Tata Consumer Products Limited (TATACONSUM) Earnings Call Transcript
October 26, 2026
Earnings Call Speaker Segments
Ladies and gentlemen, good day, and welcome to the Tata Consumer Products Q2 FY '27 Earnings Conference Call. [Operator Instructions] Please note that this conference is being recorded. I now hand the conference over to Ms. Nidhi Verma, Head of Investor Relations and Corporate Communications. Thank you, and over to you.
Thank you so much, everyone, for joining us today. We announced our Q2 FY '27 results earlier in the evening. I hope you've had a chance to go through the materials -- as usual, I am joined by Mr. Sunil D' Souza, Managing Director and CEO; Mr. Ashish Goenka, Group CFO; and Mr. Ajit Krishnakumar, Executive Director and COO. In terms of the format, we'll walk you through key business updates for the first 20 minutes or so, and then we will open the floor for Q&A. So with that, I just want to quickly draw your attention to the disclaimer statement, which is on your screen. With that, I'll hand it over to Sunil.
Thanks, Nidhi. So in summary, we grew top line 14% with UVG of 11 in the India business. Salt was another strong quarter of 9% volume and 15% revenue. India tea volumes were flat. Revenue was marginally lower year-on-year. Growth businesses had another strong quarter. Sampann was up 57% ready-to-drink is now strongly back on the growth trajectory with 47. Capital Foods and organic India were up 15% but the domestic business was very strong because international was impacted by shipping disruptions as well as the Mundra port issue in early September. International business grew 7% in constant currency was negative 2%, but I had a very, very strong margin delivery. Non-branded grew 12%, 9% in constant currency. Consolidated EBITDA was up 18%, with margins expanding 40 bps to bring EBITDA margin to Starbucks had probably one of their strongest quarters ever, revenue growing 15% and with strong same-store sales growth. I think now they have 5 or 6 successive quarters of positive same-store sales growth and very strong results. So India sold was close to INR 1,100 crores. It's coming to touching distance of India tea and coffee now, up 15%. India tea and coffee, largely impacted by weather, a little bit of price increases in and a little bit of a hangover of the disruptions in Q1 of the LPG issues was down 1%. Growth businesses up 40% to close to 1,400 continue to be now powering ahead of our salt and tea coffee businesses. International close to INR 1,300 crores, up 7%, non-branded up 12%, and consolidated up 14% constant currency was 11%. In terms of first half, India salt, up 11%. India tea and coffee. If you remember, the first quarter was minus 4% on revenue. This quarter was minus 1%. Overall, minus 3% as you've taken up prices. growth businesses of 43%, international, up 11%; non-branded up 3% and consolidated at close to INR 11,000 crores. The beauty of the portfolio to look at it, salt, tea coffee growth international. Now we've got 4 strong legs on the TCPL tool. In terms of financial performance, revenue of 14%. EBITDA, up in Profit before taxes of 21% and net profit at INR 470 crores, growing 16%. EPS of 4.5%. And as we said, if we amortize -- because we amortize certain brands, if I take that off, our adjusted EPS is 5.18% for the first half, revenue up 13%; EBITDA, 18% profit before tax 24%, net profit of 22%, adjusted EPS of 9.8%. In terms of the businesses, overall, our A&P to sales for the quarter was 5.5%. And for the first half was 5.8%. Just a perspective here is we've reclassified visibility separately and A&P separately. That's why this number you will see separately. Visibility is knocked off from revenue up top. In the ballpark, we are in the same number of about 6.3% to 6.5% in total A&P to sales. Growth businesses up 40%, now contribute to 38% of India business. We've started our significant transformational journey with AI, with about 1,600, 1,700 salesmen, which you on date as of now with an objective by December to reach 100% of our salespeople operating. There is a personalized AI sales companion, guiding the salesman outside by outlet, SKU-by-SKU and what exactly to do. And where the salesman misses the outlet, there is a voice agent, which does call up the retailer and does the ordering process. The sales executive gets a concise summary of what exactly the DSR did at every single outlet with a follow-up on what coaching is needed out there. That's on the sales front. On the operations front, we have started deploying -- we have deployed AI to recognize close to 120 different types of leads that come into the factory so that we qualify quality and pricing of the lease per se of stuff entering into the factory. In the [Amalan ] factory, we've got AI starting to do online bottle inspections. Around the corner, we've got a history of tea in terms of temperature rainfall, crop price, et cetera. We are going to use that to start guiding our procurement team on when to buy at what price to buy. We've already started automation with invoice validation and payment. We've got an engine running at the back end on online, on consumer insights be feeding both to our R&D team as well as our marketing innovation. We've started trade spend optimizer as a pilot, which we rolled out for tea, the entire country starting this month, and we have started to see substantial savings. And apart from that, we are looking at experimenting with AI calling for retailers where we can drop frequency to visit to outlets which order less than 2 times a month. So we move from a weekly to a fortnightly frequency with the alternate week AI agent calling in to make sure no order is missed. So these are a few examples of what is already in play. We will be continuing to make sure that we have robust business cases as we expand AI across the enterprise. We had 22 new product launches in Q2 totaled 36% for the first half. As I said, focused on differentiated propositions in health and wellness, convenience and premiumization. In terms of businesses, as I mentioned, volume overall was flat for tea and coffee. Revenue was minus 1%. But just as a perspective, Q1 was volume plus 2% value minus 4% as we took graduated calibrated price increases in tea, we have come to a flat volume and revenue minus 1%. So from a minus -- from a 6 percentage difference volume value where 1 here. And as we've continued taking graduated price increases, we expect the equation to start turning value greater than volume starting this quarter. Next, Salt, we took a price increase of about 6%. We moved from 30 to 32 for the earnings back in May. October 1 week, we moved another 2, so the 32 has become 34 but this is reported before that happens. So volume was up 9%. Revenue was plus 15%. Value-added and premium sorts continue to deliver the growth of the base salt business continued to expand their contribution to the portfolio. Some strong quarter, revenue up 57%, driven by strong volume growth as well. Dry fruits and cold pressed oils now combined ARR of INR 1,000 crore plus and we will continue to expand the portfolio with margin expansion as we go forward. RTD, having reset the entire business has now started delivering strong results, volume up 34%, revenue up 47%. Growth remained broad-based across the portfolio, both with the base business as well as innovation driving top line. Capital Foods and organic India, overall, 18% in capital for 9% in organic India. Domestic business was strong. If I put both together 24% top line growth. As I said, this quarter, the disruption in shipping and I think about 10 to 12 days of disruption at the Mundra port was the prime reason for international not coming to the party completely. But we firmly believe that having reset the go-to-market in India, Capital Foods and organic India are on a strong growth reactor. International overall, negative 2% in constant currency lapping a high base, but overall revenue of 7%. The U.K. was impacted by the continued heat wave for the quarter. The good news is the weather has turned. And I do think U.K. is going to come back strongly because share continued to hold out. Revenue declined 8% in the U.K., but U.S. business grew 4%, expanded margins with 6% constant currency growth in coffee. Canada continued their strong growth with 8% constant currency and South Africa also had a very strong quarter. Non-branded business grew 9% on an elevated base of last year. Robusta and Arabica prices continue to soften, impacting realizations. But margins continue to be healthy for the plantations business as well. The soluble volume grew 21% as we executed strongly, both operationally and made sure that deliveries kept pace. Starbucks, as I mentioned, had a very strong quarter. It's a fifth successive quarter of same-store sales growth, 15% top line. We had calibrated store openings to get our new business model in place. More or less, I think we've got it, and we've seen strong growth in traffic as well, roughly close to a 10% growth in traffic to the stores. Revenue was up 15%, opened 7 stores, and we've now at 505. You can expect acceleration of stores going forward. Over to Ashish for the financials.
Thanks, Sunil. So as Sunil mentioned, our top line grew 14% this quarter. We added INR 700 crores to that turnover. Our EBITDA growth was ahead of top line at 18%, and that led to a 40 basis point margin expansion and adjusted EPS grew at 17%. In terms of first half, the growth has been at 13%. Again, I think overall EBITDA growth was ahead of top line at 18%, and then that led to a 60 basis point margin expansion for the first half. Our adjusted EPS, again, grew ahead of EBITDA growth at 21% coming at 9.85%. Looking at segments. India for the quarter, there was a bit of a contraction on the margin largely on account of the inflationary pressure that we are seeing on steel salt. Having said that, of course, we have taken calibrated pricing, which should start going in Q3, both international and non-branded at a very substantial improvement in profitability and leading to an overall improvement in the segment margins by 50 basis points. The same is reflected at a first half level where all 3 segments have actually improved on profitability across India, international and non-branded, leading to an overall 100 basis points in segment margins overall. That's pretty much the summary of our financials. I think I'll hand back to Nidhi for anchoring the Q&A.
Moderator, maybe we can go through the Q&A queue to take the questions.
[Operator Instructions] Our first question comes from the line of Mihir Shah with Nomura.
Congrats on a great set of numbers. My first question is actually on tea. So if you can just talk about is the procurement for the year largely done in tea? What is the level of inflation that you are seeing on a Y-o-Y basis? And can you share the quantum of price increase that you're putting through we are seeing some kind of price increases in the market? So that's question number one.
So overall, see, broadly, while tea volumes have been flattish volumes, value has been flattish. Market share is stable. So there's -- it's not that things are more it's overall industry has been stopped. I think if I look at overall third-party numbers, it's about negative 6% is what the number shows. So in that perspective, I think we are in a not too bad space. We have taken pricing roughly, I would say, between Q1 to now, you would have seen roughly around 8% to 10% pricing, which is in line with the inflation that we've seen in tea. While the initial bump in the Q1, Q2 was about that 7% to 8%. Right now, if you look on a week-to-week basis, it's broadly in the 2% to 3%. So we have covered more or less for the inflation in tea that we had seen, but it has not yet translated completely into the numbers, which you should see going forward. In terms of buying, the peak buying is going on right now as we speak because after Puja is a big swing, which happens in the north, and that is what is in progress.
Understood. Could you just reiterate your margin guidance for the full year? And what is the level that we will be exiting at on an overall company basis, just a question to this.
See, we had guided for 50 to 70 bps expansion when we started off the year. We've seen margin pressure coming through the year, but you've also taken price increases, right? On salt 30 to 32, 32 to 34. So as we've seen any bit of pressure on costs, we've translated into price to make sure we maintain volume. We remain aggressively focused on expanding margins for the year.
Understood. Secondly, on Sampann, another very strong quarter, can you share with the quick commerce expanding its dock stores reach in Tier 2, are the products getting well accepted there? Are you seeing repeat purchases? Or is it too soon there? And what subcategories we saw that oil and dry foods have already crossed INR 1,000 crores. So what subcategories are doing well and have reached a sizable contribution. And on the flip side, which are the ones that are not doing as per your expectations?
So the good news is I don't think there are any of the new launches, which are not doing the expectations. Like I've said earlier, in our innovation funnel, if the product doesn't deliver in the first 6 months, then we take a call on it, maximum like support for 3 more months, or else out, right? That's the only way you can sustain growth on the innovation platform. That's number one. Number two, in terms of quick commerce, I think one leading player declared their results last quarter. And our growth in quick commerce is almost in the same ballpark. So we are growing with the quick commerce players as they're expanding dark stores, number two. Number 3 is which categories are doing well with quick commerce. Actually speaking, if you look at it, Sampann on across the portfolio, all our categories are either mostly #1, or a few of them are to positions across platforms. So from that perspective, I think the team has done a good job in playing with them as we expand. While dry fruits and cold pressed oils ARR is now north of 1,000, the base categories of pulses, Poha, Matan, all these things are also in the 30-plus range as we go forward. So Sampann, I think, is on a very strong footing. The other good part is that, as I said, when we started off 5 years back, we were negative 5% margin. We are seeing margin expansion on a continuous basis, both as we build scale as well as layer on variants to make sure we drive margins along with top line. So this quarter also compared to the same quarter last year, I think we had a 270, 280 bps of expansion on margin on Campana as well.
Understood. Very clear. So I'm just asking on margins again, just to be very clear, because last year, in the second half, we had seen across businesses, margins seeing an improvement. And versus now it is on a higher base. So wanted to get your clear understanding on how should one think about margins on the overall consolidated basis for the second half?
See, overall, whether it is for tea, where we now start hitting peak season in India or international, which was impacted by the heat wave, and now winter has already started to set in strongly in the north. So we see no reasons why tea should not increase, number one. Number two, salt, we've already taken the price increases to put margins back in strong footing. For capital Foods, Q4 are peak festival and offtake season. So from every angle, we remain quite confident of continuing to deliver margin expansion quarter-on-quarter versus, when I say quarter-on-quarter, it is -- it would have take seasonality into account, so it is versus the same quarter last year. So despite the fact that we delivered higher margins in H2 versus H1 last year, we remain confident of continuing to deliver that this year as well.
Our next question comes from the line of Abneesh Roy with Nuvama.
Congrats on a good set of numbers. My first question is on your...
Sorry to interrupt Abneesh, your line is not very clear. Request you to please check.
Yes, sorry for that. So my first question is on the AI side and the advertising details which you gave out in the initial remarks. So first is based on the AI, I think most companies currently are doing. Are you seeing a cost advantage also? Or is it just a companion to the sales team? I understand the language rate. I understand that 1 week the sales team need not go -- is there any real cost advantage till now or just more of a companion to the salesperson. That is first part to that slide. Second bit is more on the advertising and the visibility bit which you put for the India business. If I see salt is a smaller part of the business. Tea and coffee is around 10% bigger than salt business. And the growth business is again 10% broadly bigger than tea and coffee business. My question is, from an overall publicity budget in terms of, say, visibility plus March media advertising, what will be the broad split between these 3 businesses, so we can understand that it is a bit related to the sales rate also, sales percentage also.
So Abneesh, #1 is visibility is not included in this A&P. And as quick commerce has continued to power ahead, we have continued to invest more behind visibility to make sure we drive penetration and market share in those channels, right? That's number one. Number two, to your question on AI, we firmly believe, yes, there will be a cost take out using AI, but that will be par for the course for everyone. The real differentiator comes in, how do you bump up your revenue lines with -- so the AI pilots, which we run give us a distinct lines for call improvement in the DSR calls, and that is when we decided to scale it. So there is a top line improvement outlet by outlet. Because it is very, very targeted. There is a memory function, and we're building our sales brain behind it. So that's number two. Number three, in terms of overall visibility, spend, et cetera, they are more on Sampann than for tea and salt, that is because Sampann as a category is also skewed towards more online modern trade businesses. And therefore, it is more of visibility shopper marketing spend that happens out there.
My second question is on the salt business. Last 7, 8 quarters, sold business in India has seen very good volume growth. The 9% volume growth, is it because there was some upfront buying because price hikes are now happening or the local players because they don't have the same capability to arrange the energy sources in the current turmoil and energy usage is very high in salt evaporation. Did that led to some market share gain? Because this business versus steel is doing much better now in almost every quarter, but is there something predictability in the coming quarters on the volume growth in solid business?
So Abneesh, I don't think it is volume upload because it's not that we have seen any slowdown even after we've taken the second out of price increase, but that is a point in time for now I can't -- there might be an impact going forward, but I don't see that realistically happening. I think the entire work that the team has done on building equity, diversifying portfolio, getting in the value-added salt like I said in one of the earlier calls, it's almost like a menu right in terms of the types of salt we can get. This quarter, also we launched Tata Salt Plus, which is double purified solar salt variant in the market. So from that perspective, nothing changes. We have consistently maintained our market share is now close to 40, 8.-- sorry, 39.8, 39%. So we are growing market share as well. I don't think it is because there is a short supply in the market or there is an energy issue -- it's just that the entire work the team has done on building the brand equity, distribution, portfolio expansion. I think all that is coming into play. We continue to guide salt for mid-single-digit volume, a couple of basis points of price, and that is what we remain committed to delivering.
Last question. So capital Foods plus organic India, 24% domestic growth. if you can give a split between the 2? And could you elaborate on the Mundra tonics impact? Do you expect that in Q3, there could be some bump-up pent-up demand benefit because of this impact?
So Abneesh, I think Mundra, there was a port strike for roughly around 10 days. So shipping was disrupted a bit apart from the fact that now a lot of shipping is getting diverted instead of going through the Middle East, it's going all the way around. So that is what has impacted our international business overall. Now I don't -- there might be a minor shift that will happen. There will be some uplift because as we catch up that gap there will be some uplift coming into this quarter. But overall, I would continue to expect 25% to 30% growth that we had guided for capital foods and organic India going forward. domestic, I think, like I said, having relaid the entire go-to-market by February this year. having proved that system works where we have salt, non-salt, we have core, noncore and then we have regular distributors. I think that has brought back immense amount of focus. And by the way, that has also, I would say, one of the factors in salt growth because many of the distributors who have solved focus who didn't want to do the other businesses now have got free to focus their energies capital execution completely on to salt as well.
And what is the split?
It's broadly the same for both the businesses.
Our next question comes from the line of Vivek M with Jefferies.
A few questions. First, on the international business, you mentioned about the high base -- as we head into the second half, whether I look at Y-o-Y or, let's say, a 2 year or 3 year, the base is still going to be very high. So how should we think about the growth in the third and the fourth quarter?
So Vivek, the good part is, I mean, we're heading into season, right? And especially U.K., Canada, you have -- we have seasonality. So from that perspective, we remain confident. Canada we've gained share, U.S. coffee, I think 8 successive quarters of share gains commodities are starting to ease off, especially U.S. coffee, where now coffee is trending at what, versus the 330, 350 of last year. So around that piece, we remain confident of growing, a, the distribution expansion, we've gotten into significant accounts now in the U.S. as well. U.K. primarily impacted by weather. Now that seems to be behind us. So -- and like I said, share hasn't got impacted. So as the category comes back, we remain confident of delivering expansion. And the best part is it is top line growth with margin expansion that we will deliver internationally.
Got it. Perfect. Second, on non-branded, first quarter to second quarter, there has been a fair amount of shift in margins from 10% to just about 15%. Again, how to think about the second half, Sunil?
So broadly, I would say, in the ballpark, margin should remain the same because remember, solubles, which is the larger part of the business is largely a pass-through. So margins don't change substantially albeit there are times when there is substantial movement in coffee prices, then it could swing, but we don't see that happening right now. Ashish, do you want to chip in?
I think you look at the nonbranded margins from the context of solubles and plantations. So if you see our solubles margin have remained steady between quarter 2 and quarter. The swing is largely on account of plantations because -- and that is seasonal, and you will see that happen every year pretty much because the accounting the way it kicks in, is that the biological crop starts getting accounted for from quarter 2 onwards. And therefore, there's always a seasonality impact between quarter 2 and quarter 1. So if you normalize for that, the margin is pretty steady.
So basically, Asish, you are saying first half is what should sustain in the second half. Is that what -- how...
I'm saying what we saw in quarter 2 would most likely sustain in the second half.
Okay. Nice. Okay. Got it. Third, Sunil, a couple of small questions on the growth businesses. First, the gap between revenue and volume in LTD is quite meaningful. Can you just elaborate on the differential?
So a couple of points. I think as inflation has been, we've taken up pricing -- so we will also use that opportunity where we had strong market positions to make sure that we expand margins as we do that. That's number one. Number two, the mix. Remember the biggest hit to the RTD business at the INR 10 disruption was Tata Gluco Plus. Tata Gluco Plus is a higher value, higher margin part of the portfolio. So as that has come back very strongly, that has resulted in the value volume differential also coming into play. Apart from that, we've launched a bunch of other innovations, which are all at the -- aimed at the higher revenue, higher margin segments. Whether it is expanding coffee, whether it is expanding our fruit teas, whether it is Tata Life, which is just launched in alkaline and is getting expanded or Tata Spring the live, which is our, I would say, higher than Tata copper, lower than Himalayan water offering, it's mineral water again. which we are expanding. So there's a conscious effort to make sure there is a portfolio expansion with a focus of driving faster revenue growth and margin expansion.
Got it. This is useful. And last one on the growth business itself. You have been launching fairly aggressively in the last few quarters. So first off also, you have launched a lot of new products. Two parts and please be brief if you want to. One is anything that has not met your expectations in the last few. What you have launched in the last year? And the second is, how do you measure the performance and the risk of something not working out, but you're not calling it out from your portfolio?
So Vivek, we've got a very standard set of guardrails for every innovation. Innovation either has to be accretive to the top line at the same margin or accretive on margin at a decent top line. So unless it passes either it's accretive on margin or accretive on top line at the same margin, we would not launch, number one. Number two, the reason why we are also able to launch at such rapid pace apart from having the innovations and R&D engine is the ability to launch on e-com, quickCom in a limited geography, test it out, bugs, scale it up quickly, then go to modern trade, et cetera. So this e-com, quickCom and ability to pinpoint pin codes, geographies, specific areas, I think that is what has helped us. We've got a very robust stage gate process. And every month, there is an innovation council where the entire team, which makes a decision end-to-end is everyone is on the call. Business cases are presented. Everyone has a veto right. If someone says, so there is a question mark, and only then it proceeds to the next stage gate. But back-to-back with this, we have a financial review. Anything that has got launched in the last 3 months, last 6 months comes up for review. And if it has either hit or not hitting the top line or the margin, it comes up for a question. If there is logical answer about why it should continue. There is life support given for another 3 months. If not at the end of 3 months, we pull it off. So I would say roughly about 2/3 of the innovation that we launched makes it to the longer term, 1/3 is skill.
Clear, can I pick your permission, just one last one on the growth portfolio itself. This quarter was 38%. Let's say, in -- I know the denominator because of commodity cost play a very important role -- but if you take a 3-year view, where do you think this 38% number settles at in a world where inflation is, let's say, more predictable in your categories? I know that is not the case today, but if that were to happen.
So Vivek, I'll just go back to my standard answer, right? My tea, salt will grow mid- to high single digits. My growth categories will grow 30% plus. So -- and that view we see continuing for at least the next 2 to 3 years.
[Operator Instructions] Our next question comes from the line of Tejash Shah with Avendus Spark Institutional Equities.
Great numbers. So first question pertains to key volumes. And in the past, we have observed that once the volume enters this slightly shown, it takes a bit medium to long term for it to come back. So looking at current demand scenario and then on ground realities, how soon you think trajectory can reverse? And also what has to go right for us both micro and macro to deliver that?
So Tejash, I would say we'll get back to, I would say, low single digits to mid-single-digit volume growth I shouldn't -- because we're entering -- remember, we've taken the pricing corrections. We're entering season. And by the way, we've had a flurry of launches as well. We've launched gold reserve, which is at a higher than gold. We've launched Chakra Select which is at a lower than Chakra trying to grow penetration and market share down south. And we've launched a [indiscernible] gold, which is at a one notch higher than Canunda. So apart from our base distribution, equity, market share in the current pieces, we've also launched a flurry of new launches. So we should be seeing volume coming back.
Okay. Second, Sampann definitely is on strong footing. And then it seems that it is turning out to be a platform now in the sense, whatever we are launching on that brand platform, the acceptability seems to be higher than others. So just your insight on how much -- what are the guardrails that we can experiment with this brand and where do you put the full stop and say we can't kind of experiment or launch anything on that platform?
So Tejash is -- we might look a bit like headless chickens but we are not. The Sampann road map was drawn 5 years back when we had laid out in the food and beverage space, where do we want to play with what category, where do we have a brand. That was the guardrails for not only Sampann, but also what categories we will get in and where we will not -- so someone very, very clearly is a pantry staples platform. And I think more or less, we have launched into categories which we had identified. You will see, for example, we've launched dry fruits. Now you will see layering of flavor, roasted those kind of stuff, you'll see expansion of more convenient form of cooking pulses, so to speak. But broad categories, I think we are more or less there. Ghee, you will see expansion. We've launched Himalayan Ghee, which is the [indiscernible] launching. We've launched ghee with no antibiotics, et cetera, no preservatives. So those kind of expansions you will see. But broadly, category-wise, I think more or less we have ticked off. There might be the few pieces here and there which we might get into -- but with what we have right now, we remain confident of strong growth here.
Can I just make a request to everyone, given the time constraints, can you please limit your question to maximum 2 at a time so that we can give an opportunity to everyone to ask questions. Thank you.
Our next question comes from the line of Nihal Mahesh Jham with HSBC. Yes, please go ahead
Yes Sunil, I take both the questions together. The first one was again on India margins. Is it fair to assume that the most volatile or uncertain part is the tea segment. So based on where we are in the current procurement cycle from the price, you said post [indiscernible] of the procurement sort of picks up, so you have a sense of where we are and how the competitive intensity is? Because I think in the earlier cycle, 2 years back, it was mainly the competition was sort of also poor. So is that comfort that the key part of the India margins is sort of reasonably comfortable on our side? That was one. Second is, in case of Sampann, we know and you've obviously discussed about how it is over-indexed or the e-comm and the QC channel is the highest. And generally, the outlook for that part of -- or that channel is expected to be extremely strong. So fair to assume that Sampann as a subpart of the growth portfolio will continue to grow much higher than the 30% that you guide overall.
So let me answer your second question first. Right now, we are delivering very high numbers because we are powering on dry fruits and cold-pressed oils. But we will start to cycle those bases as well. And the rest of the portfolio that we see for pulses, Poha, Makana all that this thing is -- the ballpark is roughly around 30%. So that's why I remain, I mean, sort of wedded to the 30% number, I would say. A few quarters, we might hit it out of the park. But broadly, I think 30% is a good number to take. That's number one. Number two, for tea, more or less, the pricing that we have taken out put in motion in the market now covers for most of the inflation that we've seen. And the good news is this year, there are a few pockets here and there. There is no spoilsport on the competitive front. So the entire industry table is starting to move up, which should give us comfort on getting margins back with tea.
Our next question comes from the line of Arnab Mitra with Goldman Sachs.
My first question is on RTD beverages, where you've seen like many quarters now strong growth -- of course, the weather has been favorable this year. But generally, do you see this as a sustainable trend? And how do you see the second half in terms of new categories or new products that you've launched in this [indiscernible]
So Arnaud, I go back to my fundamental assumption of why I am competitive in the INR 10 space, whereas a lot of the disruptors are not with a 5 -- 5% distributor margin, 30% retailer margin and a 40% GST in carbonated drinks, there is no money you can make in the INR 10 space. whereas my cups in Tata Gluco Plus at INR 10, even after dropping my retailer price to match competition, I am still profitable. And therefore, I can keep continuing to power ahead for a long time to come. And you can see the stress on the competitive space where the INR 10 has got indexed to INR 12. There's my INR 10 continues to be INR 10 and I'm profitable as that. So my business model is robust even if there is a bit of disruption, I know I have to just put my head down and keep executing to make sure I deliver. So that's number one. Number two, as we expand distribution, and I do think we've assembled a fairly strong team now on the ground to deliver as we expand distribution. The rest of the portfolio also continues to power. So from that perspective, we remain confident of delivering this for some time. Yes. The hot weather extending in Q2 did help a bit. But again, we've guided for a 30% growth. We've delivered far beyond that, partly because of that. But 30, I think is part for the course.
And my second question was on pricing that you've taken in this category in RTD. And obviously, 2 years back, you had to take down pricing or increased margins. So how the competition followed in price increases across the -- in your price segments for you to get this kind of price realization growth?
So Arnab, not the entire revenue -- so value volume differential is not pricing. It is also a big -- it's a factor of mix as well, right? Number one. Number two, yes, let me say, we are competitive on pricing. It's not that we've gone ahead of the industry. There are certain indexes that we maintain with respect to the big players in whichever geography we play in, and we move in sync with that. So let me say we will not win or lose basis pricing. We will win or those basis, portfolio and execution.
The next question is from the line of Percy Panthaki with IIFL Capital.
So I'll put both my questions upfront. So first question is on India EBIT margins. Last year, they were around 13%. This year also seems like it might not be very different, maybe slightly higher. A couple of years ago, I think when we had a conversation, the aim was that over a number of years, this would sort of reach a 17%, 18% kind of a number which would -- from the current levels, not 400 to 500 basis points kind of margin expansion. So firstly, is that a realistic kind of a target to have from, let's say, a 3- to 5-year kind of perspective or given the fact that you have a large growth portfolio, which is sort of growing and new launches are coming. The expansion in India margins sort of will be muted even though last 2 years have been below sort of what we were doing earlier. So that's the first question. And sort of a related second question is on the margins of the growth portfolio. I don't know how you look at it internally, probably you would be looking at it in terms of gross margin minus visibility and ad spend. So assuming that's the metric what is roughly the margin, if I might call this as a contribution margin. What is the contribution margin for all the growth businesses put together currently? And how was that, let's say, 2, 3 years ago? And given that the growth business itself is seeing launch of new categories, subcategories, et cetera, should we expect meaningful expansion in the aggregate contribution margin of the growth businesses? Or it's going to be more of a top line led kind of business for the next 3 years or so?
So part number one, we've always maintained that a good food business in India, food and beverage business in India should be in the 17% to 20% ballpark of EBITDA and that is the endeavor. If oil was not at 115, and there was no huge swings on the entire packaging, freight, fuel all these kind of pieces, I think we would be in a position to deliver. On the way from where we are to the '17 listing, there'll be a few hiccups, but in the next 3 years or so, we should be in that ballpark, right? So that's number one. And the reason for that is it's not that the thing we've done the math to commit to or guide to that number. That's number one. Number two, on the growth portfolio, remember, it is not one simple box. There are different parts of the portfolio. Organic India capital Foods very, very clearly accretive by almost 50% to the base. right? And someone in RTD, we knew would be diluted to the base. But there, we are playing for the time and the growth. So each part of the portfolio plays differently. And in each part of the portfolio, the endeavor is to from wherever it is to continue to move it up. As I just mentioned, I think on Sampann chartered with minus 5, 6 years back, Today, we're in the 115 ballpark having expanded by close to 280, 290 bps versus last year. So as we grow scale, as we put value-added products on top of this thing, and most importantly, in the whole system, we will have scale leverage, right? Your entire infrastructure, middle of the P&L is not going to expand as we are expanding margins going up. And in Sampann also remember, there is no CapEx, no thing it's a completely asset-light model. And therefore, ROC is right, right up there. So from -- and in each of the categories, we've got a clear plan on how to expand margins and grow top line, like I mentioned, dry fruits. We were only in the base. Now we've added the roasted, salted, et cetera. We were in pulses, now we're adding the value-added pulses as well, right? So from that perspective, mathematically, we will deliver EBITDA expansion and hit that 17%-plus number
Our next question comes from the line of Aditya Soman with CLSA.
So just one question from me. So on , we've seen a few quarters of disruption. So question here is, is it a structural challenge where that the end consumer is shifting away towards coffee or other beverages? Or do you think this is more of a temporary phenomenon reports opportunities?
So just to give you a perspective, I think in overall, our capital consumption, India is still one of the lower of the tea consuming nations. So from that perspective, there is still a long way to go. more than a quarter -- close to 30% of the industry is still unbranded. So there is anyway on that piece as well. So structurally, I don't see an issue. There is a few hiccups on the way that have happened, but we remain quite confident in delivering the numbers that we've committed.
Our next question comes from the line of Amit Purohit with Elara.
Just on the margin itself. If I look at the standalone numbers, we have seen a sequential decline and clearly highlighted the cost pressure. So if I look at the near to medium term, the key driver would be the good recovery that we will see probably in the international business; and second, the capital foods segment expected to start to scale up. And these 2 would add into margin improvement on a Y-o-Y. That is a fair assumption, right? Because salt and tea would be broadly the price increase you would try to normalize the margins.
So sorry, I didn't get the question, but if you're asking about how we will expand domestic overall margins sold pricing you've just taken. So you've still not seen that come into the play. As I said, we've narrowed the volume value and right now value is running ahead of volume. So that is the second piece. The third piece, we had seen a little bit of inflation in capital foods as well. And we've taken pricing through the quarter, which will again start to flow. So across the board, I think the whole play of price increases has yet to manifest fully into the P&L.
Sure, sure. Got it. And sir, last thing, you talked about the penetration of Sampann as a brand as well and as the dark stores gets opened in smaller towns, the acceptance would be. Any pointers with respect to our distribution strategy wherein we will splitting the distributors and that helping the Sampann part of the portfolio in the offline channels from insights into that, if you could help either in any of the markets in metro or small towns?
Metros -- in metro is where we have split these distributors into core growth and salt, non-salt, we've not gone down. That said, we are going to evaluate on every quarter basis, look at every single distributor. And if there is a need or an opportunity to drive business by splitting, we will look at it. Right now, we don't have a plan in place but we will evaluate every quarter. That's number one. Number two, on quickCom, e-com expanding into smaller cities. As I mentioned earlier, one of the biggest quick com players recently declared its growth numbers. And our growth in quickCom, ecommerce is broadly in that ballpark. So as they're expanding, we are expanding. And let me put it this way. We have partnered the Quickcom players in their growth journey, probably better than most other players, and that is paying back for us now.
Our next question comes from the line of Anurag Dayal with Phillip Capital.
My first question is that you can in the medium term, you understand about the growth business. But for the core business, could you give some color on the distribution expansion opportunity particularly in salt, where we are already well distributed? Or we expect it to deliver good maybe high single-digit growth over the next 5 years or 3 years or so, what things you are doing there?
So overall, in terms of direct reach, I think we are now close to around 19 lakh plus stores, number one. Number two, numeric is, I think, INR 4.5, INR 4.6 crores. So whichever way you cut it, the opportunity is still large in terms of uncovered outlets. So we continue to expand distribution. So I don't see us stopping distribution expansion for some time. And just to reiterate, one of the things that we had mentioned was AI usage for reducing frequency and replacing the alternate calls with AI. The idea was to redeploy the sales team to expand outlets in any particular geography. It's not -- it's not a cost-saving initiative. It is more of using efficiency to redivert resources to continue top line growth.
Just a related question, where we are in HoReCa channel, where we launched last year, and we were getting INR 100 crores had reached. So where we are right now?
So HoReCa is roughly at a INR 200 crores, INR 225 crores top line run rate, and we are upwards of 10,000 outlets right now. And we are seeing not only year-on-year growth, we are seeing quarter-on-quarter growth as well. So HoReCa, I think we've got -- so the 3 businesses which we had spun vending is now we are close to 10,000 outlets and we are at INR 150 crore run rate. On this one, we are close to INR 250 crores run rate with 10,000 outlets.
Moderator, have given the time, we will go to the web questions and take a couple of questions from there, please. Okay. So Sunil, there are some questions from Latika from JPMorgan. I think most of those questions have already been addressed. There is a question from [indiscernible] She is asking, are you facing any challenges in the Soulfull business? We don't talk much about it.
We don't talk much about it. It's simply because from the scale of the business, it is a slightly smaller business. But Soulfull is on a good run. I think last quarter, the growth was about 3%. So it's in the same 25 to 30 is what is aspiration, and we are quite in the ballpark on that one. The Muesli expansion of protein into breakfast cereals, et cetera, has gone up really well. There has also been a series of premium launches, whether it is [indiscernible], it is [indiscernible] I mean, these have gone off extremely well.
Yes. I think of the questions have been addressed pretty much. And given the time, I think perhaps if there are any pending questions, you can get in touch with us. Our contact details are on the last page of the investor presentation. Perhaps with that, I would just like to thank you all on behalf of the management for joining us and handing it back to the moderator.
Thank you very much. On behalf of Tata Consumer Products Limited, that concludes this conference. Thank you all for joining us. You may now disconnect your lines.
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