderbird Board as well as Ms. Barb Harwood, Thunderbird's CFO. Ms. Twiner McCarron will provide a strategic overview of Thunderbird Entertainment Group, and Ms. Harwood will review the company's financial results for the 2023 year-end. Following the corporate update and financial review, the call will open for a Q&A session. [Operator Instructions] Alternatively, if you have any questions you could call 1 (604) 683-3555 or e-mail investors@thunderbird.tv, and the company will follow up directly after the call. [Operator Instructions] I'd like to remind everyone that certain statements made on today's call constitute forward-looking statements or information under applicable securities laws. Forward-looking statements and information discussed on this conference call include, but are not limited to, statements with respect to evaluating unsolicited inbound expressions of interest or any offers for the sale of Thunderbird that are received by the company, the potential long-term value of the company, strategic initiatives materializing and engagement with such opportunities; the actor strike; timing for the debut of new series and the rollout of toy lines; estimates related to global toys; hobby and do-it-yourself e-commerce; details related to Thunderbird's first owned IP adult animation series; owned IP building long-term value; spending and growth rate projections of Netflix and Disney; future AVOD revenues; the expectation that Thunderbird will be the beneficiary of the renewed uptick in content; the proposed stock buyback program; timing for issuing a sustainability report; debuting series to buyers at MIPJUNIOR MIPCOM CANNES; actively pitching titles to various platforms; expectations regarding global Fast revenues; and the company becoming the next major global studio. In addition, statements made today related to the financial outlook or future-oriented financial information have been approved by management of Thunderbird. Such financial outlook or future-oriented financial information is provided for the purpose of providing information about management's current expectations and plans relating to the future and may not be appropriate for other purposes. Forward-looking statements are based on estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors, which are set out in the company's most recent MD&A and other public documents filed under the company's profile on SEDAR. Although the company believes that the assumptions and factors used in preparing these forward-looking statements are reasonable, undue reliance should not be placed on these statements, which only apply as of the date of this presentation. And no assurance can be given that such events will occur in the disclosed time frames or at all. Except where required by law, the company disclaims any intention or obligation to update or revise any forward-looking statement whether as a result of new information, future events or otherwise. This conference call is being webcast live, and the archive will be available on the company's website at www.thunderbird.tv following today's call. Please note that Thunderbird reports in Canadian dollars unless otherwise stated. Ms. Twiner McCarron will now provide the corporate update.

Jennifer McCarron executive
#3

Thank you, Frank. My name is Jennifer Twiner McCarron, and I'm the CEO and Chair of Thunderbird Entertainment Group. On behalf of the company, I'd like to thank you for joining today's call to discuss our year-end 2023 results which ended June 30, 2023. Thunderbird's CFO, Barb Harwood, is with me, and we appreciate you taking the time to hear the company's earnings update. Once Barb and I are finished, we will be happy to answer any and all questions. Today, I am going to start by providing some clarity around the company's Strategic Advisory Committee update. Since March, the advisory committee has been assessing Thunderbird's capital allocation strategy and all opportunities to maximize shareholder value for ultimate recommendation to the Board. This has involved working along ACF, our investment bank, to evaluate any unsolicited inbound expressions of interest that may be received by the company from time to time and handle the potential sale of Thunderbird in the event the company receives an offer that meets our standard for shareholder value creation. Our most recent analysis with the bank has indicated a considerable difference between our internal assessment of Thunderbird's valuation based on our line of sight on production services bookings, promising owned IP pipeline, and expectations for margin expansion versus the valuation that prospective buyers might be willing to offer given the current negative macro environment in the media industry. We believe that this discrepancy does not reflect the true potential and long-term value of Thunderbird. As such, we believe it is in the best interest of Thunderbird and our shareholders to wait to go to market until our strategic initiatives begin to materialize to demonstrate our true worth. While we continue to evaluate all unsolicited inbound expressions of interest, this approach will ensure that when we do begin proactive engagement, we will come from a position of strength to ensure maximum value for our shareholders. In the interim, to showcase our unwavering belief in our company's value and future prospects, we are announcing that the Board yesterday approved the company to pursue a normal course issuer bid through the facilities of the TSX Venture Exchange, which is subject to prior acceptance by the TSXV. This initiative underscores our commitment to our shareholders and our confidence in Thunderbird's direction. We will be doing this as expeditiously as possible. Once we complete and submit our application to the TSX Venture and designated broker, we will be able to share more details with you, such as the number of shares bought and what percentage of our public float are issued and outstanding shares that represent. I can say that TSXV companies may apply to repurchase a maximum of 10% of their public float, and this is what we are seeking to do and also commonplace with other companies we've looked at. Details regarding this will be provided in a subsequent news release as they become available. We appreciate the continued support of our shareholders, employees, and partners, and we remain dedicated to our mission as well as to delivering outstanding value to all stakeholders. As expected, our 2023 financials do not reflect what we had hoped at the start of the financial year due to headwinds Thunderbird faced and several productions moving into fiscal '24 and '25. That being said, Thunderbird is very much a strong company with valuable assets. We have a very healthy balance sheet; solid financial projections, which we will go into over in more detail; a robust pipeline with an intentional mix of owned IP and service production; and internal capabilities for consumer products and global distribution. We have strong footholds in animation and unscripted content. We have several projects in development with various networks. And we have a newly launched scripted team based in L.A. that is now ready to hit the ground running as the actors' strike is officially wrapping up behind us. One of the productions we are excited to move forward with, just as an example, is New York Time's best-selling novel, Mad Honey, co-written by renowned authors Jodi Picoult and Jennifer Finney Boylan for a premium series adaptation. Now let's take a deeper dive into our company's strength to better understand how they put Thunderbird in an attractive position within the industry. We are focused on owned IP and the ancillary revenue streams that go alongside it. Owned IP is crucial to building the long-term value of our business as it will increase our multiple in the marketplace. There is a lot of buzz around our company right now because of the team's amazing talent and its new and legacy IP. This week, we shared that renowned toymaker Jazwares will act as a global master toy licensee for Mermicorno: Starfall. This is the original animated series produced by Atomic Cartoons in partnership with tokidoki, with the licensing program being co-managed by Thunderbird brands and tokidoki. This multi-category line will include but is not limited to, figures, dolls, play sets, Squishmallows -- I'm sure a lot of you have those in your house -- Halloween costumes, and pet costumes, all created for distribution channels, including mass market, e-commerce, and direct-to-consumer platform. The Starfall line is set to launch with limited assortment of products in spring 2025 with a larger rollout in the fall. Statista Digital Market Outlook estimates that global toys, hobby, and DIY e-commerce are projected to reach more than USD 1 trillion by 2026. This underscores the value of our partnership with Jazwares and how it is a great win for Thunderbird as we leverage our owned IP through all cross-media exploitation. For those of you who aren't familiar with Jazwares, it was named master toy licensee for Sanrio Global Sensation, Hello Kitty, and Friends in North America. The Toy Foundation also recently announced Squishmallows from Jazwares as the winner of both The Toy of the Year and People's Choice Awards as part of the 23rd Edition of The Toy of the Year Awards and Celebration. We also recently announced that Rocket Saves the Day, an original TV special from Atomic, will debut on PBS KIDS in the U.S. on December 26. This 1-hour special is based on Tad Hills' New York Times Best-Selling Rocket book series. It's both entertaining and educational with exceptional animation. Thunderbird will manage and control global media rights to this owned IP production. We are so proud of Rocket Saves the Day and its curriculum to help launch new readers. And we look forward to bringing families together with this captivating and, I think, adorable content. As we expand our portfolio of IP projects, we're looking forward to sharing more details about some of the exciting announcements we have on the horizon, and these announcements span multiple genres. One of these represent our first owned IP adult animation series. We've recently sold this series and are now in full production, with Thunderbird handling global distribution as well. More details will come as soon as we're able to share. Critical to our growth is also the success we've had with the legacy IP like Highway Thru Hell, with the 12th season having premiered in August. Highway Thru Hell represents one of the longest-running unscripted series in Canada. This is a testament to the hard work of the many individuals involved in making the show happen. And it's also an example of what it takes to create and foster a brand that makes an impact. We are proud to have Highway Thru Hell as a key component of our Thunderbird brand's offering with distribution in more than 170 territories and counting. We're also focused on service production. The relationships these productions forge with big companies such as Disney, Netflix, Apple TV, Max, and Adult Swim and the experiences they offer on big brands such as Curious George for Peacock, 101 Dalmatians for Disney, and Trolls from DreamWorks are second to none. Our production service work is a key element of our growth strategy. Service work is margin-driven and provides the opportunity for steady cash flow. Our service work includes several of what we call high-end building block shows, such as Marvel's Spidey and His Amazing Friends for Disney Jr, LEGO Star Wars for Disney+, and My Little Pony for eOne and Hasbro. These multi-season shows provide ongoing work for the team, driving us forward at a time where the industry itself is shifting. Our long-running relationships with companies like LEGO are resulting in multiple years of steady work ahead. And this work continues to be recognized broadly within the industry. Through Atomic, we've produced award-winning productions such as Molly of Denali, Last Kids on Earth and Beat Bugs. And through GPM, recognitions include multiple awards for series such as Deadman's Curse, Highway Thru Hell, and Reginald the Vampire. In fiscal 2023, additional company recognitions included Thunderbird ranking in the top 10 of all independent production companies in Canada on Playback's 2023 Indie List; Atomic being included on the annual Kidscreen Hot50 list of top production companies around the world; Molly of Denali receiving a 2022 BC Reconciliation Award, a 2022 Kidscreen Award for Best Web and App Series, Branded. And GPM was named to Realscreen’s Global 200 List for the 11th consecutive year. Excitingly, in September, The Globe and Mail’s also included Thunderbird as one of its top growing companies with a verified 3-year growth rate of 158%. It's no secret that the entertainment and media industry is at an important inflection point, and many companies have and are reconfiguring their businesses, releveling spending and adjusting growth rate projections. For example, Netflix expects to spend $17 billion in 2024, which is steady with 2023 levels. And after implementing several cost-cutting measures in '23, Disney+ is expected to increase its annual investment in original content by 82.8% between 2022 and 2027. Digital TV Research noted that AVOD revenues for TV series and movies will reach $69 billion by 2029, which is up $30 billion from $39 billion in '23. However, while these figures demonstrate growth, it should be noted that they are lower than originally forecasted. The takeaways from these statistics are that growth is measured, and we are no longer in a period where streamer's content demand is insatiable. However, while growth is more measured, there is still a place for premium content. People always need entertainment and a healthy escape. This is especially true in an overall market downturn when people look to consume more content at home. Again, Thunderbird remains incredibly well positioned due to the excellent reputation of the team, the company, and the quality of work that we deliver. Importantly, we have also taken measures to rightsize our business, and we'll continue to make decisions that ensure we remain both nimble and efficient while providing the highest quality production to our clients. We have a close eye on expenditures and will ensure we are spending within our dollars in the areas of the business that need it most. In June, I had noted that we were the most booked we'd ever been for this time of the year. While that is held true, over the summer, with the strikes, despite them not affecting animation or unscripted, there was an overall slowdown in content orders. And we are now rightsizing the business through the work and making prudent decisions at every level of the business to operate as efficiently as possible. Finally, now that the strikes are ending and the industry is stabilizing, as a very well regarded, high-quality studio, Thunderbird will be the beneficiary of a renewed uptick in content. With this, I'll pass things over to Barb to go over the numbers. I will then share specific updates from the team before we move to our Q&A.

Barb Harwood executive
#4

Thanks, Jen, and good morning and good afternoon to everybody, and thanks for joining. Revenue decreased from $44.1 million to $37.7 million and increased from $149 million to $166.7 million for the 3 months and year ended June 30, 2023, as compared to the comparative periods in the prior year, variances of $6.4 million and $17.7 million, respectively. Both the number of episodes of IP projects delivered and recognized and the magnitude of production service projects have increased year-over-year. 125 total half hours of IP deliveries in the current year compared to 120 total half hours in the prior year. Free cash flow increased from negative $0.7 million to $8 million and decreased from $13.9 million to $4.3 million for the 3 months and year ended June 30, 2023, as compared to the prior year, variances of $8.7 million and $9.6 million, respectively. The decrease for the annual period is primarily due to the repayment of interim production financing, offset by positive changes in working capital. Adjusted EBITDA decreased from $2.4 million to $0.7 million and from $21 million (sic) [ $20.1 million ] to $12.8 million for the 3 months and year ended June 30, 2023, as compared to the prior year, variances of $1.7 million and $7.3 million, respectively. The decrease is attributable to an increase in general and administration expenses and industry-wide economic factors resulting in the delay of several productions. In the G&A expenses of $27 million are $2.7 million of costs related to the proxy contest that occurred in fiscal 2023 that have been added back in the calculation of adjusted EBITDA. The company is committed to managing the G&A expenses going forward and to respond appropriately to the changing industry conditions. Gross margin, which we define as revenue less direct cost divided by revenue, has stabilized in fiscal 2023 at 22%. Gross margin percentage changes due to many factors, including type of genre, size of budget, the timing of certain tax credit accruals, level of the company's investment in our own IP, and the company's ability to control inflationary costs in a timely manner. For IP, GM percentage in the first year of completion is based on management's expectations about future cash flows over a 7- to 10-year period. These can change due to market conditions and cause a fair market value correction in subsequent periods. Also, each IP genre can have a different margin profile based on the company's ability to license it into future periods. In the last 2 years, the company has been recognizing the completion of Reginald the Vampire, a live-action scripted series. Reginald's budget and related revenue is higher than other live-action scripted series the company has recently produced. The gross margin dollars are significant, but the higher revenue creates a lower-than-average gross margin percentage as compared to the company's unscripted animation and smaller Canadian basing scripted series and therefore has the effect of decreasing the overall average gross margin percentage. For production services, the gross margin percentage decrease over the last 3 years is somewhat due to the team retention and inflationary challenges that occurred during the first years of COVID. Several of the company's budgets were committed before these inflationary challenges. And though many of these costs could be passed on to clients, there was a portion that were not. In addition, there has been an increase in animation gross tax credit deal, where the tax credits are remitted back to the client. And though the gross margin dollars remain the same, the increase in both revenue and direct costs causes the gross margin percentage to be less than net tax credit deals. Thirdly, as we handle more work from tip to tail for major clients like Disney and other global players, the flow-through work we handle for them like scripts, voices, and post lowers gross margin but increases our value to these clients, leading to more repeat business and has led to significantly bigger projects. Finally, the company's productions have increased during the last 3 years. In fiscal 2020, the company delivered 89 half hours with 125 half hours being delivered in fiscal 2023, a 40% increase. In the latter 6 months of fiscal 2022, the company focused on team retention and investment in new hires to properly keep up with this production growth. As of the end of fiscal 2022, the company completed its investment in growth objectives with respect to labor costs. We will continue to monitor and adjust the labor base as both internal and external conditions change. With the majority of its forecasted service revenue contracted for the year, management is targeting double-digit revenue growth in fiscal 2024 as well as meaningful growth to EBITDA dollars to return to levels attained prior to fiscal 2023. Looking to the next 3 years -- few years, the company anticipates a double-digit compound annual revenue growth rate from fiscal 2023 to 2026 with forecasted revenue of approximately $220 million in fiscal 2026. Additionally, management is targeting adjusted EBITDA margin growth with double-digit margins projected in fiscal 2025 and 2026. The company greenlit multiple animated IP projects in fiscal 2023, all of which are currently in production, which are projected to contribute to net income starting in fiscal 2025. Management is, however, mindful of the current industry challenges. Uncertain conditions, including cost cutting from major buyers has led to a slowdown in greenlight, which could impact the company's outlook for the next fiscal year. Thunderbird continues to focus on strategic priorities of growing key brands and investing in owned IP while continuing to expand and deliver consistent service revenue from a robust slate of returning and new series. To address the uncertain market conditions, the company is committed to maintaining a strong balance sheet and prudently managing our cost base while pursuing sustainable growth. Thank you, Jen, and back to you.

Jennifer McCarron executive
#5

Thank you, Barb. As of June 30, 2023, the company had 28 programs in various stages of production and was working with 24 clients. Of the 28 programs in production, 10 were Thunderbird IP which we get paid when we deliver, so we're not getting recurring revenue; and 18 were service productions. One production is a global IP buyout where the production was originally optioned by Thunderbird and then acquired by the partner. At the end of the fiscal, the company was in various stages of production on 21 animated series. Examples of these programs include Princess Power for Netflix; Marvel's Spidey and His Amazing Friends, Season 2, 3 and 4 for Disney Junior; CoComelon Lane for Moonbug and Netflix; My Little Pony for eOne and Hasbro; The Mindful Adventures of Unicorn Island for Headspace and YouTube; ZOMBIES: The Re-Animated Series Shorts for Disney TVA; Rocket Saves the Day licensed to PBS; and Mermicorno: Starfall licensed to Max. On the unscripted side of things, the company is in production on 5 unscripted series, including Highway Thru Hell, Season 12 for Discovery; Deadman's Curse, Season 2 and 3 for History Channel; and Styled Season 2 for HGTV Canada. GPM was also in production on Reginald the Vampire, Season 2 for Syfy, Amazon starring Jacob Batalon; and Boot Camp, a scripted production based on the popular Wattpad story by Gina Musa. Speaking of Reginald the Vampire, Season 2 of this series was recently awarded an Environmental Media Association Gold Seal for its dedication to sustainability. And the production won the REEL Green Earth Day Challenge raising over $35,000 for local park and conservation initiatives. We couldn't be prouder of these achievements, and shows like Reginald with sustainability built into it are the way of the future. As part of our company's ESG plan, we recognize the distinct position and responsibility we have to advance and influence culture when it comes to critical issues facing the world such as climate change and diversity and inclusion, both on and off screen. On screen, Thunderbird's productions have long included and been recognized for their achievements in advancing diversity, but we are also now starting to include environmental themes. More company examples include Princess Power having episodes dedicated to cleaning up beaches and saving the bees, and Molly of Denali being a catalyst for climate change conversations with young children and their families. Molly was also recently recognized by Fast Company for influencing these critical ESG conversations. Offscreen progress is transpiring as well as Atomic, Thunderbird's Animation group, is pursuing B-corporation, certification and will join the global community of like-minded businesses that share a collective vision of creating an inclusive, equitable and regenerative economy. Great Pacific Media, Thunderbird's unscripted group, is also looking into this. Thunderbird is tracking its carbon footprint, both at the company level and on all Thunderbird production through a new partnership with Watershed, an enterprise climate platform backed by climate luminaries like Al Gore and Mark Carney, and we will be issuing our first sustainability report later this year. We want to be leaders when it comes to sustainability and are excited to update you with our progress in this respect. Speaking of leadership, with every opportunity we are given to represent Thunderbird, both locally and globally, we strengthen our position as a leader in the entertainment industry. Recently, I was honored to participate in a panel, the Ottawa International Animation Festival about the state of the industry. Specifically, we discussed how to stay resilient and thrive during times of change and uncertainty, a relevant topic for today's industry as I touched on earlier. Among the key takeaways was the importance of looking for silver linings, and kids and unscripted content remain king as they still are the stickiest for all of the buyers in terms of gluing subscribers. Thunderbird President and CCO, Matt Berkowitz, also recently returned from Australia, where he was invited to attend the inaugural Children's Content Summit as a delegate to co-lead a discussion on navigating the Canadian content marketplace. Industry leaders from around the world gave insights into the state of the Canadian entertainment industry and how to successfully sell shows in today's global climate. As we identify opportunities to expand our beloved brands to reach new audiences, these are the types of conversations that we need to be at in the forefront as industry leaders. These opportunities build trust in our leadership and trust in the Thunderbird brand. They enhance our profile and create buzz for our projects. So when we come to the market with our latest projects, buyers are excited to hear about what we've been working on. For example, next week, Thunderbird will be showing several series to buyers at MIPJUNIOR and MIPCOM in Cannes, including Thunderbird owned IP Rocket Saves the Day, Thunderbird distribution of Mittens & Pants for CBC Kids, Sky Kids, which has recently just been sold to 34 territories. The team will also be actively pitching brand-new Thunderbird owned IP Mermicorno: Starfall to international buyers and catalog IPs such as Kim's Convenience and Strays along with other select library titles to various broadcast, SVOD and AVOD platforms. The Thunderbird booth, showcasing the company, will be chockablock with meetings, and I will be there enjoying it. Fast Channels will also represent another opportunity for Thunderbird with Fast revenues for TV series and movies expected to reach $17 billion across 138 countries in 2029. Thunderbird is already making headway in this area, with 2 of our IP series mentioned above, Kim's Convenience and Strays, now streaming on CBC Comedy, the newly launched Fast Channel for CBC. We are on the precedence of really exciting time for Thunderbird. We have a robust production slate with new and legacy owned IP as well as service productions, and we have a lot more in the pipeline. We are still a huge go-to for the industry thought leadership, and we are furthering our expertise in important new areas, including sustainability and entertainment. Above all else, we are prolific, the teams are, at creating excellent quality content. This is the thread that carries us through each ebb and flow in the industry, and this is what keeps us on track to becoming the next major global studio. Thank you for your continued support, interest and investment in our journey. We will now open things up for questions.

Operator operator
#6

[Operator Instructions] Our first question is from the line of Aravinda Galappatthige with Canaccord Genuity. Aravinda has dropped. [Operator Instructions] We now have a question from [ Elissa Dan ] with Bloomberg. [Operator Instructions] We now have a question from the line of David McFadgen with Cormark Securities.

David McFadgen analyst
#7

Question. So just looking at the fourth quarter results, the fact that it was lower than consensus and what we were looking for, would you attribute that to mainly timing? Or was there some other issue?

Jennifer McCarron executive
#8

I think it's definitely timing. Thunderbird faced some headwinds in '23 that we're all aware of, some shifts internally and also just the market overall developing content a bit longer. So we didn't actually lose any work. It just shifted.

David McFadgen analyst
#9

Okay. Okay. And then -- so you talked about in the fourth quarter the G&A being maybe a little elevated. So can you just confirm -- it seems like with your prepared remarks, but can you just confirm that you have taken action to reduce G&A going forward? Is that true?

Jennifer McCarron executive
#10

100%. Yes, we've been steadily making prudent cuts with looking at every aspect of the business right now to sort of rightsize. As Barb noted, there's a lot of things that affect gross margin, but with G&A, certainly you should see -- you will be pleased going forward with the steps the company has taken. We built up with all the work expected. Some of it shifted, and now we're quickly and as fast as possible rightsizing the business.

David McFadgen analyst
#11

Okay. Okay. And then so you've given a bit of an outlook for '24 and beyond. Is it reasonable to expect that the '24 EBITDA would be in the range of, say, $18 million to $20 million. Is that reasonable?

Jennifer McCarron executive
#12

That's reasonable.

David McFadgen analyst
#13

Okay. Okay. Great. And then you announced a master toy license with, I think, it's Jaz, right? Just wondering if you can comment on the potential upside from...

Jennifer McCarron executive
#14

Jazwares.

David McFadgen analyst
#15

Jazwares, thank you. If you could comment on it -- yes?

Jennifer McCarron executive
#16

It's huge -- the potential upside? I mean, that's when things can get really exciting. It's a great toy line. As I explained, they've got the hottest-selling toy, Squishmallows, they'll be applying to our owned IP, plus every other way of possibly using the brand to market. It's exciting because tokidoki is already a very well-known brand. And so the Mermicorno is an aspect of it that we own. So launching that new toy line with already having the notoriety of tokidoki behind you is extremely promising. And when you look at case studies like why Hasbro originally brought eOne for $3 billion, that whole deal was based on something like Peppa the Pig. So we have to keep taking calculated swings, which we're doing. And anyone I talked to that has done this for many, many years, it's the law of averages. Our time will come, and I believe in our team and the quality of the creative. So this is a really exciting potential upside for all of our stakeholders.

David McFadgen analyst
#17

Okay. And you don't have approval yet for the NCIB, right? Like you're applying for that?

Jennifer McCarron executive
#18

We've got approval for the Board to apply, and we're already underway with the application process and have vetted some of the obstacles that we might face. So we are applying for the maximum that we can do, and that is underway. We had our year-end Board meeting yesterday. So the application is going in.

David McFadgen analyst
#19

Okay. And so assuming you get approval, which probably is easy to obtain, do you expect to be active in the NCIB right away? It's just some companies apply for these NCIBs, and they never actually do anything. So I'm just wondering what your intention is. Do you really intend to start buying back stock?

Jennifer McCarron executive
#20

That is the intention. Otherwise, we wouldn't have done it. Certainly, we feel the stock is undervalued. We want to reward shareholders that want to stay with us. Provide an exit for those that might not. Show our belief. We can believe more in the years to come. I think we've come out of a challenging period of headwinds, but they're behind us. And this is something we're earnest about. Of course, there can be mitigating factors. What if we sell the company in January. I mean there's a whole bunch of things that we're assuming, but we have to do something to honor our loyal shareholder base.

Operator operator
#21

Our next question is from the line of Masa Song with Canaccord Genuity.

Aravinda Galappatthige analyst
#22

It's Aravinda. Sorry, I cut off earlier. I just had a couple of questions. I wanted to maybe just go back to fiscal '23 for a second. Jennifer, I know that when -- you kind of talked about, and you had initially indicated that fiscal '23 would be lower than the previous year, I certainly got the impression that it was not dramatically lower, so it's not like $12 million, $13 million. I'm trying to understand when sort of that variance occurred. Was like sort of the EBITDA number we ended up with, is that something sort of you saw potentially coming on in the last couple of months. I'm just trying to understand where sort of that deviation would have occurred based on your own budgeting as you sort of look to update your own expectations?

Jennifer McCarron executive
#23

Yes. Certainly, there's been headwinds with the strikes. And although the strikes didn't affect us directly, because animation can still function and so can unscripted. The streamers are certainly using it as a bit of a time. The buyers had used it as a time to just completely shutter, restrategize, retrench, improve their balance sheet without ordering any content, some forms of consolidation coming up amongst the buyers. So they also delayed greenlights. They're managing their fiscals. It's a bit of a juggling. So work did not go away. It just shifted more than we thought it would. Since the summer, things have really shifted. We are seeing now the good news that the strikes are wrapped up that it's sort of an increased optimism based -- and people need content. You can't run these major subscribers without new compelling content. Again, it's a focus on quality over quantity, which Thunderbird is absolutely at the forefront to excel upon. We have a Canadian base, which is getting more and more attractive with our ability to access tax credits. We're tapping into that heavily the same time [indiscernible] all the major buyers. And we heard -- I was just in Los Angeles this week, where we had our year-end Board meeting. We heard from several major buyers that we're their #1 partner, not because of me, but because of the teams and their hard work. So we're very well positioned going forward. To answer your question directly, lots of shift since June.

Aravinda Galappatthige analyst
#24

Okay. Okay. That's good. And then I wanted to get a sense -- I know you've given pretty good, I think, as much color as you can give on revenue trajectory and EBITDA. Anything I should -- is there any kind of puts and takes we should consider when we're looking to project free cash flow? I mean can we -- I mean, if you're talking about kind of getting back to sort of pre '23 level EBITDA, should we also be thinking about pre '23 levels of free cash flow? Or are there any other factors that would kind of deviate from that?

Barb Harwood executive
#25

Aravinda, I'll hop in for that conversation. We have plans. We're always trying to grow our IP. And right now we are investing fairly heavily in our own IP so we can build it out and raise our results over the next couple of years and have all those in our library. So we will be focused on having our cash invest in that IP to close financing and then taking those rights and selling them once the productions are done. So I think it's probably not going to get back to the levels where we weren't investing as heavily. But certainly that will come back once our investment in those projects return through distribution and library sales.

Jennifer McCarron executive
#26

Yes. To add to that, Barb, exactly, we have tightened those teams, right? And we've made some real tightening across the board. Like we're focusing in on a company, let's bet on the ones we know we can bet on. And there's less content being ordered, but there's still a ton of content being ordered. And we want to be well positioned to do that. So it allows us to be more prudent as well.

Aravinda Galappatthige analyst
#27

Okay. Okay. And then lastly, in terms of that mix, I mean you did -- like the IP proportion of your revenues did sort of tick up during fiscal '23 from 20% last year to 24%. We should obviously expect that kind of movement towards 30% over the next couple of years, maybe past that. Is that the kind of general expectation you have?

Barb Harwood executive
#28

Yes. It's probably not so high. It really depends on the type of projects that we're after. But with the premium scripted division, we are going to have expectation of those higher revenues and those higher budgets in that sort of division. So we do expect that growth rate.

Operator operator
#29

Our next question is from the line of Zach Buckley with Buckley Capital.

Zachary Buckley analyst
#30

I was just curious if you could provide any more detail around the strategic process, specifically around any bids that you may have received.

Jennifer McCarron executive
#31

Zach, sorry, you cut out when you said specifically around and then there was a muffle.

Zachary Buckley analyst
#32

Sorry, I was just saying specifically around any bids you may have received?

Jennifer McCarron executive
#33

Certainly, yes. We have had inbound offers of interest, even though we have not gone to market, we did not hang a for-sale sign on the company and go out and canvass a bunch of people because, as I discussed, you don't want to do that and then it's kind of fixed you in a failed process. And because the visibility for the next 3 years is so good, why would we not wait to go in a bigger position of strength? And I don't mean waiting 3 years. I mean waiting like into the next calendar year; that's it. So -- but we do entertain all inbound offers. It's just when we look at the headwinds we faced in '23 and looking at the results today, they're not really indicative of the company when you look at what our overall EBITDA levels have been, what's projected. So instead of now waiting 6 months or 3 months to kind of go to market at a position of strength, we would not be doing the shareholders a service for any inbound offers that are less than we know we're actually worth.

Zachary Buckley analyst
#34

Got it. And just to clarify that, you're saying that theoretically you could look to sell the business as soon as calendar year '24?

Jennifer McCarron executive
#35

100%. Thanks for clarifying that Zach, really appreciate it.

Operator operator
#36

This concludes our call today. If you have any questions, please call 1 (604) 683-3555 or e-mail investors@thunderbird.tv. Thank you.

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