General Motors Company (GM) Earnings Call Transcript & Summary
August 12, 2026
What were the key takeaways from General Motors Company's August 12, 2026 earnings call?
In the second quarter of fiscal year 2026, General Motors (GM) reported a revenue of $43.2 billion, exceeding expectations and reflecting a year-over-year increase of 10%. Earnings per share (EPS) came in at $2.85, beating estimates by $0.15. Management raised full-year guidance, citing strong consumer demand and effective inventory management, although they acknowledged potential pressures in the second half due to commodity inflation and structural inefficiencies during transitions to new truck models.
What topics did General Motors Company cover?
- Revenue Growth and Guidance: GM's revenue for Q2 2026 was $43.2 billion, which is a 10% increase year-over-year. Management stated, "we were able to raise our guidance for the full year," indicating confidence in sustained demand despite potential pressures in the second half.
- EV Restructuring and Partnerships: The partnership with Samsung SDI for battery development was highlighted as a significant step forward, with management stating, "this was factored into our second half accruals and our charges." This indicates a strategic pivot towards enhancing EV capabilities while managing costs.
- China Joint Venture Performance: Management expressed satisfaction with the restructuring of the joint venture in China, noting, "the effect of the restructuring has made it so that we can self-fund it can be consistent profitability." However, they cautioned that the market may not return to previous levels of profitability.
- Supply Chain and Inventory Management: GM announced a $4.5 billion purchasing facility aimed at improving supply chain continuity, with Jacobson stating, "this really gives us... an ability to get supply chain continuity over the next few years." This proactive measure is intended to mitigate disruptions.
- Warranty and Quality Improvements: Management acknowledged improvements in warranty costs, stating, "we are seeing $1 billion to $1.5 billion improvement year-over-year." However, they emphasized the need for continued focus on quality to enhance customer experience.
What were General Motors Company's August 12, 2026 results?
- Revenue: $43.2B (vs $39.2B est, +10% YoY)
- EPS: $2.85 (beat by $0.15)
- Full-Year Guidance: Raised (Management raised guidance based on strong demand.)
- Warranty Improvement: $1B to $1.5B (year-over-year improvement in warranty costs.)
- Purchasing Facility: $4.5B (to enhance supply chain continuity.)
- EV Losses: Expected to improve (Management anticipates stabilization in 2027.)
Overall, GM's strong Q2 performance and raised guidance reflect solid execution and strategic partnerships, particularly in the EV space. However, the company faces challenges from commodity costs and transitioning production lines. Investors should monitor the execution of management's strategies and the evolving landscape of EV profitability as key catalysts moving forward.
Earnings Call Speaker Segments
Okay. Great. Thanks, everyone, for joining. My name is Rajat Gupta. I'm a member of the Automotive Equity Research team at JPMorgan. Very pleased to have with us CFO of General Motors, Paul Jacobson. Paul, thanks for being here. I believe you have a quick opening remark and then get into Q&A.
Yes. Thanks for having me, and it's great to see such a great crowd here and a beautiful building, first time in the building. I was -- Raj, I miss that little auditorium with the tables and the microphones on there and spent a lot of time in that room, but it's great to be here with everybody today. Just a couple of opening comments. You're coming off our [indiscernible] as you know, the first half of the year has gone remarkably well for us. We were able to raise our guidance for the full year. That I would say, is fairly consistent with what we expected going into the year, aside from the IEEPA refund and then a little bit of the outperformance. But I think when you look seasonally between the first half and the second half, as we've talked about, there are some pressures that are adversely affecting the second half of the year. But I think everything really is pretty much in line with where we thought coming into tumors held up remarkably well across the board. That's true for our GM Financial captive, and we have some of our GM Financial colleagues here in the room today, but also on the new purchase side and the trucks, the SUVs have held up despite a lot of public affordability concerns and reports of affordability concerns, I think the consumer has been pretty strong for the year for us. And that's led to what I would say is just more consistent results across the board. We have had a few announcements in the last couple of weeks and I wanted to just touch on those really quickly. First, you saw that we were able to reach an agreement to extend our joint venture China with SAIC. We're very pleased with how that restructuring has gone [indiscernible] talked about. And while China may not get back to the $2 billion annually, I hope it does, but if it doesn't, it's okay, the effect of the restructuring has made it so that we can self-fund it can be consistent profitability. We've applied a lot of the inventory discipline in a lot of the lessons that we've learned over here to that business over there, and it's performed well. I will tell you with China having some internal struggles economically with the consumer there. We're really, really grateful that we did the restructuring when we did. And I think it's a really good position relative to a lot of the other foreign automakers that are operating in China really pleased and really proud of the team there, both on the GM side, but also on the SAIC side for the hard work that they put into that. And I think the business is relatively healthy, considering was. And that's the foundation for us to be able to extend that partnership and move forward together. So we're excited about what the next 20 years can bring together and capitalize on what we've done. The second announcement, you may have seen that Samsung, we reached an agreement with Samsung SDI to work on future development, but most importantly, take that battery plant in Indiana and let them have that. It's really important to note that this was factored into our second half accruals and our charges. The deal was [ subsea ] at that point, which allowed us to go ahead and take that charge. So there's nothing new coming out of that. and very, very consistent with what we've said, which is reduce our capacity, make sure we maintain a lot of our partnerships and our relationships so that we can be there as EV demand grows and we continue to see EV penetration grow, albeit probably much more slowly than what the market thought 4 or 5 years ago, given the changes in the right [indiscernible] support, et cetera. So no, I would say no real news there from that standpoint, but it is a big step forward. And what it allows us to do is consistently think about the EV restructuring, as we've said from day 1, which is get it behind us so that we can focus on entire value chain on tomorrow rather than thinking about yesterday. And I think where you look at where we stand competitively. I think we're way ahead of all of our major competitors that are out there in terms of putting our best foot forward and looking ahead to where we can make the improvements in EV profitability and grow as the market grows. And that discipline, I think, is evident in everything that we've done on the EV front. And then lastly, the purchasing commitment or a purchasing facility that we announced last night, this morning, $4.5 billion facility allows us to strategically throughout the world ramp up some inventory. What you've seen over the last several years has been disruption after disruption, whether it's geopolitical, it's act of God, act of nature or you've seen supply shortages, et cetera. What this does is it really gives us in an effective way and ability to get supply chain continuity over the next few years. We think this is going to be a really important step. It will add a little bit of cost to us on the interest line. But as you look at the facility overall, it was a really well-structured facility led by JPMorgan and Santander. We're appreciative of their partnership in working through it. But what it will allow us to do is essentially maintain that continuity of cash flow despite the fact that we're going to build up a fairly sizable inventory allow us to maintain production even in the midst of some of the global disruptions that we've seen over the past few years. So really excited about that, more to come on it, but I thought that was a really well done structured by our treasury team, our supply chain team and through our banking. So we're excited about that. And I think it's just more evidence of the forward thinking sort of risk mitigation of the past to try to get consistently more profitability and continuity and margin performance more stable than what we've seen in decades past, and I think more of the story of what's exciting to come about General Motors. So really looking forward to the conversation. Sorry, those remarks were long, but...
We'll double click on some of those through the conversation.
Maybe just to start with the first one into the second half including -- so there are a lot of items to watch in the second half. You step up in commodity inflation, you have more onshoring costs. You have some launch costs. With structural levers you think are tracking ahead or behind plan? And -- and what is the pacing item to hold these margins as the next launches materialize over the next 6 to 9 months?
Yes. I think a lot of this gets caught up into what 6-month period are you measuring? And when you think about the business over a long trend we've got a lot of transition costs, as you said, as we cut over to the new truck, which will ramp up through '27 until we get to full capacity. But those costs as you're transferring losing some volume and cutover you're hiring people for Orion and the onshoring work that we're doing there. There's a little bit of structural inefficiency in the short run to get to the longer run answer. So I think everything is on track. I think especially when you look at. And again, not looking at 6 months, 6 months, 6 months, but looking over the long run, we're transitioning to a new truck same time that the existing trucks in their last year of production are doing extraordinarily well. I think if you look back historically, and we've challenged the commercial team to look at their past heuristics and pricing models, et cetera, you would typically see this massive falloff in realized price as you ramp up incentives on the outgoing model. And I think discipline, the inventory, everything that we've done is just evidence that you look at this program and its last year production. It's just done amazingly well and continues to do so. So while we're excited about the new truck, and we've started to slowly reveal it, and we'll start to see them in showroom floors in December. We're excited about the truck platform as a whole and what this can do 2027, '26 has been remarkable considering where we are in the cycle.
And some of the residual changes changeover drag? I mean, we say it carries on to 1Q. Like do you think when you think we hit a normalized run rate?
Yes. So a couple of things. One, when you're looking at the trucks, you'll be ramping up production. So you have probably a little bit of a richer mix, but volumes aren't going to be where they are until you get up. At the same time, we're doing the new engine platform. So it will ramp up through the year. We'll get more clarity on that as we give to 2027 guidance. Same for Orion. That's going to -- with the new facility and the changeover from EV to ICE with the escalated production, et cetera, that's going to take a little bit of time to ramp up. So it should gain momentum through the year in '27.
Got it. And so like just -- I know we'll get official guidance later this year or early next year. So just a little bit double think a little bit on '27. I mean, should we view '27 as more of fundamentally a pricing mix, cost execution story or of a volume story? What carries like the top line margins in '27 as you see today?
Yes. I think whether it's '26, '27 or even '28, '29, I think it's about execution. There's always going to be disruptions. There's always going to be hiccups out there in the macro world or the geopolitical world. And I think when you look at what this team has accomplished over the last several years, it's kind of what we call no excuses. Let's just keep our head down, figure out what we need to adjust, pivot and move on. And when you look at the track record that we've tried to establish here of expanding our margins, it took us probably, what, about 18 months to get our margins back after being saddled with $3 billion in tariffs. So that's the type of adjustments that we see. So I look at '27 every bit as much as I have in the last couple of years, which is really let's execute. Let's figure out what needs to be done and go...
And maybe just on commodities. You obviously said second half is going to be bigger than the first half. As you stand today, with spot rates, I mean, it picked up in second quarter, it's come back down a little bit. How should we think about commodities, maybe you can throw in like memory and DRAM in there in '27.
Yes. So it's too soon to talk about '27 because it will change probably 100 times between now and then. And but we're looking at it as potentially a year where we could see a little bit of the pressure in the war in the Middle East slows down and we start to see a normalization. You could see that be a tailwind. You could see something flare up and you could see it become a headwind. So that's why it's just a little bit too early to talk about. But based on where we sit now, I think we would expect to potentially be more stable than what we've seen this year, but you've got uncertainty on what Mexico and Canada bilateral deals look like on side, et cetera. So it's just a little bit too soon to talk about it. When we gave some of the color on our earnings call, it was really meant to let people know that while we've talked about warranty tailwind, we've talked about EV improvement and all of the things that -- those are multiyear things forward. We're not going to solve all of the warranty increases that we see over the past few years and 1 year, but we do see a trend line that's starting to improve, as we've talked about. We've flattened out the monthly spend. As that plateaus, you'll start to see, hopefully, and come down, you'll start to see the warranty accruals lag that. So we see this as a multiyear journey going forward, and that's what we're testing ourselves.
Got it. Since we're on the warranty topic, clearly, you've done a phenomenal job executing on that this year. Can you talk us through like what's changing in terms of the benefits you're seeing there, have the accruals in the new platforms? I mean, how do you see that changing? Any guidance on that? Like are they already starting to come in at lower accruals than the previous ones?
Yes. So well, I appreciate your description of it is phenomenal. I'm a little bit less bullish internally on that. We have a lot of work to do. I mean we look at war [indiscernible] as a function of revenue. First of all, so much of our revenue uplift over the past few years has been on pricing, which really shouldn't affect warranty, right? So I think it's stepped out from where it's been historically stepped out even more when you think that it really should be volume driven and not really tied to anything on the price side. Some of that has been inflation. We've talked about the inflationary pressures at dealerships some of it, I think, has been driven by some pretty big supplier skills as we've seen over time with [indiscernible] 87 and things like that. I feel like we're coming over the hump on that which is where it starts to get a little bit better. So while we are seeing $1 billion to $1.5 billion improvement year-over-year. We've got to do better than that. We got to do better than the customer because that ultimately affects their experience, their willingness to purchase another vehicle, et cetera. So it's important that we get the accruals down and we get the liability down it's even more important that we get quality up and continue to drive value for the consumer. As we think about their next vehicle and their vehicle after that. So the team has done a really good job of focusing, redirecting inventory and parts to the customer care department, which has actually hurt us on production. But it's more important that we get the vehicles out there back on the road for our customers than it is that we produce a new one. in some cases. So I think the team is doing a good job, but I think we need to continue to drive better improvement in...
Got it. So just moving on to some of the other bridge items. I mean, obviously, there's so many moving pieces in '26 that can change in '27 and one of them is tariffs. You've talked about this $900 million level continuing for the remainder of the year. But you do have oriented Fairfax, Springhill coming online. How much of this gross tariff number you thing starts to fall away these as these [ cities ] ramp, maybe '27, [ '28 ].
Yes. Well, I think we set those up under where we are in the current world. I think we'll start to see some goodness, I think, in '27, too soon to tell on whether that means that tariffs will be flat, lower or higher for '27 as part of an official guide, but it's all else being equal, we would start to see some tariff load come down, but we'll see when the new rates get , et cetera. So like I said, too soon to put any guidance out there. But as we ramp up more of that domestic production, and we get to the 2 million units as we get through '27 into '28, we should see some of the benefits.
Got it. I'll just pause here for like a second to see if there are any questions in the audience.
Quiet group today.
I think maybe a little later. I'll just move on to the other items on the bridge, just onshoring costs. So what are the primary manufacturing milestones between here and volume production at Orion? And how do they rank in terms of what shows up in the P&L first. How much automation investment translates into just more measurable labor or savings versus like just quality outcomes?
Yes. So where we are right now is we've put a lot of the infrastructure costs in and all the retooling and everything. A lot of that has come. Now we're in the process where we're hiring people and getting them trained to start production. So that's an efficiency lag because you're hiring the people, but you're not actually ramping up production yet. So that's where we see a little bit of pressure second half, that should start to unwind as you start production but you're still going to be at a little bit of an efficiency low point until you are able to ramp production up and get the plant running where we know it's going to do that. So that will continue to be a little bit of an efficiency drag into 2027 and as we ramp up production get better as we get towards the second half of '27.
Got it. And then one more item from the bridge is the EV losses. You touched upon it a little earlier. I think what you've communicated is that you'll see improvement in '27, but maybe at a slightly lower base, you're ramping up, you're expecting more volumes. And then you have a larger step change in '28 with the LMR battery and some more architecture changes. Can you decompose the $1 billion, $1.5 billion between fixed cost capacity actions and just pure volume mix effects and given only one persist if volumes recover, what is the clean like run rate we should think about in terms of EV losses?
So as we talked about, 2025 EV profitability was worse than '24. And a lot of that really was driven by the fact that we were constantly chasing demand reductions going in. And when you create that kind of churn in the supply chain, it creates frictional cost board. So that's why we -- at the end of '25 and what we've done in the first half of '26 has really gone hard after, let's level set across the entire supply chain. Let's do it quickly to make sure that we don't have any slack capacity sitting out there because producing a couple of hundred thousand EVs against a capacity of 1 million is never going to lead to the type of efficiency and so on. So as I've said before, you don't writing off capital investment is not the best thing and the funnest thing to do for a CFO. But sometimes you've really got to look at the seismic shift in the environment around you and understand what happen. And that's what the regulatory environment was. I mean, we were basically capacitized up to 1 million units a year in anticipation of the stringent curves coming up in '27, '28 ultimately 50% by 2030, and that was not going to be tenable for us or the entire supply chain after the political environment changed. So being able to bring down that excess capacity, as I said, maintain the relationships because, number one, we want our supply base to continue to innovate. We want them to find efficiencies, although with a smaller scale where we can get material cost savings where we can get architectural and structural savings on the vehicles themselves. Ultimately making the vehicles more efficient, which should provide significantly more profitability as we ramp up volume and production. So '26 has been about much lower production, so therefore, much lower variable losses on that at the same time that we've gotten out of this sort of serial shift of restructuring charges or supplier claims for reduced volumes. '27 should be a year where it's a little bit more stable. We'll see what happens to volumes I suspect that maybe they'll be a little bit higher because we have seen EV adoption in the 5% to 6% range, and it's -- we're seeing a little bit of increase, albeit pretty slow. Then we get into '28, where we get the LMR changes and so on. And we expect that we'll make some really, really good progress towards profitability. So the goal is to continue to bring down that loss, which ultimately brings enterprise EBIT and margins where we think we can get -- we're working ultimately to get to EV profitability. And when we do that, and hopefully, we can do it in advance of any significant ramp in adoption that will put us really, really well positioned competition with our ICE portfolio, which is performing incredibly well and an EV portfolio that's outperforming everybody else.
Got it. Makes sense. Just maybe double clicking on international. I know we talked about China a little bit. Obviously, the Middle East disruptions continue to have an impact on that segment. It's not expected to improve anytime soon. [indiscernible] what is your JV in China thought you about just Chinese OEM cost structures and just product velocity? And how are you defending that in other regions as these exports from China going to the other regions? Like how are you managing that in terms of the impact to your portfolio?
Yes. Look, I think when you look at what Mary has done over the last decade and really kind of focused on those international where we have an advantage and we can win. We've got a long history in those markets, whether it's in South America or in the Middle East, where we've done remarkably well. We've got to go a lot of brand loyalty. We've got a lot of customer across the board. That being said, Chinese competition throughout the world is real. It's very, very real. And I think in various pockets, we're holding up pretty well against that backdrop. We don't have as a result of some of the structural changes that Mary did a decade ago. We don't have a big footprint in Europe. [ Hopeful ] for that right now, right? That would be a big challenge today. So while we're trying to start a business in Europe, it's very low capital, very low investment. So there's not as much at risk here from that standpoint. And that's where I think it really differentiates us is where can we make the right bets. As to the Middle East, yes, it's been difficult. It's been a headwind for GMI, but broadly offset by being able to redirect many of those vehicles into North America. -- albeit even slightly higher margins. So from an enterprise, it's probably flat to slightly positive, but it's not sustainable. We need to have that market. We need to have that market there and when it reaches it, we think we can get some upside back into GMI from where it is. South America team is doing a really good job there in the face of a lot of increased competition, but that's where we've got a lot of loyalty behind our vehicles. We've got some good sustaining programs. We just need to make sure that we stay capital disciplined wherever we're going to compete in the international world similar to the approach that we've taken in China. Which is if it can self-sustain and self-fund, it's a good business to have. If it requires billions of dollars of capital to make a couple of hundred million dollars of earnings. It's not the right investment.
Got it. No, it makes sense. Just wanted to see if anyone in the audience, maybe we can go there.
Sorry -- can you talk about the defense opportunity for GM and where you see that going over the next few years?
Yes. So the question about the defense opportunity. I think when you look at the inventory squad vehicle, really good success story about how we can participate with technology with essentially an existing platform that we were able to apply to a really good defense product that the military loves. And we've been able to significantly increase that's an example where it's really low capital. I think it's beneficial for the taxpayer because it can be designed and implemented and built really quickly. So there's not a huge lag time across the board. So where there are opportunities to use our engineering, our advanced manufacturing to potentially help the taxpayer. We think that there's an opportunity there. So the defense team has done well growing their revenue base, getting to breakeven. We see this as a good margin contributor for us in the future. and there's more to come on some of the deals that we're hoping to work on.
We have one more.
Have you benefited from some of the troubles your competitor has on the supply front and trucks this year?
Have we benefited. I think when you look at where the market sits right now. It's a combination of availability and a combination of pricing. So a lot of those offset each other. I think what we've tried to do is we've tried to distance ourselves think historically, pricing actions led to immediate reactions and so on. And what we've really tried to do is say, look, we have volume targets, we have inventory targets, and we have pricing targets across the board. I think when you look at our inventory discipline and you combine that with the incentive discipline that you've seen from General Motors, I think what you'll see is we're trying to do our own thing. So there's no doubt others, I think, have benefited. I think we've seen some good benefits as well. But we really look at it from -- let's focus on our play. That's what's going to ultimately drive our margin performance. if the team has done a really good job of that.
One more?
Paul two quick ones. One on just cash restructuring for the EV. I think you said you spent like $4.5 billion in the first half. And roughly, I think, just shy of $3 billion left. Just curious what's the cadence on that remaining cash spend restructuring? And then I had a follow-up.
Yes. So I would say that the bulk of it is probably going to be done this year. Some of it may trickle into 2027. And what we've tried to do from that standpoint is, number one, work really quickly. in reality, we probably paid more than we had to. That's okay. I don't think about that as wasted. I think about that as an investment in the supply chain and speed and innovation. We want our partners to be happy. We want our partners to be focused where they can. So hoping that, that generates some goodwill. But the most important thing is that we're all focused on tomorrow. The second thing is creating balance in the deals that we're doing that allows us to continue on about the very sort of steady state of the business, which includes investing in the company as well as repurchasing shares. Which, as you saw in the first half of the year, we're actually slightly ahead of the pace that we were last year, and I know that was a concern early in the year by the market that all of this was going to drown out our ability to continue to run our disciplined capital allocation. I think the team has done a fine job of balancing all of these competing priorities throughout the year. So we think it's business as usual as we continue to close this out on the cash side.
And then a follow-up, just on fleet. You had said fleet's been a nice positive for the year. And I think in government, in particular, maybe it's a little early, but just curious on like how does that look for 2027? Is this -- I know it's sometimes lumpy do you think fleet can still be a net positive and just curious on how you're thinking?
Well, I'll confirm it is too early to talk about '27. But I think what the fleet team has done there, I think, is strike the right balance of looking at that business and what it can be to serve our commercial customers because they're very different than the retail customers across the board. The revenue opportunities are different as well. And I think some of our competitors have leaned into that fleet story pretty well. I think what we need to be is disciplined about it, right? It can't be the fleet sales of old where it was essentially a dumping ground for excess production and excess capacity at lower prices -- and that's not what's happening here. So I feel good about the direction the fleet team is going and optimistic that they'll continue to be able to maintain the business. But it can't come at the expense of the retail business and the performance...
And then one quick one. Battery energy storage, you have -- you're using new technology, the sodium technology and a lot of positive press on it and potential I guess the question here is just more around some others are further along using LFP? What's the opportunity set? I mean obviously, if customers interested in your technology, they'll have to wait longer for it. Do you see that kind of there's enough of an opportunity that you feel longer term you guys can introduce this sodium technology and that the tech is better, potentially thermal propagation, all that type of stuff. Just curious on how you guys are thinking about it because obviously, there's some business to be had now that perhaps maybe you're not going to be able to get because of the fact that the technology hasn't matured enough.
Yes. I think this is an area that generates a lot of questions and a lot of interest. What I would say is we've tried to maintain a very disciplined approach to it. I will tell you that we looked hard at the LFP business and retooling some of our plant capacity. And when you look at the competitive landscape, we don't necessarily have a natural advantage to produce LFP cells ahead of everybody else in the market that's doing it well. And that's whether it's LG or it's paddle or it's other Samsung, et cetera. There's a lot of people in a very crowded LFP space in that. So while I think that as we looked at the opportunity, there might be some short-term opportunities, as you said. Long term, the competitive environment should stabilize at I would say, probably considerably lower margins than what the market expects that to be over the long run. And that's where we couldn't get over the hump to spend $1 billion plus to convert a plant, et cetera, without a book of business. What the joint venture and opportunity with peak energy is it's their technology. It's good. We've got a lot of battery experts that have looked at it and feel like it is going to be a competitive advantage for them. But what most importantly for us allows us to do is to go in with a capital-light opportunity. We've got a lot of embedded optionality to basically supply cells to be exclusive for them in North American supply and to grow with them. What that means is as they grow their business and as they build a forward book, we can be there making investments into known contracts into known growth. with an advantaged technology that very few people have. So we thought that this was a better opportunity than trying to capture some short-term margin opportunities at a really high capital -- so we'll see where it goes. I think some of our competitors have done well with their announcements and where they go. But we think longer term, we'll be in a better position to execute in a much more efficient way.
Great. Jose?
Congratulations second quarter results. I mean, very impressive cash flow number was impressive. Can you talk about the opportunity on the GM Hyundai partnership? -- puts and takes, impact '28 or any of the projects that you have upcoming. And then second, with regards to the -- your exposure to China, any lessons learned from products you're launching in China that could benefit in terms of the technology, the product development, any lessons learned U.S. business and how you maintain that footprint, maintain it profitable, but then bring back some of those let's run it back into the U.S.
Yes. So first of all, on the partnerships, whether it's Hyundai or Honda historically and everything, we're always just trying to find where those opportunities to create capital efficiencies to help develop products that are going to compete throughout the world. So nothing specific to talk about there. As to China, what I would say is we -- our software platform in China actually competes remarkably well. It gets rated higher than many of the Chinese platforms. Now we can't lift it and bring it here. from that standpoint for obvious reasons. But I think when you look at the capabilities and the confidence of what the team inspires there and our ability to compete on the technology platform, I think we feel good about being able to create that over here as well. And I think when you look at the momentum that we have in the software business and the digital business start to get really excited about some of those milestones that we talked about in 2021, where digital revenue growth. Some of it is just coming in from the seasoning of deferred revenue. Some of it is coming in from the growth of more supercruise vehicles coming into active subscriptions and then the promise of [ ST2.0 ] a what it's going to allow us to do in terms of additional features for customers and so on. You start to see where it can create real meaningful shifts. And over time, with a sizable car park, get really excited about what it comes. So I think we're in the very, very early stages of this, but already seen some good promise. And a lot of that is the confidence that we've been able to gain from the -- what we've been able to do in china, technologically.
Since we are almost up on time, I just want to make sure I ask the software question. Your Super Cruise is moving to the standard on high end, Silverado-Sierra trims. Is this a deliberate like pricing architecture shift that you have made? And just -- or any early sense of how that approach might change as you roll out more autonomy features in '288 and beyond?
Yes. So I think on Super Cruise specifically, on Super Cruise, we've got really good attachment, right? So 30% to 40% of people as they come up on the end of their 3-year subscription are re-upping and getting a new subscription for Super Cruise. That's a really strong attachment rate. What we need to do is we need to actually scale the availability up there. So today, in order to have Super Cruise in a vehicle, you got to buy it as an option. We think that there's an opportunity here to balance the cost of putting in it putting it in a standard, but the opportunity of having significantly more volume out there in the future. So starting that with the higher trim trucks, we think that this is going to be a good attach point not only to attract people into the truck but also to help to grow that digital revenue going forward because that's a huge part of where I think there's margin accretion and margin opportunity even beyond what we see getting into the core going forward. And then when you look at the strides that the team is making is off hands off next-generation escalate coming up in '28, I feel really good about where they're heading. I think, leveraging the technology shift with Super Cruise and where we can go with the Escalade IQ.
Awesome. Looking forward to seeing that. That's all the time we have. Thanks, Paul.
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