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Hyundai Motor India Limited (HYUNDAI) Earnings Call Transcript

July 30, 2026

NSEI IN Consumer Discretionary Automobiles earnings

Earnings Call Speaker Segments

Operator operator
#1

Ladies and gentlemen, good day, and welcome to the Q1 FY '27 Earnings Conference Call of Hyundai Motor India Limited. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Mr. Joseph George from IIFL Capital. Thank you, and over to you, sir.

Unknown Analyst analyst
#2

Thank you, Braden. Good evening, everyone. We welcome you all to Q1 FY '26 Earnings Conference Call of Hyundai Motor India Limited. Today, we have with us Mr. Tarun Garg, Managing Director and Chief Executive Officer; Mr. Wangdo Hur, Chief Financial Officer; Mr. [indiscernible], Chief Operating Officer; Mr. Gopalakrishnan Sivaramakrishnan; Chief Manufacturing Officer; Mr. Saravanan T., Function Head Finance; and Mr. K. Hariharan, Head of Investor Relations, Hyundai Motor India Limited. I would now like to inform you that the call is being recorded. I would like to invite Mr. K.S. Hariharan, Head of Investor Relations from Hyundai Motor India Limited. Over to you.

K. Hariharan executive
#3

Thank you, Joseph. Good evening, everyone, and welcome to the Q1 Financial Year '27 Earnings Conference Call. Before we begin, I want to remind of the safe harbor. We may be making some forward-looking statements that have to be understood in conjunction with the uncertainties and the risks that the company faces. The conference call will begin with our MD remarks on the business highlights, financial performance and outlook, followed by a brief presentation by me on Q1 financial year '27, after which we will be happy to receive your questions. Now I hand over to our MD. Over to you, sir.

Tarun Garg executive
#4

Thank you, Hari. Good evening, everyone. Before we discuss our quarterly results, let me begin by highlighting a landmark achievement in our journey. 2026 marks Hyundai's 30 years in India celebrating three decades of trust, pride and progress. From investing more than INR 40,000 crores to surpassing 13.5 million sales cumulatively and making India a key global manufacturing and export hub, we continue to drive progress with purpose. This milestone is not just a celebration of our past achievements, but also a testament. With a strong foundation we have built for continued growth and success in the years ahead. During the journey, Hyundai has helped shape India's automotive landscape through innovation, localization and customer centricity. As we enter the next phase of our growth, we remain committed to advancing technology and delivering future ready mobility solutions for our customers. Moving on to our domestic business. Fiscal '27 began on a very strong note. The first 2 months of the quarter reflected healthy momentum with cumulative sales in April and May, growing by 13% year-on-year, supported by favorable demand environment and our strategic product actions. However, the fire incident at one of our supplier facilities temporarily impacted vehicle production in June, constraining our ability to fully meet market demand. As a result, domestic volume growth for the quarter was 5.4% year-on-year, lower than our initial expectations. However, at Hyundai, agility has always been part of our domain. Throughout our 3-year journey in India, we have successfully navigated various challenges through swift decision-making, strong execution and close collaboration with our partners. The recovery from recent operational disruption was yet another example of resilience, enabling us to return our operations to normalcy within a very short period. [Technical Difficulty]

Operator operator
#5

Sorry to interrupt sir, but you're not audible at this moment. Ladies and gentlemen, please stay with us. Ladies and gentlemen, we thank you for your patience. We have now reconnected with the management. Please go ahead, sir.

Tarun Garg executive
#6

Okay. Extremely sorry about this, network issue. I will quickly, I think, go through the presentation again. So anyway, I mentioned about the 30 years completing, INR 4,000 crore investment, 13.5 million sales. Of course, domestic fiscal '27 began on a very strong note. However, the fire at our supplier facility constrained our growth to 5.4% in the quarter. But if you remember, we had said that we will recover this production within this quarter 2. However, I'm very happy to report that most of it has already been done in July itself. So I think this is -- this shows a strong resilience of Hyundai Motor India. So this is the other thing I talked about. Of course, there are some achievements like Hyundai Venue, highest ever quarterly volumes, CNG contribution at 18%, rural contribution at an all-time high of 26%. So we are very confident that we are going to have 8% to 10% year-on-year volume growth for this year, which we have stated at the beginning of the year. In export also, in addition to this disruption in production, Middle East was affected, but you would have seen that we have increased our exports to the other markets. And we have a very healthy order backlog. So now that the production is in full swing, you will start reflecting -- we will start reflecting it in export sales right from July itself. Venue is also receiving a great response and also Verna PE, Exter PE and also the left-hand drive of Exter, we have already started the dispatches. So we are expecting very strong recovery in exports. And again, we are confident of delivering our stated full year guidance of 8% to 10% year-on-year in export as well. On CAFE update, I think this is an issue which has been talked about. So I'm pleased to inform you that as per our internal assessment, we will fully meet the compliance requirements and not incur any penalty at all under CAFE 2 for the period fiscal '23 to fiscal '27. Across fiscal '27 also is going great. So 0 penalty on CAFE 2, Also, we are fully aligned to the CAFE 3 draft notification. Of course, we are taking for the final notification to come in. Of course, profit margins year-on-year were impacted due to lower export volumes, of course, costs associated with the Pune plant et cetera, et cetera. But of course, our efforts to balance the calibrated pricing actions with disciplined cost management, I think they have helped us to minimize the impact. So we are, again, very confident that what we had informed you earlier of EBITDA margin between 11% to 14%, I think we are well on track to achieve that even in fiscal '27. So also, I'm happy to report that Pune plant third shift, we are starting from October itself. The earlier plan was mid of '28, but we are preponing it by two years because of the strong response received on the Venue in the domestic as well as in the export market. Also, the mid-SUV ICE, Mid-SUV ZE is ready to be launched in the festive season. And of course, a lot of activities on the AI integration. And whether it is in sales and marketing, the AI sales agent, the hygiene chat bot, dealer AI platforms, in surveys, VOC analytics, service automation, manufacturing and supply chain, we are also working towards multiple initiatives, including quality inspection, predictive maintenance. So our vision is to evolve AI, from a productive tool into an intelligence coworker that supports employees augmented decision-making and accelerate innovation. And soon, you will see products as well that we are advancing in vehicle AI capabilities. So thank you very much for your continued support to us. And I will now hand it over to Hari for a detailed review of the fiscal financial performance for the quarter. Thank you very much.

K. Hariharan executive
#7

Thank you, sir. Let me begin with our sales performance during the quarter. We achieved total sales of 178,082 vehicles Q1 fiscal year '27 compared to 180,399 vehicles in the corresponding quarter last year, a decline of 1.3% on year-on-year. The impact on volumes was mainly due to the production disruption caused by supplier fire incident and geopoliticical headwinds. In the domestic market, we sold 139,374 vehicles compared to 132,259 vehicles in the same quarter last year, a growth of 5.4% on a year-on-year basis. We exported 38,708 vehicles as compared to 48,140 vehicles same quarter previous year. Moving to the segment mix in domestic market. SUVs continue to be the core pillar in our portfolio with a healthy mix of 70% during the quarter, and similar trend has been observed both in urban and rural markets. On fuel front, we also continue to see strong momentum in the CNG segment with steady growth, reaching highest ever contribution of 18.2% in the quarter in Q1 fiscal year '27. Let me now share the financial numbers. Our revenue from operations stood at INR 163,346 million in Q1 financial year '27 as against INR 164,129 million in the corresponding quarter previous year. Despite many headwinds, our calibrated pricing strategy, unfavorable exchange rate helped support our revenue, which remained largely flat year-on-year. EBITDA stood at INR 17,117 million as compared to INR 21,852 million in Q1 fiscal year '26. EBITDA margin stood at 9.3% as compared to 13.3% in Q1 fiscal year '26. EBIT stood at INR 9,546 million for the quarter, as against INR 16,571 million in Q1 fiscal year '26. EBIT margin stood at 5.8% in Q1 fiscal year '27. PAT for the quarter was INR 8,886 million as against INR 13,692 million in the corresponding quarter. PAT margin for Q1 fiscal year '27 stood at 5.4%. Our Q1 fiscal year '27 margins were impacted by a combination of factors, key common headwinds for both year-on-year and sequential basis were: number one, the production disruption, which impacted the volumes, especially of certain higher-margin models; number two, West Asia conflict impacting our export volumes; and number three, the commodity cost pressures. In addition to these, on year-on-year, margins were also impacted by capacity stabilization costs. These pressures were partly offset by favorable exchange rate and our calibrated pricing strategy. On a sequential basis, margins were impacted by increase in discount levels and lower government incentives due to seasonality. While discounts increased sequentially, this was in line with the typical seasonal trend for the quarter. Importantly, our discount levels remained below the industry average and our Q1 financial year '26 discount levels, replying our disciplined pricing approach. The sequential headwinds were partially mitigated by our continuous cost optimization initiatives and also absence of certain one-off expenses incurred in Q4 fiscal year '26. This concludes my presentation. Thank you all for your time and attention. Now we open the floor for Q&A. Thank you.

Operator operator
#8

[Operator Instructions] Our first question comes from the line of Kapil Singh with Nomura.

Kapil Singh analyst
#9

My first question is on the margins. We have seen very strong gross margins, actually an improvement at a time when there was severe cost pressure. So can you just talk us through how much cost pressure we faced during the quarter and how we were able to mitigate that? And is there further cost pressure that we are envisaging on account of commodities and any price hikes we have taken there?

K. Hariharan executive
#10

Hi Kapil, Hari here. So the commodity impact on our margins during the quarter was roughly 100 basis points on a Q-on-Q basis. In fact, the impact was largely seen in precious metals and copper. We could somehow minimize the impact on margins during this quarter, to some extent, mainly supported by three factors: number one, our calibrated pricing strategy; number two, our cost reduction efforts. And also, if you remember, last year, we indicated that there was certain one-off in commodity in Q4 of last financial year. So that also helped us to some extent during this quarter, right? And your second question was on the price hike, right? So price increase is something -- Normally, we take a calibrated approach here. So far this calendar year, we have taken three price hikes, cumulatively around 100 basis points we have taken. Going forward, we will continue to see the commodity trend, the market condition and other factors as well. In looking at all these factors will take a decision on the price increase.

Tarun Garg executive
#11

And Kapil, we stay committed to our EBITDA guidance of 11% to 14% for the fiscal year. I think this is very important. So all our decisions are based on that we should -- we have -- this is what we have promised to the market. So we will take accordingly. And we have to have the balance between the volume aspiration and the margin. But one thing which you would have noticed is that year-on-year, the discounts have also come down. Last year, same quarter, the discount was 3.4%. This year is 2.8%. And when the new models come in, typically, for the first year, the discount levels are 0. So we believe that H2, which you will see two -- minimum two new models should really help us in even managing within the discount level and also help us to not really go for aggressive price hikes and maintain our EBITDA margin within this range, 11% to 14%. I hope I've answered your question.

Kapil Singh analyst
#12

Yes, sir, actually, most of the OEMs are calling out very severe cost pressure of around 300 to 400 basis points. So in that context, should we expect more cost pressure ahead? Or most of it is reflected in your financials? I just was trying to understand that.

Tarun Garg executive
#13

Look, year-on-year, we had about 200 basis points on the commodity. Like you said, quarter-on-quarter 100, but year 200 basis points. Now what happened in the future is anybody's guess is very, very difficult. But as of now, I mean, we are holding on, and we will see how they might go, the demand looks good. We also have to understand that the base of last year will start coming up from October. Until September, everything is looking much more better in industry growth because the base was very low. But the GST came in, in September. So we are expecting that from October, industry growth will mute. And so I think we have to be conscious of that as well. So let's see, like I said, we'll have a calibrated approach and do what is best in terms of volume and profit put together.

Kapil Singh analyst
#14

And sir, second question was on demand side. What is the outlook for the industry and for Hyundai, can we expect market share to pick up now? And in the second half, do you expect Hyundai's growth to be higher than the industry?

Tarun Garg executive
#15

For sure. We -- like I said, we will -- we are maintaining our 8% to 10% guidance which means that we have to grow minimum 8% to 10% in the second half also because we have grown by only 5.4% in quarter 1. And frankly speaking, from H2, like I mentioned, the base effect will start coming in. what will work for Hyundai is to absolutely new models in a high-growth segment, which I think is -- which will be an edge for us over the others. The second thing which will help is the Venue third shift, which will mean more when volumes come up. So I think these are the two things which are really helping Hyundai versus the competition, which will help us to get back on the market share winning ways going forward. On the export front also, like I mentioned, the back order is very strong. And also all these extra left hand drive, Exter PE, of course, the Middle East and all the efforts which we have put up in the Central and South American markets because of the problem in Middle East. I think now we'll have both the Middle East coming in as well as the strong CSA and Venue is also adding up. So I think all these things should really help us in the coming quarters.

Operator operator
#16

The next question is from the line of Binay Singh with Morgan Stanley.

Binay Singh analyst
#17

Just a clarification from the earlier question. So looking at all the cost pressures that you of today is where you still feel comfortable with the margin guidance, right? That is the way to read it?

Tarun Garg executive
#18

Comfortable is not the word. Nobody can be comfortable in this kind of a scenario. But I think we are -- we feel that we are in charge of what we are doing, we know that -- where we are. And what we are saying is that we will take actions as and when required to ensure that we are within the 11% to 14% EBITDA range. I think this is what we are saying to be very clear. So we don't like prices going up. At the same time, you see what the uncertainty, even crude, you see one day, it is [ 90], other day to [ 73 ]. So in this scenario, it's very difficult to really judge what's going to happen in the future. And frankly speaking, internal assessment suggests that things are not going to be so tough on the raw material side. I think things will start cooling off, if not immedietely, but definitely in the coming months, they should cool off as well. And we will keep that in mind when we are taking a decision on price and volume. But discount, of course, will keep them in check like we have been able to do in the last couple of years.

Binay Singh analyst
#19

And secondly, on the new model launch, fair to assume that both the models will be available for 6 months or one is available for 6 months of this year?

Tarun Garg executive
#20

I think, like I said, the festive season is coming. So H2, both the models will be available in H2. Now full H2 or how -- I can't really inform you the exact time of launch, but one model definitely since it's coming in the festive season, it will be for the -- almost the entire H2.

Binay Singh analyst
#21

And just lastly, on electric vehicles, this will be your first sort of a major EV launch in India. How do you see profitability of that versus the market? Because what we are seeing in your assumption is that you probably launching an electric vehicle, Still, we are seeing margin trajectory moving up. So is it the global cost structure of Hyundai that is helping you position it? Or you plan to price it in a premium side? Any thoughts on what would be your EV cost structure versus our competitors? Do you have an edge over there?

Tarun Garg executive
#22

Yes. Yes, I got your question. While I'd not like to comment exactly on the profit or the cost structure. But couple of things which are very important is that, one, we are running for the PL for this new model. I think this is something which we have not been able to do so far. So this is a very big boost to our efforts in this. Number two, we have been working very strongly on the localization. In addition to the battery packs, we are looking at the other elements on power electronics, et cetera, and making sure that -- and of course, as you know, for the PLI, we need a 50% domestic value addition as well. I think that is something which is very important. Of course, HMC strength in the EVs is something which will help us. Also, we are looking -- like I mentioned in my opening remarks, we will not only be an EV, I think we will use AI in a big way. We're also working on the overall value proposition to the customer. You would have read Binay, about our announcement on on the MyHyundai app, which gives customers access to 30,000 charging points. So I think a lot of things we are doing, which will make our EV proposition, a very strong one. And also this is the first mass market dedicated EV from Hyundai. So I think we are building a very strong proposition for the customer, and we are quite confident that this should really give us volumes. On the profit and all, I would not like to make a comment, but these are some of the things which will help us to position it better.

Operator operator
#23

Our next question comes from the line of Chandramouli Muthiah with Goldman Sachs.

Chandramouli Muthiah analyst
#24

My first question is just around the current utilization rates at Chennai and the Talangana facilities and just later, I just want to understand how much additional capacity do you see getting unlocked with the per shift on Venue?

Tarun Garg executive
#25

So just to continue, we have 3 plants, 2 plants in Chennai, 1 in Pune, okay, the Pune question -- if you remember, we had said that Phase 1, we will be 170,000, which is a 3-shift operation. So currently, we are working on 2 shifts. So now we are going to thee shifts, which means that potential capacity can be 170,000. So we'll see how much of it we can use starting from October, of course. So this will be H2 of next year -- H2 of this year. So this is where Pune stands. But the most important thing is Plant 1 in Chennai, where this year, because venue got shifted, the capacity is only 72% utilization. I think with the two new models coming in, we will reach the capacity utilization of 88% in the plant, one of Chennai. And this is a major game changer for us in terms of optimizing the cost. So on two fronts, one is the Pune plant where, of course, the third ship will help. And second is the Part 1 of Chennai where the capacity utilization will go up from 72% to minimum about 88%, 90%, 91%, if not more. I hope I've answered your question.

Chandramouli Muthiah analyst
#26

That's helpful. Second question is just on the export business. So I think over the past 4 to 5 months, there's been a lot of disruption on the shipping lines into the Middle East. It is also an important part of your export business. So I just want to understand the confidence that you're seeing on export volumes coming back. I just want to understand how the supply chain is looking, how the shipping channels are looking for you? And also just related to that, you've seen vis-a-vis a big improvement, export ASPs up about 7% Y-o-Y with 5% to 6% Q-o-Q. So I just want to understand what are the 3 models that are driving that ASP up. So just export volume pick up in the medium term. Is that backed by visibility around shipping channels, as well as ASP drivers, what are the key models that drive that?

Tarun Garg executive
#27

Yes. So let me give you some lever for exports and why are we confident? So First is the new venue. It has received a great reception. Already 29 markets are in -- they have started giving orders and we are planning for 35 total markets in the near future. Then Exter LHD, which we have launched for the first time, the shipment is starting in this quarter. And 13 markets, we will reach 13, 13 markets by quarter 3. And Verna PE also from June, we have started and more than 25 markets will reach by Q3. So I think these are the 3 things. Yes, those challenges on freight, Strait of Hormuz et cetera, are still continuing. At the same time, along with our partner, logistic partner, we are trying finding ways. And we believe that -- and they -- because the back order is very strong. So I think you will see in July itself, the shipments of export would have gone up, one, because of things opening up from Middle East terms of orders; and number two, because that incident is behind us and we have been able to do the production. Mexico, although there was challenges because of tariffs, but it's still holding on, and we are receiving some good orders for next quarter as well. So I think the efforts done in CSA centered in South America -- in January to March quarter and April to June quarter will hold us in good stead going forward as well, because the 23% year-on-year growth and the demand remains steady there. So I think we are -- that is why we are confident. On ASP, as more and more, of course ASP has improved, but please understand because we had to shift from Middle East to CSA, the HACH contribution went up because CSA is more of HACH dominated. But the movement Middle East opens, the Verna opens up. And so that will again give us more opportunity. Also, Middle East is mostly automatic. So that also increases the ASP. So I think that is what all those factors should really help us to increase export and maybe Hari will add some more things here, Hari.

K. Hariharan executive
#28

Yes, Chandro, our broader strategy is we are looking at enhancing our SUV mix in exports aspect. So domestically, we are very strong with 70% SUV contribution. But if you see exports, we have hardly 13%, 14% of contribution. So clearly, we can understand there is a lot of headroom here to improve the SUV mix. So that is the broader strategy. So we are working towards that.

Operator operator
#29

The next question is from the line of Gunjan Prithyani with Bank of America.

Gunjan Prithyani analyst
#30

First question is just clarification on with the Venue third phase, the entire Pune plant is going to be Venue plant, which means we were roughly INR 14,000, INR 15,000 or per month production. That caters to both domestic as well as exports. So the third line will eventually cater both domestic as well as exports. That's the way to think about it, right?

Tarun Garg executive
#31

Absolutely. Yes, spot on.

Gunjan Prithyani analyst
#32

Okay. And on the capacity utilization which you mentioned will go up from 72% to 88% in Chennai plant, is that something that both the launches are ramped up? Or is it that we are expecting 88% in second half? How should I think about this number that you gave on the Chennai capacity utilization?

Tarun Garg executive
#33

Yes. So I talked about Plant 1. And what I mentioned was that in 2026 in plant 1, broadly, we are at about 72% capacity utilization. And we believe in 2027, which should be around 90%, 92%, maybe more in Plant 1. Plant, 1 of Chennai. So I mean -- so this is where it is. So '26, in 2026 calendar, 72% in 2027 calendar, 90%, 92%. This is the best I can do to answer your question. I hope it helps you.

Gunjan Prithyani analyst
#34

This is helpful. Okay. And second question, Tarun, you can give us a little bit more, if you can, to whatever extent, give us a little bit more understanding on the position of the midsize SUV that is due for long during set. And the reason for this question is, I mean, often, we end up comparing midsize Creta and other model in the same category, how should we think about the positioning of this model? And if you indeed with this launch worry about what happens to the Creta volume, so some thoughts around this.

Tarun Garg executive
#35

Look, if you see the segment, mid- SUV segment is growing very sharply. And of course, Creta continues to be the market leader here. At the same time, we believe that two models, clearly a space for two models. And the positioning will be very different from the Greta,like I mentioned, it will be kind of a technology-first positioning. We are moving more and more into software-defined vehicles connected mobility platform. Of course, we are having more and more GenZ and digitally native customers. So a lot of things. You have to be more patient because I don't want to divest too much of a marketing strategy, but we have a very, very clear differentiation with the Creta. Don't worry about it. And like I mentioned. Also, if you see, there is a clear space between 4-meter and, say, 4.4 meter. This segment is really, really opening up, and we have seen even the industry, many more models coming in. So I think there is a very clear opening for us, and that is why we have decided to get into this segment.

Gunjan Prithyani analyst
#36

Got it. And just last quick one if I can on the revenue. If I remember in the last call, you mentioned you sort of come back with what is -- which are the markets where you can cater globally? Because outside of India and Korea venue is roughly 100,000 or 90,000-odd market sizing. But is it that we cater to entire market size outside of India and Korea? Or is there any other way to think about in terms of the potential for the target markets for Venue?

Tarun Garg executive
#37

It's not so easy because the regulations are very different in different markets. So if we want to really cater to some of those markets, then we will have to spend a lot in CapEx, et cetera, et cetera, and then it increases the cost for the overall venue. So we have to be very selective. At the same time, there are enough markets where, like I mentioned, that we can do the revenue. We are already looking at doubling the Venue volumes at the minimum. And the response has been very good, in fact, from all the markets. So I think this is a new opportunity, which is kind of opening up, but definitely no. Answer to your question on the developed markets, taking this new Venue. I think the answer is a clear no, because the regulations will be very, very expensive to -- for us to do as of now. But at the same time, we continuously evaluate and see if there are more opportunities there.

Operator operator
#38

The next question is from the line of Amyn Pirani with JPMorgan.

Amyn Pirani analyst
#39

Most of our questions have been answered. But can you just give us a sense, given the demand has been so strong and your production had been impacted. What is the kind of dealer inventory levels that you are witnessing right now? And how do you think about dealer inventory buildup as we go into the festive season and you prepare for the launch?

K. Hariharan executive
#40

Obviously, June, the data inventory level came down because of the production disruption. We had a good growth in the retail, and we were able to meet the retail numbers. But now we have to build -- now the production is back. Like I mentioned, most of the production loss has been recovered. So we will continue to build inventory over July, August and September for the festive season. At the same time, we are very prudent in that. So we will take a balanced approach and not really burn the dealers with inventory. The good thing is the retail momentum continues to be high. And you would have seen that our discount levels also at 2.8% or lower than the year-on-year discount level of 3.4%. So I think we are maintaining a very prudent approach. And we will see that we have adequate inventory or optimum inventory as we enter the festive season of October.

Operator operator
#41

The next question is from the of Raghunandhan N. L. with Novama Research.

Raghunandhan N. L. analyst
#42

My first question was on the demand side. Could we see that you are gaining the domestic growth expectation at 8% to 10%. For the industry, then it comes to urban versus rural demand, are we seeing signs of slowdown in rural? July [indiscernible] registrations indicate that there is a slower growth in the rural markets versus that of urban markets. So trying to understand any initial signs of slowdown because of the el nino impact or anything like that?

Tarun Garg executive
#43

Okay. So first thing is, of course, we are not seeing any slowdown in the rural markets. If you see quarter 1 of '26, rural contribution was 22.6%, whereas this year, quarter 1 of '27 rural contribution has increased to 25.9% for us. In terms of growth, rural growth was 23.2% in this quarter year-on-year. Urban growth was only 2.8%, and that is how the overall 5.4% growth came in. So I think we are seeing a good traction. That has also to do with our strategy on the rural, like I mentioned, 6 out of 10 outlets, which are being given are in the rural areas and that we have been doing now for 3 years, the mobile service brands, which we are deploying. The acceptance of our SUVs in the rural markets is something which is again helping us. So I think we are seeing a continued traction. El nino, we have been hearing about it now for 3, 4 years, but we have not seen that kind of an impact. And continuous -- because I think 2 or 3 things which have happened is, one, the road infrastructure has improved dramatically in the rural areas. Number two, the dissemination of information because of, of course, the geo and whatever. So rural customers now know about the new products. And that is why the demand for SUVs has really gone up. In fact, our contribution in the rural areas is now equal to urban area. And number three, not only more outlets, but the big focus on service is another thing, which is giving the confidence in the rural areas, rural customers that, okay, they can buy a car because they will have somebody to look after it as well. So I think those things give us this confidence of rural markets. And it continues unabated as far as the rural traction is concerned. So we don't see too much of a pressure there as far as rural growth is concerned. I hope I answered your question.

Raghunandhan N. L. analyst
#44

That was comprehensive. My second question is on the cost side. Good to see the maintenance or the efficiency in the gross margin. But on the employee cost and other expenses, there has been an increase, a 20% growth in the employee cost and 10% growth in the other expenses. Any one-off or anything to call out in these cost items? And how should we see these items going forward?

K. Hariharan executive
#45

Raghu, first of all, on the employee cost, year-on-year increase, whatever we are seeing is mainly to do with the Pune plant commencement. And of course, the yearly salary revisions also get reflected in the employee cost. If you see the other expenses, other expenses actually year-on-year, the increase is mainly attributed to increase in price cost, especially for the export operations. But the point to be understood here is as far as price is concerned, we generally don't see any impact on the margins because whatever is the increase we generally recover from the distributors. Hope it clarifies, Raghu.

Operator operator
#46

The next question is from the line of Ashish Jain with Macquarie India.

Ashish Jain analyst
#47

Sir, my first question is the new model launches that we are seeing, is there any export opportunity of these that we are evaluating at this moment?

Tarun Garg executive
#48

So if you see Ashish, right from the time we set foot in India 30 years back, export has been a key pillar of our strength. And our SOP normally is that we launch a model in the domestic market. And after 3 months, we launched it in the export market. Also, if you see the emerging markets, their economies, their customer preferences are very similar to India. So these 2 models, we believe, would have a good traction, both the mid SUV as well as the EV in the export market. But at this point of time, I cannot give you some numbers or the market. So at the right time, we will inform you about our plans for the export markets or these models as well.

Ashish Jain analyst
#49

Secondly, you spoke about the difference between rural and urban growth in this quarter. Is it also reflecting, the disruption in Creta sales? Is that the main reason? Or do you think this is the poor demand momentum eroding rural and Urban this quarter?

Tarun Garg executive
#50

Like I mentioned, the SUV contribution in rural and urban is same. And Creta demand only happened in June because of the disruption. The majority of that [ INR 13,900 crores ] we lost over Creta. So that happened only in June. But generally, we are seeing the same SUV contribution in urban and rural areas. So I don't think Creta has anything to do with it.

Operator operator
#51

The next question comes from the line of Pramod Kumar with UBS Securities.

Pramod Kumar analyst
#52

Sir, just Pune clarification. Sir, on the industry growth, is that -- what is our CASA for the full year, just double checking.

Tarun Garg executive
#53

Look, H2, like I said, H2 industry growth will be the real industry growth because that will come at a base, which is rear after GST. So let's see if anybody's guess -- we are definitely looking at HMI growth of 8% to 10%. My guess is industry growth should be in the lower single digits in H2. So -- because the base is really high and we are seeing a lot of -- of course, as you know, industry is seeing a lot of headwinds in terms of raw material costs, et cetera, et cetera. So I think it should normalize to lower single digit in H2 fiscal '27.

Pramod Kumar analyst
#54

So full year consequently will be what, again, 7%, 8% kind of growth for the industry -- because first half, it's so far [indiscernible]

Tarun Garg executive
#55

I wish I could really guess as good as you. But maybe and, let's see, maybe 8%, maybe 9%. Let's see, we don't know. Different companies are giving different projections. -- still some people are sticking to 5% to 7%. Let's see, let's see. It should be in the range of, I think, 6% to 8%, 9% is what my guess is.

Pramod Kumar analyst
#56

And okay, the industry growth kind of a very different outcome, but something which can have reasonable confidence on the market share side, sir, with the launches? And what is the kind of exit market share what you're looking at? Because we kind of paid a huge price on market share because of production issues and various other problems. Now with the launches also coming, capacity coming up, what kind of exit market share would you aspire to have when you exit FY '27?

Tarun Garg executive
#57

Definitely. So if you see the last fiscal, we ended with something around 12.3%, 12.35% market share. So we should do much better than that in terms of the exit market share because by the time we exit this year, we would have both these 2 models up and running. So I think we should be doing fine in terms of market share. And like I mentioned, in H2, we will surely be outpacing the industry growth. This is -- we are very confident about it. And 2, 3 factors, like I already mentioned, 2 new models then, of course, the free sales, which are -- and of course, the Venue third shift. All these 3 factors are very specific to Hyundai. And this should help us to outpace the net growth in H2.

Pramod Kumar analyst
#58

And second is on the PLI. So you said the new model you aspire to have PLI, which I think will make the product pretty competitive. But do you expect it to be the case with -- from day 1? Or do you expect it will happen over a period of time as you kind of ramp up the localization? Are you already starting the production with high localization and hence eligible PLI from day 1?

Tarun Garg executive
#59

So as far as readiness is concerned, we're targeting day 1. Administrative and all could take whatever time. But as far as we are concerned, we are targeting day 1 readiness on the PLI for the new EV.

Pramod Kumar analyst
#60

And finally, is the Creta nything because we have seen the volumes or sell-off is doing, of course, Creta holding its own, but the kind of bumper [indiscernible] demand even without the hybrid coming. So just trying to understand what is the likely time line? Is it first half FY '28, where one should expect the new Creta or it could happen earlier?

Tarun Garg executive
#61

You are always very hungry for information. So anyway, I think we have given enough information on the new launches and don't worry, at the right time, we'll announce about the Creta FMCL as well. Right now, let's enjoy the new mid SUV, which is going to be launched in the festive season and the new dedicated EV, which we are going to launch. I think they will be exciting enough.

Operator operator
#62

Our next question is from the line of Yash Agrawal with Nirmal Bang Institutional Equities.

Yash Agarwal analyst
#63

Most of the question has been answered. Just one question on rising P&G contribution. So basically, like CNG have a better margin profile than the eye on the part and the CNG contribution increases going forward, can you see a better product mix?

Tarun Garg executive
#64

I would not like to comment on margins. I think you can see similar margins is much better to understand this. And CNG helps us in multiple ways. Of course, it is the cheapest way to meet CAFE. And of course, it helps us to increase volumes. And we have a technology agnostic strategy, as you know. We believe that in the lower segments, especially, say, in the less than 15, 20 lakh segment, very important with them. We'll continue with that. And we've already announced, if you remember, that by 2030, we will have 5 or 6 CNGs, we will have 4 or 5 hybrid, we'll have 4 or 5 EVs. So we will have a very strong mix of all the technologies, all the clean technologies rather than sticking to one. So every year, you will see what happening towards of more than 2030 through [indiscernible]

Operator operator
#65

So basically, I'm just asking that the staff costs and other costs have been elevated in Q1. So when they expect them to moderate or will remain same level percentage sales going forward?

K. Hariharan executive
#66

See, of course, on the overall cost front, we have been continuously working for cost optimization efforts because employee cost is one. I already explained the reasons for the increase. Even commodity pressure we have discussed. So though these cost pressures are there on one side, we have been working on a lot of other cost optimization efforts through improving our localization and value engineering activities in order to take care of the margins.

Tarun Garg executive
#67

The staff cost is primarily because of the Pune plant like we mentioned. So more volume. So it comes at some cost, Yes.

Operator operator
#68

The next question is from the line of Jody Singh with Haitong Securities.

Unknown Analyst analyst
#69

Just as a follow-up question on the export side. Like we have mentioned a good export overall. So can we expect export volume to recover to the Q1 level, which was a 48,000 somewhere? And within the next 2 quarters and what markets get you there? And another question on the AI side, like we have discussed very detail in PPT. So what kind of reason we are seeing over there? And can you quantify the actual P&L impact so far on the cost savings side, with the headcount avoidance or conversion uplift. So that will be very helpful.

Tarun Garg executive
#70

Okay. First question first. So [ 48,000 ] in a quarter is what you want. I think your aspirations are much lower. Our aspirations are much higher. So we will be better than [ 48,000 ] quarter in the coming quarters on the export front. I already gave you the reasons, I will not repeat. On the cost control and all, I think I'll request Hari to say. On AI, so many things are already happening in sales service operations. And I already mentioned about manufacturing, supply chain, something which you have not witnessed so far so much is on the product side, which you will soon start witnessing with our future product launches. What I can assure you is that Hyundai Motor India will take a lead in terms of AI in the automotive space. And it will be a 360-degree effect you will see, not only limited to one area. Hari, can you take the cost question?

K. Hariharan executive
#71

Yes. So as I mentioned, we have been closely working towards improving our localization, we have been working with the supply chain. In fact, our localization level a couple of years ago, it used to be somewhere around 77%, 78%. But today, if you look at our number, it is quite healthy at 83%. So -- and we have a midterm target of reaching 90% localization by 2030, right? So quite clearly, you can understand we have been very aggressive in terms of improving the localization. Similarly, as I mentioned, value engineering activities also, we have been continuously doing -- we are working with the supply chain. Even at the plant level also, we encourage our employees to come out with cost reduction ideas, we motivate the employee. So these are all some of the activities we have been continuously doing to keep the cost under check.

Unknown Analyst analyst
#72

Sure. And another, any impact we are expecting in Q2 because of the June disruption? Or we are fully caught up on production in the July and any expectation over there, sir?

Tarun Garg executive
#73

Fully got up. In fact, as most of the things has already been done in July, whatever little is left will be done in August and September. So everything will be done within this quarter.

Operator operator
#74

Thank you. We have no further questions, ladies and gentlemen. I would now like to hand the conference over to Joseph George for closing remarks. Over to you, sir.

Unknown Analyst analyst
#75

Thank you, Don. On behalf of the management of Hyundai Motor India Limited, I thank you all for joining the call. You may now disconnect your lines. Thank you.

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