Home / Transcripts / Vusion S.A. (VU) · September 21, 2026

Vusion S.A. (VU) Earnings Call Transcript

September 21, 2026

ENXTPA FR Information Technology Electronic Equipment, Instruments and Components earnings 65 min

Earnings Call Speaker Segments

Operator operator
#1

Good day, and thank you for standing by. Welcome to the Vusion First Half 2026 Results Conference Call and Webcast. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker today, Olivier Gernandt, Investor Relations Officer. Please go ahead.

Olivier Gernandt executive
#2

Thank you, Nadia. Ladies and gentlemen, good afternoon to you all, and welcome to our first half 2026 results presentation. With me today are Thierry Gadou, our Chairman and Chief Executive Officer; as well as Thierry Lemaitre, our Deputy CEO, Finance & Corporate. Thierry Gadou will start with some remarks on the Group's business performance. Thierry Lemaitre will then make some comments on our financial performance, and both Thierrys will end the presentation with some comments on our full year outlook. After these remarks, we will be happy to take your questions. As a reminder, some of the information to be discussed on our call today is forward-looking and subject to important risks and uncertainties that could cause actual results to differ materially. For these, I refer you to the safe harbor statement included in our press release and on Slide 3 of this presentation. This evening's release was issued a short while ago and is available in French and in English on Vusion's website, vusion.com. The slides of this presentation can also be found on our website, in the Regulated Information section. A replay and a transcript will, as usual, also be made available on our website after the call. And with that, it's my pleasure to hand you over to Thierry Gadou for his opening remarks.

Thierry Gadou executive
#3

Thank you, Olivier. Good afternoon. Good morning, everyone. Thanks for joining our conference call. I'm very pleased to present, with Thierry Lemaitre, our results for the first half of the year. So in summary, you already know our sales figures. We delivered around 30% organic revenue growth in H1, including an even higher growth in VAS revenues, which are revenues from software services and non-ESL solutions, and recurring VAS were even up by over 70% year-on-year. Our operating income grew sharply, much faster than our top line, as well as our net income, driven by our product mix and an improvement in both our VCM, viable cost margin, and OpEx ratios. And by the way, this is both true for IFRS and adjusted figures. Our operational free cash flow also surged by over 50%. Vusion's balance sheet is strong with a positive net cash position. Finally, with the strong H1, we reiterate our full year '26 profitable growth guidance. So let's review the semester's performance. As you know, the first half was in line with our expectations, delivering strong organic growth, around 30% and even 37% at constant currency and foreign exchange rates. This growth was mostly driven by America, but with an improving momentum in Europe. EMEA revenues and order intake grew in the first half. The momentum is good in the region. We win more deals and expand the business with our large customer base. Higher growth and more wins are expected in the second half, both in the grocery sector and other verticals. We expect revenue growth of 15% to 20% for the full year in EMEA. In the Americas, we'll have soon completed the very successful deployment of EdgeSense at Walmart in the United States, which is the first stream of a broader partnership. Other projects involving new solutions are underway, as well as expansion in new geographies, which will continue driving the activity. In addition, we have a strong pipeline with major North and South American retailers. We anticipate good momentum in H2 and strong future adoption in the region over the coming years, especially as the strong value of our new EdgeSense platform and the impressive results it delivers is now beginning to be visible at scale. So I won't comment further the detailed sales number; we did that during our last conference call at the end of July. But here are just a few additional comments from an overall market perspective. First, our market share and leadership in the market has strengthened. In H1, our revenues are more than twice that of any of our competitors. And if you look at our leadership in -- it's even stronger in non-ESL revenues as our VAS revenues is worth several times the accumulated amount achieved by our main competitors. Second, what makes us very proud of our performance since the beginning of the year and confident about the future is that, as I mentioned earlier, we'll begin to see a scale the value of the platform we created. I'd like to illustrate a few things around this idea. As you know, over 50,000 stores are now operated in our cloud platform, that's already 2/3 of our total stores installed base, and over 0.5 billion cloud managed devices, ESL, smart trails, AI cameras. Our cloud activity is massive with, for example, over 1.5 billion API calls last month. In terms of new use cases, with our technology, stores [ become ] guided stocking and [ peaking environments ], and we see a surge in the volume of guided tasks, which are guided peak-to-light and guided stock-to-light tasks, which have now reached over 0.5 billion events per month. This is driving productivity, e-commerce growth and better on-shelf availability for our customers. We now begin to see shoppers using in-store product finding and shop-to-light features, already at over 1 million times a week. And this is growing fast. You can see on social media how shoppers are excited by these new features. And we have here a video with the selection of those. So we thought it might be interesting to have a 2-minute video here, for those who are... [Presentation]

Thierry Gadou executive
#4

And it's not only Walmart, also you've probably seen one of our large customers in France begin to test location-aware, real-time personalized promotions at the shelf. And here again, a little video that you may not have seen on social media. [Presentation]

Thierry Gadou executive
#5

The shopper side, let's look at the computer vision dimension. We have now close to 200,000 shelf AI cameras processing millions of product pictures a day. We train our algorithm now and AI models with massive volumes. And our strong competitive edge in this market is that we can leverage a comprehensive and unified IoT platform where digital label, smart [ trails ] and AI cameras are synchronized and collaborate for more precise recognition and better insights, thanks to the compounding value of signals. In this area, '26 is a major milestone as we're about to finalize the fifth generation of our [ CV AI ] technology, which we plan to scale very fast next year. Vusion AI is -- you know that the next big wave in in-store technology, and Vusion is positioned to be the winner in this market. So you see all these new use cases are not just exciting concepts on PowerPoints or websites. For Vusion, they are already a reality at scale, and no IoT platform in the world is even close to this functional scope and implementation scale. And it's just the beginning. Finally, we're just starting to grow our retail media business with the In-Store Media acquisition, which should be finalized this semester, together with our partnership with Media Performance, we become a leading European player in in-store retail media. The goal here is to gradually digitize and connect stores, to turn store traffic into media dollars and help our retail customers build true omnichannel digital media networks. So a lot is going on, and we clearly have completed our shift from a pure ESL company into a full platform and a retail digital transformation enabler. And that is very visible in this semester's performance. All this is obviously the engine driving our VAS revenue expansion. You know our target of VAS growth for the year is around 40%. And if you take into account on top of that the ISM acquisition, which should be finalized this semester, our VAS business should end this year at pro forma revenue of around EUR 400 million, a figure multiplied by 4x since '22 in just 4 years, representing at year-end over 20% of total revenues. And as you know, we target closer to 30% next year. So again, that's why H1 is such a milestone from a commercial and strategic standpoint. Let's see now with Thierry Lemaitre why it is a major step also from a financial standpoint.

Thierry Lemaître executive
#6

Thank you, Thierry, and we are really proud today to present our first half earnings. Beyond the revenue growth presented by Thierry, a significant increase in profit was achieved, and this is visible on all the lines of the P&L. Plus 34% adjusted variable gross margin, plus 120 basis points. Plus 38% adjusted EBITDA, plus 240 bps. Plus 82% adjusted EBIT, plus 330 bps. Plus 81% adjusted net income, plus 260 bps. Profitability increased faster than revenues and the adjusted net income stood at EUR 77 million, which is 9% of sales, up 2.6 points compared with H1 2025. On the following slides, as always, we are reporting both under IFRS standards and also adjusted terms. And we show here the main adjustments of the key financial indicators. The 2 adjustments impacting revenues, EBITDA and EBIT, are those relating to the warrant fair value amortization impacting negatively the revenues. This IFRS [indiscernible] Walmart has generated $3 billion payment to Vusion, which could take place much before the end of 2028 considering the current project with Walmart. The second impact relates to the average selling price, and this adjustment started reversing in Q3 last year. This explains that, together, these 2 adjustments have a more limited impact in H1 2026 than in H1 2025. Two more adjustments are impacting the financial results. First, the application of the IAS 21 standard applying on the intercompany receivable and payable between Vusion Inc., the U.S. entity and [indiscernible], the parent company. And second, the remeasurement of the fair value of the outstanding warrants granted to Walmart. This first half, the company's share price decrease translated into a lower liability under IFRS and, therefore, a profit in the financial income that amounted to EUR 96 million. Let's now have a look at the drivers of the improvement of the adjusted EBITDA margin. It moved up by 2.4 points from 16.7% in H1 2025 from 19.1% in H1 2026, thanks to, first, the VCM improvement. Here the main driver of the VCM rate improvement is the mix, which gets more favorable to VAS. VAS represented 15% of the total revenue H1 2026, versus 14% in H1 2025, and thus, show a significantly higher VCM rate than ESL, as previously mentioned. Second impact is the OpEx, which are increasing, but at a lower base on revenues, reflecting our continued operational leverage. On the following slide, the items between EBITDA and EBIT [indiscernible] mainly coming from the IFRS 2 expense relating to the performance share plan at EUR 12.3 million and the amortization expense of the assets. For the first time in H1 2026, EBIT margin exceeded 11% of sales, and this should continue to increase in the coming years. The financial income in H1 2026 stands at EUR 83 million, of which minus EUR 90 million and EUR 96 million are IFRS adjustments, which we already presented before. The adjusted financial income stands at EUR 6.3 million, close to the EUR 6.1 million of H1 2025. This is mainly the result of the net financial income coming from the net cash position for EUR 2 million and the [indiscernible] generated by the high volatility of the exchange rates. CapEx, they reached EUR 33.6 million in H1 this year, compared with EUR 98.5 million last year. As mentioned when we presented the full year 2025 results, the investment in the manufacturing lines was completed in H1 this year for EUR 3.6 million, and the cash CapEx, the CapEx funded by the Group, which reached EUR 30 million, which is slightly below 4% of sales. Let's now move to the cash situation to end this financial presentation. The net cash position at stands at EUR 197 million, which is a EUR 241 million decrease compared to the end of 2025. This was anticipated and shared with you previously. The main drivers of this evolution are: first, a continuous improvement of the operating free cash flow, which we define as EBITDA minus CapEx funded by the Group. This one reached [ EUR 127 million ], a 50% increase compared to last year. Then as anticipated, the down-payment credited before 2026 started reversing in H1 and EUR 222 million out of the EUR 415 million of down-payments from the balance sheet at the end of 2025 were reversed in H1 this year. Therefore, there is only, I would say, a more limited portion to be reversed in H2, closer to EUR 190 million. The Group also paid EUR 79 million taxes in H1, which includes the full payment of 2025 income tax for EUR 53 million, plus EUR 26 million down-payment for 2026. All these elements explain the negative free cash flow of EUR 221 million in H1. And in addition, the Group had EUR 15 million in dividends and EUR 15.5 million in share buyback. Regarding share buyback, we are willing to launch a new share buyback program soon to reach the overall EUR 30 million envelope that we had set previously, subject to market conditions, of course. When reviewing all the items impacting the change in net cash over H1, it is clear that 2 of them only impacted H1 and will also impact H2 but to a lower extent. The full year 2025 tax paid in H1 for EUR 53 million will not impact H2. The dividend paid in H1 for EUR 15 million will not impact H2. And the reversal of down payment in H1 for EUR 222 million should not exceed EUR 193 million in H2, which is a EUR 30 million improvement. Considering the minus EUR 241 million change in net cash from H1 and the net cash position of EUR 197 million at the end of H1, the Group should end up the year 2026 with a positive net cash position before M&A. I will now hand over to Thierry for the guidance.

Thierry Gadou executive
#7

Thank you, Thierry. Indeed, it's a great financial performance. And well, the good news is it should continue in H2 because we reconfirm our target for the full year. First, an annual adjusted revenue growth expected between 15% and 20% at constant exchange rates and tariffs. And here, maybe I'll just pose -- because Thierry, you could give us maybe a bit more insight on how to anticipate the impact of tariffs and current exchange on our H2 sales target figures.

Thierry Lemaître executive
#8

Yes, of course. On this graph, we want to share with you what we expect for the full year revenues. We confirm that Group revenues should grow between 15% to 20% at constant tariff conditions and euro-dollar foreign exchange rates versus 2025, which means a full year adjusted revenue range at constant tariff conditions and euro-dollar between EUR 1.75 billion and EUR 1.83 billion. We expect the ForEx impact between 2025 and '26 to be approximately EUR 50 million, and the change in [indiscernible] approximately EUR 100 million, of which EUR 70 million or $80 million credit notes issued to customers that we charged for tariffs in 2025. This means that the full year adjusted revenue should stand between EUR 1.6 billion and EUR 1.68 billion.

Thierry Gadou executive
#9

Okay. So that's the way to take into account these changes in foreign exchange rates and the tariffs change, in particular, the reimbursement of tariffs that were invoiced last year. And obviously, these 2 changes were not anticipated when we issued our first guidance, right, at the end of February. Yes. So back to the outlook. Total VAS revenue is expected, as I mentioned, to increase organically by around 40%, with an even higher growth rate in recurring VAS. And as already said, with the ISM acquisition, we should end the year at around pro forma revenue in VAS of EUR 400 million, i.e., over 20% of total revenue. With our strong pipeline in Europe and America, we are expecting a positive momentum in H2 and a growth of order intake for the full year '26. In other words, we target over EUR 1 billion in order entries in H2, with a particularly strong Q4. So the news flow will intensify over the coming months. The Group also targets improved profitability with adjusted EBITDA margin expected to increase by more than 100 basis points year-on-year. And this improvement in profitability will be accompanied by an increasing operating free cash flow compared to '25. And the total free cash flow should improve in H2 versus H1, as Thierry mentioned, because operating cash flow should increase, and there will be in H2 around EUR 100 million less cash-out than in H1 regarding the tax, the dividends and the lower down-payment reversals. So we will maintain a strong balance sheet at the end of the year with a substantially positive net cash position before ISM financing and even after the complete reversal of Walmart's down-payments. And our strong balance sheet, obviously, is enabling us to finance our organic and external growth. We saw recently a comment somewhere that a capital increase would be necessary some time. Well, let's be clear here. There is no reason, no need, no plans for such a thing in the coming years. And I'll remind those of you who were with us in '22, that within our Vusion '27 projections, we have mentioned that we would keep a very reasonable net debt level of maximum 2x EBITDA. Anyone can see today, we're in a much better position than that. So needed to be said. One last point we're announcing today, Thierry mentioned it briefly, we intend to launch a new share buyback mandate in H2. On March 3, at the beginning of the year, we launched the previous one, which expired on September 14. We have acquired close to 150,000 shares for EUR 16.7 million. So the objective is to continue in order to reach the amount initially planned. That's it for H1. I will now hand over to you for questions.

Operator operator
#10

[Operator Instructions] And the question comes from the line of Aurelien Sivignon from ODDO BHF.

Aurelien Sivignon analyst
#11

I have 3. The first one, you mentioned, I think, during the call that nearly 200,000 Captana cameras are now deployed, compared with the full year target of 150,000, if I'm not mistaken. Does it give you confidence that VAS growth could come in above around 40% currently expected for the full year? Then regarding the R&D investment related to the new solution you mentioned on EdgeSense for computer vision. Should we expect a step-up in CapEx during H2? Or would you say that H1 was broadly more or less the run rate for the full year? And last one, has the development of this new solution correlated with the announcement of new contracts as was the case with EdgeSense and Walmart a couple of years ago?

Thierry Gadou executive
#12

We will start with the questions, but I will ask you to repeat your last question because I didn't really get it. But anyway, let's start with the 2 first ones. No, the difference between the 150,000 and the 200,000 is mostly because -- well, among the 150,000, some which were supposed to be newly deployed cameras this year, some are still under deployment. But the 200,000 is the total, I would say, the total fleet installed today. So it's just a difference between flows and stock, if you want, right? But nevertheless, this is a very, very exciting stream of activity for us. We're investing a lot in this field. We know it's the next big unlock in retail. All retailers need it. There is still a lot to do. But this year, we're very excited about the next generation we are building and finalizing already in large-scale pilots. So our platform is really very promising and, as I already said, Computer Vision will show as a big driver of growth next year for sure: growth in our VAS but also growth in our top line. Second, I think it's for you. I don't believe there's going to be a big change in our CapEx.

Thierry Lemaître executive
#13

No. Absolutely. R&D CapEx should increase in the course of H2 versus H1, but to a limited extent. So you should not expect a significant increase in R&D CapEx between H1 and H2.

Thierry Gadou executive
#14

And back to you now for the third question, which we didn't get.

Aurelien Sivignon analyst
#15

All right. The last one was related to the new solution that are currently under development, either EdgeSense, Captana, Computer Vision or others, [ as linked ] to upcoming contract announcements, I mean, similar to the relationship between EdgeSense and Walmart?

Thierry Gadou executive
#16

Well, the -- I don't know exactly how to interpret your question. Of course, everything we develop today is to engineer growth. And that means to sign contracts, and preferably big contracts. So that would qualify for a lot of the things we do. Innovation in Vusion is really focused on big problems of retailers. And when we crack it, basically, there are big contracts behind that. So the answer is yes, but it's not specific to any of the different solutions we are developing, whether it's in retail media, whether it's in Computer Vision, obviously. And obviously, the development of all our cloud features, because what you saw today, I mean, frankly, this is, for me, the most important thing. When you see the usage of the platform on a number of features of the cloud platform, this is driving revenue. This is driving the value also for our customers. So that's very important. So I guess the short answer is yes.

Operator operator
#17

[Operator Instructions] And the question comes from the line of Gilles Crespel from Alizes.

Gilles Crespel analyst
#18

Congrats for [ good ] results. I had only one, if we can. You mentioned that, and you confirmed, that your Walmart rollout will be completed by end '26. When we look at bookings currently, and sales trends, we can expect in '27 is somewhat substantial sales growth in a way. And I wanted to know if you could shed some color on how you prepare for that phase, how you consider G&A will evolve beginning of next year. I do understand it's probably early to discuss the matter, but still, it's going to be substantial. So keen to have your insights or color on this.

Thierry Gadou executive
#19

Yes. So I think the general sort of point we made already at the end of July is that our pipeline is very substantial. We again expect a quite substantial amount of order entries -- new order entries for this year, which obviously will fuel growth next year, and an acceleration in H2 around EUR 1 billion of orders. That is coming from both existing customers and new logos and also new products because, as I mentioned, we are significantly scaling today our non-ESL solutions revenue. And this is going to continue to accelerate. I mean, I think I mentioned the numbers. They are very impressive in terms of growth since we started that strategy. So we are really -- so I mean, there are several drivers of growth to compensate for the end of that part of the world map program, which is rollout of EdgeSense in the U.S. So there are new projects around new solutions. There are new geographies and you know that [indiscernible] international. And there are a lot of existing customers who expand the business with us, and new logos. We've announced some in '25, we've announced some in H1. We announced some new -- we'll announce some new in H2. So all this is -- there is not something that's [indiscernible] just the overall growth of the portfolio, of customers, of products, of projects with all customers. And at the end of the day, we consider that our pipeline is sufficient today to continue to target our initial plan, which, again, initial ambition, which we set ourselves in '22, at the end of '22, which is to be north of EUR 2 billion. I think it was EUR 2.2 billion. We are obviously going to achieve that with a significant increase in the VAS business, but you see that business is increasing, and there will be new projects. So it's not -- it's a lot of things contributing to the continuation. The market, again, is not finished with the Walmart rollout in the U.S. There is around 20% penetration in the market today. There is a lot to do. And there is a much lower penetration in our VAS solution, which are computer vision, digital retail media, obviously, all the cloud services and the EdgeSense services that we deliver. So I think it's multiple streams of business that will contribute to compensating the cliffs as you mentioned. And so it's going to be gradually visible over time. That's -- it's sure that fact of accelerating the program has been putting in some revenue. And so it's more difficult to achieve. But nevertheless, the market is excellent. Our performance is excellent. So we see a very promising pipeline.

Gilles Crespel analyst
#20

Okay. What I see is that you would focus on the top line and would not consider any, well, lower cost reductions should this expectation not materialize over the next quarters. At this stage, we don't see such an -- well, we don't see bookings going up so much that this would be completely smooth, and hence my question, but I can understand your point.

Thierry Gadou executive
#21

No, I understand your point. It's -- I see your point. You mean adjusting OpEx for the case where -- okay. Well, I think, as you said, we are confident on the top line. We have shown in the past, I remember the COVID period, that we know how to adjust. We've had those moments in our times where there was also ups and downs and we've seen our ability to adjust. But frankly, in a market that has a potential, that we will talk about on the -- in November about our Vusion '30 Plan, it would be a very strange thing to start about restructuring or this is -- I mean, the market has very strong potential in the future. There is still -- there is strong needs. The stores, I don't know if you all realize how much the stores and the modernization of stores is becoming central, more and more central in the strategy of retailers all over the world, and we are embodying this strategy, like -- so I think -- yes, we're not in the mindset of saying we're going through preventive restructuring because we think there might be moment. I think that's not what the market desires. There is strong, strong needs in the market. And so yes, it's not the right, I think. But we also show, I think, every quarter, every semester that we do care about profitability and that we make very careful choices in managing cash, in managing costs, in managing -- our revenue per employee, just to give you a sense, I mean, has been nearly multiplied by 3 over 15 years, right? So we're talking about -- we're very careful about managing financials. But yet, we're in a growth business and there is growth potential in our portfolio of solutions. So we need to be also betting on that and not looking only at a short-term volatility but also the structural growth. Sorry for this long answer.

Operator operator
#22

[Operator Instructions] And the question comes from line of Loco Douza from Berenberg.

Loco Atitaud Lionel Boni Douza analyst
#23

Just one question on my side, on the guidance on the margins. So H1 adjusted EBITDA margin was up 2.4 points year-on-year, but your full year guidance is more than 100 bps of improvement. So should we expect the margin improvement to slow down in H2? I understand the In-Store Media integration plays a part, but is there anything else?

Thierry Lemaître executive
#24

Well, I think that what drives the EBITDA margin up is, on one side, the VCM rates, and on the second side, the OpEx to sales ratio. We do not expect the VCM rate to significantly increase in H1 versus H2. And on the OpEx side, the OpEx to sales ratio used to improve the past years in H2 versus H1, but it was on the back of the strong growth of revenues between H1 and H2. We do not anticipate a significant revenue growth this year between H1 and H2. Therefore, the OpEx-to-sales ratio should show a limited improvement, and we do not feel the need to change the guidance that you've got on the EBITDA margin.

Operator operator
#25

And the question comes from the line of Valentin-Paul Jahan from Stifel.

Valentin-Paul Jahan analyst
#26

Okay. So I just wanted to say congratulations for the strong margin expansion in H1, because actually you answered my questions. So I would like [indiscernible].

Operator operator
#27

[Operator Instructions] And the question comes from line of Xavier Le Mene from Bank of America Securities.

Xavier Le Mené analyst
#28

A quick one from me, actually. But you came with the target back to 2022 and you said, okay, EUR 2 billion or actually EUR 2.2 billion of sales by 2027 seems achievable. Now we are all -- I mean, all the market is questioning the fact that, after Walmart being done, the biggest retailer in the world, so it would be more challenging. So can you help us potentially just to understand what you had in mind back to 2022? Were you expecting, of course, to sign Walmart? Or do you have another plan and potentially what is going next year is part of the plan that did not happen because of Walmart? If that makes sense.

Thierry Gadou executive
#29

It's a sophisticated question. No. But I think we had planned, of course, to sign Walmart. Because even at the time we made -- we presented our plan or Vusion '27 Plan, in fact, we had already announced that we had this strategic partnership, developing a new technology and that we were in very, let's say, large-scale pilot, because it has been announced around the beginning of the year '27 -- or '22, and we had the CMD, the Capital Markets Day, in November. So of course, we had planned that. We have planned a longer -- a sort of longer deployment period. In '23, we had announced that it would be around 5 to 7 years because that's the sort of guidance we had. And therefore, we had a, I would say, a smoother kind of revenue stream from that rollout. And of course, we had not planned this acceleration, and we certainly had not planned to do 50% growth last year because of that acceleration. We never planned anything. We had a plan of 20%, 30% growth relatively long term. We had no plans for a 50% growth, EUR 0.5 billion revenue addition last year. So that was -- I mean, but we're very happy about it because it shows the success of the program and the incredible value that it delivers. And I think the numbers that we showed and all the examples that we illustrated today show it's a great technology. It's a very advanced technology. There is nothing like it right now, delivering this kind of benefits at this scale in the world. So that's great, but it did create a revenue pull-in from '28 and '29 to '25 and '26. So that was unexpected. On the other hand, we have plenty of other customers. You're right to say Walmart is big, but Walmart is roughly a sort of, global market, let's say, roughly 7%, right of the total market. So there is still a lot of room for growth in the market. We estimate around 20% the penetration today in our total addressable market. And we think that penetration will move probably from 20% to 50%, because you can see acceleration of adoption. And there is even more space of growth for all the -- what we call the VAS solution, which are, in fact, the non-ESL solutions, which are all the software and the services that drive new use cases, but also computer vision, retail media, data analytics, AI solutions. So all this is even much more underpenetrated today, and we're investing a lot on this today. You cannot -- we've really shifted in 4 years from an ESL company, in fact, the ESL leader, which we are still, obviously, but to a much more diversified digital transformation enabler and with a very rich platform of solutions. I mentioned already EUR 400 million in pro forma terms at the end of this year. You should not forget we were at EUR 15 million just in 2017, so 9 years ago. This is a big growth, right? And so this is going to continue because right now we're scratching the surface on computer vision, it's going to be a very, very important technology. And so it's complex. There is a lot of research. And I think we'll try to open a window on everything we do on November 18 so that you realize the deep technology that we are developing in our 9 research labs. And I think it's very important to understand that because we are cracking very complex problems, which have a lot of scale. So I mean, again, nothing goes as you plan 5 years ahead, right? So it's -- but it's -- if I look at the -- if I look at the plan that we set ourselves, first, I believe that you don't manage growth and long-term growth without setting ambitious target. Otherwise, you never engineer strong growth over a long period of time without ambitious targets, which are challenging targets. And a company like Vusion, we're about 26%, 27% annual growth rate in average for 15 years, and that's the first growth champion in France, in the [ SBF Sava ], simply the first. So I mean, why? Because we set ourselves ambitious growth target. But when I look at -- the reason why people may challenge that is because, yes, there was some revenue pull-in. So it creates a challenge to compensate that pull-in. But what were the big objectives of '27 when we were at the end of '22? It was EUR 2.2 billion, out of which EUR 650 million in VAS. And frankly, when I look at our pipeline and our pipeline right now, I think those EUR 650 million in VAS are really achievable, I can tell you. They are even beatable, as a matter of fact, because there is so much needs in those new solutions that we have been working on for the past 5, 7, 10 years sometimes. We had a target of 70,000 stores in installed base, and we're already above that, probably around 80,000 -- around 80,000 stores. We had a margin of EBITDA target of 22%. Four years down the road, we're at 19%, right? We had a target also to stay at a net debt -- a reasonable net debt-to-EBITDA ratio of less than 2x net debt. We're much better than that today. But none of that would have happened if we had not set ourselves growth targets. It means it's risky. You may miss a step, you may -- yes. But overall, you get much higher. If you shoot for the moon, you will land among the stars. So it's really a DNA that we have. We're a high-growth company because we set ourselves difficult targets. And if it were not difficult. So just watch us.

Operator operator
#30

And the next question comes from line of Laurent Gelebart from BNP Paribas.

Laurent Gelebart analyst
#31

Thierry, yes, a few questions. So the first one regards order intake, because it's an obsession of the market. So do you -- are you super confident on the EUR 1 billion order intake [indiscernible] in H2? Or do you believe there is a risk of potential slippage into 2027? That's one. The second regard also such order intake. As you are clearly mentioning the rise of new solutions, maybe on this EUR 1 billion order intake you are expecting, can you share with us what could be the part of ESL and the part of other product lines? And the third one relates to the new use cases you were referring to for the shoppers [indiscernible] pay for that? I mean, when a shopper looks for a product in a store [indiscernible] which you are going to be paid by the [indiscernible].

Thierry Gadou executive
#32

Okay, Laurent. On the third question, you were talking about the shopper solution, right?

Laurent Gelebart analyst
#33

Yes.

Thierry Gadou executive
#34

Okay. Yes. So regarding the order entry. I don't have a complete crystal ball about every -- the timing of every contract, but what I can judge is the progress of our pipeline. So we have a significant pipeline, and this is clearly -- we have a higher target for this year internally. And of course, we are confident. But what I want to say is that even -- you mentioned a possible slippage, yes, maybe you can have 2 weeks or 1 month delay in signing something, it will not affect the ability if it's a slippage in Q4 versus January or whatever. It will not affect the possibility of delivering what we have as a target for '27. But for sure, we are confident on this on this order entry number because the pipeline is big, both in Europe and in America, North, by the way, and South -- or Central and South. And moving to your second question, yes, it does incorporate a lot of the new solutions. I mean, clearly, that's something that you're seeing really more and more clearly, we are becoming a much more diversified solution company, platform that has a number of product lines. And those product lines become reach critical scale. And therefore, you have more and more in the pipeline, very big numbers in the new solutions.

Laurent Gelebart analyst
#35

In this EUR 1 billion, can you quantify, 20% 30%, 25%?

Thierry Gadou executive
#36

Yes, I would say it's above 30%, which is important because we're talking about a company -- a set of solutions which are, I mean, basically, VAS represents 15% of our revenue in H1, right? It should be around 20% for the full year in pro forma terms with ISM, but it's 15% to 20%, right? So saying that it's over 30% our short-term sort of pipe is already saying a lot about the future too. So that's the point. And your third question is about one of the solutions, by the way. Everything about the activity of the platform is creating, let's say, a differentiation, cloud revenues. Because when we say cloud, we mean different products on the cloud platform. So yes, it's obviously everything that is driving the usage is -- means driving our revenue, but also driving the differentiation of the company. And therefore, the attractiveness of the platform when people choose, they will more and more be willing to choose platforms that can deliver this kind of use cases, because they are exciting because they see shoppers excited, and therefore, they want to have the capability of doing that, which is not that easy, I can tell you. And therefore, it's a big differentiation. That's why it's a big milestone to see this excitement all of a sudden in '26. I wouldn't say we would have guaranteed that. We're very, very happy about it, because it's showing and, of course, it's driving differentiation, revenue, premiumization of the company and diversification of our revenue flows, which means also less -- being less dependent on big one-off hardware revenues on ESL. This is also the strategy to be a much more balanced portfolio. I hope I'm addressing your points, Laurent.

Laurent Gelebart analyst
#37

You are. Maybe I have the last one regarding e-paper, [ Inc. ]. As you know, [ Inc. ] [indiscernible] this kind of product line, but I know you have been working with some of your key clients on such products. So when do you see kind of, let's say, traction coming in for this kind of products?

Thierry Gadou executive
#38

So yes, you are totally right, there is a big, big excitement around this. [ Inc. ], which, as you know, one of our large shareholders, is also a big partner in this. The whole thing is the maturity of full color. So it's -- we're getting there. It's getting better and better. I mean at retail grade, so the robustness of retail that is required by retail, et cetera. It's not just the fact that it's scientifically ready, but I would say, scalable and robust in retail environment. But we are close to that now. It's really something that is going to be central. I can tell you something, the digitization of retail media, which is what we want to enable, is going to be -- our e-paper is going to be central. It's not the only thing, because you need to be also having a platform that can orchestrate multi touch points, multi-devices, including LCDs, including plenty of different things in an overall orchestration of media in store. But e-paper is going to be central because it's bringing a lot of value. It's reducing a lot the energy cost. And also, it allows you to have much more touch points throughout the store because you can't have electricity everywhere at all the -- and power drops everywhere in the store. So it's going to be very important. So we're going to see in '27 this kind of solution scale. We've already signed a few contracts that are just waiting for rollout. And that's in Europe now, but it's going to be also coming to the U.S. So it's also one of the streams of our business development.

Operator operator
#39

And now we're going to take our last question for today. And the question comes from the line of Hubert Mathet from Mathet & Cie.

Hubert Mathet analyst
#40

I'm still amazed you are struggling with those questions for the 2027 piece. Maybe the point I will make is not [indiscernible] you tell us very quickly. How much time did it take SES then Vusion to, let's say, close the deal with Walmart? I mean, the May 2023 deal, how much time has elapsed between the first pilot you realized at Walmart and the closing of the big contract, in terms of years?

Thierry Gadou executive
#41

I think we spent, well, I would say, probably 4 years. Okay. So now in the field -- I mean it depends when you decide to start. I think -- because, as you know, we had already collaboration in international countries outside U.S. with Walmart, so we knew the company. But I think the discussions about the U.S. and the need in terms of the technology road map and the requirements, et cetera, started around this 2019 year. And then of course, there were prototypes. There were pilots. There were large-scale pilots. You don't find such an incredible first contract, because it's the first contract. It's not the contract. It's the first one of, I hope, many others. But it's -- yes, it takes time to be -- but those are very long-lasting relationships afterwards. I mean this is what we -- you have to realize. I mean we have customers who are driving significant revenues for more than 20 years. So it takes time. I don't want to frighten anybody. It takes time. But then it also lasts very long, these relationships. Sorry, Hubert.

Hubert Mathet analyst
#42

No, no, no. That's a good point. My other point is the following. Since 2023, when you signed with Walmart, as you experienced in the field an acceleration in terms of decision-making process by your current prospects in the U.S. I'm talking only in the U.S.

Thierry Gadou executive
#43

Well, I think what is very clear, I don't want to talk necessarily about the history, but what I see is that we have a pipeline and a number of very advanced pilots and the type of conversation that has changed. And we can see things are, yes, accelerating. Because I mean, first, people are just watching what's happening in Walmart, and it's, by all means, very, very impressive. The other thing is that there is a pressure on a number of KPIs -- operational KPIs in retail, and they know that digitizing the store is a need. So yes, there is an acceleration. But I think what is also very interesting is there is a change in the level at which the conversations take place. Now we are at CXO level, CEO level in most of the cases. Those are becoming strategic programs. And where we -- so I guess it's a change in nature also. I think people now believe that this is really a strategic transformation, not only an imperative from an economic standpoint, but also a strategic transformation that goes much beyond saving a little bit of time in price automation. That is why our platform is becoming really relevant. When I show you the -- today, I showed you, and I wanted to illustrate that so that people begin to really understand what we are about. We're changing operations in the store, many, many different processes. That's because of the holistic nature of the EdgeSense platform. So I think it takes a bit of time, but it's accelerating. Come to your third point, Hubert.

Hubert Mathet analyst
#44

Third point, and the last one. I mean I'm trying to make the people understand that your industry has always been back-end loaded and sometimes we've got to be a little bit more patient depending on the period. Now my last point is, unless I missed something in the course of the conference, what can you say about the pilot for Captana with Walmart? Can you disclose anything or it's too soon?

Thierry Gadou executive
#45

Well, it's too soon. I mean it's -- yes, it's too soon because, as always, things depend entirely on our customers. And so we would be very probably not -- I mean, very inappropriate to tell anything about a decision that entirely resides in our customer -- on the customer side. But what I can say is that we have a fairly sizable implementation of the pilot now, which is really at a significant scale. It's moving -- it's performing very well. It's a very, very sophisticated and complex product. It's a -- as I said, it's the fifth generation, but it's also a leapfrog sophistication in terms of the solution, and we will try to. But it's going well. But we know it's -- there are other pilots and there is a lot of demand also on this product, which is now a bit more visible in stores. And so there is a lot of pilots we're about to start on that same product in fairly large retailers. So anyway, computer vision, generally speaking, is going to be fantastic stream of growth for us. We bet on this very long time ago. We knew retailers would need an eye in the shelf everywhere. And artificial intelligence is now enabling this. And that's why it's so important.

Hubert Mathet analyst
#46

Thierry, see you in November.

Thierry Gadou executive
#47

Yes. Of course. Hope so. You should come, it's going to be very -- all of you. It's going to be very interesting. We'll have retailers, we'll have experts. We'll talk about real deep technology and business, of course. And we'll show how we see the future with the team in the next years. But before the 18th of November, I think we'll see each other again, in a month, on the 20th of October, for our quarter 3 sales. And so we have plenty of meetings planned this second half. So I'll see you -- we'll see you, Olivier, Thierry and I, we'll see you again in a month in October. Wish you a good afternoon or good night. Thank you.

Operator operator
#48

This concludes today's conference call. Thank you for participating. You may now all disconnect. Have a nice day.

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