monday.com Ltd. (MNDY) Earnings Call Transcript
October 28, 2026
Earnings Call Speaker Segments
Please welcome the monday.com management team to the stage.
Great. Thank you all for joining us at Elevate 2026. And thank you, particularly for management, putting on this investor Q&A session. I really appreciate it. I'm Byron Stephen, Vice President of Investor Relations. To my left, I've got Eliran Glazer, Chief Financial Officer of monday.com; Eran Zinman; and Roy Mann, who are co-founders and co-CEOs of monday.com and Casey George, our CRO. So this is an open format. I will remind everybody that we will be reporting our Q3 earnings here very shortly. So we'll try to keep this less focus on numbers and not talking about our Q3 upcoming Q3 results, but more on strategy and product as much as possible. Anybody who is listening to this on audio, we are live streaming this through our Investor Relations website. If you have any questions, feel free to e-mail us at ir@monday.com, and we'll be happy to take those questions as well. So we've got 2 mic runners around here, and we'll just open it wide for Q&A.
Great. Can you hear me okay?
Yes, we can see, Steve.
Great. Steve Enders from Citi. Thanks for hosting this great event today. Maybe I just want to ask on a lot of focus on agents and trying to drive adoption. I guess, how are you thinking about the organic, getting people to adopt it that way versus needing a services element. And I guess, what are you kind of doing with Frontier and the services model to enable that for your clients?
Thanks for the question. So look, I think I'll start first with generally speaking. Feedback that we constantly hear from customers is that nobody is kept to call AI, everybody understands AI is promotive technology. I think we're now in the phase of adoption where customers are saying, we've been on the side of, let's do TOKIN Maxine, just by an eye for the sake of buying AI. And we've now transitioned into a phase in the industry where customers are saying, we want to see return on investment. We want to see actual business impact whether it's reducing cost or increasing the top line revenues. And I think there's a big gap between the fact that technology exists to actually adopting it. We're here across the board from customers, customers who bought licenses to use all kind of AI software but saw a marginal gain in terms of efficiency. And they understand and the feedback we hear is that in order to drive a real change in their own company, their own business, they need deep adoption and guidance more than anything. We heard that feedback. What we announced in our keynote earlier this morning is, first, that we're establishing a new organization called Monday Frontier. It's basically a combination of managed services for deploy engineers. We're going to scale this massively going to 2027. We see a lot of demand from customers. They basically say, we want your experts to drive the change within monday, the deployment of monday. And what we also hear from them is that they want to do it on the platform because they have most of the data inside monday, the contacts. They have people already using the platform from across the company. And something we emphasize a keynote is that we want people and agents working together. Having people built agents in a silo way doesn't help. In order to drive real change, you need people and agents, data in context, only in one place. So I think this is a big opportunity for us. This is the way company is going to adopt the AI going forward. And this is exactly what we're going to focus on as a company.
This Matt Bullock from BofA. We hear a lot about context being critical from software vendors. It would be great if you could help us understand the context that lives inside the monday platform? How you guys differentiate versus a lot of peers in that context advantage? And then high level, your strategy for API, MCP and allowing third-party agents to tap into that context longer term?
Yes. So I can take this. So yes, it is critical. It's like a bunch of things. It's context, but also guardrails. Okay, like access to data and governance. We've just been with the cab. That's like one of the #1 concerns in enterprises. Okay. I have my data in here, but like I really want to know who's accessing what, when and to trust that. So that's like another really critical element. And the context is, it worked for us, okay? And like you want the agent to do stuff, it knows what all the team did and your projects, your company, your role, what do you need to accomplish? It's already in there. And so that's a critical part. And then it knows also to ask for other stuff that might be in other areas. We see this as like the magic part, right? Like you asked it knows already and like Daniel shared on the stage, he said, like, what do you need to do for it? Says nothing. And I think that's like a killer part because it also -- it's not only that it's easy to use. It also allows us to create really good agents because we know before and we can analyze all the data ahead of time, so the agent can also suggest stuff. It also knows it, and it's a better agent. It's not just like pulling the data. It's also like having the right agent to do that stuff and look in the data in a certain way. But that's one part of it. And the other I'll answer your question of like external agents. We don't think we're going to be the only agent platform, and it's all in one. There is obviously a massive advantage for having a suite that covers everything like we are doing. But there is also a lot of power in connecting to anything else, okay? So whether it's any other sort of data that you can pull in and any other agent that you can pull in and we're equally dedicated to opening up the platform because, again, like we said, the real value comes from having everything work together, okay, when I write something to you and your agent jumps in the conversation and whether it's on monday or not and have that context or another context, you can imagine, like synergies happen and it becomes like a multiplier. So we can also provide all of it like you're a smaller customer probably, but for the larger enterprises, we're going to be like a bigger, let's say, piece of the puzzle of all their AI infra.
And maybe just to be more specific. So today, you can need mondays through the APIs through MCP, everything is open, you can use monday headless if you want. And also you can import any third-party agent, whether it's on Claude or even personal agents onto the platform it's going to be like any other user and we don't distinguish which we native build agent within the platform to third-party agents.
Arjun Bhatia with William Blair. Roy, around your keynote, I think, was highlighted change as like a pretty important theme. It seems like there's a lot changing obviously, in the environment in the market and then at the company also. Historically, like we've always looked at monday through the lens of work management, CRM, dev, et cetera, service. Is that still the right way to kind of think about the company? Or does that need to evolve? And are you going to become sort of AI agent orchestration. And is there a new sort of framework or product lens through which we should sort of view the business going forward?
Yes, it's a good question. I think it definitely evolved, I would say, specifically in the last year in 2 ways. One, I think historically, monday was perceived as just the project management software. I would say more broadly like work management, but very project-oriented sense. I think all the use cases you've seen today from customers and also I think Daniel highlighted in his own presentation. This evolved tremendously in the last few years. People today, what they do on monday is to manage critical business processes. Now it's different kind of processes across the company. that there isn't like off-the-shelf software to do that. But because monday flexibility and nature of how you can use the product, companies from different industries, manage critical business processes. I think in a way, this is a big opportunity also in the age of AI because as much as our goal as a company remains the same, which is to drive acceleration for businesses, improve their efficiency and revenue. I think the TAM has dramatically increased, not decreased. Because what now companies or our customers can do with the platform is much greater in terms of the business impact that they can generate on top of us. And just in terms of CRM and service so also with CRM service, we think this way. So they've taken a more independent path of how they evolve, also putting a lot of emphasis on a agentic offering that we offer in each one of those verticals.
Yes. And from my perspective, it's like you can look at it like work management has like -- it's always been a place to kind of connect the organization collaboratively. And you can think about it that it's like expanded a lot with agents because what they do is very general with us, and they can connect like customers can connect, a lot of different aspects of the organization. You can argue that other agents do the same. And there, I think like the, let's say, historical quadrant, is a question, right? Because the borders are kind of diffusing between areas, and that's also why it's important for us to first connect to other vendors. And I think that's where the customers are that they are asking themselves what we want? Like it's not as if AI was a technology that was born to solve the problem. It's now a technology looking for things it can improve. And I think that's what customers are doing. And with that, borders are kind of like blurred in where for the different boxes. And I think we -- and that's what I think Eliran mentioned as an opportunity for us in a lot of ways because we're entrenched in the white space and connectivity of a lot of things. And so if we go to market well, we'll capture that area.
DJ Hynes from Canaccord. So there's tons of great AI ROI examples today in the presentation, whether it was growth, productivity efficiency. To me, it seems like a lot of the examples you cited skewed a little more SMB or departmental. A, is that the right read for where we are today? And then b, like what needs to be the unlock to take that into the enterprise, right? Is Frontier part of that, maybe I'll leave it there and any observations you have of kind of where we are in that evolution?
Yes. So I can start. So -- we actually tried to give a mixed-use case study. So we had one from a 100-person company, one from a 10,000-person company. Actually, we're seeing way more adoption with our enterprise customers on AI agents, triple the adoption compared to SMBs. So I think we have a larger portion of SMB in terms of percentage, of course, from the total customer count. But in terms of adoption, willingness to use, willing to spend we see much more potential in the enterprise segment. And also, our strategy is very much focused on continuing to go up market and focus our enterprise customers. I think in a way, and Roy just mentioned, we just met with the customer advisory board, speaking along with enterprise customers. They're actually thinking about monday as a potential solution to how they can adopt the because their biggest fear is that if we give AI all the freedom in the world, without guardrails, it can hurt their business, and there's a lot of concern around it. Because we built our agents and our AI offering on the monday platform, which is enterprise safe, it's secure, they have full control. They know exactly what data is in it. I feel to feel much more confident. And I think Monday Frontier will accelerate that because others are saying, we trust the brand, we trust the company, we trust the product, people have the product, I need your help with those experts to find those use cases going to make an impact on my business. I think this is our biggest opportunity, and this is the basic segment we're going to go after in the next year.
The only thing I'd add there is we have to be successful at both. The product organization is hyper-focused on building what I'd call accelerators. So as an SME customer, if you can give them 80%, they can get all the way home with the rest of the agent. That's one of the things we're here at loud and clear. And as Ron just mentioned, as we move up market, it is very clear and our customers are screaming it. Please help me. I don't know where to start. I don't know how to do this, I need someone to ask the right questions, right? And so that -- a little bit has surprised us. I would say that the enterprise has been such a huge growth opportunity for us for agents. But we got to do both.
Yes. Thank you guys so much for the time. Taylor McGinnis with UBS. Two-part question on Frontier because that seems to be the big announcement coming out of today. The first is this seems like a bit of a change in strategy for you guys because if you think about Monday historically, it's been very easy to get up and running. So one, could you give us a sense of how big about lift that might be for you guys just in terms of costs and bringing all of that hiring in? And then secondly, to the extent that you guys have been trialing frontier with some customers, I would love to just hear early feedback on what you guys are seeing with ROI and use cases being unlocked and payback periods. Just anything that you guys could give us a sense for what this opportunity could become.
I'll start can-like just one point that is important for me to highlight, it's still the core of Monday to make things easy and simple. And I think you saw that in the presentation, it's critical for us. The frontier part is to help them think about the business, the value and not about using it. It's about -- because then they will build something and they'll own it, okay? It's about holding their hand and helping them and be consultative in that respect. So...
Yes. Yes. I think what Roy is saying is erect correct. I think the problem is not the user interface or the easiness of use. I think this is something that we know how -- very well how to do. and a lot of confidence in that front. I think the biggest problem is to identify which areas in your business can be improved with AI. And then how do you drive the change because it's usually from our experience, like it's not like one thing you need to change and there's multiple people involved, multiple risk involved, and it's very complex. Look, we've been very focused working closely with our customers in the last 6 months. Like I said, they love the brand, they love the product. They have good usage and already a lot of data at it. It's a big advantage. I think one of the biggest issues right now with AI, with companies trying to implement AI is to go to market. It's a very noisy market. Everybody is saying the same message. And people don't know they feel fatigue about all the messaging to hear around them. And eventually, they want to go with brands their trust. So I think it replaces our benefit. We've seen a lot of success so far. This gives us the confidence to scale Monday Frontier going forward to do more implementation like this. So we're going to hire for that this year and next year. We're going to put a lot of focus on that and offer it to a majority of existing and new deals.
Great. I have one question online that's been submitted. It's going to be for Eliran. Without discussing near-term guidance, if growth remains below historical levels, how would you adjust spending to protect free cash flow?
So we continue to operate, as we said in Q2 when we disclose the numbers. We continue to operate in a way that is efficient, meaning we're looking at growth. But on the same time, we're looking at our bottom line, continue to be efficient on the way we manage post riff and we did the riff and we announced it. And we said that we had a gross savings of potentially $100 million that we're going to invest the majority of it, but we are still looking at our cost components such as AI cost, such as investment in headcount. So we keep the balance of investing, but also looking at the efficiency metrics that we always looked at.
Allan Verkhovski with U.S. Bank, BTIG. Congrats on a great event. The keynote energy was phenomenal. I want to ask a follow-up question to one of the things you were talking about earlier, which is around your API limits. And so I think I heard that customers are now getting notified when they exceed their daily API limit. And you'll be monetizing API add-ons next year. So can you talk about the activity and factors you saw that led you to begin enforcing these limits? How meaningful can this be? And then lastly, can you talk about how the user mix has trended between monday.com users that are exclusively using your MCP versus broader AI capabilities inside of Monday?
Yes. So first of all, we always had limit to our API for plan, so that hasn't changed. But basically, when we think about pricing strategy, and this is something we announced a few quarters ago, we want to leave more of a hybrid model of seats and consumption. We unified our credit system. So whether you use monday vibe or agents or AI comes within the Board or AI workflows is going to take the credit for one pool of credit. And we're going to allow our customers to not just pay for seats, but have like consumption model in addition to that. Over time, I think we'll introduce more and more of those capabilities into the product as we see that customers are leveraging the platform in different ways, and we want to allow them to scale regardless of their headcount. So again, like over time, I think it will shift, but I think we're very focused on a hybrid model right now. So we kind of might see more features like that coming into play.
Elizabeth Porter from Morgan Stanley. I wanted to follow up on the idea of the different quadrants and how AI is blurring some of the lines between these. And so my question is, does the shared AI layer change of the cross-sell opportunity across work management, CRM, service and dev. And what are you seeing from customers as it relates to AI driving a willingness to adopt more products versus just monetizing more of those existing deployments?
We continue with the multiproduct strategy and all of our AI capabilities and our assets span across all of our products. So that's definitely an integrated point that our customers really like, right, so they can leverage what they build in work management and also leverage that in Cerium and service, et cetera. So that obviously helps us as we cross-sell. The second part of your question was remind...
[indiscernible]
Yes. And obviously, if they can use some of these assets across multiple products. Obviously, their utilization goes up. So it is a self-fulfilling prophecy in a lot of ways, and we are starting to see that. We did accelerate some of our capabilities in CRM. So some of the agents that we built that were specifically for CRM came online sooner than our AI workspace. So those things have helped us in the reverse with our AI Workspace platform. So it's, again, a self-fulfilling prophecy.
If I use Daniel's metaphor for a recession about the batteries being included. I think work management broadly is a more diverse product. Every customer is using it in a different way. I think the benefit of both CRM and service specifically is that we can build very specific agents and AI use cases. They are built specifically for CRM service. So it's a little bit easier to adopt for our customers. And there's a lot of potential with those specific agents as well. So it's a little bit of a different use case. I feel Monday Frontier will be, let's say, more needed for the work management part, where CRM and service. Again, this is just our intention. It's going to be more easy to adopt using the building agents that we offer.
Mark Schappel with Loop Capital. Regarding the rebranding strategy. I was wondering if you could just talk a little bit about what specific commercial problem the rebrand is intended to solve here. Would it be like limited enterprise awareness, the perception that you're just kind of a work management tool. Maybe just talk a little bit more about the rebrand strategy?
Yes. I mean, first of all, we feel we've been with the Monday logo for a long time. This is after we brought in through our previous name, which was the pulse, and we're very excited for this change. It's not a major change as it was back then, but it's I think we feel that the company's strategy have evolved since then and the offering we can offer to our customers much greater than what it was. We've seen that from the use cases, we see it in that from the feedback we get from customers. I think in a way, it will open up people to listen more to our story and kind of rethink what monday can be for them. I think now with everything going on in the market with a lot of noise. I think it's a method for us to set up a little bit of noise, till the Monday story again. I think for a lot of customers that heard about Monday in the past is still perceived maybe as a limited work management or project commitment. I think in a way, the rebrand will help us reposition Monday as the AR Workspace for teams. Open up new messaging and new ways to come into customers, they can do much more with the platform today and also talk about the fact we're going to be there to help them solve and maybe find opportunities to leverage AI more. So I think it's more of a facelift, a way to tell a story again, open up to new customers and continue to go in up market the way we've done in the past few years.
I have one more question online. I think this one is probably more for Casey. What most often limits expansion within enterprise customers? And what are you changing to address it?
I would say a lot of our opportunities as we move up market, as you can imagine, these enterprise customers have multiple platforms, right? So there's constantly rationalization going on with their vendors. And this is where we shine a lot of times. We typically win in these instances. So what typically happens and it slows us down sometimes, they've got to organize whatever they have today and figure out how they're going to move it to us. So to the extent we can help them accelerate that with our services to migrate over, that's great. As you can imagine, they build a lot of workflows and a lot of different platforms and it's tightly integrated into what is a pretty complex infrastructure. So that's PAUSE -- that's the one thing that slows us down sometimes. I don't think that's unique to us, but we do see that a lot. And we see it a lot because a lot of our expansion opportunity upmarket is taking out the competitor.
This is [indiscernible] from Wolfe Research. Maybe one 1 on the voice AI agent harmony that you launched, which is obviously pretty exciting, and it's one of the highest growing markets out there, but also one of the most competitive ones with a lot of AI start-ups competing in there. So maybe what are you like seeing there with early adoption and early feedback? And then two, what do you think will be your right to win? And what differentiates you there versus other products in plant product in the market? Is it like specific use cases or anything around the models? What is sort of the right to win there?
Yes. So it started with us making a decision that voice is a strategic path for us or like something capability. We'd like the platform to have PAUSE -- so we acquired one AI,the start-up, and that's like the seed that grew Harmony. And essentially, PAUSE -- the product has a lot of unique capabilities. We build our own models like really small lightweight models that identify a lot of stuff really needed to have high-quality conversations and high-quality voice conversation. Just to give you an example, when someone answers, like identify, it's a voice mail and not start talking into the voice mail as if it was a real person. So like we're really good at that and a lot of other stuff. And so we do have some advantages right now that we're winning over competitors in quality, but I think it's like more strategically something we need to own and to incorporate in a lot of other solutions and especially with the frontier that we see a lot of use cases. If you pull voice in, it kind of solves for opens up the door to a lot of other use cases and connectivity throughout the organization.
I'll just add to that, 2 things. One, it's a separate website, separate go-to-market, Harmony.AI. So we separated that from the platform. It's a completely separate product. We -- one of our assets is a company we have over 200,000 customers. So again, the go-to-market right now is very fuzzy. A lot of our customers expressed interest in voice agents. So I think there's an opportunity to sell that to our customer base. And also, what we've seen from customers at a lot of the times that a voice call from their own customers become a process later on within the company. I feel there's a big chance of 1 plus 1 equals 3 here, integration with monday, making it each call, make it in a workflow. So we'll also see some integration there. But they have their own go-to-market and they're approaching our existing customers. They have a booth here to Elevate, and we see a lot of interest from our existing customers.
I'll add one thing here as well. And I think those of you who know this industry and market with contact centers. I think everyone would agree it's probably the most ripe industry for disruption. And this platform is not an SMB platform necessarily. It scales all the way up to the largest customers. So we can support and go all the way up to the top of the market. And as I just said, in a market that is ripe for disruption. And the stack that they have built in this platform is second to none. So it's a huge opportunity. We're super excited about it. And I'm even more excited about the fact that we can continue to support our upmarket motion.
Having said that, it is a startup. So we're just starting, and then we'll see...
[indiscernible] from JPMorgan. Casey, you touched on this earlier, but with a significant portion of your ARR still from the sub-$50,000 customer cohort, how much are you going to continue start to offer frontier to your lower scale customers? And on that point, we've been hearing from kind of channel partners that maybe the enterprise customers are receiving a little bit more attention in terms of standing up monday's AI products. Do you see that as true? And how much are you going to invest into kind of your base customer cohort?
The timing of your question is very good. We just had a couple of strategic partner meetings. And what I would tell you is our FTE motion is, for the most part, in place to support our mid-market and upmarket customers, right, enterprise Obviously, we could not scale that for our 50,000 SMB customers. We are leaning on and building a program and a model where our partner ecosystem supports those customers with prebuilt assets, obviously, services. This is what they do and it is what they do very well, and they're very interested in this space and building out a set of resources that can go deliver for those customers. So it's -- we're doing both, but through a different channel and our FTE motion really there to support our upmarket customers.
Yes. Again, like going upmarket is one of our most strategic things we're focused on in the company. When we went public in 2021, I don't remember the exact number, but I think we have a single-digit percentage of accounts that are 50,000 or above. We've been gradually kind of replacing our customer base, now over 40%, and we'll continue to grow that segment going forward. It's a strategic direction for us as a company. I mentioned this earlier to a previous question. We see much more adoption of AI agents within our enterprise segment, 3x compared to SMB, relatively speaking. So we're very focused on that. Frontier is going to focus on that mid-market and above. And we see great adoption and willingness to adopt more AI and the ability to pay for that. So definitely more kind of focus on where we're going anyway as a company.
I have another question online for Alan. How do you determine how much cash to retain versus return to shareholders?
So as a reminder, we did the buyback that we completed in Q3. It was $870 million program that we announced. When we did the analysis, what would be the amount that we think is appropriate for us in terms of capital allocation, we said, okay, what it would be the requirements of cash in order to run the business, just an example for 6 months without interruption. What would be the amount of cash we need for potentially M&A. With regards to M&A, we said that we're going to look at tens of millions and not hundreds of millions. This is what the strategy that we defined. And the third thing was looking at shareholder return by way of share buyback that we did. So this is the way we also think going forward in terms of the strategy and our execution plan. We're not thinking currently about any additional buyback, but this is something that if in the future, we want to think about it, then we have the flexibility. But the main purpose or uses of our cash is running the business and keeping some cash for potential M&A.
[indiscernible] from Fund. My question is for enterprise movement. How much of enterprise growth you guys are thinking from coming from having more agents and seat usage versus more product penetration? And a second part of that is kind of a dumb question, but I like asking them question, how do you define a true enterprise. For an example, if I have 200, 300 seat customer, but I have a lot of your products. So I could easily be spending $100,000 with you. So what is 2 enterprise customer for you guys?
Well, we identify enterprise anything over 1,000 seats. Is that right page out thousand. So I know we play with that definition. So 1,500. Thank you. I now. Yes, the definition has changed. But 1,500 is thank you. It is the amount that we identify for an enterprise customer. And I don't get that confused with like enterprise tier. That's our highest here. But if you see any stats where we break it out by enterprise, mid-market, SMB enterprise is over 1,500 employees. But if we -- there's one caveat there, if we do see a customer that has the potential based on how they're using the platform and they have growth potential, we do treat them as we would a customer that has 15-plus 100 seats. So we have the ability to do that. We do that on a regular basis.
I would add one more thing that changed now because of the new offering. Let's say, if we had 1,000 people account and we had like wall-to-wall deployment, like 1,000 people in the enterprise, we felt like we kept the ability to expand. Now with the hybrid model, the fact we have consumption. So we see this as a potential to expand. So it's not longer like an account that we kind of reach this limit. So we try to upsell it like agents and vibe. So I think it's opened up a new vector for expansion that was previously limited by the amount of people within the enterprise within the company. And now with the consumption hybrid model, it opens up an opportunity for expansion. So you might see like a mid-market account, pain equivalent annual contract that an enterprise could only pay previously.
Howard, do you have a question?
Howard with Guggenheim Securities. For what it's worth, I don't think the Pulse is such a bad name because you could you got done a play on words. If it was a...
Pulse. So it's not PAUSE. Anyways.
I digress. My question is, have you guys done an analysis on the incremental usage that the -- your platform scalability investments unlock? And how much of that usage, you believe will take the form of agents? And then Ron, you mentioned pricing earlier, pricing packaging. Could you see that evolving into more agentic tiers?
Yes. So maybe I'll start with the pricing part. So look, I think everybody is trying to figure out what's the best way to price they are offering. I think we see this already I think it's a larger problem than just how Monday's pricing this product because you've seen also the frontier labs when you price per token and you managed to register token cost. What happens to revenue and how this affects the run rate of those businesses. So we -- first of all, with the frontier, we try to think about more of a solution that we can tell to our customers as opposed to just price it on focus and usage. So we're thinking about also new potential pricing strategies. What I'm trying to say this, it's a moving target. I think will evolve a lot over in the next year or 2 and learn what customers are looking for in terms of predictability, attaching price to results and we just along the way. I think what's important to emphasize what I said earlier is that it's no longer just a seats model. It's a hybrid model, and we'll continue to expand it as we move forward. This is the first part of your question. Sorry, I forgot the first part.
It's measuring the incremental usage capability. Some of your customers...
Yes. Yes, we heard that a lot today, Yes. So it's like a lot of them see that as opening the door for leaning 100% on us. like some of them have maybe a few vendors, and they want to say, we want to go all in on you. And that's an unlock for a lot of those stuff and -- and we see it also as a like a critical path to agent usage and AI usage. Why? Because there will be so much more information in the system because of agents winning the scale, we need the speed. We need all of that. So for us, it's like kind of like the same investment, both in enterprise and in the future of AI on the platform. As a reminder, if you have -- if you're listening online, please feel free to submit any questions to ir@monday.com, and I'll be happy to ask those questions. I do have one for Casey. What are the biggest opportunities to improve rep productivity and what needs to change to realize them?
Yes. So very proud of the direction of our rep productivity. We've done a lot with our Rev Ops organization to build in processes that streamline a lot of the things they do, right? Obviously, our reps want to spend more time doing what they love, which is selling. So if we can remove as much of that as possible, it's a big help for us. One thing that we did, and you heard this in the keynote, you've heard this a couple of times. And I think this is the best thing we could have done as a company, definitely since my tenure started, but we had a agentic week, right? And so we unlock the power of the platform. We handed it to every individual and an entire company and we say, hey, go Bill, we're going to take the week off. We're going to go build assets. You come up with whatever you want. We gave them no guardrails whatsoever. And you'd be amazed at the creativity and the things they thought of. And of course, a lot of the sales reps came up with processes and built AI capabilities that removed a lot of the administrative things they do, some of the things that they don't want to do, again, they want to go sell. And so we created a ton of productivity or capacity in our system by leveraging our own platform. The other thing I would tell you, and it's -- and I can say this, I've worked at -- I've been a leader at a number of technology companies, some of the "best in the world" I've never been in a company where everyone was a super user of what you were selling, right? So we all love the platform. We've used it before AI and now with AI it just exploded. So our productivity on the back of us all using our existing platform has just exploded. So we continue to keep a close eye on that. We no longer have to grow our sales headcount in a linear fashion to support our growth. We are growing our headcount, but we don't have to do it in the same linear fashion as we've done in the past because our productivity has increased so much.
It's also we did something really interesting. We connected the platform to big bring to our data source. And so it's like everyone out of the bat have access to their data and like all their sales data and everything. So they pulled up their own agents, reports, whatever they wanted. And it's -- it's also like to the previous question of context, that's like been a massive unlock of context for the stuff we build internally that we connected our own data like into the platform. And it's a bespoke connection, but we're obviously, any one of our customers, and we're going to help them do that as well.
Ryan Mac, Wells Fargo. So I want to talk about the fusion of AI through the economy. And I'm happy to say that my uncle who's a plumber in Philly call me today and say, we got to talk about this AI thing. And I was like, okay, we broke the payment. And he want to talk about voice, which was interesting. But I guess I have a 2-part question for Eliran here. Like just a lot has changed about how we think about AI, but how people are adopting it. So I know you're not giving financial targets today, but has AI usage or investment may be changing the way you think about the financial components of Monday's business could be going forward? And then for Ron, for those customers that like have been on the front foot of adopting AI throughout the organization, whether through Monday or larger AI labs or different AI features or implementations. How have you seen those more AI customers change their Monday implementation?
I will start. So with regards to internally, how do you say, so 1.5 years ago or maybe 14 months, we hired 5 people in the finance team. None of them was a financial person. They were project managers. They were developers. And what we did is we established a team that -- all everything that they do just they have to look at all the processes in finance now outside of finance and automate the processes. And there is a belief for some reason that you will get immediate ROI. I spoke with one of the investors here earlier and I said that I'm attending all kind of webinars. And people are saying, we are using AI. And then there is a question, how many people did you let go because of AI? And no one did, how many people you didn't hire because of AI? It starts to do something. So I think for us, there is a lot of work that we are doing. But currently, it's not reducing it's actually replacing. I think there is a transition period of about, I would say, 18 to 24 months in which we are going to complete. And people are having now more time to do things that are more strategic or they can be more knowledgeable about other things that working with other parts of the organization, replacing repetitive actions like -- I will give examples. Customers' billings, matching with invoices and all kind of manual things with regards to budgeting, with regards to free cash flow modeling, with regards to the modeling of the business itself, we now ran -- I will give an example, I'm proud of it. We worked on this for the past 6 months. We took an Excel spreadsheet, and we basically did was everything the Bible of Monday, and we now run it in different AI tools in order to like a statistical model, business model, it takes a lot of time. So I would say by way of efficiency, people are doing much more with AI tools. There is a lot of work still involved. Over time, I think we're going to see the productivity gains coming very soon. But already, we are changing the landscape of how we operate in Monday.
And that's the finance team, right?
The finance team.
I can share stuff we're doing in the R&D team. It's like about 30% of the code is now being reading automatically by AI. And I don't -- like 100% of the code is being written by AI, but it's developers. Like 30% is just like automatic like bugs coming in and cycle through like without anyone touching it. It helps there because we have the infrastructure to validate quality, okay? We had it all set up before. But in other areas, like Eliran said, we're building it and -- for our customers.
Well, I think that one told me about 1.5 years ago, he said 1 day will sit in an earnings call and you and 7 agents.
I wanted to do it before, I said I wouldn't never no. It's the agents with can send the legal as.
I think it was the legal hurdles, not the IR hurdle. Just on your second part of the question about how we see enterprises they the ones that actually kind of more affording. So look, definitely, some customers are more forward leaning and more experimental with AI. Look, for SMBs, it's easier, but also there are less wind to pay, I would say, because the impact is not just great as enterprise companies. When enterprise companies -- we see some. But as I've said, we see a lot of them need guidance and help with adoption. This is why we put so much focus on Monday Frontier, and we tend to double down on that. I will say we did see some customers build incredible things. The way we think about this is also how we can increase usage. If you attend in Daniel's session, one feature that we introduced recently was agent directory because a lot of our customers says, we built amazing agents, we want to share it with the rest of the company. Some customers build an agent that anybody in the company can ask questions about the business they connected to the data source, some of who build an agent that can process receipts and a lot of other things. So we're trying to think about what kind of features can we build for enterprise customers to drive virality and to increase agent adoption. The same way we've done for other features we developed. This is one example, and we plan to launch more of these. So definitely thinking about how the product can encourage more people to create agents to use agents, other people are using. If you think about it, this is a big problem right now in companies. People, individuals might be very proficient, they might use Claude, ChatGPT, any other vendor. But when it comes to actually sharing what they've been building with other people, make it official. PAUSE -- who's taken responsibility for that. For us, every agent we built. We have a human owner that's responsible because AI is a great technology, but it will make it never take responsibility for mistakes. You can trust me that was never going to happen. We need it to be accountable. We our customers are accountable for the results, and they want us to track what the agents are doing. They want to have a log of what's going on. So we -- the way we think about our product is exactly that. Now we can give them the confidence what they're doing now we can drive reality and make this mid-technology available to everybody in the organization.
I was wondering if you could spend a minute talking about any trends that are different or a high level if it needs to be on the SEM side? And I think maybe more importantly, looking forward, the -- what SEM was 10 years ago and what you built with Big Brain should probably be pretty useful for like agent-led growth, agents who are deciding whether they're going to use a product management tool to handle themselves and choosing Monday. And alongside of that is obviously the GEO stuff. But I'm just curious whether there's any effort inside the company or thought or you're seeing any early results from what I'm sure has work to do to surface in those places the same way you surfaced really efficiently in SEM?
Yes, definitely. First of all, we have these partnerships with Anthropic and ChatGPT. We paired the one of the top vendors that they recommend in terms of integrations. We see our NCP usage and discovery exponentially growing month-over-month. So definitely, it's a way to discover the product. We see very good conversions from that. At the same time, as we disclosed I think over a year ago, we've seen the pressure on the top of funnel. And I think the industry is going through a shift where previously it was about displaying ads for people doing search or surfing online. We're shifting now to more decision-making and ages recommendation. And I think over time, we will shift more towards that. We're very focused on that. We have teams working on that, on the partnerships and discovery. We'll see. It didn't offset the pressure we felt previously. But I think things will eventually will come into equilibrium of discovery. And of course, we'll do whatever in our power and our big brain engine to seize every opportunity that presents.
We are seeing internal like AI opportunities like you mentioned, like agents optimize staff automatically and also launch campaigns, multilingual, like right off the bat stuff we couldn't do before like 100 ads and not on like nothing like almost no time. So those stuff we're rolling it out now and also closing the loop. So I think like we're going to see some gains from it. But again, like Eliran said, nothing changed from what we reported before on the pressure in that area.
Ivan Feinseth with Tigress Financial Partners. Going back to Harmony, how do you see the product developing to gain the ability to increasingly interact and where do you see deployments, let's say, like in apps, eventually even as early as next year, for example, phones are going to go from a regular operating system and using apps to a voice-activated interface that then the operating system drives the agents that interact and drive the transactions, for example, I think that's going to be like a huge opportunity for voice interfaces as well as the growing demand for voice interfaces and all levels of customer service.
Yes. So the question was -- I don't know if you want to get it...
Yes. I can answer if you want. Yes. So again, Harmony is very interesting opportunity. I'll just say that Harmony's product can do both things. They can do outbound calling. So for example, calling sales prospects and customers. And also a very popular use case is inbound calling. So customers calling into the business. It can take over the business phone number and route calls and basically work against the script of what you wanted to do. I think over time, what we're going to see is like explosion of agents doing calls, agents calling one and another and schedule in appointments and inquiring businesses. I don't know -- I'm not sure what's the endgame of that. I just feel customers' expectations in terms of the level of service we're going to expect, how fast they're going to get a response, it's going to dramatically change and businesses that won't adopt such a tool will be left behind. So I feel we're going to see an explosion in that field. And like we've said, like this is strategic for us. We acquired one AI. We built it, package it into Harmony. We plan to offer that to our customers. We feel it's a big opportunity. We focus more on the mid-market enterprise segment and not the SMB segment on that product. And again, like I feel it has a great potential.
We have time for one more quick question.
Ian McKew with Jefferies. I guess I'm wondering just on the shift from the sea-based base plus usage model, just like broadly what inning we're in there? Any color on like number of customers that are using usage, if they're topping up their tokens and then if there's been any pushback by customers in the new model.
Yes. So overall, it was very well received within our customer base. We are introducing improvements and adjustments as we move forward. A lot of the features we've built in a few months is to provide more visibility into the way they're consuming their credits. There was a big request from our customers. So in the admin section, actually, there's a whole booth here just on the admin section is pretty wild. People are really excited about that. We have like a full report of who consumes what per month over time. We're also trying to experiment with credits so like give personal users credits and then overall company pool credits. So we'll adjust it over time. Overall, it was very well received. I think it's becoming more of an industry standard going forward. And over time, we learn how to properly improve the way we package it to customers. But definitely, customers reception for that and willingness to pay have changed in the past year.
Yes. But we still get the same feedback, everyone gets that they want predictability, okay, which is hard to give them because it depends on usage, but like that's like a shift we see for everyone, okay, moving from super predictable models to consumption-based one. But within that boundaries like where they understand it and we're solving for a lot of those issues like Eliran said.
Great. With that, that concludes our time. I appreciate management for making time for our investors, and I want to thank the investors, particularly for some of you that have traveled to be here. We really appreciate it. For those of you in the room, we do have some swag in the back if you're interested and some additional snacks as well. So thank you once again, and hopefully, we'll get to see you at the rest of the Elevate sessions. Thank you.
Thank you.
Thank you.
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