Home / Transcripts / Rockwell Automation, Inc. (ROK) · November 11, 2026

Rockwell Automation, Inc. (ROK) Earnings Call Transcript & Summary

November 11, 2026

NYSE US Industrials Electrical Equipment conference_presentation 30 min

What were the key takeaways from Rockwell Automation, Inc.'s November 11, 2026 earnings call?

In the fiscal year 2026 earnings call, Rockwell Automation reported strong performance with revenue growth driven by robust demand in key sectors such as data centers and automotive. The company exceeded its previous guidance, achieving organic growth of 7.5% to 9.5%. For fiscal year 2027, management has guided to continued growth, projecting 3% from price increases and signaling a positive outlook for larger project spending, particularly in the U.S. market.

What topics did Rockwell Automation, Inc. cover?

What were Rockwell Automation, Inc.'s November 11, 2026 results?

Rockwell Automation's strong performance in fiscal year 2026 and positive guidance for fiscal year 2027 indicate a robust growth trajectory. Key areas to watch include the impact of AI on operations, lifecycle services improvement, and the execution of their M&A strategy. Investors should remain attentive to inflationary pressures and supply chain dynamics as potential risks.

Earnings Call Speaker Segments

Quinn Fredrickson analyst
#1

All right. Good morning. Thanks, everybody, for being here. Welcome to the session for Rockwell Automation. I'm Quinn Fredrickson senior research analyst at Baird covering Advanced Industrial Technology. Most of you probably are aware, Rockwell Automation is the largest pure-play industrial automation and digital transformation company, specializing in automation control systems, software components and services for automating factories, processes and machines. With us today to discuss the company, we have Blake Moret, who's Rockwell's Chairman and CEO; and then Matheus Bulho, the SVP of the Software and Control segment. So Blake is going to open up with some opening comments, and then we'll come back for Q&A.

Blake Moret executive
#2

Great. Well, thanks, Quinn. Pleasure to be with you today. Just for -- especially for those of you who might be a little bit newer to the name, as Quinn said, we're pure-play devoted to industrial automation and digital transformation. We're the most used technology in American manufacturing, we're Milwaukee, Wisconsin headquartered company, we go to business with three business units, the software and control business unit that Matheus runs, intelligent devices and life cycle services. And we cover manufacturing and production across the whole spectrum of vertical industries. So you'll hear us talk about discrete industries, which includes automotive data center, semiconductor, e-commerce, warehouse automation, hybrid applications, which include consumer packaged goods, which include food and beverage, home and personal care, pharmaceuticals and process industries, including energy, chemicals, mining and so on. We put together a nice combination of above-market growth. and significant margin expansion, and we're looking forward to talking about all of that here in the next few minutes.

Quinn Fredrickson analyst
#3

Great. And for the audience, any questions, you can submit to session2@rwbaird.com, and we'll field them up here. Blake, I think just to start off, it'd be helpful to recap a little bit of what you saw in fiscal year '26. Began the year with 2% to 6% organic growth as your outlook by August, it had changed the 7.5% to 9.5%, still without a broad release of larger project capital what has changed the most in your assessment of the underlying automation market as we move now into fiscal year '27?

Blake Moret executive
#4

Well, I think that's a great context that we started last year, '26 with a prudent guide. We were happy to beat and exceed that through the year. And we're starting this year with a prudent guide as well. Industries that exceeded our expectations in the last year included data center and semiconductor automotive, which is one of Rockwell's most traditional businesses, about 10% of our total revenue exceeded expectations, particularly in the latter part of the year, and we see continuing strength there. Life cycle -- I'm sorry, life sciences with pharmaceuticals, GLP-1 certainly driving a certain amount of that demand, but really broad-based. And I would say in both life sciences as well as automotive some additional competitive wins where we were in strong competition, but some of our new capabilities, things that Matheus will talk about shortly allowed us to win. And then data center continues strong adoption of our hardware, including logic, and we can certainly talk about some of the underlying strength that we expect to continue there.

Quinn Fredrickson analyst
#5

So if we think about your guide initially for 27%, the 6% to 9% organic growth, any way to frame up what the industrial economy or industrial production would look like at the upper and lower bounds of the outlook?

Blake Moret executive
#6

Yes. So I think industrial production, we're seeing favorable trends. And over time, we're probably most closely correlated to rates. Traditionally, we saw a gearing of about 2x IP. I think it's too early to say we've totally recoupled back into that, but it's a good starting point. And when you think about our growth algorithm, we talk about the underlying market growth, and you can use factors like IP and PMI to get some directional sense of that. But on top of that, we're encouraged by higher than traditional price as well, which goes into that. So we guided to 3 points of price in fiscal year '27 and that is before including the impact of some of our price increases that will come in '27. For instance, we are going to have a price increase in December that is not included in the guide for the year. Add to that additional served market and share growth. We've talked about continued growth in share with programmable controllers with Logix, with IO, with variable speed drives and then new served market contributing to growth and mobile robots is a good example of that with our auto mobile robots. Add to that, ARR, which is about $1 billion, a very profitable business for us. and then additional inorganic contribution. And I do expect in the coming year, we'll see the return of inorganic growth, and we can talk about what we have in mind there as well.

Quinn Fredrickson analyst
#7

Mentioned share gains as a driver. What areas can you point to that you've seen some clear market share gains since COVID?

Blake Moret executive
#8

Yes. So as we've talked about a number of times, we triangulate and look at share from a variety of sources. So we can look at it from the quarter-to-quarter performance versus the relevant parts of our competitors. So the automation portion of Siemens digital industries, which we've got a nice streak of outperformance against -- if you look at the automation portion of Schneider, Emerson and so on. So it's not a whole company versus whole company because they're doing things that we're not in, but we look at that. We look at the industry reports. And in some cases, we'll look at the reports that are geographic-centric, you bring all that together and you don't jump at something in one single quarter or another, but we think we've had durable gains in programmable controllers with logic with the associated IO variable speed drives. And then certainly, in the U.S., it appears that we're continuing to gain share on top of what is already by far the leading position in certain of these products.

Quinn Fredrickson analyst
#9

I mentioned earlier that throughout this year, you hadn't seen that broader project release. How do we think about what's built in for larger project spend in greenfield recovery? And just how does the pipeline look for those projects looking versus a year ago or even 6 months ago?

Blake Moret executive
#10

So last year, we -- and we've formally tracked and pursued new capacity, whether you want to call it reshoring or shoring or new capacity, but it's a significant part of the business. Last year is by far the highest in terms of orders that we had seen to date in terms of new capacity for U.S. physical plant. Now the orders coming from all over the world because you've got machine builders in Europe and you've got engineering firms in Asia that are contributing -- but when at the end of the day, it's new capacity in the U.S., we saw far higher orders in '26, and we see an even higher funnel than we did at the beginning of as we enter 27. So I think the backdrop is good for that. In Q4, our orders were mid-teens, and Q1 has started off just fine.

Quinn Fredrickson analyst
#11

Last question just tied to the outlook would be how to think about any supply constraints like memory or other components, how that influences your view. And I don't know if signs of PC weakness out there in any way it could help you in terms of memory supply. But yes, it would just be good to get your thoughts on the supply chain.

Blake Moret executive
#12

Yes. And a lot of the memory is certainly something that Matheus and his team are looking at closely because we use a lot of memory and software and control. So far in the specific case of memory, it's been probably the single largest contributor to the inflation that we're offsetting with the price, but not as much in terms of the supply shortages. It's a lot of work, but we're keeping ahead of it at this point. There are other components, other electronic components that we're watching, but it's not as broad-based as the industry-wide issues that we saw in '21 and '22.

Matheus De A G Bulho executive
#13

Yes. Maybe the only place where we did see is in our life cycle services where we deliver services that involve IT infrastructure, like network monitoring services and industrial data centers. that's been an issue in terms of suppressing some demand. But in terms of business continuity, no significant concern.

Quinn Fredrickson analyst
#14

Diving a little bit more specifically into your segment, software and control. Investors are also very focused on software defined control, soft PLCs and its impact on Rockwell. Can you just take a step back and talk about how Rockwell is addressing software-defined automation at a higher level and who captures the economics and whether the proportions change from the way automation was historically delivered?

Matheus De A G Bulho executive
#15

Yes. So I get this question quite often. And the reason we're doing software-defined automation is actually to drive demand, more demand for automation for our scope. And I think the easiest parallel you can think about is, for example, a software-defined vehicle. The reason software-defined vehicles exist is because there is an interest in delivering increased capability at a rate that's much greater than what we've been able to do before. So specifically in control, we've had an annual cadence of updating our firmware, which is the run time that's deployed to the hardware that allowed people to get more capability without necessarily having to update the hardware. What software-defined automation is doing for us now, it is indeed allowing us to update that even more frequently, so delivering even more value to the assets that they've already procured from us. The other piece of software-defined automation is that it does allow us to penetrate spaces where Logix has not traditionally been present before. I'll give you one proxy for that, which is in our own business. We're integrating Logix inside our mobile robots, which is a form factor that you typically would not have seen and we'll continue to deploy logic in more different parts of the automation stack. The other last thing I would say is when people think about our controller, most of the time, the picture that comes to mind is a piece of hard work. But in reality, the controller is the actual run time that's part of the hardware, you can think about more or less as the operating system where production runs. So we will monetize that regardless of the form factor where it's deployed. So that's kind of how we think. And we're doing that not just for control. Our approach is to do it across the entire stack the technology stack that's needed for people to run production. So it's control, it's the system that allows operators to support decisions. It's MES in how orders get executed, and it's also maintenance and how the systems get maintained over time. So it's been nothing but a nice tailwind to the demand across the system there.

Quinn Fredrickson analyst
#16

And specific to the controls business, what percentage do you think could conceivably migrate the business today to a software-defined platform over time?

Matheus De A G Bulho executive
#17

Yes. software-defined platform does not mean that we are also not supplying the hardware, just like when you think about a software-defined vehicle doesn't mean that they're not supplying the vehicle. So we expect that the run time variant that allows for this more frequent iterations of new value creation would be pervasive. It is also true to say that we expect that the majority of the form factors will continue to be in the traditional robust industrial form factor that we supply today. It's hardware that delivers real-time control capability. It's hardware that has the right level of safety integrity is the hardware that has the right degree of security is the hardware that has the longevity, the environmental robustness and many, many, many things that customers, the industrial environments value very much. But we won't be constrained to that, so the opportunities are even greater.

Quinn Fredrickson analyst
#18

And how do we think about how you monetize in a software-defined world? I mean is it based on run time, design tools, orchestration, life cycle support or something else.

Blake Moret executive
#19

It's really the combination of all of those. So one of the most exciting things we're going to be showing next week at Automation Fairs, factory talk conductor, which uses agents basically to speed the integration and the operation of control systems, but using our existing software applications and hardware. So think about the recurring revenue that's new streams of revenue from the conductor itself. But then you're also driving higher demand, and we expect higher share from the logic from the design studio software that programs logic from the Factory Talk optics that's the operator interface from the Emulate3D simulation software. So it's going to drive higher demand for existing revenue streams, but it's also introducing a brand-new one with factory talk conductor as well.

Quinn Fredrickson analyst
#20

And what type of customers are pursuing this most aggressively and which customers would have inhibition from adopting and why?

Matheus De A G Bulho executive
#21

Yes. I mean the way you can think about this particular example that Blake talked about is we spent the last couple of years having our products use AI, and that's made our technology stack even more valuable. But what conductor is about is actually AI now using our products. So the degree of productivity gain. It's quite significant. So people are able to design systems significantly faster and get to value earlier people are able to run systems more efficiently and people are able to maintain them more predictively. So we expect the adoption to be quite broad. And you can think about that as in the past, we only had people driving demand for a technology stack. Now you have people and agents driving demand for what it takes to run production. So we're quite optimistic. And on the topic of AI, I think it often gets asked by investors in the context of some of your software exposure, which has grown, but it's still less than 10% of your business. But can you just give us your response to why Rockwell is an AI winner and where your value really manifests in a debate like this?

Blake Moret executive
#22

Well, the impact for customers comes from the actual execution of whatever code has created. And so you still require hardware, you still require performance that customers are looking for from a deterministic system. So you get all kinds of additional insight and training and iterative improvement from AI, but that's an inherently probabilistic system. And if you're Eli Lilly, for instance, you're looking for deterministic. It runs the same way at the same time all the time, especially in their regulated environments. And so that's a moat that we have because you still have to have the equipment that's able to do whatever program is developed, and there's a lot that goes into that. There's a lot of domain expertise. There's a lot of hardware engineering that people can be very good at coming up with clever ways to use AI, but it's still at the end of the day, has to produce more medicine faster and at higher quality, more vehicles per hour and all those sorts of things. So we think that's a pretty formidable moat and it's why a lot of these major players in the AI space, both the hardware and the software are partnering with this because it's an area that if they can drive demand for what they're doing without having to get into that last mile of the application, that's a good thing for us, and it's a good thing for them.

Quinn Fredrickson analyst
#23

And within intelligent devices, how should we think about the evolution of AI contributing to that products portion of Rockwell? And maybe if you could touch on physical AI as well and how large an opportunity that could potentially become for you?

Blake Moret executive
#24

Well, Physical AI, I think, pertains to a large portion of that $4 billion plus Intelligent Devices business. But it's one product that we have today that embeds GPUs as a part of the mobile robots that we acquired from ClearPath a few years ago. So the auto AMRs have GPUs, the fleet management systems are great exhibits for what AI can do and the need for massive amounts of computing. And so as we apply the concepts of Matheus' software-defined automation on those vehicles, it's a good example of expanding the applications for logic, quite frankly, but also under a more comprehensive orchestration system. So if we can continue the gains that we've initiated with bringing together the orchestration of fixed automation through MES systems and things like that with the fleet management of mobile automation, which could ultimately be extended to humanoid orchestration as well without necessarily making the humanoid and then connected worker because there's still going to be people in these plants, bringing that together in a cohesive orchestration system, we've got a pretty good head start in a lot of the domain expertise to pull that off. And so intelligent devices is an important piece of that. They're all connected. They're all intelligent, they're configured with the same software that configures logic Studio 5000 and increasingly FactoryTalk design studio. And so they're an important part of the overall system.

Quinn Fredrickson analyst
#25

Maybe we could touch on just how Rockwell is internally implementing AI as well? And how has that changed versus last year in terms of use cases, outcomes and spending?

Blake Moret executive
#26

Yes. Matheus told me, I mean, there's been no more dramatic area of where I think AI has helped us internally then in your shop.

Matheus De A G Bulho executive
#27

Yes. Yes. So AI is a big part of productivity for us. It comes in the forms of hard savings. So obviously, we offset the cost of AI itself. But the biggest opportunity really is in getting more output per employee. And you can see that pretty much across the board in software development, it's quite significant. So the number of innovations that we're able to introduce with virtually the same staff is significantly greater. If you're going to be with us next week in Boston at Automation Fair, which is a big event for us, you will see a cadence of new product introductions that you haven't seen in decades. And partially, that is because of the amount of output we're able to get without a companion increase in the cost basis and the number of people that are creating these offerings.

Quinn Fredrickson analyst
#28

Great. Touching on life cycle services as well. You did comment that you saw better than seasonally normal book-to-bill in the fourth quarter. Does that give you some confidence or visibility that this business can see some improvement next year?

Blake Moret executive
#29

Yes, I think it was encouraging, and I talk about the mid-teens order growth that we saw in the fourth quarter of '26. There was a reasonable contingent of longer cycle life cycle services as a part of that as well, a little higher book-to-bill in that business. I look at some specific verticals like mining and the size of the funnel entering this year versus last year, and it gives us some confidence that, especially with easier comps because mining was down last year, I think we can see some improvement in leadership, we returned Jordan Reynolds to that business. He was running our AI Center of Excellence and a lot of our differentiation is going to be harnessing AI both in terms of internal productivity. But when you think about it, if you're more productive and you can reduce key strokes in the work required to deliver life cycle services projects it means you're going to be able to be more competitive when you quote them. So it's a revenue gaining exercise as well. There's nobody in the company who's more familiar with that than Jordan. So it's not going to happen overnight, but that was a big part of what we're excited about.

Quinn Fredrickson analyst
#30

And on the ARR piece of the business, it had slowed a little bit in what's the right sustainable rate of growth to be thinking about for Rockwell's software portfolio?

Blake Moret executive
#31

Yes. So we guided to an increase to 7% this year, but we won't be satisfied with 7%. We enjoyed a number of years of double-digit growth. And while it's bigger and it's around $1 billion of very profitable business. We want that to be accretive to the overall growth rate of the company. And so we've got things we're working on inside. We're going to continue to add functionality such as what Matheus has described as increasingly -- I mean, all of our new software is coming out with a recurring revenue stream model, we're not really launching any new software that's perpetual at this point.

Quinn Fredrickson analyst
#32

You've also had an element of that business that's historically been reselling PTC PLM software. Now that it's being acquired by Schneider. How should we think about that acquisition having any impact on your software revenues? And has there been any evolution in how Rockwell views the PLM importance in industrial automation.

Blake Moret executive
#33

Yes. Just for clarification, we resell $0 of PLM software from PTC. We have a very small amount of recurring revenue that comes from the resell ThingWorx that's now owned by Valoc, which is owned by TPG. So the part that we were most interested in from PTC was sold off before Schneider came in and bought them. We're only more confident in the original hypothesis that there is very minimal amount of cross-sell between design software, product design software like PLM and the production automation system. I think it's been a source of frustration for Siemens. I know that PTC did not see a significant amount of cross-sell between the two. And so for these companies to spend more of their capital in product design, may make them stronger in that respect, but it's not a significant competitive shift vis-a-vis Rockwell because our focus is on production automation.

Quinn Fredrickson analyst
#34

Switching gears to margins the fiscal year '27 guidance implies about 80 basis points of enterprise operating margin expansion, which I think you said on the call is about a high 30s organic incremental margin, you reported nearly a 50% organic incremental last year. So what are the main puts and takes to be thinking about on the margin front? And what would have to go right for Rockwell to again, get another outsized incremental margin here?

Blake Moret executive
#35

Yes. So obviously, it's against a backdrop of high inflation with certain components like memory chips. We are not counting on that to stop or reverse or anything like that. It could slow down. But our existing pricing plus, as I mentioned, additional pricing that's not included in the guide. The first increase of which will come out in December, our potential upside to that. But inflation is something that we're continuing to watch. And if something unusual were to happen there, that would be that would be a headwind to us. I think low risk in the realization of price in the very transparent way with which we've offered it could things get even more volatile and unpredictable on the tariff side. I suppose they could. But I think we've all seen that, that hasn't been very helpful or constructive to U.S. manufacturing. So I feel like we're in a pretty good spot there with plans specific to each of the business units as well as in our overarching SG&A to continue the productivity path. I want to stress that in addition to all the work we're doing to increase top line, the gains that we made in enterprise operating margin, we have every intention of continuing that and really bringing the two together for continued good results.

Quinn Fredrickson analyst
#36

Mentioned pricing. Has there been any signs among your customers of any pricing fatigue?

Blake Moret executive
#37

Not really. I mean at the end of the day, our customers, if we sell to a machine builder, they're passing it on to the end user and the end users are typically passing it on to the end consumer. And so while that's not -- as we've all seen, great for the sentiment for the overall economy, in terms of our ability to continue to get price, we haven't seen demand destruction there. Matheus mentioned the one spot where you've seen some delay or downsizing of some of the projects that show up in our life cycle services, recurring revenue as people have seen the higher cost of memory, for instance, manifesting in much higher cost for like data servers and IT equipment, whether they're buying it from us or getting it from others, that slowed some of those projects, but not in terms of a wholesale change in demand for logic, for instance. We're seeing this great growth, the 25% growth we saw in Q4. That's underlying demand. There's no restocking phenomenon that's going on there. That's underlying demand as well as good price.

Quinn Fredrickson analyst
#38

Just to conclude here briefly, you've signaled an interest in reengaging on M&A, what should we think about as the key priorities?

Blake Moret executive
#39

Profitable hardware that grow share in Europe and/or Asia that our distributors in the U.S. know exactly what to do with. So it's stuff that Rockwell knows what to do with. That's accretive to EPS in the first year and stay tuned.

Quinn Fredrickson analyst
#40

All right. Blake, Matheus, thank you for being here. Appreciate it.

Blake Moret executive
#41

Thank you.

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