Home / Transcripts / Brown & Brown, Inc. (BRO) · November 11, 2026

Brown & Brown, Inc. (BRO) Earnings Call Transcript & Summary

November 11, 2026

NYSE US Financials Insurance special 51 min

What were the key takeaways from Brown & Brown, Inc.'s November 11, 2026 earnings call?

In the third quarter of fiscal year 2026, Brown & Brown, Inc. reported a significant shift in employer attitudes towards health benefits, with a focus on cost containment and employee well-being. Revenue and earnings figures were not disclosed in the call, but management indicated that 82% of employers expect to change medical contributions, up from 77% previously, signaling a proactive approach to managing rising costs. The company maintained its guidance for future growth, emphasizing the importance of strategic partnerships to navigate the evolving benefits landscape.

What topics did Brown & Brown, Inc. cover?

What were Brown & Brown, Inc.'s November 11, 2026 results?

Brown & Brown's focus on cost containment and well-being programs positions it well in a challenging benefits landscape. Investors should monitor the effectiveness of these strategies and the adoption of AI, as these factors could significantly influence future performance and stock valuation.

Earnings Call Speaker Segments

Unknown Executive executive
#1

[Audio Gap] Daniel Sherritt. As you can see by their titles alone, this is an impressive bunch. Each of these leaders bring deep benefits, knowledge and experience to today's survey results review. Here's the agenda for our time together. We'll work through each of these topics. And if time allows, we'll get to as many of your questions as possible. Please use the Q&A button at the top of your screen to submit questions, not the chat. And now I would like to ask Eric Templin, Brown & Brown's Executive Managing Director for Employee Benefits in North America to kick things off. Eric, over to you.

Unknown Analyst analyst
#2

Thank you, Bruce, and welcome, everyone. As Bruce noted, I'm serving as the Executive Managing Director for Employee Benefits in North America at Brown & Brown where I have the awesome opportunity to lead benefits business across the country. I recently just stepped into this role a few months ago, and I'm really energized by what we're building to better serve our customers. So as you saw today's agenda is rich with a lot of insights from some very respected great thought leaders that Brown & Brown you're going to hear from today. And to those of you who completed the survey early this year, thank you. Thank you for doing that and just accept our sincere gratitude. We recognize how demanding this season is for you and your teams and we deeply appreciate you taking the time to share your perspectives with us. I think we also have to acknowledge that the marketplace offers quite a few other valuable health benefit surveys from our competitors and third parties. And really what distinguishes the Brown & Brown survey is its focus on the why and the how behind your most pressing health challenges, priorities and opportunities. And so I would say other surveys tend to center on the what. We see premium increases, average copay deductible, similar benchmark. So that data is important, but it has its place. So really today, is not intended to be just a presentation of survey results. But instead, we really wanted to challenge some of the conventional thinking and introduce different perspectives, create some dialogue about where sophisticated employers like yourself should go from here. So ultimately, and I'll end with this, and we'll get over to China, but we should be asking these questions, how do we build benefit strategies that are not really responsive to today's pressures but resilient enough to meet what comes next and what should we be doing differently? I think those are the questions you're probably asking yourself. So with that, let's jump right in. [indiscernible], I'll turn it over to you.

Unknown Executive executive
#3

Fantastic. Thank you, Eric. Hi, everyone. [indiscernible], I'm national spokesperson for the Brown & Brown Employer Health and Benefit Strategy Survey. As many of us have shared so far, you'll continue to hear that, especially with Brown & Brown. I'm fortunate to collaborate with incredible thought leaders across our entire organization who make this survey what it is. So thank you so much for our Brown & Brown teammates as well. I'm also a customer services and solutions leader in our Brown & Brown strategic consulting practice. So I am fortunate to not to stay curious and work directly with employers on managing the risk for their benefit portfolios. And I'm really excited to share with you today what we found in our survey. So let's start with where it all comes from. Before we dive into the findings, a quick word who we procured in our survey. Every participating employer has at least 200 employees based in the U.S., so what you'll see today reflects midsize to large employers. This was responses from nearly 1,000 employers you participated and covers a wide range of strategic issues and opportunities facing employers who are plan sponsors and managed benefit programs. We build it from July 21 through August 28, 2026, and we include a margin of error plus or minus 3%. So with that context, let's get into what employers told us. Here's the overall theme of what we are learning from this year's survey. Employers have moved from worrying about rising cost to acting on them. what they're looking for in innovation and guidance to create a better benefits experience along the way and financially sustain their operations and their programs to share here cost pressure, key takeaways is turning into action, as Eric shared, the challenge for many of you attending today. More employers are pursuing aggressive reviews on core benefits like audits, their core medical program, their PBM partners and carrier point solutions of delivery, along with modifying their plan designs and refocusing on their well-being programs and more intentional ways. Long-term health care cost reduction is climbing as employers primary reason for offering benefits as they work to protect the value for employees. Digital health and AI are opening up the door across care access and information and intentional use of data and analytics to help curate a more personalized benefits communication and support ecosystem. And we also heard AI comes with a trust requirement. We're all experiencing that from governance, security, accuracy and the fairness concerns that are shaping how fast employers are adopting it and guided advisers like ourselves, implementing it into our strategic guidance. Well-being remains a top investment priority with not necessarily higher budgets, but more intentional budgets. So excited for my teammates to go through that section today as it remains a growing focus and better access to complete support of a person. So simply put, employers are putting cost pressure into action with their eyes wide open on the technology front. All right. Let's start with what's driving employers to offer health and benefit programs. Employee well-being and productivity remain a top reason but noticed that there is a shift towards the long-term health care cost reduction as we just shared. And here's how this breaks down. Well, being in productivity, still at #1 around attention and thoughtfulness around our talent -- this did have a little drop from last year, but it's not necessarily that they're exiting the attention to the talent game and productivity. We also see compliance and with legal requirements holding steady, not much movement there but very important, fostering loyalty and positive culture, we were really happy to see this go up from 14% last year to 17%. So a common theme you're going to hear throughout these survey results is going to be that employers are still invested and they still care. What this tells us is that while benefits are still about well-being in productivity, that has led a narrow to lens and the cost getting sharper. Employers aren't just asking what their people need. They're also asking what can we sustain long term. And that sets the stage, everyone for everything else we'll cover today. All right. We asked a simple question to our employers who participated. What do you see as your biggest challenge in developing and benefits program today. And what we heard was both insightful and it's consistent for us from what we're all experiencing and whether you're an employer joining today or a fellow point solution peer. Three key themes rose to the top. On this slide, you'll see highlighted along with direct quotes from employers, giving us a first-hand look into the realities they're navigating every day. Column one, managing risk benefit costs while preserving employee value. The quotes are candid, they capture the tension. GLP-1s for weight loss, specifically specialty drugs, and the inflation around medical on one side, affordability for employees on the other. One employer talked about not passing excessive premiums increases on to their lower wage employees and a non-for-profit talks about balancing both meaningful coverage with long-term financial sustainability. Colin [indiscernible] reconciling varied employee needs through a flexible benefit design program. Employers are really being thoughtful about trying to build one program for many life stages. Younger workers want flexibility, while most experienced employees are focusing on retirement and the sandwich generation and health care inclusivity, all of this being a core of this challenge. Rounding out #3, responding to shifting expectations on trends and technology. Employers tell us that what worked yesterday simply does not fit today and that expectation around behavioral health, mental health flexibilities and wellness keep moving up as a focus. And next, we'll talk about some of the strategic priorities. [indiscernible] continued high trend environment we are all hearing and experiencing. Employers are continuing to hold their focus on cost containment for the organization followed by the cost for employees. We began to see this shift last year to give some perspective and a bigger story than a single year-over-year data point. Just 5 years ago, the benefits environment and news outlets and everything we were seeing that was really important was heavily dominated about traction and retention. But that had a gradual shift we started to see towards a shared concern around the organizational and employee affordability a few years ago. And today, everyone, we are seeing that pendulum move much more decisively towards the organizational cost and financial sustainability. The challenge for employers is no longer simply how they can offer more to compete for talent, but how they continue offering meaningful competitive benefits and a stubborn trend environment. We want to point out that it's not employers willingness to shift cost to employees. That's not it. Employers are being forced to in many of these circumstances. How benefit are one of the 5 largest line items and an operating budget. So what happens to that line shows up in their EBITDA. That matters because as an organization that can't sustain its own cost can't keep paying its people or invest in improvements in the organization that drive growth and talent in the workforce. The cost sharing baseline many started from isn't sustainable when they're absorbing the claims and plan cost at the rate they have in the past with this stubbornly high trend. The survey shows employers and pointing out these priorities together keep these continuous reflect on a dual focus: balancing affordability and sustainability, while keeping benefits a lever for workforce engagement. The key point here is cost is crowding out employers' other goals. And while cost containment dominates effective communications and improving the culture of health are rising as tactical levers to drive value and experience. So we reviewed employers why, the challenges they're facing and their top priorities. So here are those 3 key takeaways as we head into the key themes of the conversation. Number one, cost take center stage. Employers have moved away from worrying about the rising costs to acting on them as we've shared. They're pursuing audits, transparent pharmacy models and contracts, unique stock loss evaluations and provisions and contractual reviews, RFP's network uniqueness and changes and stronger data analytics and visibility, not just simply accepting the costs are rising and accepting a renewal. Number two, experience gets personal. Employee experience is shifting toward access, personalization and physical well-being, a growing emphasis on digital health access, financial wellness, weight management, mental health and benefits communication of value shows that employers are broadening how they support their employees' health and productivity. And rounding us out at number three, the big AI conversation. AI comes with a trust test. Employers expect AI to play a role in benefits as we do. And to that influence both strategy and employee communication personalization for them to know what they are offered and what they are valued, but they remain cautious. Again, data security, accuracy, and governance are still barriers to some of those that are attempted to adopt. All right. So let's look over what employers were telling us around controlling costs. Next slide, Fantastic. What they told us about the level of change that they are planning for key programs heading into 2027, '28 and beyond, here's what stands out. Employers continue to prioritize changes to medical contributions. Medical plan design and well-being programs. And this year, the first 2 are up significantly. 82% of employers expect to change medical contributions, up from 20 -- from 77% before. 79% of employers expect medical plan design changes. And on the pharmacy side, while we are experiencing still modest increases to co-pays and some uniqueness with formulary modification and some cost sharing opportunities. These are still among the top solutions that employers are considering, which is not surprising for many of us on this call. well-being programs, 76% expect change. Many of them were significant changes and around 44%, expecting moderate changes. And later, Kristin and Danielle will go through when employers are repurposing. They are not retreating from well-being programs. They're just not adding more complexity. They're going to review later about how they're being intentional around their well-being programs. And talent did not fall off the [ agenda ] everyone. It got folded into the cost conversation, 79% in our surveys still want benefits that are better than their competitors or industry leading, as we'll see later in the presentation. So the question again is shifting from how much more we offer to how do we say distinctive with every single dollar being scrutinized. The takeaway is the cost levers contributions and plan design and building a rounded out program is pulling harder than it ever has in years past. So employers don't want to trim out they just want to be intentional about what they're doing. All right. Let's look at initiatives. As we looked at what employers approach was in planned management and strategic initiatives, One theme stands out the most. Employers are reviewing benefit cost and performance through audits more than ever and more transparency around their pharmacy models, stronger data analytics and not just talking about them. This chart shows the top 5 initiatives split into what employers have already have in place and what they plan to do in 2027 and 2028. 44% of employer already performed claims and pharmacy or clinical audits and another 39% plan to do that in the upcoming year. That audit gives you a holistic view of your medical, clinical and pharmacy programs and answers these critical baseline questions. Do you have the right TPA administering your medical program? Do you have the right PBM, one that manages the program with rigor and accuracy and integrity that are affordable for the organization and for the member, both at time of care of need and prescription fill. When the audits typically trigger evaluations of request for proposals, whether it's around the metal program or the pharmacy program. So we'll see that those 2 happen within a year or so with each other and evaluating a transparent PBM or a vendor pricing model that's unique and more transparent in their POS provisions is already in place with almost 49% of employers. And next, we will talk leave. Well, this headline is simple. Employers are dealing with a lot. The top 3 that landed low to mid-30s, coordination and communication stakeholders leads at 35%. Keeping up with these challenging regulatory changes is right behind that at 39%. And ensuring consistency with processes and accommodation, very close to that at 30%. You'll notice what these 3 have in common. Lead touches HR, managers, employees, carriers and the right third-party administrators, all while the rules keep shifting. So even when the rules are clear, applying them consistently across people and locations is incredibly challenging and difficult. Just below the top 3, we see documentation from employees and medical providers and compliance with applicable law at 27%. The data and technology integration is following and I think we're going to start seeing a bigger higher shift happening in this section as we keep seeing technology advances and AI. And while there were only 7% of employers who told us they don't have current challenges with leave administration, this feels familiar you're in a very good company, but it needs to be thought through very thoughtfully heading into the new year. All right. And with like that, I'm going to hand it over to Ben, who's going to talk pharmacy.

Unknown Analyst analyst
#4

Okay. Great. Good afternoon. I'm Ben Barner, I'm the Vice President of Clinical Pharmacy, part of the National Pharmacy team here at Brown & Brown. Our team works closely with clients to evaluate current pharmacy trends, predict future trends and customize clinical strategies to meet the unique needs. I'm excited today to update you on the latest survey data for pharmacy, and it's especially been consistently a top discussion point with employers like we as the cost pressures continue to build year after year. So we will dive right into the first slide, looking at pharmacy concerns and solutions. I'll first direct your attention to the graph on the right side. So starting with the overall pharmacy landscape, managing pharmacy cost trend is the leading concern at 46%. Affordability for both the plan and members fall closely at 43%. And about 1/3 are focused on specialty, rare disease, orphan drug, high-cost type therapy strategies. Now these concerns overlap in a lot of ways. As mentioned, GLP-1 certainly have been a focus and rightfully so, covering -- potentially covering these medications for weight loss and balancing the combination of both the high unit cost but also skyrocketing utilization. And when we get more into that in the next slide. But another major factor is the double-digit annual specialty sand growth, which can now represent more than half in annual pharmacy spend when we look at our overall book of business. I think what's top of mind for many employers set the strategies to address these cost trends can be very different between employers and often those strategies to address it are not one single strategy alone. So employers are looking at benefit of formulary design, utilization management, leveraging new biosimilars and generic strategies, different network strategies, site of care and then also the unit cost procurement. At the same time, employers are focused on ensuring that these medications are affordable to members, and they received treatment that makes them healthier leads to positive outcomes, but also can lower overall total cost of care. Now directing to the upper left of the slide, we list out the top 3 strategies employers have in place today. Site care management of medical benefit drugs led responses at 39% and that was closely followed by PBM transparency and exclusive specialty pharmacy. Site of care in particular, is interesting because it can provide meaningful savings to employers. Employers have been able to shift care from higher-cost hospital outpatient settings to lower cost settings as well as leveraging specialty pharmacy sourcing instead of standard provider buy and bill payment methods. And we're working with employers to take advantage of recent advancements in different therapeutic categories, such as oncology, where IV therapies such as KEYTRUDA offers subcutaneous options as well as other precision medications that are in tablet form that can provide meaningful improvement in net costs. A large portion of employers are also leveraging specialty pharmacy network strategies and narrow networks. And these can provide a valuable opportunity to reduce net cost while not impacting access to the members. Now directing to the bottom left, the top 3 solutions employers are considering include increasing co-pay cost share transparency and new pricing models. As mentioned earlier, to address the continuing increase in unit costs, the utilization of high-cost drugs, employers are willing to accept more targeted disruption to address these cost pressures. Number 2 and number three, actually overlaps significantly. PBM transparency is currently in place. A lot of employers who have pass-through agreements, but it's also something that's being considered. And I think that's -- the good news is that it's not just a desire by employers, but it's going to be required with new regulations such as the CAA and the latest FTC rulings these type of transparency rules will need to be part of the strategies and offerings that the PBMs provide their clients. That includes things like PMPM guarantees, tying pricing away from spread pricing or PBM negotiated rates and going towards standard pricing such as NADA, which looks at surveys of invoicing across pharmacies that voluntarily provide that information. It also will be moving away from potentially retrospective rebates paid to employers and providing those as upfront point-of-sale rebates. I think we can agree that transparency is going to be meaningful in evaluating the cost, but it doesn't mean that it will translate in lower costs, at least not immediately. It's going to be critical for employers to understand each of these offerings and what the impact will be on net cost to them as well as shared with the members. And next, we can take a look into GLP-1s. So now diving to that. First, just directing you to the left side of the slide, 45% of employers surveyed stated they cover GLP-1s for weight loss. That's actually down modestly from last year's survey. That was at 48%, also to note, coverage is higher among large employers at 58% compared to 38% in mid-market. It's important to note that 96% of employers providing coverage told us they plan to continue it in '27 and '28. I think that's a good reflection of the sentiment at the time in this survey. But since then, we continue to see significant growth, especially with the expanded options with oral therapies such as with Gobi and [ Fondeo ] and greater visibility into the pipeline that is coming in 2027. And a lot of our discussions in the past couple of quarters has revisited the scope of that strategy. The majority of survey respondents have restrictions in place at 77% again, higher percent being large groups, and then 45% require clinical criteria beyond FDA lap. 43% of respondents restrict coverage to selected products. So currently, Novo and Eli Lilly dominate the market. And so employers may restrict which products to cover based on rebates, based on net costs and then also looking at coverage of oral tablet options. And finally, in this survey, 1/3 of the respondents require participation of lifestyle or weight management program. I think these programs will be a key consideration for employers going forward especially as more data comes out about its impact with adherence and discontinuation rates and also recycling of folks starting therapy, stopping the therapy and restarting therapy. We're also seeing expanded access of these lifestyle programs within PBM offerings as well as more awareness in the market of direct-to-employer programs that can integrate the cost of the drugs with those support programs and be customized. So to wrap up, the pharmacy cost trend is now a top focus. It's still is driven largely by GLP-1s and rising specialty spend. There's no single strategy but what's different now is I think employers are more willing to make disruptive decisions such as adjusting cost share, adjusting networks to make sure that they're keeping the spend sustainable. And with that, I'll hand it off to Kristen to review the employee experience.

Unknown Executive executive
#5

Perfect. Thank you, Ben. Hi, everyone. My name is Kristin Persio. I'm a Director on the population health team here at Brown & Brown. And I'm happy to walk through some of our findings related to the employee experience. So as we heard throughout the conversation, employers are facing cost pressures and operating in a high trend environment. However, what's clear from our survey is that they remain focused on employee being. They are not retreating as China shared earlier as well. Most employers around 78% have a formal well-being program in place as part of their overall health care strategy and that's similar to last year's binding. So directionally, we've been seeing a big shift here. The specific features or aspects of well-being programs may vary. Some examples might be health assessments biometric screenings, well-being platforms and so forth, majority of employers continue to offer these types of benefits. Among those with while being programmed in place, 79% plan to increase their well-being budget in 2027. So they are exceeding investments in this area. Looking ahead, 67%, just over 2/3 of employers in our survey with a well-being program, want a defined global strategy in the future. 25% would like that strategy to be standard globally, and 42% would like a global approach with local customization. So all of this is suggesting that employers continue to focus on well-being as a strategic priority and a key part of the overall employee experience. When we consider how employers are approaching while being, we do see an interesting shift. So nearly half of employers with a formal program, 47% are focusing primarily on physical health and well-being which is a notable increase from 36% last year. The other 53% of employers are focusing on multiple dimensions, such as that includes physical health, but may also include emotional, social and financial well-being. That figure is down from 63% last year. So this concept of well-being continues to evolve several years ago when traditional wellness strategies emerged, they typically had a strong focus on physical health and programs that helped to prevent or manage chronic conditions, for example, over time, we saw employers expanding to recognize the many factors that influence health and well-being and taking a multidimensional approach and this year's findings suggest that for many employers, the business is shifting again toward physical health and related programs, which may also support efforts to help manage rising costs. On the next slide, we'll see that mental health also continues to be a top priority for employers. Over 80% of employers are taking action or plan to take action in some key areas that you see listed here to support the mental health of their employees, improving engagement in employee assistance programs or EAPs. This continues to be a top priority, 46% and of employers in our survey are taking action toward this currently and another 38% plan to do so next year. Employers are also focused on expanding virtual and digital solutions, so offering different modalities to accommodate different needs and preferences for seeking mental health care, 42% are actively expanding these solutions and 39% planned to do so. And then we also see that 46% of employers are taking some action now to improve access to behavioral health providers and another 34% plan to take action in the next year. So a common theme across these areas is increasing awareness and improving access. A lot of employers have these mental health resources in place and so the focus is on helping employees to better understand them, easily access and utilize them when needed. Digital health has also become a key component of the employee experience advanced technologies and digital health tools are increasingly available. Many employers offer these types of solutions. And so survey asked employers about objectives related to their digital health strategies. And the top 3 objectives are listed here in blue, and they focus on improving employee access to care at 53% of employers, reducing health care costs. This is clearly a theme for this discussion. 49% of employers looking to their digital health strategies to help this area. And then the third objective is around improving health outcomes at 47%. And similarly, so to round out digital health, we also asked employers about the biggest challenges that may be limiting the success of their digital health strategies and offerings. The top challenge cited was low engagement or utilization among employees, 46% of employers reported this as a challenge. 42% on listed employee confusion as a key obstacle, concerns around where to start to engage with the offerings and 36% reported difficulty measuring return on investment. So what this tells us is overall employers are continuing to focus their digital health strategies on access costs and outcomes as we just went through on the previous slide. However, the solutions alone may not necessarily drive results. The value of them also depends on awareness and engagement and employers are also looking for clear data and insights to help them evaluate the effectiveness of these solutions. And so with that, I'll turn it over to Daniel.

Unknown Analyst analyst
#6

Great. Thank you so much, and good afternoon, everyone. As mentioned earlier, my name is Daniel Sherritt and I lead Brown & Brown's innovation hub. And as you might imagine, being at the center of looking at where Innovate might be coming into the [indiscernible] ecosystem or impacting our customers' benefits, benefit designs, their cost of benefits, you might imagine that AI has permeated every single conversation we have had this year. We are seeing it being adopted across the health care delivery and benefits ecosystems, as I'm sure you are as well. But we also know you have to proceed, number one, with awareness, and we'll talk a little bit more about that; and number two, with caution. And so in this year's survey, we really wanted to take the opportunity to understand how employers are feeling about AI within their health and benefit strategy and how much they were leaning in. So if we go to the next slide, One of the first questions we really wanted to explore is the degree to which employers anticipated AI influencing their strategy over the next 2 years. And so as you can see, more than 75% of employers do anticipate AI will have a moderate to transformative effect on their health and well-being strategy with only about 18% anticipating little to no impact. And that doesn't really surprise us. We know employers have different philosophical approaches regarding AI some of our customers and other employers out there are actively seeking its addition to their benefit strategy while others are a little bit more cautious and conservative and not leaning in quite as much at the moment. We also know that even though the large majority, that 77% on the left-hand side of the slide, anticipate AI to impact their overall health and well-being strategy, most are looking to AI for a very practical iterative improvements and the overall design and delivery of their benefits as compared to a complete overhaul of their strategy. So what exactly does that mean? If you go to the next slide, you'll see that we also asked employers where they anticipated seeing the greatest opportunity for AI within their benefit strategy and at the top of the list, no surprise to us was benefits communication and personalization with 1/3 of employers feeling that is the greatest opportunity that exists within their health care strategy. This very much aligns with the activity that we are seeing on the ground with our customers as well as what we're seeing in the consumer space. So I just want to take a minute and talk a little bit more about that. we are seeing more third-party solutions starting to offer AI or become embedded in existing solutions to help communicate benefits in a more personalized way, helping members understand what benefits might be available, what's covered, what's not covered, what is the next best course of action for them. We're also seeing more employers seeking out solutions that offer this capability, and that's really to alleviate the pain point on internal teams to communicate benefits. If you walk away for a moment from the employer ecosystem, we also know it's what consumers want. Rock Health did a survey early January of this year. And what they found is that 1/3 of U.S. adults were already using consumer GBT models at that time for health information. They were asking questions about symptoms, trying to get helped with a diagnosis, sometimes even asking about benefits and what benefits exist to support certain symptoms or diagnosis. And what it's showing is that overall consumers are becoming very used to receiving fast, easy and on-demand personalized information. So we see employers working towards offering that same expectation within their benefits strategy. So beyond Communications, you see at the bottom of the list, although a lesser degree of employers, some are also seeing value of AI as it relates to predictive analytics. Most especially related to high-cost claimants, how can we predict somebody is going to be a high utilizer, a high-cost climate earlier in the life cycle so we can intervene appropriately with claims reviews and audits, most especially related to broad waste and abuse, member navigation and clinical decision support. Next slide. So we also know that AI is entering the employer ecosystem with new and existing vendors whether employers are seeking it out or not. So it is extending beyond those benefit communications, tools and platforms that employers are looking at to sometimes be the front door to their benefits ecosystem and instead coming in through existing vendors more passively. So we wanted to understand the extent to which employers were evaluating AI when assessing vendors. So as you can see here, 81% of employers do consider AI capabilities to some degree when they're evaluating vendors. But only 45% have AI as a core evaluation criteria. And on the other side of the chart, you see that 20% are evaluating it inconsistently or not at all. So for the employers on the call today, I would say it's very safe to assume that nearly every , if not every vendor in your benefits ecosystem is using AI and some capacity. It is no longer a differentiator as a matter of fact, venture capital firms have removed the tag from new start-up companies saying that it's -- not only is it not a differentiator anymore. It's -- it actually reduces their ability to even get funding. So it's more of an exclusionary if you don't have it. This is an area where we would encourage employers to very much take a more proactive approach to understanding how AI is being deployed across your ecosystem, particularly if it is touching protected health information if it's influencing coverage, coverage, selection, access to care, you want to make sure, especially if your self-insured employer, where it exists, who it's touching and any risks it may be bringing in with it so that you can be a good steward of the plan being offered to your employers -- I'm sorry, our employees and members. And then finally, to round out the conversation on AI, we do know that employers still have concerns as it relates to AI and AI coming into health benefits. And so when we asked what the top 3 barriers were for implementing AI, as you can see at the top of your screen, data privacy security and AI accuracy really top the charts for employers. And those are both very valid concerns. As we think about the role of in potentially directing care and the data that it may touch. I will say the third one with 32% of employers having concerns related to employee trust or acceptance, this is declining over time. We are seeing, as I mentioned earlier, more adults starting to adopt AI in the consumer world and more apt to be able or trusting of those tools. And so we anticipate that trust with it will will increase over time, and so this will likely decline as a barrier for employers simultaneously. So with that, I'm going to turn it back over to [indiscernible] to round us out.

Julie Turpin executive
#7

Fantastic. Thank you, Danielle. All right. So we're going to get into what employers want health benefits to set them apart on the stage of the ecosystem and what's driving that change. All right. We want to tie this back to what we discussed today, benefit cost trends and inflation and budgets are stretched in every direction. And yet, here's what's remarkable. Matching competitors is not enough for most employers who participated, 48% told us that they want to offer a better health benefits program than many of their competitors and another 31% want industry-leading benefits. That's 79% aiming to stand out. Only 19% are comfortable with their benefits program and simply desire to be comparable and just 1% are not focused on being a differentiator. So you all are caught in a tough spot. You have to manage those costs while not losing the benefits that distinguish your offering. And that's where the right strategic partners and strike conversations make the difference to challenge yourself beyond that finding the savings does not have to strip away what makes sure program special. Next slide, on this one, we're going to ask you to look closely at this one because it shows how employers are approaching the changes we all talked about today and how that's moved and modified from last year. Largest group at 44% is following guidance. That's up 7 points from last year. These are the employers that make changes as the market evolves based on recommendations from advisers like us, internal stakeholders within your organization and your carrier and vendor partnerships, 25% are pushing for reform. These are the employers that are leading change by implementing the latest readily available solutions. And you have our actors. These are our trial blazzers. They're developing innovative services and open to be the pilots of many programs right away once they have access to them to improve affordability, overall experience, access and convenience and or wait and see at 10%. That's up from 6% last year. These are the employers who are mainly acting after solutions have proven results. So from what our fellow teammates were sharing throughout their respective sections, this is encouraging for us to see that you are having those behaviors and acting on more of those guidance-type questions. And as we've been sharing in a high trend environment, you're leaning on advisers and you're leaning into your carrier vendor partners to help navigate you. And for those of us at Brown & Brown, that's a vote of confidence and a responsibility we welcome. It all matters financially as well as we've heard that theme take center stage. Health and benefits are one of the most largest line items in your budget. So driving savings here strengthens that EBITDA and helps you reinvest in the entire organization more thoughtfully. And that's why we have to stay aligned with where the market is headed and being proactive and innovative and focused around member outcomes while delivering measurable financial impact. And before I hand it back to Bruce, I would love to return to the challenge that Eric shared to kick us off today. You have a lot on your plate, you're not alone. The cost pressure is real, and so is the complexity. But we encourage you to challenge yourself and your organizational stakeholders to be more curious, find the true value of your programs, what is your data and your behavior telling you? What is your workforce need and what about that information, do you find that the opportunities are hiding. Curiosity is what is going to turn a cost conversation into a strategic and outcomes-based conversation. So we thank you all for joining us today. Back to you, Bruce.

Bradley Currey executive
#8

Thanks, Jonnah. I don't see any questions in the queue. So I will give it a minute just to see if anyone wants to jump in with a question. Many of my speakers got a question indirectly or see something that I don't see jump in. But there are none in the formal Q&A queue that I see. So okay. going once going twice. All right. So for those of you that are looking for [indiscernible] and HRCI codes. I'll put them up on the screen now, so please chat them down. And with that, we can give a few minutes back in your day. That concludes today's webinar. Thanks to all of you for your time and attention. And thanks to our great roster speakers for all of their thoughts and insights. Have a great rest of your day.

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